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Introduction

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With technology evolving leaps and bounds and businesses consistently emphasizing a seamless customer experience, customer security is often neglected.

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Businesses underestimate the importance of delivering rich consumer experiences backed with robust security. They believe customers aren’t concerned about their information security and how their personal information is managed.

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However, a recent survey by Statista revealed that over 90% of global online users had at least one significant concern regarding data privacy. And around 47% of the total respondents were worried that their personal information could be exposed in a data breach.

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So does it mean every online business should focus more on customer security than improving overall consumer experience since balancing both aspects (security & UX) is tricky, especially when competitors are just a click away?

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No! Businesses can leverage a cutting-edge consumer identity and access management (CIAM) solution that creates a perfect balance between customer security and customer experience.

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Let’s uncover the aspects of a robust CIAM solution and how it helps businesses stay ahead of their competitors.

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The Importance of Customer Security for Your Enterprise and Customers

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In the past couple of years, consumers have gotten a big wake-up call about the value of their data and the risks they run if it’s leaked, stolen, or misused.

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Moreover, several high-profile hacks and breaches have generated widespread awareness of how negligent enterprises can be. And consumers are much more careful about which brands they do business with.

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On the other hand, stringent consumer privacy legislation has spread to new jurisdictions, such as the General Data Protection Regulation (GDPR). Even the most prominent companies aren’t exempted from significant fines.

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If consumers don’t trust your business to protect their data and accounts, they’ll find another one. The digital world makes it easy for them to switch providers within a few clicks.

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User Experience with Robust Customer Security - The Key to Success in 2022 and Beyond

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To keep pace with the ever-growing digital world, enterprises need to create a perfect harmony of a great user experience and robust security.

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This can be achieved by leveraging a consumer identity and access management (CIAM) solution like LoginRadius.

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The cutting-edge technology coupled with a great user experience from the beginning when your consumers first interact with your brand helps build consumer trust that guarantees conversion.

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Moreover, the best-in-class security that comes with the LoginRadius Identity Platform lets you assure your consumers of how vigilant you are about data privacy and security.

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How does a CIAM Pave the Path for a Rich Customer Experience with Security?

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#1. Omni-channel consumer experience

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An omnichannel consumer experience refers to seamless interaction across multiple channels. Consumer expectations fall into speed, flexibility, reliability, and transparency.

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For example, it is omnichannel when marketing, sales, consumer support, and even in-store experiences are synced up so users can seamlessly switch channels and make the purchase.

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\"EB-omnichannel\"

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#2. Single consumer view

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A single consumer view (also known as SCV) is where all consumers' data is stored securely and presented as an easy-to-read record.

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That may include the basic information about a consumer, the past and present purchasing data, interactions with customer service, and their social media behavior under a single admin panel. It assists brands in having an in-depth insight into their consumers.

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#3. The highest level of customer security

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In an age where sensational hacking and malicious attacks have become the order of the day, enhanced safeguard against the ever-looming threats is indispensable.

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By adding multiple layers of shields in the form of multi-factor authentication (MFA) and risk-based authentication (RBA), the new-age CIAM strengthens security. Thus, the entire cluster of data remains protected from the prying eyes or, for that matter, falling prey to data trackers.

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Why Should Businesses Rely on LoginRadius CIAM?

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LoginRadius' modern CIAM solution is designed to be more flexible and intuitive. It addresses every subtle component that can improve consumers' experience while also providing an unmatched safeguard for private data.

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What puts LoginRadius ahead of the curve are the three most fundamental aspects:

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The Bottom Line

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With the high number of cybersecurity threats affecting global businesses, it’s high time business leaders need to incorporate stringent security mechanisms to ensure consumer data remains secure.

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Moreover, at the same time, equal emphasis should be given to delivering rich consumer experiences since today’s consumers are always seeking great usability across every online platform.

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Hence, the critical role of a CIAM solution in enhancing customer security and improving consumer experience can’t be overlooked.

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Businesses need to invoke the potential of a reliable CIAM like LoginRadius to ensure they get perfect harmony of user experience and security.

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\"book-free-demo-loginradius\"

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