![\"LoginRadius](\"/ab06ab634e368aaabe85e57dcb6b0699/DS-LoginRadius-Single-Sign-on-1-1024x310.webp\")
First, let’s understand what is SSO (Single Sign-On). Introducing Single Sign On (SSO) to your customers can offer greater security and improved usability. That’s two of the many key benefits of SSO.
\nLet’s face it. No one likes remembering credentials. They seem like exerting a lot of pressure on the memory. What's worse is many use the same username and password, irrespective of the application they are using.
\nThis is where the Single Sign On technology comes into focus and works like a champ. To understand this solution, let's consider an analogy: \"Imagine going to the mall, and at each store, you must register with the store for your first purchase. Then, every time after that, you have to prove who you are to buy something.\"
\nUnfortunately, this is what happens when you shop online. Each website makes you create a new and unique identity specific to that website. On top of that, you have to login and authenticate each time.
\nWhile some web properties do offer the option to sign in using social identity, the majority of customers still have to log in to each web property. This often happens even when the websites are part of the same parent organization. Let’s understand what is SSO and how SSO works.
\nSingle Sign-On (SSO) is a method of authentication that allows websites to use other trustworthy sites to verify users. Single sign-on allows a user to log in to any independent application with a single ID and password.
\nSSO is an essential feature of an Identity and Access Management (IAM) platform for controlling access. Verification of user identity is important when it comes to knowing which permissions a user will have. Talking about the sso examples, the LoginRadius Identity platform is one example of managing access that combines user identity management solutions with SSO solutions.
\nSingle sign-on (SSO) is a system that allows users to access multiple applications and services with just one set of login credentials.
\nWhen we talk about how how SSO works- it does by authenticating a user's identity once and then granting access to all of the applications and services that the user is authorized to access. When a user attempts to access a resource from a service provider, the SSO system sends a request to the user's identity provider to authenticate the user's identity.
\nOnce the user is authenticated, the identity provider sends the necessary credentials to the service provider, allowing the user to access the requested resource. This process eliminates the need for users to remember and manage multiple usernames and passwords, streamlining the login process and improving the user experience.
\nSSO also simplifies identity management for organizations, reducing the risk of data breaches and improving overall security.
\nAn SSO authentication token is a crucial aspect of the SSO process. Once a user is successfully authenticated, the Identity Provider (IDP) generates a token. This token contains information about the user's identity and permissions. The Service Provider (SP) then recognizes this token, granting access to the user without the need for re-authentication. Tokens are typically encrypted to ensure secure transmission and storage of user data.
\nA true SSO system offers several key features:
\nApp-to-App SSO authentication, also known as Service-to-Service SSO, enables seamless authentication and access between different applications within an organization's ecosystem. Instead of requiring users to log in multiple times when switching between apps, this approach maintains authentication sessions across the apps. It enhances productivity and user experience by eliminating the need for repeated logins.
\nSSO Software as a Service (SaaS) is a cloud-based solution that offers SSO functionality to organizations without the need for on-premises infrastructure. With SSO SaaS, organizations can easily implement SSO across their applications and services by subscribing to a third-party provider. This approach simplifies deployment, maintenance, and scalability of SSO, making it accessible to businesses of all sizes.
\nIntegrating SSO authentication into an Access Management Strategy enhances security, user experience, and operational efficiency:
\nIncorporating SSO into an Access Management Strategy strengthens overall security posture while simplifying user access across the organization's digital assets.
\nTill now, we’ve learned how SSO works, now let’s understand its benefits. Single Sign-On clearly minimizes the risk of poor password habits. Also, removing login credentials from servers or network storage can help a great deal in preventing a cyber attack.
\nCustomers can use a single identity to navigate multiple web and mobile domains or service applications.
\nBecause users only need to use one password, SSO makes generating, remembering, and using stronger passwords simpler for them.
\nThe time spent on re-entering passwords for the same identity. Users will spend less time logging into various apps to do their work. Ultimately it enhances the productivity of businesses.
\n
Customers can access all domains and services with a single active session.
\nAccessing third-party sites (user passwords are not stored or managed externally) becomes risk-free.
\nCreating a single instance of the customer data provides a centralized view of the customer across all channels.
\nDue to fewer help desk calls about passwords, IT can spend less time helping users to remember or reset their passwords for hundreds of applications.
\nSingle sign-on (SSO) is not a one-size-fits-all solution, and there are several different types of SSO that organizations can choose from. The most common types of SSO include:
\nImplementing single sign-on (SSO) requires careful planning and coordination between the identity provider and the service providers. The first step in implementing SSO is to choose an identity provider that supports the necessary protocols, such as SAML, OAuth, or OpenID Connect.
\nOnce the identity provider has been selected, the service providers must be configured to accept SSO requests from the identity provider. This typically involves configuring the service providers to trust the identity provider and to use the appropriate SSO protocol.
\nThe identity provider must also be configured to authenticate users and provide the necessary credentials to the service providers. Finally, the SSO system must be tested to ensure that it is working properly and that users are able to access the resources that they are authorized to access.
\nYour SSO solution must meet the basic needs to support IT needs. That means a stable solution and a highly functional one. Today, digital transformation relies on a platform for Customer Identity and Access Management (CIAM), which includes SSO and other tools. So, here what you need to keep in mind while narrowing down your SSO solution.
\n![](\"/4e82c6d60e3ba63d4a1dea1e9dcdc184/Loginradius-secure-sso-solution.webp\")
Make sure your SSO solution provides adequate life-cycle management API support and SDKs for major platforms.
\nWhat about the extra layer of security? Find out if it supports MFA, adaptive authentication, automatic forced authentication, and more.
\nFind out if you will be allowed to use any corporate identity provider you prefer. Make sure it supports Microsoft Active Directory, Google Directory, etc.
\nEnsure that your identity platform supports SSO for mobile devices and syncs well with various multi-factor authentication tools.
\nIt should support password validation requirements like customizable password expiration limit, password complexity, and expiration notifications.
\nCheck out if it meets security standards like ISO 27017, ISO 27018, ISO 27001, SOC 2 Type 2, and global compliances like the GDPR and CCPA, etc.
\nFind out if it allows you to blacklist or whitelist IPs, set responses to counter brute force attempts and there are provisions for re-authentication.
\nSince now you know what is an sso login, let’s understand how LoginRadius SSO is superior. Single sign on (SSO) can be implemented in several ways, but typically follows a standard or protocol, as well as several technologies which can enforce the standards/protocols listed below.
\nWeb single sign-on enables your customers to access any of your connected web properties with a single identity. As customers navigate from one site to the next, your systems will be able to recognize who they are on each site.
\nWeb Single Sign-On also is known as LoginRadius Single Sign-On, is a browser-based session management system that uses browser storage mechanisms (sessionStorage, localStorage, Cookies) to hold the user session across your assets.
\n![\"Loginradius-web-sso\"](\"/fecc40f12df7cd18e16795d60a736bbf/web-sso-1-1024x294.webp\")
This storage is stored on a centralized domain managed by LoginRadius and can be accessed via our JavaScript Single Sign-On APIs, or directly through a JSONP call. This session is integrated seamlessly into our standard Customer Identity and Access Management scripts.
\nMobile single sign-on is like web SSO, except that customers can use a single identity to access connected mobile apps.
\n![\"Loginradius-mobile-sso\"](\"/23bd9249a3b24fe496af82eddf733036/mobile-sso-1-1024x247.webp\")
Mobile SSO enables you to unify a user session across multiple apps that are serviced by a single account LoginRadius. It works by storing the LoginRadius access token in a shared session, either shared Android preferences or iOS keychain, which allows you to recognize a currently active session and access current user data sessions to configure your user account with each linked program.
\nFederated single sign-on works a little differently than the web and mobile SSO. Rather than connecting websites or mobile apps, you use the login credentials held by partners. This happens by using industry-standard SSO protocols, which allow customers to gain access to web properties without authentication barriers.
\nLoginRadius also acts as an IdP that stores and authenticates the identities used by end-users to log in to customer systems, applications, file servers, and more depending on their configuration.
\n![\"LoginRadius-Identity-Provider\"](\"/582d4ea998317002a2e2adc3387c24a2/LoginRadius-as-an-Identity-Provider-1024x974.webp\")
LoginRadius serves as a software provider providing end-user services. LoginRadius does not authenticate users but instead requests third-party Identity Provider authentication. LoginRadius relies on the identity provider to verify a user's identity and, if necessary, to verify other user attributes that the identity provider manages.
\nSecurity Assertion Markup Language (SAML) is an open standard enabling identity providers (IdP) to pass credentials for authorization to service providers. In simple terms, it means that you can log into several different websites using one set of credentials.
\nLoginRadius supports both SAML 1.1 and SAML 2.0 flows to support LoginRadius either as an IDP or as a Service Provider (SP). LoginRadius supports SAML flows, both initiated by IDP and initiated by SP.
\n![\"Loginradius](\"/4f59fbe6d3e2aebcdcd1a5f845ba65bc/SAML-1024x418.webp\")
The LoginRadius Admin Console allows the SAML settings to be entirely self-service, allowing you to configure statements, keys, and endpoints to suit any SAML provider.
\nJSON Web Token (JWT) is a commonly used Single Sign-On protocol widely used in B2C applications and included in RFC 7519. This protocol helps you to create an encrypted token that is encoded in JSON. In LoginRadius, this can either be created via API or directly requested through the responses to the Login and Social Login interface.
\nThis token is then transferred and consumed on to the third-party service provider. The data to be collected can be mapped to the LoginRadius Admin Console. You can also configure the token's encryption method based on the service provider's specifications, which will consume the token.
\nOAuth is an open-standard authorization protocol or framework that describes how unrelated servers and services can securely enable authenticated access to their assets without actually sharing the initial, related, single login credential. This is known as safe, third party, user-agent, delegated authorization in authentication parlance.
\nLoginRadius may either function as an OAuth 2.0 Identity Provider or as a Service Provider delegating the authentication process to an IDP supporting the OAuth Project. The specifications for OAuth 2.0 are protected in RFC 6749.
\n![\"Loginradius](\"/746a66260de963a43870dcee77c26b84/Loginradius-OAuth-1024x452.webp\")
Such specs cover the various specifications and structured processes OAuth embraces. From the authorization of the service provider requesting authentication to the request for authorization from the end-user to the generation of the access token used to request the scoped data from the IDP after authentication.
\nOpenID Connect or (OIDC) is an authentication layer standardized by the OpenID Foundation atop the OAuth 2.0 framework. By following the specifications defined in the OpenID Connect specs, LoginRadius provides a way to integrate your OpenID Connect client with our API. These specs cover the various specifications and structured processes adopted by OpenID Link.
\nMultipass is one of the most simple forms of authentication with SSO. Multipass is done through the generation of an authenticated JSON hash of the values to be sent to the service provider.
\nDeciding the best implementation method really depends on your individual situation, technical architecture, and business needs. \nIf you think a readymade SSO solution is best for your company, a customer identity provider like LoginRadius will help you achieve fast and easy implementation.
\n1. What is an example of SSO?
\nWhen we talk about what is an SSO login, the best example of SSO login is Google’s implementation of SSO in its products. For instance, if you’re logged in to Gmail, you automatically gain access to all other products of Google like YouTube, Google Drive, Google Photos, etc.
\n2. What is the difference between single sign-on (SSO) and social login?
\nSSO offers seamless authentication with one credential across multiple connected platforms or systems. On the other hand, social login allows users to access services by authenticating themselves using their social account credentials.
\n3. What are the benefits and business advantages of single sign-on (SSO)?
\nBusinesses can leverage SSO to deliver a seamless user experience at every touchpoint. Moreover, SSO can help online platforms derive more conversions and growth.
\n4. What is the difference between SSO and federation?
\nThe main difference between Identity Federation and SSO lies in the range of access. SSO allows users to use a single set of credentials to access multiple systems within a single organization (a single domain). On the other hand, Federation lets users access systems across federated organizations.
\n5. How can I get SSO for my OTT platform?
\nWhat is sso integration and how can i get it for my OTT platform? SSO integration can be done through a cloud-based CIAM solution like LoginRadius. The cutting-edge CIAM helps OTT platforms to deliver a seamless user experience across multiple touchpoints. Read more.
\n6. What is the Single Sign-On (SSO) protocol?
\nSSO protocol enables users to access multiple applications with a single set of login credentials using standards like SAML, OAuth, or OpenID Connect.
\n7. What are three benefits of Single Sign-On (SSO)?
\nEnhanced security, improved user experience, and increased productivity.
\n8. What is the difference between Same Sign-On and Single Sign-On?
\nSame Sign-On is not a standard term; Single Sign-On (SSO) allows users to log in once and access multiple applications securely.
\n9. What is the purpose of Single Sign-On (SSO)?
\nSimplify authentication for users and enhance security by allowing access to multiple applications with one login.
\n![\"Book-a-demo\"](\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\")
Every day, societies are becoming more digitized. Instead of speaking to a colleague, you’ll chat online. To hail a cab, just tap your phone screen. Need a doctor? There’s an app for that, too. All of this online activity gives businesses valuable consumer data (e.g., name, age, email addresses).
\nHowever, starting January 01, 2020, the way you collect, store, and share this data may land you in trouble. If you’re unsure how the California Consumer Privacy Act (CCPA) will impact your company, keep reading. This introduction to CCPA compliance focuses on the most common questions that businesses have today.
\nFor more detailed information, including the major differences between GDPR and CCPA, check out our infographic.
\nFor now, let’s start with the basics.
\nThe CCPA’s goal is to give consumers more information and control over how their personal information is being used. It will apply to all businesses that handle or collect data from California residents.
\nWhat is residency based on? Basically, anyone who pays taxes to the State of California is a California consumer, whether they currently live in the Golden State or not. This California residency law site explains more:
\n“Under California law, a person who visits the state for other than a temporary or transitory purpose is also a legal resident, subject to California taxation. Even visits can result in residency status. Examples of such visits include an indefinite stay for health reasons, extended stays (usually over six months), retirement, or employment that requires a prolonged or indefinite period to accomplish.”
\nPreparing for compliance can feel overwhelming. In fact, in a recent survey of American companies, nearly half had not begun implementing privacy policies (TrustArc, 2019).
\nHowever, here are three ways you can get started now.
\nEnsure that your decision-makers and key stakeholders know:
\nDocument and organize customer information, so your company knows:
\nThis will help you set up an efficient system for information retrieval should a customer or auditor request that info. Enlisting a Data Protection Officer or a Data Protection Team to handle these requests is a good idea.
\nReview and update your privacy policies.
\nA GDPR Privacy Policy will meet CalOPPA/CCPA requirements, but a CalOPPA/CCPA policy might not be GDPR-compliant. To be safe, be sure that your CCPA privacy policy is clearly defined and easily distinguishable from GDPR regulations.
\nIt’s also helpful to train your customer-facing employees on how privacy policies and CCPA compliance can improve customer trust and increase engagement.
\n![](\"/4f72764a5d3e6b2a92b10f84bd5dc58f/ccpa-and-customer-identity.webp\")
On November 3, 2020, the voters in California approved the Consumer Privacy Rights Act (on the ballot as Proposition 24) with 56.1% of the vote. This revised version of the CCPA will further strengthen the consumer privacy rights for California citizens.
\nWe are thrilled to announce the passage of #Prop24, the California Privacy Rights Act, with a decisive majority of Californians supporting the measure to strengthen consumer privacy rights. #California once again makes history and leads the nation!
\n— Yes on Prop 24 — Californians for Consumer Privacy (@caprivacyorg) November 4, 2020_
\nWhile some of the changes took effect immediately, the law would become effective on January 1, 2023 with the majority of the enforcement set for July 1 of that year.
\nMost significant new additions include:
\n| Parameter\n | \nCCPA\n | \nCPRA\n | \n
| Consumer Rights\n | \n\n
| \n All rights defined under the CCPA, plus: \n
| \n
| Employee and B2B Exemption\n | \nExpires on Jan 1, 2021 \n | \nExpires on Jan 1, 2023\n | \n
| Personal Information\n | \nInformation that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a consumer or household. \n | \nPersonal information, as well as “Sensitive Personal Information” which includes SSN, driver license numbers, biometric information, precise geolocation, and racial and ethnic origin etc. \n | \n
| Threshold Application\n | \nIt applies to businesses that collect personal information from California's consumers and meet any of the following:\n
| \n It applies to businesses that collect personal information from California's consumers and meet any of the following:\n
| \n
| Enforcement\n | \n\n
| \n \n
| \n
| Use Limitation \n | \nN/A \n | \nCollection, retention, and use should be limited to what is necessary to provide goods or service. \n | \n
The good news for companies is that the implementation of the CPRA will not begin until July 2023. So, organizations have some time to plan out their new data policies.
\nStep up data deletion policies
\nUnder CPRA, businesses will have to delete personal data after it has served its purpose. So, here's what you can do.
\nPut an identity and access management (IAM) system in place to connect all personal data under centralized user profiles. With a single repository of consumer data, you can simplify compliance and abide more easily by the primary aspects of CPRA. They may include deleting personal data, making corrections, and offering reports to consumers upon request.
\nImplement MFA for logins
\nOne way to improve the security of login credentials is by implementing multi-factor authentication (MFA). It puts a bar on automatic account access and enforces additional authentication layers such as a fingerprint or a one-time code in the event of an unusual login.
\nIt is a simple effort to prevent broken authentication attacks, such as credential stuffing, in which exposed login credentials become the gateway for identity thieves.
\nWith the CCPA, your organization needs to prepare for consent withdrawal. The LoginRadius Identity Platform centralizes all your customers’ personal information. You can document and manage your customers’ consent including withdrawal.
\nAnother core component of the CCPA is providing data access to auditors or customers, should they request it. With the LoginRadius Identity Platform, customer data is unified into one profile for easy access. You can also export it in an easy-to-read format.
\nLast but not least, LoginRadius provides top-notch security that monitors and protects your customer data. For example, our CIAM software can encourage your customers to use intelligent passwords, protect the data against brute force attacks from hackers, block access to suspicious IPs, and more.
\nFollowing the old CCPA rules will not automatically lead to CCPA 2.0 compliance; don’t wait to be sued to find out. Let LoginRadius help your business become globally compliant. Not only does our technology meet the new CPRA regulations, but we continuously update it to meet new international privacy laws.
\n
The conventional employee identity and access management (IAM) systems were initially designed to manage employee identities. And they aren’t potent enough to cater to customers' diverse needs pertaining to user experience and security.
\nApart from this, employee IAM also doesn’t help when the needs of consumers are growing with every passing year, and internal identity management systems are not built to keep up.
\nUsers now expect a seamless and secure customer experience across multiple platforms, devices, and touchpoints. And the conventional IAM will always struggle to meet these requirements.
\nCustomer Identity and Access Management (CIAM) solutions help to improve the customer experience, reduce security risks, shrink costs, and increase the availability of applications.
\nCIAM solutions are becoming more commonly used in organizations today because they provide several benefits. For example, a customer identity and access management (CIAM) solution can improve the customer experience by increasing the flexibility and customization of applications.
\nCIAM solutions can also reduce security risks by allowing users to access only those applications they need for their work tasks.
\nFinally, these solutions can be very cost-effective because they allow companies to scale their technology needs by providing an easy way to manage all users with one set of tools.
\nThis is where customer IAM solutions come in. These solutions have been built to handle customer authentication requirements, scalability, privacy and data regulations, user experience, and integration.
\nCompared to employee IAM, a customer identity and access management (CIAM) solution improves the customer experience, reduces security risks, shrinks costs, and increases the availability of applications.
\nIn this infographic, we compare the following features of both an IAM and CIAM solution:
\n![\"employee-iam-vs-ciam\"](\"/8e86b315e60149546acd59f33480c9c7/employee-iam-vs-ciam.webp\")
The customer identity space is in a dynamic phase, with lots of activity around mergers and acquisitions (M&A) and investment.
\nOne notable event was the SAP acquisition of Gigya in late 2017.
\nNow that a year has gone by, existing Gigya contracts are ending. Engineers are probably thinking that everything’s fine and that not much has changed with their customer identity solution.
\nBut as a leader, you should be worried. The Gigya technology may not have changed (yet) but the company that delivers it has changed significantly. Now is the time to start looking for the best Gigya alternatives.
\nM&A can be exciting for everyone associated with the acquired company. However, in some cases an acquisition can be damaging for customers, partners, and employees, depending on who the acquirer is.
\nOne such case is when the acquirer is significantly larger than the acquired company and they do not let the acquired company operate independently. The differences in size and power create culture clash, which is one of the top reasons that mergers fail.
\nCulture clash then leads to staff turnover, which can be up to three times higher than in non-acquired companies.
\nWhen employees and partners leave an acquired company, customers are the most hurt group among the three. Customers have to move quickly to find an alternative provider, and it also impacts resource allocation, service quality, and all of their future plans.
\nThis is the tough situation where Gigya customers now find themselves.
\nIn the past twelve months, many customers have done their research on Gigya competitors and migrated away from Gigya to LoginRadius. We’ve heard from them about why they switched, and I wanted to share their feedback.
\nGigya no longer has its young, fast-moving culture from pre-acquisition days. It’s now part of a long-standing and enormous organization at SAP, which means a slower pace of technological innovation.
\nSAP has 95,000 employees and Gigya had 500, which makes SAP 190 times larger. It’s not hard to guess which culture is going to win out.
\nIf your company chose Gigya because their agility and cutting-edge creativity were a great match for your corporate personality, there’s now a big disconnect.
\nCustomers aren’t the only ones who don’t want to make the leap to a different culture. Employees are even more affected by the organizational change, and a lot of them leave rather than try to adapt.
\nMany of the people who took care of Gigya’s customers are gone by now. If you’re one of those customers, this turnover marks an end to your human relationship with Gigya.
\nThen you get assigned to new account managers from the SAP culture and SAP strategies, not from Gigya’s young and innovative culture.
\nGigya used to be a small company with a few thousand customers. They were able to give quick personalized support.
\nNow, as SAP, they have a huge client base.
\nPerhaps you were in the top 10% of Gigya customers. Post-acquisition, you’re probably not even in the top 40% of customers. Big acquiring companies have customers who pay them $100 million or more, and you end up becoming a Tier 3 or 4 customer.
\nYou never get the same level of care you enjoyed before from your CIAM vendor.
\nSAP is also outsourcing its support for Gigya customers to external partners who don’t necessarily have the level of expertise required. They may not understand your actual implementation. It can take days or weeks to resolve issues.
\nSAP Customer Data Cloud, the new name for Gigya’s customer identity and access management (CIAM) platform, is just a tiny part of the SAP universe. CIAM is now one offering out of 200.
\nGigya uses SAP servers for colocation, and they only have five regional data centers.
\nMany large brands, including a large media company with 30 million users, have migrated from Gigya/SAP to LoginRadius. Here are the top 5 reasons why big brands are considering LoginRadius as the best Gigya alternative.
\n“Innovate or die” is the mantra of the 21st century for tech businesses. The LoginRadius customer identity platform is the most modern offering in its class. In the security industry, it’s essential to stay current and jump on new developments quickly, and we have the agility to do that. The company has been recognized as a leader by many analyst firms, including KuppingerCole, Gartner, and Forrester.
\nLoginRadius started in customer identity and it’s what we do. The full focus of our technology and business leadership is on creating modern customer experiences and helping businesses win customer trust.
\nLoginRadius is deployed on Microsoft Azure cloud servers with failover to Amazon Web Services. Our platform scales to handle hundreds of millions of customers and over 150K logins per second. We have 35 global data storage centers (and counting).
\nLoginRadius offers our clients a dedicated support team, consisting of a customer success manager and implementation engineer. These are LoginRadius experts who understand your environment and resolve your issues quickly.
\nLoginRadius is the only CIAM platform on the market that guarantees 100% uptime, compared to 99.9% offered by other vendors. While other platforms have minutes to hours of unscheduled downtime as well as downtime for regular maintenance, LoginRadius is simply always available.
\nLoginRadius has migrated many customers, and we’re good at it. Our team will work with you through the whole process and manage the production deployment so there’s very little effort required on your side.
\nWe have automated software for a seamless migration and quick go-to-market, and we do most of the migration testing. Your users won’t be affected—they won’t even notice anything. Customers are pleasantly surprised at how simple the process is.
\nIf you’d like to hear more about customers making the switch to LoginRadius, contact us at 1-844-625-8889. We can also give you a demo so you can see how our features compare.
\n![](\"/c001db558b99ac0189e5dff5eeb4a6f4/CTA-Graphics-for-Blogs-V02.01-14-1024x310.webp\")
Have you ever had a website ask for personal information that made you say, “Why do you need to know that?” Customers may not always understand why certain information is necessary, which can cause a lack of trust between them and the company.
\nProgressive profiling is a new feature of the LoginRadius Identity Platform that gradually gathers data from customers in an automated way.
\nThe benefit of progressive profiling is that it requests permissions for a customer’s data at various stages of their life cycle rather than all at once. You can establish a greater level of trust with your customers as you only request their personal data when it is needed.
\nWhen considering whether and how to use progressive profiling with your customers, ask yourself these questions:
\nA progressive profiling strategy can create a smoother registration experience for customers while also optimizing the customer data and permissions available.
\nThere are two types of progressive profiling: multi-step registration and social accounts.
\nProgressive profiling for customer registration allows you to split a potentially complicated registration process into multiple steps. You can capture a customer’s information upfront and then slowly build out a holistic view of that customer through subsequent actions.
\n![\"Progressive](\"/d4d588422532a922503fc873cf1b3a19/progressive-data-gather.webp\")
As customer trust increases, businesses can request more data.
The subsequent actions often take the place of secondary registration forms or event-driven calls to action for your customer to supply additional profile metadata. For example, you could request more detailed data only after a customer has logged in a certain number of times or navigated to a certain digital property.
\nProgressive profiling with social accounts is the process of progressively requesting additional OAuth Access permissions from your customers. This process allows you to minimize the access permissions requested and get business-critical access from your customers based on their social providers.
\n![\"Progressive](\"/8aff31c0710028ff38908dd5eb18a3ab/final-feb-8.webp\")
An example of progressive profiling with social accounts
Once the customer interacts more with your platform, you can begin requesting additional permissions from the social provider they are authenticating with. For example, you can ask for basic information, such as name and email, during registration, and then ask for birthdate, likes, and interests from the same customer at a later point.
\nTo learn more about how LoginRadius can improve customer experience and data collection using Progressive Profiling or other features, Book a demo today.
\n![\"book-a-free-demo-loginradius\"](\"/788a6a84e389edac18728007099fdc1d/Book-a-free-demo-request-1024x310.webp\")
Security questions can add an extra layer of certainty to your authentication process.
\nSecurity questions are an alternative way of identifying your consumers when they have forgotten their password, entered the wrong credentials too many times, or tried to log in from an unfamiliar device or location.
\nSo, how do you define a good security question? We have come up with some basic guidelines that will help you create the best ones.
\nThe best security questions and answers make it easy for legitimate consumers to authenticate themselves without worrying about their account being infiltrated.
\nYou can minimize both of these outcomes by creating good security questions.
\nYou can see examples of good security questions from the University of Virginia. Let’s take a look at each of these criteria in more detail.
\n![](\"/cfccbee1abd82fe642d45c74a29257af/boy-car-child-1266014.webp\")
When choosing security question and answers, it’s extremely important that the correct answers cannot be guessed or researched over the internet.
\nHere’s an example of a question that fails to meet these rules:
\n“In what county were you born?”
\nThis question could be considered unsafe because the information can be found online. Also, this information may be common knowledge to friends and family members.
\nAside from these issues, if a hacker was interested in a specific account, it might be easy to brute-force their way past this question since there are only a fixed number of counties in each US state.
\n![](\"/189de30533f62b867cacf6b107bbc320/balance-beach-boulder-1051449.webp\")
A good security question should have a fixed answer, meaning that it won’t change over time.
\nA good example of a security question with a stable answer:
\n“What is your oldest cousin’s first name?”
\nThis example works because the answer never changes.
\nNote: Questions like this one might not apply to all users. Asking about someone’s wedding anniversary or cousins does them no good if they have never been married or have no cousins! It’s important to offer your consumers several questions to choose from to make sure they apply.
\nSome examples of questions with unstable answers:
\n“What is the title and artist of your favorite song?”
\n“What is your work address?”
\nBoth of these examples make for poor security questions because their answers will change for most people over time. Many people change their minds about their favorite things over the course of their lives, and they also may change jobs or move to a different office location.
\n![](\"/4fc4082864b7c38e16ef2e34ff1fe214/adorable-blur-child-573293.webp\")
A good security question should be easily answered by the account holders but not readily obvious to others or quickly researched.
\nExamples of good memorable questions:
\n“What is your oldest sibling's middle name?”
\nMost consumers who have siblings know their middle name off the top of their heads, making this a good example of a memorable security question. This question is also excellent because someone would have to do quite a bit of digging to first find out who the consumer’s oldest sibling is, and then find their middle name in order to crack this question.
\n“In what city or town did your mother and father meet?”
\nMost consumers know the answer to a question like this, making it fit the criteria of being memorable. It is also more difficult to guess or research this fact. Best of all, it fits the stability criteria as well.
\n![\"EB-buyers-GD-to-MFA\"](\"/b319bf6ed09ba90828b27b6cc2c2eb75/EB-buyers-GD-to-MFA.webp\")
Some examples of question and answers that are unmemorable include:
\n“What is your car’s license plate number?”
\nMany people don’t have their license plate number memorized. Also, it’s relatively simple for a potential intruder to do some digging and find this information for themselves.
\n“What was your favorite elementary school teacher’s name?”
\nThe answer to this question may be quick to recall for someone younger, but for older consumers, things from their childhood can be a lot foggier. So answers to such questions might not come so easily. It’s good practice to try to avoid questions from a consumer’s childhood.
\n![](\"/fdbc69658c2ed437d337b773bef48e70/automobile-automotive-car-1386649.webp\")
A simple question has a precise answer that doesn’t create confusion.
\nSome examples of questions with simple answers:
\n“What was your first car’s make and model? (e.g. Ford Taurus)”
\n“What month and day is your anniversary? (e.g. January 2)”
\nThese both make for good security questions because the answers are specific. These questions show consumers how to format their answers in a memorable, simple way.
\nBut how many security questions should be asked? These questions can also be asked in a way that doesn’t give simple, precise answers:
\n“What was your first car?”
\n“When is your anniversary?”
\n![](\"/db48bdd45d6b2b4a72051be7819fe463/arms-bonding-closeness-1645634.webp\")
A good security question should have many potential answers. This makes guessing the answer much more difficult and will also slow down automated or brute-force attempts at gaining access to the consumer’s account.
\nAn example of a question with many possible answers:
\n“What is the middle name of your oldest child?”
\nA question with too few possible answers:
\n“What is your birth month?”
\nBy their very nature, even so-called good security questions are vulnerable to hackers because they aren’t random—users are meant to answer them in meaningful, memorable ways. And those answers could be obtained through phishing, social engineering, or research.
\nThere’s a scene in the movie \"Now You See Me 2\" where a magician tricks his target into giving him the answers to his bank security questions. The magician guesses the answers and his target corrects him with the actual information. It’s a fictional example, but the phishing mechanics are real.
\nMany social media memes tap into the answers to common security questions, such as the name of your first pet or the street you grew up on. So by innocently posting your superhero name or rapper name on Facebook, you’re inadvertently sharing important personal information.
\nWhen it comes to creating security questions, there are certain types of questions that should be avoided. Questions that have answers that are easily guessed or found online should not be used.
\nFor example, questions like “What city were you born in?” or “What is your mother’s maiden name?” are too common and can be easily guessed or found online. Additionally, questions that are too personal or sensitive should also be avoided as they may make users uncomfortable or cause them to reveal too much personal information.
\nExamples of questions to avoid include “What is your social security number?” or “What is your salary?”
\nChoosing good security questions can be challenging, but there are certain types of questions that can be effective.
\nGood security questions should have answers that are easy for the user to remember but difficult for someone else to guess. For example, questions about personal preferences or experiences can be effective, such as “What is your favorite movie?” or “What was the name of your first pet?”
\nAnother effective approach is to use questions that require numerical answers, such as “What is your favorite number?” or “How many siblings do you have?”
\nWhen choosing security questions, there are several best practices to keep in mind. First, it is important to choose questions that are easy for the user to remember but difficult for others to guess or find online.
\nAdditionally, it is important to avoid using questions that are too personal or sensitive. Another best practice is to avoid using the same security questions for multiple accounts, as this can make it easier for hackers to gain access to multiple accounts if they can answer the same security questions.
\nFinally, it is important to regularly update security questions and answers, as well as to use two-factor authentication or other security measures to further protect accounts. By following these best practices, users can create strong security questions that help protect their online accounts.
\nPasswords and security questions aren’t the only methods for locking down consumer accounts. A good CIAM solution offers several secure alternatives:
\nMulti-factor authentication is a much more robust and secure method of consumer authentication that relies on two or more ways of verifying the consumer’s identity. Typically, the consumer will be required to present something that they know, something they possess, and/or something they are. Some examples of these different factors are:
\nAs an example, the MBNA bank recently decided that security questions were not doing enough for them and their consumers to keep their accounts safe. To upgrade their security, they decided to go with two-factor authentication instead of security questions in order to verify their consumer’s identities.
\n![](\"/a9e74f244312983ea9c5cdbc05750c92/MBNA-2factor-steps.webp\")
Source: MBNA website
\nIn these screenshots, you can see that the transition from security questions to two-factor authentication was fairly seamless for MBNA consumers. They even had the option to choose how often they would be prompted to provide a security code as their second factor.
\n![](\"/3b9c4255681353f9abffd408adff699e/MBNA-2factor-login-options.webp\")
Source: MBNA website
\nBy requiring your consumers to follow strong password rules, you minimize the risk of hackers brute-forcing their way into their accounts. Lengthy alphanumeric passwords with special and non-repeating characters are much more difficult for an attacker to guess. It also takes significantly longer for brute force programs to break in.
\nPasswordless Login takes the password right out of the equation. consumers log in with a key fob, a biometric such as a fingerprint, or a magic link. This login method eliminates the issue of consumers forgetting passwords entirely, and it also makes it impossible for hackers to crack their accounts by brute-forcing.
\nIf you’re interested in learning why passwords are slowly becoming a thing of the past, download our e-book The Death of Passwords. There are better authentication methods than passwords and security questions available for your company—and with support from LoginRadius, you can adopt them quickly and easily.
\n
Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.
\nWe’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.
\nThe goal? Having them spend less time searching and more time building.
\nLoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.
\nHere’s a closer look at what’s new and why it’s important:
\n![\"This](\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\")
Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.
\nThe new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.
\nSo, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.
\n![\"This](\"/e5358b82be414940f3fb146013845933/capabilities.webp\")
We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:
\nThis structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.
\n![\"This](\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\")
We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.
\nThe new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.
\n![\"This](\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\")
Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.
\nOur platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.
\nCheck out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.
\nDo not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!
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