{"componentChunkName":"component---src-pages-markdown-remark-fields-slug-js","path":"/identity/consumer-digital-identity-trends-report-2024/","result":{"data":{"markdownRemark":{"id":"f8bd2e51-8e8f-517c-aa37-8431e75e725b","excerpt":"Introduction We are excited to present our annual Consumer Digital Identity Trends Report 2024, the ultimate guide for navigating the complex and ever-evolving…","html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>We are excited to present our annual <a href=\"https://www.loginradius.com/resource/2024-consumer-digital-identity-trends-report/\">Consumer Digital Identity Trends Report 2024</a>, the ultimate guide for navigating the complex and ever-evolving landscape of digital consumer identity.</p>\n<p>By surveying over 500 brands and an impressive 1.17 billion users from the LoginRadius Identity Platform, we provide an in-depth analysis of the consumer data market annually. </p>\n<p>This year too, the report offers insights and industry-standard performance benchmarks, covering areas such as consumer behavior, authentication methods, identity verification, and IT requirements. </p>\n<h2 id=\"why-passwordless-authentication-is-the-secret-to-keeping-your-customers-happy\" style=\"position:relative;\"><a href=\"#why-passwordless-authentication-is-the-secret-to-keeping-your-customers-happy\" aria-label=\"why passwordless authentication is the secret to keeping your customers happy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Passwordless Authentication Is the Secret to Keeping Your Customers Happy?</h2>\n<p>Our research examined consumer comfort with <a href=\"https://www.loginradius.com/passwordless-login/\">passwordless login</a> methods and compared preferences for email versus phone number authentication. We discovered that 88.54% of users favor logging in with their email address, while 11.46% prefer using their phone number.</p>\n<p>Our analysis shows a clear preference for email-based passwordless login, which has grown since last year. Additionally, the use of Passkeys for passwordless authentication is also on the rise.</p>\n<p><img src=\"/37e002c32936c8aa38c400b62f2132cd/consumer-report-2024.webp\" alt=\"consumer-report-2024\" title=\"image_tooltip\"></p>\n<h2 id=\"key-highlights-of-the-consumer-identity-report-2024\" style=\"position:relative;\"><a href=\"#key-highlights-of-the-consumer-identity-report-2024\" aria-label=\"key highlights of the consumer identity report 2024 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Key Highlights of the Consumer Identity Report 2024</h2>\n<p>As one of the top providers of Customer Identity and Access Management solutions, we've leveraged our global reach to gather and analyze this data. Over the past year, our in-depth analysis of our customer base has uncovered some exciting insights, including but not limited to:</p>\n<ul>\n<li>Passwordless authentication is rising, with 88.54% of users preferring to log in with their email address and 11.46% opting for their phone number. </li>\n<li>Among consumers using <a href=\"https://www.loginradius.com/multi-factor-authentication/\">multi-factor authentication</a> (MFA), 43.86% prefer authenticator apps, while 37.11% of companies offer MFA through email codes.</li>\n<li>The passwordless login has the highest return rate of 42.43%. </li>\n</ul>\n<p><a href=\"https://www.loginradius.com/resource/2024-consumer-digital-identity-trends-report/\"><img src=\"/ecb88d52faaa1cd33e205d7dbce491bb/CTA-RP.webp\" alt=\"CTA-RP\"></a> </p>\n<h2 id=\"looking-ahead-gaining-a-competitive-edge-through-strategic-customer-identity-management\" style=\"position:relative;\"><a href=\"#looking-ahead-gaining-a-competitive-edge-through-strategic-customer-identity-management\" aria-label=\"looking ahead gaining a competitive edge through strategic customer identity management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Looking Ahead: Gaining a Competitive Edge Through Strategic Customer Identity Management</h2>\n<p>In today’s competitive market, a strategic approach to customer identity management can offer significant advantages.</p>\n<p>The LoginRadius Consumer Identity Trend Report 2024 underscores the need to view CIAM as a vital business function rather than just an operational task. Adopting this perspective can lead to greater efficiency, reduced customer acquisition and support costs, and enhanced customer retention.</p>\n<p>These insights are crucial for those aiming to elevate their customer experience and improve their bottom line.</p>\n<p><a href=\"https://www.loginradius.com/resource/2024-consumer-digital-identity-trends-report/\">Download your free copy</a> of the report today and stay ahead in the dynamic field of customer identity management.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=consumer-digital-identity-trends-report-2024\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-Consultation\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","headings":[{"value":"Introduction","depth":2},{"value":"Why Passwordless Authentication Is the Secret to Keeping Your Customers Happy?","depth":2},{"value":"Key Highlights of the Consumer Identity Report 2024","depth":2},{"value":"Looking Ahead: Gaining a Competitive Edge Through Strategic Customer Identity Management","depth":2}],"fields":{"slug":"/identity/consumer-digital-identity-trends-report-2024/"},"frontmatter":{"metatitle":"LoginRadius Consumer ID Trends Report 2024 is Now Live","metadescription":"Get a competitive edge with strategic customer identity management. Get the LoginRadius Consumer Identity Trends Report 2024 to enhance efficiency & retention.","description":"LoginRadius analyzed data from its Consumer IAM (CIAM) Platform, utilized by over 500 brands globally. The report offers a unique perspective on global consumer identity trends in 2024, delivering insights into consumer behavior regarding digital identities and providing a comprehensive analysis of their behavior patterns and lifecycle.","title":"LoginRadius Releases 2024 Consumer Identity Report, Highlights the Shifting Trends in Consumer Preferences","canonical":null,"date":"September 06, 2024","updated_date":null,"tags":["industry-news","consumer-identity","identity-trends","digital-identity"],"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/e5aa10034bd82f98f04ecca5aae937db/faef7/trends-report-2024.webp","srcSet":"/static/e5aa10034bd82f98f04ecca5aae937db/1c9b5/trends-report-2024.webp 200w,\n/static/e5aa10034bd82f98f04ecca5aae937db/f1752/trends-report-2024.webp 400w,\n/static/e5aa10034bd82f98f04ecca5aae937db/faef7/trends-report-2024.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","bio":"Entrepreneur by Work. Artist by ❤️. Engineer by Trade. Human Being. Feminist. Proud Indian. CEO/Founder at LoginRadius, securing 1B+ IDs worldwide.","avatar":"rakesh-soni.webp"}}}},"pageContext":{"id":"f8bd2e51-8e8f-517c-aa37-8431e75e725b","fields__slug":"/identity/consumer-digital-identity-trends-report-2024/","__params":{"fields__slug":"identity"}}},"staticQueryHashes":["1171199041","1384082988","1711371485","1753898100","2100481360","229320306","23180105","528864852"]}