{"componentChunkName":"component---src-templates-tag-js","path":"/tags/consumer-identity/","result":{"data":{"site":{"siteMetadata":{"title":"LoginRadius Blog"}},"allMarkdownRemark":{"totalCount":3,"edges":[{"node":{"fields":{"slug":"/identity/consumer-digital-identity-trends-report-2024/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>We are excited to present our annual <a href=\"https://www.loginradius.com/resource/2024-consumer-digital-identity-trends-report/\">Consumer Digital Identity Trends Report 2024</a>, the ultimate guide for navigating the complex and ever-evolving landscape of digital consumer identity.</p>\n<p>By surveying over 500 brands and an impressive 1.17 billion users from the LoginRadius Identity Platform, we provide an in-depth analysis of the consumer data market annually. </p>\n<p>This year too, the report offers insights and industry-standard performance benchmarks, covering areas such as consumer behavior, authentication methods, identity verification, and IT requirements. </p>\n<h2 id=\"why-passwordless-authentication-is-the-secret-to-keeping-your-customers-happy\" style=\"position:relative;\"><a href=\"#why-passwordless-authentication-is-the-secret-to-keeping-your-customers-happy\" aria-label=\"why passwordless authentication is the secret to keeping your customers happy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Passwordless Authentication Is the Secret to Keeping Your Customers Happy?</h2>\n<p>Our research examined consumer comfort with <a href=\"https://www.loginradius.com/passwordless-login/\">passwordless login</a> methods and compared preferences for email versus phone number authentication. We discovered that 88.54% of users favor logging in with their email address, while 11.46% prefer using their phone number.</p>\n<p>Our analysis shows a clear preference for email-based passwordless login, which has grown since last year. Additionally, the use of Passkeys for passwordless authentication is also on the rise.</p>\n<p><img src=\"/37e002c32936c8aa38c400b62f2132cd/consumer-report-2024.webp\" alt=\"consumer-report-2024\" title=\"image_tooltip\"></p>\n<h2 id=\"key-highlights-of-the-consumer-identity-report-2024\" style=\"position:relative;\"><a href=\"#key-highlights-of-the-consumer-identity-report-2024\" aria-label=\"key highlights of the consumer identity report 2024 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Key Highlights of the Consumer Identity Report 2024</h2>\n<p>As one of the top providers of Customer Identity and Access Management solutions, we've leveraged our global reach to gather and analyze this data. Over the past year, our in-depth analysis of our customer base has uncovered some exciting insights, including but not limited to:</p>\n<ul>\n<li>Passwordless authentication is rising, with 88.54% of users preferring to log in with their email address and 11.46% opting for their phone number. </li>\n<li>Among consumers using <a href=\"https://www.loginradius.com/multi-factor-authentication/\">multi-factor authentication</a> (MFA), 43.86% prefer authenticator apps, while 37.11% of companies offer MFA through email codes.</li>\n<li>The passwordless login has the highest return rate of 42.43%. </li>\n</ul>\n<p><a href=\"https://www.loginradius.com/resource/2024-consumer-digital-identity-trends-report/\"><img src=\"/ecb88d52faaa1cd33e205d7dbce491bb/CTA-RP.webp\" alt=\"CTA-RP\"></a> </p>\n<h2 id=\"looking-ahead-gaining-a-competitive-edge-through-strategic-customer-identity-management\" style=\"position:relative;\"><a href=\"#looking-ahead-gaining-a-competitive-edge-through-strategic-customer-identity-management\" aria-label=\"looking ahead gaining a competitive edge through strategic customer identity management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Looking Ahead: Gaining a Competitive Edge Through Strategic Customer Identity Management</h2>\n<p>In today’s competitive market, a strategic approach to customer identity management can offer significant advantages.</p>\n<p>The LoginRadius Consumer Identity Trend Report 2024 underscores the need to view CIAM as a vital business function rather than just an operational task. Adopting this perspective can lead to greater efficiency, reduced customer acquisition and support costs, and enhanced customer retention.</p>\n<p>These insights are crucial for those aiming to elevate their customer experience and improve their bottom line.</p>\n<p><a href=\"https://www.loginradius.com/resource/2024-consumer-digital-identity-trends-report/\">Download your free copy</a> of the report today and stay ahead in the dynamic field of customer identity management.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=consumer-digital-identity-trends-report-2024\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-Consultation\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"September 06, 2024","updated_date":null,"title":"LoginRadius Releases 2024 Consumer Identity Report, Highlights the Shifting Trends in Consumer Preferences","tags":["industry-news","consumer-identity","identity-trends","digital-identity"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/e5aa10034bd82f98f04ecca5aae937db/7f8e9/trends-report-2024.webp","srcSet":"/static/e5aa10034bd82f98f04ecca5aae937db/61e93/trends-report-2024.webp 200w,\n/static/e5aa10034bd82f98f04ecca5aae937db/1f5c5/trends-report-2024.webp 400w,\n/static/e5aa10034bd82f98f04ecca5aae937db/7f8e9/trends-report-2024.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"fields":{"slug":"/identity/loginradius-consumer-digital-identity-report-2023/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>We are pleased to present our annual <strong><a href=\"https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2023\">Consumer Digital Identity Trend Report 2023</a></strong>, the ultimate guide to navigating digital consumer identity's complex and ever-evolving landscape.</p>\n<p>We've surveyed over 500 brands and a whopping 1.17 billion users from the LoginRadius Identity Platform to bring you an in-depth analysis of the consumer data market. </p>\n<p>This report offers valuable insights and industry-standard performance benchmarks ranging from consumer behavior and authentication methods to identity verification and IT requirements. It is an essential resource for business leaders, marketers, and IT professionals who want to stay ahead of the curve in the digital era.</p>\n<p>Discover the latest changes in consumer behavior and how they will impact business practices and IT requirements. Let’s explore 2023 trends in identity landscape.</p>\n<h2 id=\"rich-customer-authentication-experience-is-pivotal-for-more-conversions\" style=\"position:relative;\"><a href=\"#rich-customer-authentication-experience-is-pivotal-for-more-conversions\" aria-label=\"rich customer authentication experience is pivotal for more conversions permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Rich Customer Authentication Experience is Pivotal for More Conversions</h2>\n<p>According to our Consumer Identity Trend Report 2023, providing a rich and seamless authentication experience to customers is crucial for <a href=\"https://www.loginradius.com/blog/growth/authentication-tools-boost-sales/\">driving conversions</a>. </p>\n<p>Consumers today expect convenient and secure ways to prove their identity, and businesses that fail to meet these expectations risk losing out on potential sales. </p>\n<p>The report shows that businesses that offer passwordless login or multi-factor authentication via email, SMS, or social login have seen a significant increase in conversions. </p>\n<p>Additionally, implementing these authentication methods can help businesses mitigate the risk of identity theft and fraud. By providing a frictionless authentication experience, businesses can enhance the customer journey, increase customer loyalty, and ultimately drive business growth.</p>\n<p><a href=\"https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2023\"><img src=\"/3e5fe3312bd51527dd748f8ea4477fb4/RP-Industry-Report-2023.webp\" alt=\"RP-Industry-Report-2023\"></a></p>\n<h2 id=\"key-highlights-of-the-consumer-identity-report-2023\" style=\"position:relative;\"><a href=\"#key-highlights-of-the-consumer-identity-report-2023\" aria-label=\"key highlights of the consumer identity report 2023 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Key Highlights of the Consumer Identity Report 2023</h2>\n<p>As a leading provider of <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/\">Customer Identity and Access Management</a> solutions, we take great pride in our ability to gather and analyze data globally. Our global digital identity analysis of our customer base over the past year has revealed valuable insights, which are as follows:</p>\n<ul>\n<li><strong>95.82%</strong> of companies offer standard login using an email ID</li>\n<li>Of the customers that use passwordless login, <strong>87.59%</strong> prefer to log in with their email address</li>\n<li><strong>51.39%</strong> of companies do not offer MFA, but <strong>48.61%</strong> do.</li>\n</ul>\n<p>Some more findings of the report have been outlined in the infographic below.</p>\n<p><img src=\"/6486c1470fed45f00d9efd44e06683f6/Infographic-IR-2023.webp\" alt=\"Infographic-IR-2023\"></p>\n<p>Overall, the CIAM trend report highlights the following:</p>\n<ul>\n<li>The preferable login methods by end-users.</li>\n<li>The preferable verification process.</li>\n<li>The performance benchmarks for identity management platforms.</li>\n</ul>\n<h2 id=\"looking-ahead\" style=\"position:relative;\"><a href=\"#looking-ahead\" aria-label=\"looking ahead permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Looking Ahead</h2>\n<p>Companies can gain a significant advantage in the current digital identity market by adopting a strategic approach to customer identity management. </p>\n<p>The LoginRadius Consumer Identity Trend Report 2023 highlights the importance of treating CIAM as a critical business process rather than mere operational activity. By doing so, businesses can operate more efficiently, enjoy lower customer acquisition and support costs, and increase customer retention rates. </p>\n<p>The findings of this report are essential for those seeking to enhance their customer experience and improve their overall bottom line in the ever-expanding digital identity solutions market.</p>\n<p><strong><a href=\"https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2023\">Download your complimentary copy</a></strong> of the report today and stay ahead of the curve in the ever-evolving future of digital identity management. </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=loginradius-consumer-digital-identity-report-2023\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-Consultation\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"May 04, 2023","updated_date":null,"title":"LoginRadius Releases Consumer Identity Trend Report 2023, Highlights The Future of Customer Identity","tags":["industry-news","consumer-identity","identity-trends","digital-identity"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/64adf4e88539c003872413c384a06e20/7f8e9/consumer-identity-trends-report-2023.webp","srcSet":"/static/64adf4e88539c003872413c384a06e20/61e93/consumer-identity-trends-report-2023.webp 200w,\n/static/64adf4e88539c003872413c384a06e20/1f5c5/consumer-identity-trends-report-2023.webp 400w,\n/static/64adf4e88539c003872413c384a06e20/7f8e9/consumer-identity-trends-report-2023.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"fields":{"slug":"/identity/loginradius-consumer-identity-trend-report-2022/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>We are thrilled to announce the release of our annual industry report, <strong>Consumer Digital Identity Trend Report 2022</strong>.</p>\n<p>We surveyed over 500 brands and 1.17 billion users worldwide from the LoginRadius Identity Platform to provide an in-depth analysis of the consumer data market, including changes in consumer behavior over time and their projected impact on business practices and IT requirements.</p>\n<h2 id=\"evolution-is-essential-for-a-great-consumer-experience\" style=\"position:relative;\"><a href=\"#evolution-is-essential-for-a-great-consumer-experience\" aria-label=\"evolution is essential for a great consumer experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Evolution is Essential for a Great Consumer Experience</h2>\n<p>The next few years will be a pivotal time for the digital consumer identity space. One critical aspect covered in this report is that consumers are evolving from the traditional registration model to a more personalized, easy to authenticate model that's secure. Keeping up is a challenge – and it requires businesses to adjust their identity management systems.</p>\n<p>The report findings highlight that if your business wants to stand out in a highly competitive world, you’ll need to make a huge improvement in your interactions with your customers. This means not just your interactions with them but also theirs with your brand, starting from registration to checkout.</p>\n<p>Businesses can achieve this by tailoring authentication and login methods to their customers' preferences, such as passwordless login or multi-factor authentication via email or SMS, or social sign-on.</p>\n<p><a href=\"https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2022\"><img src=\"/751ac241127c4800bbe4a3e228d82798/RP-2022.webp\" alt=\"RP-2022\"></a></p>\n<h2 id=\"key-highlights-of-the-consumer-identity-report-2022\" style=\"position:relative;\"><a href=\"#key-highlights-of-the-consumer-identity-report-2022\" aria-label=\"key highlights of the consumer identity report 2022 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Key Highlights of the Consumer Identity Report 2022</h2>\n<p>As a company strongly focused on CIAM, we analyzed our global customers over the past year, and discovered the following:</p>\n<ul>\n<li>95.06% of companies offer standard login using an email ID.</li>\n<li>59.11% of companies use MFA via SMS messaging and 40.89% via an authenticator app.</li>\n<li>The phone login has the highest return rate of 31.11%. Next is passwordless login with 29.41%. </li>\n</ul>\n<p>Some more findings of the report have been outlined in the infographic below. </p>\n<p><img src=\"/c1f398c0fa9dcdf917e94019591e6bc6/infographic-report-22.webp\" alt=\"infographic-report-22\"></p>\n<p>Overall, the CIAM trend report highlights: </p>\n<ul>\n<li>The preferable login methods by end-users.</li>\n<li>The preferable verification process.</li>\n<li>The performance benchmarks for identity management platforms.</li>\n</ul>\n<h2 id=\"looking-ahead\" style=\"position:relative;\"><a href=\"#looking-ahead\" aria-label=\"looking ahead permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Looking Ahead</h2>\n<p>Companies that treat customer identity management as a strategic business process instead of an operational activity will have the advantage in today’s marketplace. These companies will be able to operate more efficiently through lower customer acquisition, onboarding, and support costs and higher customer retention rates.</p>\n<p>If you are trying to improve your customer experience, the finding of this report will definitely impact your bottom line. </p>\n<p>Download a complimentary copy of the LoginRadius <a href=\"https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2022\">Consumer Identity Trend Report</a> here.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=loginradius-consumer-identity-trend-report-2022\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"April 27, 2022","updated_date":null,"title":"LoginRadius Releases Consumer Identity Trend Report 2022, Key Login Methods Highlighted","tags":["industry-news","consumer-identity","identity-trends","digital-identity"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5873015873015872,"src":"/static/f4132dee4b3c9f2070be747e6fdf7e33/7f8e9/report-cover.webp","srcSet":"/static/f4132dee4b3c9f2070be747e6fdf7e33/61e93/report-cover.webp 200w,\n/static/f4132dee4b3c9f2070be747e6fdf7e33/1f5c5/report-cover.webp 400w,\n/static/f4132dee4b3c9f2070be747e6fdf7e33/7f8e9/report-cover.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}}]}},"pageContext":{"tag":"consumer-identity"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}