{"componentChunkName":"component---src-templates-tag-js","path":"/tags/ecommerce/","result":{"data":{"site":{"siteMetadata":{"title":"LoginRadius Blog"}},"allMarkdownRemark":{"totalCount":7,"edges":[{"node":{"fields":{"slug":"/growth/ecommerce-social-login-success/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>A great user experience attracts potential customers and eventually ensures your current customers keep returning.</p>\n<p>However, a little friction in authenticating your users may offer a competitive advantage to your competitors since most platforms have already worked on streamlining their user authentication experience. </p>\n<p>E-commerce social login is undeniably the need of the hour for businesses since traditional username and password combinations have been the go-to method. <a href=\"https://www.loginradius.com/social-login/\">Social login</a> has gained significant popularity, allowing users to log in with their social media profiles. </p>\n<p>This approach simplifies the e-commerce login process and enhances the user experience.</p>\n<p>However, the entire process of incorporating social login into your e-commerce business requires a proper roadmap along with a strategy that can thrive in business success in the long run. </p>\n<p>Let’s explore seven essential insights to consider when enabling e-commerce social login for your online platform. </p>\n<h3 id=\"1-offer-multiple-social-login-options\" style=\"position:relative;\"><a href=\"#1-offer-multiple-social-login-options\" aria-label=\"1 offer multiple social login options permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Offer Multiple Social Login Options</h3>\n<p>Variety is key. Users have preferences regarding social media platforms, so offering a selection of login options like Facebook, Google, Twitter, and even niche networks caters to a wider audience. This inclusivity can result in higher user engagement and registration rates.</p>\n<h3 id=\"2-data-privacy-and-security\" style=\"position:relative;\"><a href=\"#2-data-privacy-and-security\" aria-label=\"2 data privacy and security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Data Privacy and Security</h3>\n<p>While convenience is paramount, it's crucial to <a href=\"https://www.loginradius.com/blog/identity/consumer-data-privacy-security/\">prioritize data privacy and security</a>. Inform users about how their data will be used and ensure your application complies with data protection regulations like GDPR. Utilize OAuth protocols to maintain a secure connection between your app and the user's social media account.</p>\n<h3 id=\"3-transparent-data-usage\" style=\"position:relative;\"><a href=\"#3-transparent-data-usage\" aria-label=\"3 transparent data usage permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Transparent Data Usage</h3>\n<p>Your privacy policy and terms of service clearly outline how user data obtained through social login will be utilized. Be transparent about data protection measures and assure users that their information will not be misused or shared without consent. This transparency builds trust and encourages users to embrace social login.</p>\n<p><a href=\"https://www.loginradius.com/resource/whitepaper/social-login-reconsidered/\"><img src=\"/2e684f2b11f83a63a098aa218d845638/WP-social-login-reconsidered.webp\" alt=\"WP-social-login-reconsidered\"></a></p>\n<h3 id=\"4-streamline-checkout\" style=\"position:relative;\"><a href=\"#4-streamline-checkout\" aria-label=\"4 streamline checkout permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#4. Streamline Checkout</h3>\n<p>One-click checkout is the holy grail of e-commerce. For users who opt for social login, design a checkout process where their saved information, such as shipping addresses and payment methods, is pre-populated. This expedites the checkout process, reduces friction, and increases the likelihood of completing the purchase.</p>\n<h3 id=\"5-ab-testing\" style=\"position:relative;\"><a href=\"#5-ab-testing\" aria-label=\"5 ab testing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#5. A/B Testing</h3>\n<p>Continuously refine your social login strategy through A/B testing. Experiment with different button placements, messaging, and even the order of social login options. Analyze the data to determine which configurations<a href=\"https://www.loginradius.com/blog/growth/sign-up-tips-conversion-rate/\"> yield the highest conversion rates</a>. Regular testing keeps your platform optimized for user preferences.</p>\n<h3 id=\"6-mobile-optimization\" style=\"position:relative;\"><a href=\"#6-mobile-optimization\" aria-label=\"6 mobile optimization permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#6. Mobile Optimization</h3>\n<p> With the prevalence of mobile shopping, ensure your social login is seamlessly optimized for mobile devices. Responsive design and mobile-friendly interfaces are essential for providing a consistent and user-friendly experience across all screen sizes.</p>\n<h3 id=\"7-user-consent-management\" style=\"position:relative;\"><a href=\"#7-user-consent-management\" aria-label=\"7 user consent management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#7. User Consent Management</h3>\n<p>Empower users to customize their data-sharing preferences during social login. Offer granular controls that allow them to choose what information they're comfortable sharing with your e-commerce platform. This empowers users to maintain control over their data.</p>\n<h3 id=\"8-personalized-recommendations\" style=\"position:relative;\"><a href=\"#8-personalized-recommendations\" aria-label=\"8 personalized recommendations permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#8. Personalized Recommendations</h3>\n<p>Leverage the user data obtained through social login to provide tailored product recommendations. Analyze user preferences, past purchases, and browsing behavior to suggest items that align with their interests. Personalization <a href=\"https://www.loginradius.com/blog/growth/improve-customer-experience-ecommerce/\">enhances the shopping experience</a> and can drive higher conversion rates.</p>\n<h2 id=\"to-conclude\" style=\"position:relative;\"><a href=\"#to-conclude\" aria-label=\"to conclude permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>To Conclude</h2>\n<p>Enabling social media profile login for users can be a game-changer for your e-commerce application/platform, enhancing user convenience and providing valuable data. However, balancing this convenience with robust data privacy and security measures is essential. By implementing these eight aspects, you can create a seamless experience for your customers for your e-commerce store. </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=ecommerce-social-login-success\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"September 20, 2023","updated_date":null,"title":"8 Essential Insights for Enabling E-Commerce Social Login","tags":["ecommerce","social login","data privacy","cx"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/2efa86a19e527a12b836c1eb916d01f8/7f8e9/ecommerce-social-login.webp","srcSet":"/static/2efa86a19e527a12b836c1eb916d01f8/61e93/ecommerce-social-login.webp 200w,\n/static/2efa86a19e527a12b836c1eb916d01f8/1f5c5/ecommerce-social-login.webp 400w,\n/static/2efa86a19e527a12b836c1eb916d01f8/7f8e9/ecommerce-social-login.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"fields":{"slug":"/growth/how-digital-identity-unlock-success-in-retail/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>As the retail industry becomes increasingly digitized, digital identity is quickly gaining traction as a critical driver of success. </p>\n<p>Simply put, digital identity is the collection of data points that define who an individual is in the digital world, including their online behaviors, preferences, and interactions with digital platforms. </p>\n<p>With the rise of e-commerce, mobile shopping, and social media, retailers can use digital identity to personalize the <a href=\"https://www.loginradius.com/blog/growth/how-to-improve-the-customer-xperience/\">customer experience</a>, optimize marketing efforts, and drive sales.</p>\n<p>Let’s look at the aspects of digital identity and how it paves the way for overall retail business growth. </p>\n<h2 id=\"what-is-digital-identity\" style=\"position:relative;\"><a href=\"#what-is-digital-identity\" aria-label=\"what is digital identity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Digital Identity?</h2>\n<p>Digital identity is the collection of data points that define an individual in the digital world. This includes online behaviors, preferences, and interactions with digital platforms. </p>\n<p>With the rise of e-commerce, mobile shopping, and social media, retailers can use digital identity to create a personalized shopping experience for each customer.</p>\n<h2 id=\"the-benefits-of-personalized-marketing\" style=\"position:relative;\"><a href=\"#the-benefits-of-personalized-marketing\" aria-label=\"the benefits of personalized marketing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Benefits of Personalized Marketing</h2>\n<p>One of the most significant advantages of digital identity for retailers is the ability to tailor the customer experience to each individual's preferences and needs. </p>\n<p>By collecting data on shopping habits, purchase history, and online interactions, retailers can create highly personalized marketing campaigns that speak directly to each customer. </p>\n<p>For example, a retailer could send targeted emails with product recommendations based on a customer's browsing history or offer discounts on items that they have previously purchased.</p>\n<h3 id=\"optimizing-marketing-efforts-with-digital-identity\" style=\"position:relative;\"><a href=\"#optimizing-marketing-efforts-with-digital-identity\" aria-label=\"optimizing marketing efforts with digital identity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Optimizing Marketing Efforts with Digital Identity</h3>\n<p>In addition to personalizing the shopping experience, digital identity can help retailers optimize their <a href=\"https://www.loginradius.com/blog/growth/top-5-marketing-strategies-to-power-up-your-business/\">marketing efforts</a>. </p>\n<p>By analyzing data on customer behavior, retailers can gain insights into which marketing channels are most effective, which products are most popular, and which promotions drive the most sales. This information can be used to fine-tune marketing strategies and maximize ROI.</p>\n<h3 id=\"creating-a-seamless-omnichannel-shopping-experience\" style=\"position:relative;\"><a href=\"#creating-a-seamless-omnichannel-shopping-experience\" aria-label=\"creating a seamless omnichannel shopping experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Creating a Seamless Omnichannel Shopping Experience</h3>\n<p>Another key benefit of digital identity is the ability to create a seamless, omnichannel shopping experience. With the rise of mobile shopping, customers expect to be able to move seamlessly between online and offline channels, with a consistent experience across all touchpoints. </p>\n<p>By leveraging digital identity, retailers can create a unified view of each customer that spans all channels, allowing them to deliver a seamless experience whether browsing on a mobile device or shopping in-store.</p>\n<p><a href=\"https://www.loginradius.com/resource/making-customers-feel-seen-in-an-omnichannel-world/\"><img src=\"/d5d452c185b8b02d0349db4bfacccd22/EB-omnichannel.webp\" alt=\"EB-omnichannel\"></a></p>\n<h3 id=\"privacy-and-security-concerns\" style=\"position:relative;\"><a href=\"#privacy-and-security-concerns\" aria-label=\"privacy and security concerns permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Privacy and Security Concerns</h3>\n<p>However, as with any collection of personal data, there are concerns about privacy and security regarding digital identity.</p>\n<p>Retailers must be transparent about their data collection practices and comply with all relevant <a href=\"https://www.loginradius.com/blog/identity/consumer-data-privacy-security/\">data protection regulations</a>. They must also take steps to secure customer data against breaches and cyber attacks, which can be incredibly challenging given the large amounts of data involved in digital identity.</p>\n<h3 id=\"digital-identity-in-the-beauty-industry\" style=\"position:relative;\"><a href=\"#digital-identity-in-the-beauty-industry\" aria-label=\"digital identity in the beauty industry permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Digital Identity in the Beauty Industry</h3>\n<p>One industry that has already embraced digital identity is the beauty industry. With the rise of social media and influencer marketing, beauty brands have quickly leveraged digital identity to create personalized, social media-driven marketing campaigns.</p>\n<p>By analyzing <a href=\"https://www.loginradius.com/consent-management/\">customer preferences</a> and social media activity data, beauty brands can create targeted campaigns that resonate with their target audience, driving sales and building brand loyalty.</p>\n<h3 id=\"digital-identity-in-the-fashion-industry\" style=\"position:relative;\"><a href=\"#digital-identity-in-the-fashion-industry\" aria-label=\"digital identity in the fashion industry permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Digital Identity in the Fashion Industry</h3>\n<p>Another industry that is beginning to embrace digital identity is the fashion industry. By analyzing customer preferences and shopping habits, fashion retailers can create personalized marketing campaigns that speak directly to each customer.</p>\n<p>For example, a retailer could send targeted emails with product recommendations based on a customer's browsing history or offer discounts on items that they have previously purchased. By leveraging digital identity, fashion retailers can create a shopping experience tailored to each customer, maximizing sales and building customer loyalty.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Digital identity is the future of successful retail operations. By leveraging the power of data and personalization, retailers can create a shopping experience tailored to each customer, maximizing sales and building customer loyalty. </p>\n<p>However, retailers must also be mindful of the privacy and security implications of collecting and using customer data and take steps to ensure that they are complying with all relevant regulations. </p>\n<p>As the retail industry continues evolving and increasingly digitizing, digital identity will become an essential tool for retailers looking to stay competitive.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=how-digital-identity-unlock-success-in-retail\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"April 19, 2023","updated_date":null,"title":"Digital Identity: The Future of Successful Retail Operations","tags":["digital identity management","ecommerce","cx"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7241379310344827,"src":"/static/eac528eb454913e57350e17b7247e77e/7f8e9/dig-identity-retail.webp","srcSet":"/static/eac528eb454913e57350e17b7247e77e/61e93/dig-identity-retail.webp 200w,\n/static/eac528eb454913e57350e17b7247e77e/1f5c5/dig-identity-retail.webp 400w,\n/static/eac528eb454913e57350e17b7247e77e/7f8e9/dig-identity-retail.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"fields":{"slug":"/growth/boosting-ecommerce-marketing-social-login/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>As e-commerce continues to grow and evolve, companies constantly search for ways to streamline the checkout process, build customer relationships, and increase user engagement. </p>\n<p>While user experience remains one of the top preferences for customers across the globe, renowned brands are constantly putting their users first and setting goals that can improve the overall experience. And one of the most effective methods to achieve these goals is incorporating social login into e-commerce websites.</p>\n<p><a href=\"https://www.loginradius.com/social-login/\">Social login</a> is a seamless authentication process that allows users to sign in to an e-commerce site using their existing social media credentials, such as Facebook, Google, Twitter, and LinkedIn. By offering social login options, e-commerce sites can offer customers a more personalized, streamlined, and engaging shopping experience. </p>\n<p>Let’s explore the benefits of using social login for e-commerce and why it has become a must-have for businesses today.</p>\n<h2 id=\"why-shouldnt-e-commerce-platforms-ignore-social-login\" style=\"position:relative;\"><a href=\"#why-shouldnt-e-commerce-platforms-ignore-social-login\" aria-label=\"why shouldnt e commerce platforms ignore social login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Shouldn’t E-Commerce Platforms Ignore Social Login?</h2>\n<h3 id=\"1-seamless-user-experience\" style=\"position:relative;\"><a href=\"#1-seamless-user-experience\" aria-label=\"1 seamless user experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Seamless User Experience</h3>\n<p>The main <a href=\"https://www.loginradius.com/blog/growth/advantage-social-login-as-marketer/\">benefit of social login</a> for e-commerce is that it enhances the user experience by simplifying the login process. Instead of filling out long registration forms, users can quickly sign in using their social media accounts. </p>\n<p>This process saves users time, reduces the risk of user error, and eliminates the need for users to remember yet another password. By providing a quick and easy way for users to log in, e-commerce sites can significantly reduce the abandonment rate and increase customer satisfaction.</p>\n<h3 id=\"2-increased-conversion-rates\" style=\"position:relative;\"><a href=\"#2-increased-conversion-rates\" aria-label=\"2 increased conversion rates permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Increased Conversion Rates</h3>\n<p>Decreasing conversion rates is undoubtedly the most significant challenge among e-commerce platforms since there are several competitors in the market. Hence, the brands that aren’t able to cater to the exact needs of their target users would indeed lag behind the competition. </p>\n<p>Social login can lead to increased conversion rates on e-commerce sites. When users are presented with a social login option, they are more likely to complete the registration process and continue with their purchase.</p>\n<h3 id=\"3-richer-user-data\" style=\"position:relative;\"><a href=\"#3-richer-user-data\" aria-label=\"3 richer user data permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Richer User Data</h3>\n<p>Social login allows e-commerce sites to collect richer user data, which can be used to personalize the shopping experience and build customer relationships.</p>\n<p>By logging in with social media, users permit e-commerce sites to access their social profile data, such as their name, email address, location, interests, and social connections. </p>\n<p>This data can be used to personalize product recommendations, targeted marketing campaigns, and <a href=\"https://blog.loginradius.com/identity/sso-integration-secure-cx/\">loyalty programs</a>. It also helps e-commerce businesses better understand their customers and their preferences, which can be used to tailor marketing strategies to meet their needs better. </p>\n<h3 id=\"4-improved-security\" style=\"position:relative;\"><a href=\"#4-improved-security\" aria-label=\"4 improved security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Improved Security</h3>\n<p>Social login is a more secure authentication method than traditional usernames and passwords. Social media platforms have robust security measures to protect users' accounts, including multi-factor authentication and advanced encryption techniques. </p>\n<p>By relying on social login, e-commerce sites can leverage these security features and minimize the risk of data breaches, which can cause irreparable damage to the e-commerce site and its customers.</p>\n<h3 id=\"5-increased-engagement\" style=\"position:relative;\"><a href=\"#5-increased-engagement\" aria-label=\"5 increased engagement permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Increased Engagement</h3>\n<p>Social login can increase user engagement on e-commerce sites by creating a more personalized and interactive experience. </p>\n<p>With social login, e-commerce sites can access users' social media profiles and use that information to offer personalized content and product recommendations. This customized experience can increase engagement, loyalty, and repeat business.</p>\n<h2 id=\"in-a-nutshell\" style=\"position:relative;\"><a href=\"#in-a-nutshell\" aria-label=\"in a nutshell permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In a Nutshell</h2>\n<p>Social login for e-commerce is a robust authentication mechanism that can enhance the user experience, increase conversion rates, collect richer user data, improve security, and increase engagement. </p>\n<p>By incorporating social login into e-commerce sites, businesses can improve the overall shopping experience for their customers, build stronger relationships with their customers, and ultimately increase sales and revenue. </p>\n<p>With these benefits in mind, it's easy to see why social login has become a must-have for businesses in the digital age.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=boosting-ecommerce-marketing-social-login\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-Consultation\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 28, 2023","updated_date":null,"title":"Why Should Social Login Be a Part of Your E-Commerce Marketing?","tags":["ecommerce","social login","cx"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.550387596899225,"src":"/static/582c82254da6b037b9e04b9cfb28556f/7f8e9/ecommerce-mrktng.webp","srcSet":"/static/582c82254da6b037b9e04b9cfb28556f/61e93/ecommerce-mrktng.webp 200w,\n/static/582c82254da6b037b9e04b9cfb28556f/1f5c5/ecommerce-mrktng.webp 400w,\n/static/582c82254da6b037b9e04b9cfb28556f/7f8e9/ecommerce-mrktng.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"fields":{"slug":"/identity/skiperformance-loginradius-customer-success-story/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Read a success story about our work with Ski Performance AS, an e-commerce platforming serving the European ski tourism industry. Discover how LoginRadius helped our client transform its customer experience and bring in more than 600k new users.  </p>\n<p><span style=\"color: #FF4500\">\"From the very beginning of the development of our e-commerce system, we have used LoginRadius' services. The platform has helped us facilitate the fluidity and speed of the purchasing process through social login.\" </p>\n<p><em>Christian Tomassetti</em>, <em>CTO and Co-founder (Skiperformance)</em></p>\n<h2 id=\"travel-and-tourism\" style=\"position:relative;\"><a href=\"#travel-and-tourism\" aria-label=\"travel and tourism permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Travel and Tourism</h2>\n<p>While digital transformation is a clear business impressive, the process of making this vision a reality is often less clear. There are a number of critical building blocks involved, but perhaps one of the most key is digital identity. Heightening security and improving the user experience, it sits at the foundation of digital success. </p>\n<p>This is particularly true within the travel and tourism industries, where traveller confidence has been shaken in recent years by the health crisis.   </p>\n<h2 id=\"the-situation\" style=\"position:relative;\"><a href=\"#the-situation\" aria-label=\"the situation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Situation</h2>\n<p>Our client, Skiperformance, is a big name within European ski tourism. For more than 15 years, the company - which has offices in Italy and Norway - has helped ski resorts and travelers plan ski adventures around the world. </p>\n<p>While business was thriving, Skiperformance recognized an opportunity to improve its customer experience. The company sought an identity management solution to deliver users with secure, seamless and confidence-inspiring user experiences. </p>\n<p>Skiperformance CTO and co-founder Christian Tomassetti turned to LoginRadius with his requirements. </p>\n<h2 id=\"the-challenges\" style=\"position:relative;\"><a href=\"#the-challenges\" aria-label=\"the challenges permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Challenges</h2>\n<p>The CEO’s  ambition was to enable seamless customer experiences for travelers using the Skiperformance platform during trip planning. </p>\n<p>As well as simplifying the e-platform’s registration experience through features such as social login, he wanted to make customer management easier, too. </p>\n<p>The team wanted to extend the usability of the LoginRadius platform by introducing registration and social login features to travelers registering and authenticating via the Skiperformance website. </p>\n<p>Importantly, Skiperformance needed a CIAM platform capable of addressing associated aspects like privacy violations with precision.</p>\n<p>Discussions helped Christian and his team learn how LoginRadius cloud-based customer identity management  works and how it could satisfy all of their key requirements, including:  </p>\n<ul>\n<li>seamless registration</li>\n<li>hassle-free <a href=\"https://www.loginradius.com/social-login/\">social authentication</a></li>\n<li>streamlined customer management</li>\n<li>amazing customer experiences</li>\n</ul>\n<h2 id=\"how-loginradius-transformed-customer-experiences-and-security-for-skiperformance\" style=\"position:relative;\"><a href=\"#how-loginradius-transformed-customer-experiences-and-security-for-skiperformance\" aria-label=\"how loginradius transformed customer experiences and security for skiperformance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How LoginRadius Transformed Customer Experiences (and Security) for Skiperformance</h2>\n<p><strong>Easy social login from 40+ providers</strong></p>\n<p>LoginRadius offers users an impressive choice of 40+ social media ID providers. This means wherever customers are based in the world, they can login using their preferred social media accounts. </p>\n<p><strong>Simple profile management</strong> </p>\n<p>LoginRadius simplifies traveler profile management  at Skiperformance, thanks to its seamless fit with technology stacks.</p>\n<p><strong>Unprecedented uptime</strong></p>\n<p>LoginRadius means Ski Performance can achieve 180K logins per second—that’s 20 times more than the closest competitor.  </p>\n<p><strong>Advanced account security</strong></p>\n<p><a href=\"https://www.loginradius.com/\">The LoginRadius Identity Platform</a> comes with a wide range of built-in account security capabilities that are ahead of the curve and ensure the highest level of security.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Choosing LoginRadius as its CIAM partner in 2014 met all of Skiperformance’s requirements… and then some. </p>\n<p>Skiperformance has achieved impressive results since that decision, including: </p>\n<ul>\n<li>600,000 more registered users - a 40% increase.</li>\n<li>Strengthened security, thanks to social login</li>\n<li>Increased user confidence</li>\n<li>Better customer experience </li>\n<li>The e-platform meets the demands of resort customers, as well as complying with industry standards for social behavior, legal and privacy issues.</li>\n</ul>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=skiperformance-loginradius-customer-success-story\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"June 23, 2022","updated_date":null,"title":"Skiperformance - a LoginRadius Customer Success Story","tags":["ecommerce","customer success"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3333333333333333,"src":"/static/0d1efa2a19bd76a538e29d0f2b44d578/58556/Skiperformance-featured-image.webp","srcSet":"/static/0d1efa2a19bd76a538e29d0f2b44d578/61e93/Skiperformance-featured-image.webp 200w,\n/static/0d1efa2a19bd76a538e29d0f2b44d578/1f5c5/Skiperformance-featured-image.webp 400w,\n/static/0d1efa2a19bd76a538e29d0f2b44d578/58556/Skiperformance-featured-image.webp 800w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Ritika Kapahi","github":null,"avatar":null}}}},{"node":{"fields":{"slug":"/identity/customer-identification-challenges-retail/"},"html":"<p>Customer identification is becoming a steep climb for retail businesses since customers are no longer forced to consider from among a few options. Today, they have hundreds of options available, both online and offline.</p>\n<p>Not only has the number of retail outlets expanded exponentially in the last couple of years but so has the medium of purchase and information sources to customers. </p>\n<p>Today, shoppers want to shop seamlessly over multiple platforms, channels, and devices. After all, the more, the merrier.</p>\n<p>They could be at a physical store, fall in love with a particular pair of shoes – but the right fit isn’t available. They will pull out their smartphone to check out the same pair online. If they find it, they hit “buy.” Conversely, shoppers may love something on the virtual store and look around for the same item on the brand’s local store before purchasing.</p>\n<p>Well, that’s the kind of omnichannel experience your shoppers are looking for. They want an interconnected dimension where every possible touchpoint is twined perfectly.</p>\n<p>Meeting this kind of expectation of consumers these days isn’t a piece of cake for retailers as the modern consumer demands digital experiences at every touchpoint before making a purchase. </p>\n<p>Let’s have a quick look at some of the lingering <a href=\"https://www.loginradius.com/blog/fuel/how-ciam-can-resolve-retail-industry-challenges/\">challenges of today’s retailers</a> and understand how to stay ahead of the curve by leveraging a cutting-edge identity and access management solution. </p>\n<h2 id=\"whats-identity-management-in-the-retail-and-e-commerce-industry\" style=\"position:relative;\"><a href=\"#whats-identity-management-in-the-retail-and-e-commerce-industry\" aria-label=\"whats identity management in the retail and e commerce industry permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s Identity Management in the Retail and E-commerce industry</h2>\n<p>Identity management in the retail and e-commerce industry is a seamless, secure, and scalable solution to identify and protect customer data and ensure that they can easily access any information they need.</p>\n<p>Traditionally, identity management solutions have been only about employee-centric internal security. They were designed to manage the identities of a limited number of users.</p>\n<p>Fast forward to today’s scenario – the idea of putting customer identity right in the middle of the retailer's business model is gradually picking up and turning heads. CIAM (consumer identity and access management) generates automated customer profiles across multiple channels.</p>\n<p>As a result, customers enjoy on-time delivery of digital (and physical) goods and services, along with a few add-ons like:</p>\n<ul>\n<li>Ensuring security compliance.</li>\n<li>Eliminating duplicate identity data.</li>\n<li>Reducing application-related complexities.</li>\n<li>Simplifying the customer registration process.</li>\n<li>Developing a more extensive database using first-party social data.</li>\n<li>Creating a unified customer profile.</li>\n<li>Collecting more customer purchase and interaction data.</li>\n<li>Storing customer data in a secure cloud directory.</li>\n</ul>\n<p>These are opportunities ready to be grabbed. But are retailers ready to fuse identity management into their workflow? If not, it is high time that they should. </p>\n<p>Let’s learn about the challenges faced by retailers and e-commerce businesses. </p>\n<h3 id=\"1-multichannel-buying-channels\" style=\"position:relative;\"><a href=\"#1-multichannel-buying-channels\" aria-label=\"1 multichannel buying channels permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Multichannel Buying Channels</h3>\n<p>Modern consumers always expect a multichannel experience where they’re catered with the services across different touchpoints. </p>\n<p>Moreover, consumers are creating a balance between offline and online shopping and are spending a good time researching to buy a particular product at the best price. </p>\n<p>Now the ball would certainly be in the court of the retailers and e-commerce owners who offer seamless experience right from the beginning. </p>\n<p>This means the consumer, if onboarded rightly, would certainly finalize a purchase if they are served with the right product at the right time and the right place. </p>\n<p>The ease of personalization helps significantly increase a customer’s lifetime with your brand regardless of the device or platform to connect to. </p>\n<p>Therefore, online vendors must come up with easier ways for their shoppers to locate their favorite products. Make them feel like they understand their pain points, and it is their responsibility to solve the consumers’ issues.</p>\n<p>The online format will involve showcasing product recommendations based on previous purchases or curating a personalized homepage.</p>\n<p><a href=\"https://www.loginradius.com/industry-retail-and-ecommerce/\">With LoginRadius</a>, you get to center around your shoppers’ behavior and gain traction for your excellent products. More so, you get to predict all upcoming success metrics, pull in more money, and remain competitive.</p>\n<h3 id=\"2-an-outstanding-and-flawless-user-experience\" style=\"position:relative;\"><a href=\"#2-an-outstanding-and-flawless-user-experience\" aria-label=\"2 an outstanding and flawless user experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. An Outstanding and Flawless User Experience</h3>\n<p>Answer this question. What will turn casual visitors into loyal consumers?</p>\n<p>As a retailer, you need to understand the demographics of your consumers and figure out their preferences. Adding a consumer identity and access management (CIAM) solution to your business should do the trick. </p>\n<p>Speaking of which, the LoginRadius identity solution provides a centralized, available, and secure identification and management of customers' data to retailers. </p>\n<p>Among its solutions include the real-time ability for visitors to self-register for services, login and authenticate, and enjoy a single-source view.</p>\n<p>Retailers can manage customer profiles and provide a <a href=\"https://www.loginradius.com/blog/growth/omnichannel-customer-experience/\">personalized omnichannel experience</a> with consent and other preferences.</p>\n<h3 id=\"3-security\" style=\"position:relative;\"><a href=\"#3-security\" aria-label=\"3 security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Security</h3>\n<p>Poor security and inadequate data management are the most overlooked aspects that hamper sales and tarnish brand reputation. </p>\n<p>Online retailers that cannot protect consumer identity and personal information are prone to losing loyal consumers and would undoubtedly fail to attract potential customers. </p>\n<p>Adding stringent layers of security is a must for any retailer seeking substantial growth in the ever-expanding competitive business landscape. </p>\n<p>Whether it’s multi-factor authentication (MFA) or risk-based authentication (RBA), enterprises need to quickly put their best foot forward in adopting advanced security measures to safeguard consumer information to prevent financial and reputational losses. </p>\n<p><a href=\"https://www.loginradius.com/resource/how-retail-and-consumer-goods-companies-use-loginradius-identity-solution/\"><img src=\"/ce1d77af68d50cf3441bf3db9624329e/retail-DS.webp\" alt=\"retail-DS\"></a></p>\n<h3 id=\"4-engagement-and-loyalty\" style=\"position:relative;\"><a href=\"#4-engagement-and-loyalty\" aria-label=\"4 engagement and loyalty permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#4. Engagement and Loyalty</h3>\n<p>Getting a customer that makes frequent purchases is a tough nut to crack; however, engaging customers to keep coming back is even more complicated when it comes to the challenges of customer identification in retail. </p>\n<p>Building trust over consumers is quite daunting but can do wonders for a brand if done correctly by leveraging perfect harmony of personalization and a seamless user experience. </p>\n<p>LoginRadius simplifies the shopper registration process through a seamless experience with social sign-in and single sign-on. </p>\n<ul>\n<li><strong>Social Sign-In</strong>: Customers tend to remember the credentials of their frequently used network. As such, social sign-in is the method of one-click authentication with a social media account. It reduces the hassles of the registration process and helps a great deal in converting a random user to a value-added customer. </li>\n<li><strong>Single Sign-On</strong>: It means a customer can access multiple accounts with a single set of credentials. It offers ease of authentication and reduces the risk of minimizing poor password habits.</li>\n</ul>\n<p>When consumers are offered friction-less onboarding coupled with quick login options, they eventually build trust in a brand and become frequent visitors, which later turn into buyers. </p>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>E-commerce and retail giants are leveraging the perfect symphony of user experience coupled with the highest level of security through a <a href=\"https://www.loginradius.com\">consumer identity and access management</a> (CIAM) solution.  </p>\n<p>Brands seeking substantial growth in the ever-challenging retail ecosystem need to understand the importance of cutting-edge technology that paves the path for a rich consumer experience that drives sales and ensures customers’ loyalty. </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=customer-identification-challenges-retail\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-free-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"October 07, 2021","updated_date":null,"title":"The Major Challenges of Customer Identification in the Retail Industry","tags":["customer identity management","data security","ecommerce"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.8018018018018018,"src":"/static/e74aafbcfb5ab1a4d7db9cffab40d69f/58556/customer-identification-challenges-retail-cover.webp","srcSet":"/static/e74aafbcfb5ab1a4d7db9cffab40d69f/61e93/customer-identification-challenges-retail-cover.webp 200w,\n/static/e74aafbcfb5ab1a4d7db9cffab40d69f/1f5c5/customer-identification-challenges-retail-cover.webp 400w,\n/static/e74aafbcfb5ab1a4d7db9cffab40d69f/58556/customer-identification-challenges-retail-cover.webp 800w,\n/static/e74aafbcfb5ab1a4d7db9cffab40d69f/cc834/customer-identification-challenges-retail-cover.webp 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"fields":{"slug":"/growth/improve-customer-experience-ecommerce/"},"html":"<p>If you own or manage an e-commerce business, then you’re aware that a solid customer experience (CX) strategy is vital to success. But before you consider tackling CX, it’s important to understand what it is and what it can do for your business.</p>\n<h2 id=\"what-does-customer-experience-mean-in-ecommerce\" style=\"position:relative;\"><a href=\"#what-does-customer-experience-mean-in-ecommerce\" aria-label=\"what does customer experience mean in ecommerce permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What does customer experience mean in ecommerce?</h2>\n<p>In the context of e-commerce business and online retail stores, customer experience refers to how a brand manages to engage its customers across the web. </p>\n<p><a href=\"https://www.loginradius.com/blog/2020/04/omnichannel-customer-experience/\">Customer experience describes</a> a customer’s perception of how a company interacts with them, and vice versa. Whether it’s in-store, through mobile, or web, this perception is the driving factor that affects customer behavior. It builds brand memories and encourages brand loyalty. </p>\n<p>Think of CX as the \"fingerprints\" you leave on your customers. Every step of the journey— from the first impression to repeat purchases—is essential. Hence, businesses should evaluate every touchpoint of consumers who shop with you. </p>\n<p><a href=\"https://www.loginradius.com/customer-experience-solutions/\">Pleasant experiences encourage</a> better revenue, positive reviews, and lifelong customers. By contrast, a poor customer experience leads to the opposite. </p>\n<p>Basically, if customers love interacting with you, they’ll recommend you to others and stay with you longer. In many cases, customer loyalty can actually last generations, or for the life of the brand, itself.</p>\n<h2 id=\"why-is-the-customer-experience-a-buzzword-in-e-commerce\" style=\"position:relative;\"><a href=\"#why-is-the-customer-experience-a-buzzword-in-e-commerce\" aria-label=\"why is the customer experience a buzzword in e commerce permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why is the customer experience a buzzword in e-commerce?</h2>\n<p>These recent stats and predictions shed some light on the question.</p>\n<ul>\n<li>86% of consumers are <a href=\"https://www.walkerinfo.com/Portals/0/Documents/Knowledge%20Center/Featured%20Reports/WALKER-Customers2020.pdf\">willing to pay more</a> for improved customer experience.</li>\n<li>49% of shoppers made impulse buys after <a href=\"https://www.globenewswire.com/news-release/2017/10/25/1300518/0/en/Segment-Survey-Finds-Consumers-Will-Spend-More-When-Their-Shopping-Experience-is-Personalized-but-Most-Retailers-are-Missing-the-Mark.html\">personalized experiences</a>.</li>\n<li>40% of data analytics projects will relate to the customer experience <a href=\"https://www.gartner.com/en/newsroom/press-releases/2018-02-19-gartner-says-25-percent-of-customer-service-operations-will-use-virtual-customer-assistants-by-2020\">by 2020</a>. </li>\n</ul>\n<p>When it comes to providing a superior customer experience, \"people\" and \"product\" are the main drivers. Obviously, your visitors should be impressed by how your product performs. But customers should also be delighted by your customer support agents, should they seek their help. </p>\n<h2 id=\"what-are-some-ways-to-improve-customer-experience\" style=\"position:relative;\"><a href=\"#what-are-some-ways-to-improve-customer-experience\" aria-label=\"what are some ways to improve customer experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What are some ways to improve customer experience?</h2>\n<p><a href=\"https://www.loginradius.com/blog/2019/12/identity-as-a-service-for-business/\">Managing user identity</a> can ensure a smooth and scalable response to the growing demands in customer expectations. To prepare your enterprise business for success during the holiday season, here are five opportunities to consider without breaking the bank. </p>\n<h3 id=\"1-deliver-enhanced-mobile-experiences-to-exceed-rising-consumer-expectations\" style=\"position:relative;\"><a href=\"#1-deliver-enhanced-mobile-experiences-to-exceed-rising-consumer-expectations\" aria-label=\"1 deliver enhanced mobile experiences to exceed rising consumer expectations permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>1. Deliver enhanced mobile experiences to exceed rising consumer expectations.</strong></h3>\n<p>Providing excellent mobile e-commerce (m-commerce) shopping <a href=\"https://www.loginradius.com/blog/2020/05/customer-experience-retail-industry/\">experience can benefit retailers</a> significantly. By 2021, m-commerce sales are expected to be responsible for 54% of overall e-commerce revenue, <a href=\"https://www.bigcommerce.com/blog/mobile-commerce/#why-does-mobile-commerce-matter\">predicts</a> Big Commerce. </p>\n<p><img src=\"/344a7fc14555ba9499a7043b23751893/image-2.webp\"></p>\n<p>This is one of the reasons why your online retail store should be easily accessible on mobile devices, not just desktops and laptops. </p>\n<p>Keep in mind that your mobile sites should be optimized. In fact, Think With Google <a href=\"https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/\">reports</a> that 53% of customers will abandon your site if it takes over three seconds to load. When they do bounce, chances are they’ll go straight to your competitors. One way to optimize your site is to reduce the file size on your website’s images. </p>\n<p>“<strong>If a (Google) bot finds that your site is hostile to mobile users or loads very slowly, you're going to lose rank.</strong></p>\n<p><strong>–</strong> <a href=\"https://twitter.com/johnelincoln\"><strong>John Lincoln</strong></a><strong>, CEO of Ignite Visibility</strong> </p>\n<p>If more than 30% of your site visitors arrive via their smartphones, create a dedicated mobile app. These are far more efficient than responsive designs and offer a better customer experience. </p>\n<p>Once your mobile app is in place, you’ll need a digital transformation strategy to enhance and update processes and technical capabilities that will meet your customers' demands. </p>\n<p>A solution to this is using a <a href=\"https://www.loginradius.com/blog/2019/10/digital-identity-management/\">digital identity platform</a>. This is a reliable way to engage customers during the holiday season and beyond while enriching their digital experience.</p>\n<h3 id=\"2-your-mobile-strategy-should-satisfy-customers-at-all-touchpoints\" style=\"position:relative;\"><a href=\"#2-your-mobile-strategy-should-satisfy-customers-at-all-touchpoints\" aria-label=\"2 your mobile strategy should satisfy customers at all touchpoints permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>2. Your mobile strategy should satisfy customers at ALL touchpoints.</strong></h3>\n<p>Brick-and-mortar retail isn’t dying. It only dies if you let it by not applying a digital strategy with identity management that personalizes the journey for your customers.</p>\n<p>In fact, Dollar General says that “digitally engaged customers” spend twice as much as the average checkout receipt. To address this, Dollar General launched a convenient “Order online and pick up at store” feature that analysts say could help attract a younger demographic.</p>\n<p>In short, shoppers like to combine digital and mobile shopping with in-person buying experiences. That’s why retailers should include mobile-friendly touchpoints in their marketing strategies. </p>\n<p><strong>Here are strategies for improving customer experience in-store, and out:</strong></p>\n<ul>\n<li>Trigger relevant chat, email, or SMS workflows when users engage with mobile devices.</li>\n<li>Include on-the-spot buyer guides, product fact sheets, and upselling suggestions on your sites and apps.</li>\n<li>Use aggregate e-commerce data from customer identities to build marketing schemes.</li>\n<li>Install in-store kiosks with complementary products, allowing users to compare items.</li>\n<li>Synchronize profile and buying information between devices and physical locations by using <a href=\"https://www.loginradius.com/blog/2019/06/customer-identity-and-access-management/\">customer identity and access management</a> (CIAM) software</li>\n</ul>\n<p>In short, integrating digital and traditional touchpoints using CIAM tools will help you build customer satisfaction and loyalty that lasts.</p>\n<p><strong>“Expect to see more shoppers using mobile, especially as brands begin to encourage more in-store mobile engagement through push notifications and SMS messaging.”</strong> </p>\n<p><strong>–</strong> <a href=\"https://twitter.com/rickkenney\"><strong>Rick Kenney</strong></a><strong>, Head of Consumer Insights, Salesforce</strong> </p>\n<p><img src=\"/f6e73c8ad01fe8675a53f6ef0dc2e454/image-3.webp\"></p>\n<h3 id=\"3-emphasize-the-employee-experience-to-boost-customer-retention\" style=\"position:relative;\"><a href=\"#3-emphasize-the-employee-experience-to-boost-customer-retention\" aria-label=\"3 emphasize the employee experience to boost customer retention permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>3. Emphasize the employee experience to boost customer retention.</strong></h3>\n<p>The best way to leverage the correlation between employee and customer experience is to create an employee experience portal. This portal can be an intranet system that will send customized messages to your employees and further boost their engagement with your customers. </p>\n<p>Kick this strategy off by deploying surveys to employees. This way, you can gain insights into consumer expectations, plus introduce engagement programs and other incentives.</p>\n<h3 id=\"4-use-personalization-techniques-and-loyalty-programs-to-get-ahead-in-e-commerce\" style=\"position:relative;\"><a href=\"#4-use-personalization-techniques-and-loyalty-programs-to-get-ahead-in-e-commerce\" aria-label=\"4 use personalization techniques and loyalty programs to get ahead in e commerce permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>4. Use personalization techniques and loyalty programs to get ahead in e-commerce.</strong></h3>\n<p>One good example of the new generation sales opportunities is the changing face of loyalty programs. About <a href=\"https://www.retailtouchpoints.com/topics/crm-loyalty/loyalty-program-study-70-of-shoppers-prefer-gift-card-rewards-from-online-retailers\">70% of shoppers</a> prefer loyalty programs and gift cards during their holiday shopping, and half of those customers will spend more on purchases than they otherwise would have. </p>\n<p>One right way to achieve an optimized customer experience is by creating an experiential approach. Here are some tips on that.</p>\n<p>Do not simply target customers with product suggestions in their loyalty program based on browsing history. Over one-third of users find this approach invasive. Instead, create a more experiential approach that incorporates predictive selling from user data; this encourages loyalty redemptions and upsells. </p>\n<p>You can also add-in a unique, branded currency to appeal to your shoppers, further augmenting user-targets based on shopping activities.</p>\n<h3 id=\"5-promote-transparency-often-to-foster-good-customer-relationships\" style=\"position:relative;\"><a href=\"#5-promote-transparency-often-to-foster-good-customer-relationships\" aria-label=\"5 promote transparency often to foster good customer relationships permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>5. Promote transparency often to foster good customer relationships.</strong></h3>\n<p>With legislation like <a href=\"https://www.loginradius.com/blog/2019/09/ccpa-vs-gdpr-the-compliance-war/\">GDPR and CCPA</a>, there will be few allowances for mistakes in 2020. E-commerce brands that accidentally make mistakes will have to own up to it and take immediate actions to avoid the backlash. </p>\n<p>With large scale data breaches happening around the world, safety and transparency are being valued more than ever. </p>\n<p>The best e-commerce <a href=\"https://www.loginradius.com/blog/2020/04/loginradius-ciam-retail-ecommerce-business/\">digital experience platform</a> should be GDPR compliant or at least provide the tools to make your brand GDPR-ready. </p>\n<p>Southwest Airlines prides itself on being <a href=\"https://simpleflying.com/southwest-lcc-model/\">the largest low-cost carrier in the world</a>, and it lists transparency as an important driver for its popularity. Their marketing campaign, \"Transfarency\" garnered over 5 million likes on Facebook and earned customer trust for promoting \"no hidden fees or extra charges\" as their value proposition.</p>\n<p><strong>But what about the privacy aspect of it?</strong></p>\n<p>No matter what e-commerce shopping experience you offer your customers, data security should be one of your biggest concerns. Cybercriminals are always on the lookout for loopholes to steal your customer's private data. </p>\n<p>What's worse is that most customers often don’t take the necessary steps to protect themselves. <a href=\"https://www.creditdonkey.com/identity-theft-survey.html\">CreditDonkey</a> reports that 68% of customers use the same password for multiple websites. That’s a good reason for you to be extra vigilant when building a secure e-commerce customer experience. Here’s how you can get started.</p>\n<p><img src=\"/b6b23eca27a881d6c9f25a723e34e8d7/shopping-bags-XMAS_blog-300x150.webp\" alt=\"Woman with shopping bags\"></p>\n<h2 id=\"tips-to-protect-e-commerce-customer-data\" style=\"position:relative;\"><a href=\"#tips-to-protect-e-commerce-customer-data\" aria-label=\"tips to protect e commerce customer data permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Tips to protect e-commerce customer data</h2>\n<ul>\n<li>Collect and store only important customer data that you need. </li>\n<li>Do not store credit card numbers and customer names for a quicker checkout process. </li>\n<li>Demand strong, complex passwords that cannot be hacked or broken easily. </li>\n<li>Optimize your organizational control to prevent leaks and insider attacks.</li>\n<li>Set up website security with <a href=\"https://www.loginradius.com/blog/2019/06/what-is-multi-factor-authentication/\">two-factor authentication</a> and SSL certificates. </li>\n<li>Educate customers and encourage them to identify suspicious behavior. </li>\n<li>Introduce a web application firewall with built-in DDoS protection.</li>\n<li>Keep a backup solution in place to automatically back up files in the event of a breach.</li>\n<li>Conduct security awareness training for your employees, so they know how to spot suspicious activities.</li>\n<li><a href=\"https://www.loginradius.com/resource/infographic/cybersecurity-best-practices-for-enterprise/\">Develop a cybersecurity plan</a> that clearly outlines what to do right after an attack. </li>\n<li>Stay up-to-date with security patches to prevent hackers from exploiting your data. </li>\n<li>Encrypt all passwords and sensitive customer data, so they are never compromised. </li>\n</ul>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>When it comes to growing your business, a smart e-commerce customer experience strategy is as important as a marketing strategy. With a customer identity and access management solution, you can get 360-degree customer profiling, with 100% customer consent, across all touchpoints. This allows you to personalize marketing and loyalty programs that engage your audience. And that’s a win-win for you and your customers.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=improve-customer-experience-ecommerce\"><img src=\"/dc606ee34e1fd846630cfcbae3647780/BD-Developers2-1024x310.webp\" alt=\"Book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"November 28, 2019","updated_date":null,"title":"5 Ways to Enhance Customer Experience in E-commerce","tags":["cx","ecommerce","digital identity"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.492537313432836,"src":"/static/650e7d9f47a06d9982d13d56894deab2/7f8e9/customer-experience.webp","srcSet":"/static/650e7d9f47a06d9982d13d56894deab2/61e93/customer-experience.webp 200w,\n/static/650e7d9f47a06d9982d13d56894deab2/1f5c5/customer-experience.webp 400w,\n/static/650e7d9f47a06d9982d13d56894deab2/7f8e9/customer-experience.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"fields":{"slug":"/growth/test-cases-for-your-e-commerce-payment-gateway-page/"},"html":"<p>Preparing accurate test cases for payment gateway is a general task for a tester working in a service industry. In this post, I have discussed some important scenarios that are inevitable while performing payment gateway testing. Also, I have discussed about the important points one should keep in mind while writing test cases for payment gateway.</p>\n<p><strong><em>Note</em></strong><em>:- Also, if you want to know how to write the best test cases for a perfect UI for your website, go through this</em> <a href=\"https://www.loginradius.com/blog/fuel/2017/07/test-cases-for-your-e-commerce-payment-gateway-page/\"><em>article</em></a><em>.</em></p>\n<h3 id=\"what-is-a-payment-gateway\" style=\"position:relative;\"><a href=\"#what-is-a-payment-gateway\" aria-label=\"what is a payment gateway permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>What Is A Payment Gateway?</strong></h3>\n<p>A payment gateway is a processing unit that approves online payments (debit cards, credit cards, e-wallets, netbanking) for online purchases. The gateways protect highly sensitive details like account holder details, card details, and so on. The data is transferred securely between the two groups: merchant site and customer.</p>\n<h3 id=\"different-kinds-of-payment-gateways\" style=\"position:relative;\"><a href=\"#different-kinds-of-payment-gateways\" aria-label=\"different kinds of payment gateways permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Different Kinds Of Payment Gateways</strong></h3>\n<p>There are two types of payment gateways. They are as follows:-</p>\n<ul>\n<li><strong>Shared Gateway:-</strong> In this type of gateway, the payment is processed while keeping customer on the merchant site page. As soon as the detail is filled by the customer, a transaction is processed. Shared gateway is the most preferable gateway as it provides the convenience of staying in the merchant site. Some of the examples are <em>Authorize.net CIM and Stripe.</em></li>\n<li><strong>Hosted Gateway:-</strong> Hosted Gateway is the payment process where the customer is directed to the payment gateway website. Afterwards, when the transaction is completed, he or she is redirected to the merchant site.Example:- <em>Setcom, Paypal Standard, Payza</em></li>\n</ul>\n<p>As you have known the basics about payment gateway, let me tell you what aspects you should keep in mind while creating test cases for check out page:-</p>\n<ul>\n<li><strong>Functionality:-</strong> You have to make sure that your payment gateway functions the way it is supposed to do. Check your page rigorously to find the flaws in the functionality.</li>\n<li><strong>Integration:-</strong> You have to check the integration of card and other banking services with the payment gateway. Though, integration is a part of functionality, it requires an exclusive check. The payment gateway should perform the task with high precision whether it bills or pays back.</li>\n<li><strong>Security:-</strong>   It is one of the most important aspects while testing a payment gateway. Other than buffer overruns, one needs to take care of other troubling security threats. Some of the resources you can take help from while testing security on payment gateway are <a href=\"https://www.owasp.org/index.php/Top_10_2013-Top_10\">OWASP Top 10</a>, <a href=\"https://blogs.msdn.microsoft.com/michael_howard/\">Web Blog by Michael Howard</a> and <a href=\"https://security.googleblog.com/\">Google Online Security Blog</a>.</li>\n<li><strong>Performance:-</strong> Performance is another KPI for your payment gateway. Hence, you should make sure about things like number of users your payment gateway page can handle, number of users who are simultaneously using your page. One of the resources you can refer is <a href=\"https://www.guru99.com/performance-testing.html\">guru99</a> articles.</li>\n</ul>\n<h3 id=\"checklists-while-preparing-test-cases-for-payment-gateway\" style=\"position:relative;\"><a href=\"#checklists-while-preparing-test-cases-for-payment-gateway\" aria-label=\"checklists while preparing test cases for payment gateway permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Checklists While Preparing Test Cases For Payment Gateway</strong></h3>\n<ul>\n<li>You should perform tests and collect data from dummy cards from different card issuers like Master card, Visa and Maestro and payment gateways like PayPal and Google Wallet.</li>\n<li>Research about all the error codes related to payment gateways and keep them handy for reference.</li>\n<li>Keep a good understanding about payment gateways workflow.</li>\n<li>Also understand payment gateway’s settings like currency format.</li>\n</ul>\n<h3 id=\"areas-where-payment-gateway-are-used\" style=\"position:relative;\"><a href=\"#areas-where-payment-gateway-are-used\" aria-label=\"areas where payment gateway are used permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Areas Where Payment Gateway Are Used</strong></h3>\n<ol>\n<li>Ecommerce</li>\n<li>Travelling websites</li>\n<li>Others sites like government sites accepting taxes, sites containing paid application forms etc.</li>\n</ol>\n<p>Here, let’s discuss the example of an E-commerce website’s payment gateway page.</p>\n<h3 id=\"test-cases-for-an-ecommerce-sites-payment-gateway\" style=\"position:relative;\"><a href=\"#test-cases-for-an-ecommerce-sites-payment-gateway\" aria-label=\"test cases for an ecommerce sites payment gateway permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Test cases for An Ecommerce Site’s Payment Gateway</strong></h3>\n<p><strong>Test Cases</strong></p>\n<p><strong>Process</strong></p>\n<p><strong>Steps To Execute</strong></p>\n<p><strong>Expected Results</strong></p>\n<p>TC-001</p>\n<p>Adding to Cart</p>\n<p>1. Select Items 2. Click on Add to cart</p>\n<p>1. Selected Items should be displayed on checkout page 2. Total amount should be calculated</p>\n<p>TC-002</p>\n<p>Adding to Cart</p>\n<p>1. Select Items 2. Select quantity 3. Click on Add to cart</p>\n<p>1. Selected items should be displayed with its quantity 2. Total amount should be calculated accordingly</p>\n<p>TC-003</p>\n<p>Adding Coupon code</p>\n<p>1. Select item 2. Apply coupon code 3. Click on Add to cart</p>\n<p>Applying a valid coupon code will deduct the amount accordingly</p>\n<p>TC-004</p>\n<p>Adding Invalid Coupon code</p>\n<p>1. Select item 2. Apply coupon code 3. Click on Add to cart</p>\n<p>Applying an invalid coupon code will give an error message- \"Invalid Coupon\" and will not deduct the amount</p>\n<p>TC-005</p>\n<p>Keeping the site idle for sometime after adding products to cart</p>\n<p>1. Select Items 2. Click on Add to Cart 3. leave the site for sometime</p>\n<p>After coming back, items should be still visible in the cart</p>\n<p>TC-006</p>\n<p>Check that Checkout Address Page consist of all the details of product such as Name, Quantity, Amount, etc.</p>\n<p>1. Select Items 2. Click on Add to Cart</p>\n<p>All the information should show on cart page</p>\n<p>TC-007</p>\n<p>Check the Name, Street Address, City, State, Country, Postal code are mandatory field in the Checkout Address page.</p>\n<p>1. Select Items 2. Click on Add to cart 3. Check the Address field</p>\n<p>All the fields should required</p>\n<p>TC-008</p>\n<p>Remove items from the cart</p>\n<p>1. Select 2-3 Items 2. Click on Add to Cart 3. On cart page remove one item</p>\n<p>After removing one item payment should update</p>\n<p>TC-009</p>\n<p>Check Cancel Button</p>\n<p>1. Select 2-3 Items 2. Click on Add to Cart 3. Click on cancel button</p>\n<p>1. It should not redirect to payment 2. Item should not remove from cart</p>\n<p>TC-010</p>\n<p>Check the Name on Card, Card Number,Expiration date, CVV are mandatory fields in the</p>\n<p>1. Select the card type 2. Do not fill any information 3. Click on Submit button</p>\n<p>It should show the validation message for all the required fields</p>\n<p>TC-011</p>\n<p>Check the error message when enter invalid input for mandatory fields</p>\n<p>1. Select the card type 2. Enter invalid card number [Check for CVV, Expiration date] 3. Click on submit button</p>\n<p>It should show error message for invalid details</p>\n<p>TC-012</p>\n<p>Check the redirection after successful payment</p>\n<p>1. Select the card type 2. Enter valid details 3. Click on submit button</p>\n<p>1. Payment should done successfully. 2. It should redirect to site home page with proper details. 3. It should show order no on thank you page.</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"July 21, 2017","updated_date":null,"title":"Test Cases For Your E-commerce Payment Gateway Page","tags":["payment gateway","technology","ecommerce"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/6ac116c00356e121023bdc61acd4f965/5239a/Test-Cases-for-your-Ecommerce-Payment-Gateway-Page.webp","srcSet":"/static/6ac116c00356e121023bdc61acd4f965/61e93/Test-Cases-for-your-Ecommerce-Payment-Gateway-Page.webp 200w,\n/static/6ac116c00356e121023bdc61acd4f965/1f5c5/Test-Cases-for-your-Ecommerce-Payment-Gateway-Page.webp 400w,\n/static/6ac116c00356e121023bdc61acd4f965/5239a/Test-Cases-for-your-Ecommerce-Payment-Gateway-Page.webp 560w","sizes":"(max-width: 560px) 100vw, 560px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}}]}},"pageContext":{"tag":"ecommerce"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}