![\"DS-travel-idntity-platform\"](\"/2a370f157a22b7ce189e10f7e392de5d/DS-travel-idntity-platform.webp\")
The evolution of the aviation industry has been nothing but phenomenal. As airlines seek to amplify their relationship-building efforts in the new decade—the good, bad, and the ugly customer experience, now decides how the game changes.
\nHere’s an eye-opener though. According to a survey published on 247 WallSt, the seventh most used airport in the US is the worst-ranked for customer experience.
\nSee the gap? Yes, that's what needs to be filled.
\nCustomer experience in the airline industry cannot be undermined. So, what is it? Well, customer experience or CX is often defined as what the customer perceives and experiences while traveling through the different departure stages and arrival in an airport.
\nEvaluations are conducted via interactions in-person, self-service booths, online, or any other choice of channel.
\nSo, does it mean you need to pull all your cards at once? Not necessarily. There's a noticeable difference in wanting to provide excellent customer experience and providing the \"right\" experience.
\nMapping the customers' journey can go a long way. Here are a few examples.
\nThe impact of the COVID-19 crises on the airline industry has been dramatic, with a steep drop in the number of passengers flying in domestic and international flights in the first half of 2020.
\nThe International Civil Aviation Organization (ICAO) who has been actively monitoring the COVID situation and its impact on the airline sector has published an adjusted forecast highlighting the scheduled passenger traffic in the corona infected-world. The prediction narrates:
\nFor the year 2020 (Jan – Dec)
\nWhat are some of the key challenges that the aviation sector come across today? Let's explore.
\nWith the mounting options in-flight deals, airlines worldwide are finding it challenging to attract and convert visitors to their sites. In fact, according to Firstresearch.com, the average conversion rate for travel websites is only 4%.
\nThis means, in the aviation industry that produces $760 billion in revenue annually, even a modest increase in site conversion can generate a substantial amount of profit.
\nThe world is going through a rapid digital transformation at the moment—jumping to social media to connect with travelers is transformation, and so is taking the agile-driven approach to personalize passengers' journeys.
\nAll the talks and call-to-actions about big data, predictive analytics, channels, machine learning, and AI are creating a complex environment for airline vendors.
\nWill it do any good? Most certainly.
\nAirlines need technology to bind personalization with customer experience to deliver brand loyalty.
\nOne of the worst mistakes airlines often make is not to invest more in customer experience research. You must keep passengers at the core of your business strategy. Every decision that you make cannot be about revenue growth. You need to upgrade your CX strategies as well.
\nTriggering them emotionally can impact their buying decisions. For example, if your airline is sensitive to infants and goes out of the way to assist new parents, there is a good chance that they will prefer to travel with your airline every time, irrespective of your price.
\n
As a result of the pandemic, countries across the world have imposed travel restrictions with no certainty over when those restrictions will be lifted.
\nNow, here's the catch. For airlines to sustain, they need to fill as many seats as possible on each flight. For budget airlines, which usually travel with more than 90 percent of the seats filled, \"load factors\" are of particular significance. According to the new COVID measures, if middle seats should be left unoccupied, aircraft will have to fly with 35% fewer passengers.
\nThis could be reasonable for a brief period. But if the situation persists, it will change how the entire industry operates.
\nCybercriminals are hammering at the gates of the airline industry. To begin with, cyberattacks can rob you of millions of pounds, and at the worst, criminals can devise terrorist activities without even boarding the flight.
\nThe last few years saw an increase in the number of attacks. For example, the Israeli Airport Authority alone reported recording and fending off three million cyber attacks daily in 2019.
\nCybersecurity, therefore, has to be taken seriously. Start at the executive level. Train your employees to follow the best cybersecurity practices and introduce those into your strategies as well.
\nAt best, hire a customer identity and access management (CIAM) platform to manage your passengers' data.
\nThe question remains, what should the airlines do?
\nAirlines have a variety of ways to enhance customer experience. The following are a few strategies on how to respond, recover, and prepare your airlines to succeed in the new normal.
\nIn an industry where most companies appear to be leveraging their monopolistic status at the cost of consumer needs, stand out of the queue by offering concrete examples of consumer support and customer advocacy. For example, you can:
\nInfusing humanity and hospitality with the \"we've got your back\" approach does wonders for any airline. It's an experience that, very literally, has been helping widely respected airlines to consistently hit new heights.
\nYour cyber defense strategy should include both organizational and technical viewpoints. Remember that internal employees can easily compromise even the best defenses. Every time you share a password with your team, it acts as a key to unlock your internal IT system.
\nIt is, therefore, your responsibility to keep those passwords secure. If anyone in your team refuses to acknowledge their control of information security strategies, they become a threat.
\nTherefore, cybersecurity is an integral part of your airline's threat landscape. Get an all-encompassing CIAM platform to take care of your identity requirements. The multi-factor authentication strategy is an excellent example of sound security practice.
\nAutomation is the need of the hour. Today, virtual email agents can read emails, identify the course of action from similar situations in the past, and create an appropriate response without the need for human intervention.
\nThese automated virtual email agents learn from past experiences and continue to get smarter and more accurate. Ideally, they can reduce the customer grievance response time from five to six minutes to less than one minute.
\nInstead of worrying about the company's bottom line, think about your passengers, and the rest will follow. Airlines have the ability to provide the best deal at the right time, based on a customer's awareness. Scrutinize every customer and their end needs, and start working from there.
\nFind out how a CIAM platform can help you achieve exactly what your travelers need.
\nYou can begin by providing reliable, contextualized digital experiences to connected passengers in real-time. Offer up-to-the-minute flight info, unique deals, exclusive offers, and access to the internet. You can also use technology to guide passengers to their exact locations at the airport.
\nBeing aware of possible security threats in and around high-risk areas is necessary to recognize and designate potential security threats at the airport and be vigilant. No wonder aviation security authorities and regulators are mandating safety awareness training as part of the orientation curriculum. Others include:
\nSecurity awareness training is usually designed for new employees, government representatives, airline security management team, aviation security executives, etc.
\nFrictionless travel is key to the airline sector. LoginRadius not only keeps customer and crewmember data safe, but it also simplifies the experience as they navigate the digital ecosystem.
\nLoginRadius is a cloud-based customer identity and access management platform that creates personal, helpful, and simple customer experiences. It's multi-layered customer, partner, and crewmember ecosystem ensures that the right people always have secure but effortless access to the right information.
\nHere's how LoginRadius uses technology to humanize air travel for flight passengers.
\nRobust data compliance measures: As already mentioned, investing in consumer data privacy and compliance is an un-denying priority for the aviation industry. The LoginRadius identity management system helps airline companies understand the value of data. It supports global regulatory compliance like the GDPR and CCPA to fight data breaches.
\nOther security certifications include ISO 27001:2013, ISO 27017:2015, ISO/IEC 27018:2019, US Privacy Shield, NIST Cybersecurity Framework, ISAE 3000, and AICPA SOC 2 (Type II).
\nNew-age registration and login options: Passengers can register using various options like smart login to log into a device that is neither a website nor a mobile device. Another option is the one-touch login where passengers can log in via a magic link or OTP sent to their phone or email id. One-touch login eliminates the use of passwords.
\nBuild rich customer profiles: LoginRadius offers customer profiling—a feature that collects information about customers throughout their interaction with your brand. Also, it provides an end-to-end solution for customer management and helps in monitoring login activities.
\nSimplify the registration process: LoginRadius simplifies the registration process with social sign-in and single sign-on features. While social sign-in is a one-click authentication feature conducted via social media, single sign-on offers access to multiple accounts with a single set of credentials. Both reduce the hassles of the registration process and minimize the risk of cyber threats due to poor password habits.
\nMulti-factor Authentication (MFA): MFA allows passengers to pass through several authentication layers when logging in. To configure the authentication function, LoginRadius supports the SMS passcode and Google authenticator.
\nWhen was the last time an airline offered you with just the right blend of customer experience you have always wanted? Would you put a price on that?
\nIt certainly does not take magic to make a mark in the aviation industry. Focus on keeping your passengers happy while ensuring their data security—that should do the trick.
\n![\"book-free-demo-loginradius\"](\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\")
As we try to adjust our lives around the coronavirus pandemic, customer experience in the retail industry witnesses a drastic change.
\nThe ongoing apocalypse is altering the way brands sell their products. The retail industry is adjusting according to the shifting technology to earn new customers and maintain their existing customer base.
\nWell, it seems like an exciting phase has already begun in the retail market. More and more companies are leveraging excellent customer experiences to attract maximum profit.
\nAfter all, it is only through happy customers that retailers can establish a competitive advantage over others. Now, the question is, how can businesses drive customer experience in the retail industry?
\nLet's find out.
\nA perfect customer experience strategy not only depends on the product, store, and shoppers, but also on how businesses align the mentioned entities smartly. They need to incorporate customer experience across different retail genres.
\nLet's explore the popular genres one-by-one.
\nCompeting for customer loyalty is a tough job for food and grocery retailers. After all, most of them offer the same product.
\nFor example, if customers are looking for readymade pizza dough, they will have multiple brands to choose from.
\nSo, how do retailers sustain in the competition?
\nFor starters, they need to understand the fact that shoppers aren't loyal to the products but the overall shopping experience. In this case, pizza dough – because they are basically all the same. If you can offer a \"feel-good\" experience at your retail store, people will keep coming back for more.
\nHold on! There's a hiccup, though.
\nThe buying preferences, behaviors, and expectations in the food and grocery industry vary from person to person. Brands that are looking to sustain and flourish amid the competition need to meet the growing demand of this dynamic environment.
\nPeople still perceive local stores as the best value provider for their time and money. Hence, making some tempting changes can go a long way and create a big impact.
\nHowever, there is no need to revolutionize how local stores work entirely. Making shoppers a fan of in-store experiences is enough to get them coming back.
\nAnother way to enhance the customer experience in the local retail industry is by surprising shoppers with a gift. When you give people something for free, they are naturally obligated to do something in return — simple philosophy.
\nAlso, try to give your customers the luxury of personalized experiences. In the homogenous world that we live in, if you can personally interact with them on how to use your product and explain the distinction between similar products –that's a win!
\nDo departmental stores and supermarkets have any scope of competing with the e-commerce market? The answer is yes, provided they can show what sets them apart.
\nThey need to win customers with the best possible customer-centric approach. In practice, this could mean if a customer asks for greek yogurt, they should be led to the yogurt aisle, instead of just informing them about where it is.
\nAlso, stores should focus on quality over quantity. From the quality of the products to the \"Thanks for shopping. See us again soon!\" customer farewell card, all touchpoints must meet the required set of standards.
\nAll-in-all, give your customers emotional shopping experience. Make them eager to come back soon.
\nMoving on, let's find out a few ways how brands can enhance customer experiences and benefit from them.
\n![\"Retail](\"/b199bc0d1f789e5c57df4cc250dc2dd7/customer-exp-retail.webp\")
The retail industry is brutally competitive. It takes more than offering the right product at the right price to deliver amazing customer experiences. As already discussed, brands also need to treat customers with respect and trigger them on an emotional level.
\nWhat more does it take to amplify customer experience in the retail industry? Here are a few ways of how retail companies benefit from customer experiences.
\nHeard of the Just Walk Out by Amazon? Yes, the technology that allows shoppers to enter a store, pick whatever they want, and leave without going through the checkout process.
\nNow, that's an excellent example of how frictionless retail can boost customer engagement.
\nWork is already in progress. Retailers are leveraging RFID scanning to their advantage to offer fast and error-free billing, together with AI.
\nWhen it comes to customer experience in the retail industry, compared to brick-and-mortar stores, the online shopping environment has a lot to offer.
\nThere is one downside, though - and it is the inability to touch and feel the products before making a decision. Retailers need to break even to rebuild customer loyalty. They need to bring the convenience of online shopping to brick and mortar stores and make in-store experiences as smooth and easy as possible.
\n![\"Datasheet-How-Retail-Consumer-Goods-Companies-Use-the-LoginRadius\"](\"/c95f0155d52f8dea65efe90f3ec7c41a/DS-How-Retail-Consumer-Goods-Companies-Use-the-LoginRadius.webp\")
The good news is that initiatives like smaller format stores, auto-checkout, online ordering (while inside the store), and mobile app offers are in action to lure shoppers back into physical stores.
\nThe ease of personalization helps a great deal in increasing the lifetime of a customer with your brand. Therefore, come up with easier ways for your shoppers to locate their favorite products. Make them feel like you understand their pain points, and it is your responsibility to solve their issues.
\nSpeaking of the online format, it will involve features like showcasing product recommendations based on previous purchases, or curating a personalized homepage altogether.
\nIn a brick-and-mortar store, personalization will mean installing digital fitting rooms and creating recreational areas to sit down and rest for a while. In a way, it will also add up to the amount of time customers spend with your brand.
\nOne major aspect of driving a seamless online experience is curating a customer-focused journey for your shoppers. The first thing that comes to mind during online sales is allowing customers to check-in and checkout gracefully.
\nCreating a frictionless experience with single sign-on (SSO) registration will allow customers to interact with your brand with a single set of credentials, eliminating the need to create multiple accounts.
\nFurthermore, it will be easier for brands to consolidate all customer data (purchase history, shipping, and billing data) into a single database.
\n![\"protect](\"/245b89bab98d0a7d39d8b2601ab4807a/customer-exp-retail-industry-1.webp\")
LoginRadius is a customer identity and access management tool that offers a seamless and secure way to access customer information - in your case, shoppers' data.
\nFrom the online retail point of view, LoginRadius offers a number of perks like simplifying the customer registration process, creating unified customer profiles and larger databases, reducing application-related complexities, streamlining customer purchase and interaction data, and ensuring security compliances.
\nLet's dig further into the identity platform to find out more about how it helps retailers protect shoppers' data.
\nPasswordless login: In the retail industry, registering or logging in without a password calls for customer retention and loyalty. By enabling the one-touch login feature, customers can log in with a magic link or OTP sent to their mobile number or email id.
\nProgressive profiling: Through progressive profiling, retailers can collect information about customers with the help of dynamic web forms at different stages during the purchase journey.
\n360-degree view: Retailers can enjoy a complete view of their customer demographics. It will help them understand customer behavior and build better relationships by tweaking their approaches accordingly.
\nSocial sign-on: This form of one-click authentication via the customer's social media accounts reduces the associated hassles of remembering user ids and complex passwords.
\nSecurity and compliance: LoginRadius adds additional layers of protection with two-factor or multi-factor authentication. Not to forget, real-time fraud analysis and data management to prevent hacking attempts. The platform is also compliant with international security standards like the GDPR and CCPA.
\nRivalry in the retail industry has always been a big deal. Amidst online players and physical stores competing with one another to keep shoppers on the hook, the line between the two entities is gradually blurring.
\nIt is only a matter of time that customer experience in the retail industry will win the war, and nothing else will matter.
\n![\"Book](\"/1bebf239d110701b9b534d7eb481a5ac/BD-Plexicon1-1024x310.webp\")
Companies are investing heavily in omnichannel customer experiences lately. But why are they doing so?
\nWell, the answer is simple.
\nToday, customers expect a seamless and consistent interaction across major communication touchpoints.
\nCreating separate web, mobile, and social media experiences are no longer effective. Today, businesses are integrating marketing, support, and sales channels as part of one big omnichannel experience instead.
\nBut then, pulling this off can be quite expensive.
\nFirstly, brands need to understand what omnichannel customer experience is, how it should function, and why companies are investing in them.
\nAn omnichannel customer experience is a multifold approach to advertising, selling, and supporting customers across multiple marketing touchpoints.
\nThis means a customer could be shopping from his desktop, mobile phone, or offline store and still enjoy a seamless buying experience.
\nLet's explain this further.
\nHere's what the journey of a customer will look like in the omnichannel world when he wishes to buy a smart TV.
\nThis is how customers interact with brands today. They don't mind going all out. Customers are okay with venturing both online and offline, prior, during, and post their purchase journey.
\nAll-in-all, a brand that advocates the omnichannel customer experience module should ensure that the customer's journey is seamless, especially while switching between different physical and digital channels.
\nThat being said, the following are a few industry figures that will highlight the importance of omnichannel customer experiences in the new world.
\n![](\"/a93a12fca2cee2406d7375d38c83fec9/omnichannel-customer-experience-whitepaper-1024x310.webp\")
The omnichannel approach to the customer experience is here to stay. And with the growing popularity, it is all set to emerge as a game-changer.
\nWhile the obvious benefit includes producing a consistent customer experience across all channels, omnichannel offers other benefits too.
\n![\"Stats](\"/38d72303810a7e8b1bc5c01d86b01c2f/omnichallel-2.webp\")
With LoginRadius' cloud-based customer identity and access management solution, businesses can meet the need of modern customers in a way that is highly scalable, fast, and flexible.
\nAlong with robust data security, it offers the following capabilities for delivering omnichannel customer experiences to its clients.
\nTo learn more about the omnichannel customer experience, here is an infographic created by LoginRadius that describes the customer experience journey in an omnichannel world.
\n![\"Omnichannel](\"/a1fa9d2bb20e3866abadb717bdf49bcc/Making-Customers-Feel-Seen-in-an-Omnichannel-World-1-scaled.webp\")
Building an omnichannel customer experience does not necessarily mean having to invest in new-age digital technologies. It rather means channelizing your customers in a centralized environment. The LoginRadius identity solution supports automated pathways, doubles customer experiences, and humanizes interactions with every customer
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The hospitality industry has always been about luxury, pleasure, and excellent customer services. Modern guests travel for both business and pleasure. Therefore, they expect business owners to interact better and understand them well.
\nThey love it when hotel owners engage and empower them. They want to be delighted by personalized experiences, and when that happens, they are likely to come back for more stays.
\nIf your company isn’t doing it yet, you are already behind. Your competitors may have reinvented their digital transformation plan and offering customer-centric hospitality experience with comfort features and better customer service.
\nSo, how do you catch up with the latest trends? Here are a few of the latest customer-centric innovations in the hospitality industry.
\nAI has been a game-changer for the hospitality industry. One of the most popular reasons behind its popularity is its ability to work like humans (minus the error).
\nCompared to the traditional setup, AI treats businesses with a host of advantages including:
\nMoving on, let’s find out how deep is the impact of AI in the hospitality industry. Here are a few:
\nCompetitive analysis - When it comes to reviewing customer feedback, competitive analysis plays an important role. The advantages are three-fold. It helps hotel owners understand their guests, figure out their expectations, and what they liked or disliked about their stay.
\nAI can capture such information with 100% accuracy – something human eyes aren’t capable of analyzing.
\nFrictionless authentication - Facial recognition is one of the most delightful self-servicing technology that delights guests in the hospitality industry. Everybody would love the opportunity to skip queues at the front desk while checking-in. Well, AI-infused facial recognition is your solution.
\nIoT solutions for hotels will add extra oomph to customer experience in 2020.
\nAt the core of the hospitality industry lies the ultimate guest experience. People love to feel special – a reason why the concept of customization went mainstream. Blending hospitality with IoT will do wonders for hotel operators.
\n![\"IOT](\"/2692f9c758cb2756e33900cdb7cf13bb/image2-1.webp\")
Wondering how? Let’s find out.
\nWhat more?
\nThe hospitality industry can also automate room services. Hotels can ask guests to fill out their preferences through a centralized app and customize their stays accordingly.
\nFor example, they can install motion sensors to switch on the lights when they wake up with the coffee machine brewing their favorite cup of coffee.
\nThey can install sensors to detect occupancy and switch off lights automatically as the guests leave.
\nThey can install sensors to detect faulty appliances (like leaky taps, broken AC, heater, geyser, etc.) inside the hotel room and notify the maintenance team before check-in.
\nAnother example of creating personalized experiences in the hospitality industry is virtual reality. VR offers the ability to transport a person from one space to another within the digital ecosystem.
\nIn the hotel business, VR can allow guests to enjoy a 360-degree view of the hotel and find out what their rooms will look like booking the property.
\nOn a different note, VR’s virtually simulated environment can be used as a source of entertainment too, by offering their guests a tour of the local attractions right from the hotel premises.
\nAugmented Reality, on the other hand, simulates real-world surroundings with digitally enhanced overlays. The concept is almost similar to VR, where the entire surrounding is changed.
\nThe hospitality industry can use it to its advantage in a number of ways. Imagine the walls of your room are infused with AR-powered technology. At the tap of a button, it can transform into any surrounding (beach, forest, cloud, city heights) you like and let you enjoy the experience without actually being physically present.
\n![\"augmented](\"/82d4869c9d112be4e71e7159be790641/image3-1.webp\")
The hospitality and tourism industry is largely responsible for the emission of CO2 in the atmosphere. 2020 will be the year of sustainability. Hotel owners will limit the use of traditional forms by introducing digital check-in and check-out processes.
\nGuests can use a check-in terminal or conduct advanced check-in through an app to make the process as seamless as possible.
\nAlso, hospitality companies witness a huge influx of data every day. In the quest to offer personalized services with unique experiences, they need to understand customer behavior.
\nData can make or break a business. Some of the popular data metrics include name, length of stay, number of guests, property type (urban, suburban), geographics (region, country, city), reservation source (travel agent, corporate online site, direct call, meeting), number of repeat stays, etc.
\nNo wonder the hospitality industry requires a reliable identity management platform that prioritizes data security from unauthorized access, being tampered or destroyed.
\nSimply put, data security is a crucial metric for hotel owners. Guests should never feel insecure about their data, and that’s rule 1.
\nHenceforth, advanced identity management policies, coupled with frictionless verification should make security seem effortless.
\n![](\"/7b58b99d5a1aef29104a17998e11cda4/image4-1.webp\")
When your business revolves around accommodating customer preferences, the need for identity verification becomes crucial. LoginRadius is a customer identity and access management (CIAM) platform that helps hotel owners to roll out strict security policies while offering excellent customer experiences.
\nWith LoginRadius, here’s what you can offer your customers:
\nThe hospitality industry is a booming market at the moment. With intense competition happening at the backdrop, taking charge of internal processes and increasing security within the hotel staff has become more crucial than ever.
\n![\"seamless](\"/4f2c69527539c9aaa8d129f40253841b/image5-1.webp\")
Looking ahead, LoginRadius’ biometric technology will help you:
\nThe hospitality industry runs a high risk of data theft, and when that happens, it leads to severe repercussions, extending far beyond reputations damage.
\nTherefore, you need to understand the nature of the data you collect from your guests to protect it. Generally, it falls under three categories.
\nCybercriminals are mostly fond of personal and transaction data. A lot of such data is collected, stored, and processed daily. As hotel operators, it is your responsibility to ensure that all data remains protected.
\nLoginRadius abides by industry-approved security compliances like EU’s GDPR and California’s CCPA to keep guests’ data safe and protected at all times.
\nMost businesses in the hospitality sector offer complex ownership structures. Hence, it is only feasible to shift your data protection responsibilities to an ideal customer identity and access management platform that commits to securely managing your guests’ data.
\nAfter all, the hospitality industry is all about customer experiences and keeping up with their changing expectations.
\n
The global media and entertainment industry is undergoing a massive transformation at the moment. Interestingly, it is adapting itself to improve customer experiences like never before.
\nToday, enterprises know that if they want to stay ahead of their competitors, they need to keep their customers happy.
\nSo, how are they doing it? It's simple. They are focusing on generating more and more customer-centric content.
\n2019 (for that matter) experienced an intensifying wave of popularity for on-demand streaming sites like Amazon and Netflix. The recently launched BritBox also primarily focuses on driving better media experience for their customers.
\nLoginRadius explores these shifting expectations of the entertainment industry and tries to identify opportunities that are likely to drive popularity in 2020. Let's go through the top highlights.
\nOver-the-top (OTT) content in the media industry refers to audio or video streaming services (like Netflix, Youtube, Amazon) that are delivered to customers over the Internet without the involvement of any third party provider (generally cable or satellite providers).
\nOf late, the market has been witnessing a boost in mobile computing devices – leading to a disruption in the broadcast television era. It has been creating more opportunities for independent artists to leverage the technology and cast themselves in front of a wider audience.
\nThese independent artists decide how to use, sell, or distribute their content online. They are solely responsible for offering a more personalized, attention-grabbing, valuable, and relevant experience for their audience.
\nAre you wondering how this sudden turn of events will influence the number game?
\nAccording to an estimation by Strategy Analytics, revenue from OTT video in the US alone will exceed the $30 billion mark in 2020.
\nThese figures grab attention and are hard to ignore.
\n![\"stats](\"/a36476c26f48877809631df3e3d3a29e/Identity-blog-graphic-02-1024x709.webp\")
Data source: Strategy analytics OTT video forecast
\nTechnology will make deeper connections and drive higher profitability through the personalization of content in the media industry.
\nExpect media houses to focus on creating smarter content that connects with audiences on a deeper level.
\nRather than offering free content to the audience in general, with the power of analytics, AI, and machine learning, the media industry will produce more content niches that resonate with viewers.
\nThere is still a constant fear of identity theft, unauthorized use of data, and financial loss among customers. No wonder, data privacy, and security will be the top priority for media companies in 2020.
\nSpeaking of securing data, the EU's General Data Protection Regulation (GDPR) was the first high profile regulation that the world came across. It rightfully set exemplary standards for media houses (and all organizations in general) and showed how to conduct business and store customer data.
\nFollowing suit came the California Consumer Privacy Act (CCPA) that officially took effect on January 1, 2020. CCPA, too, is expected to give individuals more control over how their data is being used.
\nBut will it hit the right chords among organizations and individuals? Only time will tell.
\n![\"GDPR](\"/527cf9c0e564cc722f2a72fc5af2f52f/Identity-blog-graphic-03-1024x709.webp\")
A market synopsis by America News Hour reports that the global blockchain media industry \"registered 32.94% CAGR during the forecast period between 2018 and 2024,\" and they predict it could reach USD 1.54 billion by 2024.
\nSo, if you think blockchain is only about cryptocurrency, think again!
\nWithin the media and entertainment industry, blockchain can be used to secure data transactions and improve digital advertising efforts.
\nPokémon Go is the perfect example of a new medium of entertainment that lifts the spirit of AR and VR – leaving users wanting more. The combination of real-world elements in the game is truly immersive and magical.
\nWith the recent interest in AR and VR from Silicon Valley giants like Google and Facebook, it seems like innovations in mobility, pricing and accessibility are on the cards.
\nBe it through story-driven content or experience-driven entertainment. They are expected to boost customer experience in the media industry like never before.
\nInnovation in voice search technology is changing how we conduct our day-to-day activities. 2019 was the year of Alexa and Google Home that made smart homes accessible than ever.
\nThe combination of AI, machine learning, and advanced analytics will continue to optimize content making customer experiences more personalized, compelling, and transparent.
\nCloud security management solutions will be back in the spotlight. The security of data will be a primary area of focus in 2020. Factors like data encryption and cloud workload security will take center stage as more and more media houses migrate to the cloud in the public environment.
\nFacial Recognition is swiftly turning into one of the most common forms of biometric authentication. The use of facial recognition in digital advertising and the media industry will continue to grow.
\nFor instance, it will identify individuals in-store and offer purchasing recommendations based on their demographic.
\n![](\"/0b4c1f06d7553616abc8034bc5741468/image4.webp\")
Customer identity and access management (CIAM) solutions will help companies in the media and entertainment industry understand their customer base and offer them a unique and engaging experience.
\nAs we enter 2020, here's what businesses can expect from a CIAM solution.
\nOne of the biggest benefits of online media content is that it's available in different formats across multiple platforms. However, users dislike logging in to various platforms or filling in multiple registration forms. This can lead to abandonment or customer churn.
\nBy implementing Single Sign-On (SSO), media houses can create a connected user experience across all its platforms. Viewers can access multiple channels using a single identity, and turn more visitors into subscribers.
\nThe digitization of media content has also changed the way companies earn revenue. Mostly, customers are looking for content that appeals to their interests and habits. A CIAM solution can help media platforms achieve that.
\nA CIAM platform like LoginRadius can record the preferences of their audience in unified customer profiles and generate relevant content.
\n![\"media](\"/53ec119e66ccdf195d25e795badfc82b/image5.webp\")
Audiences are no longer passive consumers. Instead, they are actively engaged in the content they read, watch, and even produce it themselves.
\nLoginRadius’ industry-leading peak load capabilities, makes it an ideal CIAM provider for companies dealing with large amounts of customer engagement in a short period.
\nWith a large scale roll-out of the technology, 2020 promises to be the year of digital transformation in the media and entertainment industry.
\nAmidst the ever-changing regulatory landscape, there are high chances that new opportunities are waiting to be capitalized. Now is your chance to reap the benefits.
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The gaming industry has been leveling up since it entered the mainstream in the 1980s. Exciting advancements in online streaming and Virtual Reality (VR) appear to lead the way. Yet, without a seamless user experience, game popularity can suffer. Here are some trends in improving customer experience that can help your gaming or streaming business win and retain more customers.
\nIn 2019, a report by SuperData, found that the gaming industry made over $120 billion dollars. And experts at Newzoo say the gaming market will grow to $189.6 billion by 2022. Newzoo’s report also stated that collectively, mobile and console games contribute around 80% of this revenue. In response to this demand, Google and Microsoft announced their own cloud gaming services. This means that players can stream games as easily as streaming a movie.
\nSince people of all ages and demographics play digital games, the global community is massive. Microsoft estimates over two billion active gamers play everything from free mobile games to high-tech computer games. As new platforms, technology, and genres emerge, that figure is likely to grow.
\nFor now, here are some fun facts about the most popular gaming genres.
\n1. Gambling
\nGambling has been a popular recreation for generations, so there’s no wonder that online gambling is so lucrative. Here are some interesting facts about the online gambling market.
\nGrand View Research predicts that this niche may be worth $102.97 billion by 2025.
\nCurrently, the EU leads online gambling and will likely continue this well into 2020.
\nThe Asia Pacific Digital Gaming market is expected to reach +$241 billion (due to a rise in disposable income) by 2023.
\n2. Shooter or survivor games
\nShooter and survivor games give players a first-person point-of-view of a solider or apocalyptic survivor. Popular shooter games include Counter-Strike, Quake 4, Halo 2, and Battlefield 2. As a “build and survive” game, Minecraft led video-game popularity on Youtube in 2019.
\nGaming trivia: In 2018, some parents hired “Fortnite tutors” to teach their kids to play better. Talk about helicopter parenting!
\n3. Educational games
\nSchools, universities, government agencies, and businesses support the educational gaming industry. The Global Game-Based Learning Market report by Metaari predicts that this gaming genre will hit $17 billion by 2023.
\n4. Cross-platform online games
\nIn cross-platform gaming, AKA cross-play games, players on multiple platforms and devices can get together and play at the same time.
\nThe popularity of cross-play is huge. That’s why vendors in the cloud-based gaming marketplace are making games compatible on all platforms, including smartphones, PCs, laptops, and tablets. Some popular cross-play games include Call of Duty: Modern Warfare (Xbox One, PS4, PC), Minecraft (Xbox One, Switch, PC, mobile), and Fortnite (Xbox One, PS4, Switch, PC, mobile).
\n5. Virtual reality games
\nVirtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) are making exciting strides in gaming technology. In fact, Polaris Market Research predicts that VR in the gaming industry will become a $48.2 billion-dollar market by 2026.
\nThere’s no denying that gamers expect frictionless gameplay. That’s why in 2020, digital customer experience is vital to a game's popularity.
\nHere are the top things to consider when improving a gamer's user experience:
\nGamers expect 100% uptime.
\nWhen a game crashes, it ruins the overall momentum of the game. Players know they can switch to a competitor anytime they want—and they will. Don’t assume they’ll return to your games once they find a better experience elsewhere.
\nHere’s how to prevent that from happening. Look for cloud-based CIAM solutions like LoginRadius that offer automated failover systems and a scalable infrastructure that handles surges. This will ensure that your game is available even during peak loads.
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Gamers exchange opinions on gaming forums.
\nAs the gaming industry continues to grow, it’s important to engage with your customers. A good way to increase engagement is to be present in various forums so that you can solve their technical queries.
\nIn case you can’t be there to solve them, reward forum members who provide answers to other gamers for you.
\nGaming is an emotional experience.
\nDue to the emotional aspects of gaming, players see gaming as not just a product, but an experience. They forge friendships around gaming and often enjoy connecting to players around the world. In fact, a gaming trend called \"PC Bangs\" (translation: PC Rooms) gives gamers a dedicated gaming room. Many other countries are also jumping on the “gaming bar” trend, which also includes eSports cafes.
\nWhether you own one of these gaming bars, or the games the guests are playing, you’ll want to keep players happy with great customer support.
\nGamers are willing to pay more for a great experience.
\nIn short, the more invested the player is in the experience, the more upset they’ll be if the experience is subpar. That’s why most gamers are willing to pay more for a great user experience, better support, and top-notch security.
\nCompared to TV, music, and film, the gaming industry is becoming one of the biggest industries in digital entertainment. In order to play their favorite games, players trust gaming companies with their personal information.
\nThat’s why data security should be taken seriously. Here are the most common gaming security issues and how to remedy them.
\nTo protect gamer accounts cybersecurity measures like multi-factor authentication (MFA), password management, and firewalls should be applied.
\nTo protect players, educate them about phishing. Prevent account takeovers by using Risk-based Authentication (RBA). This detects unusual IPs or behavioral anomalies so you can block fake users from accessing accounts.
\nCustomer Identity and Access Management (CIAM) platform LoginRadius offers out-of-the-box compliance for COPPA, CCPA, and GDPR. This prevents any user under the age of 13, as indicated by the date of birth, from completing registration.
\nNo matter what platform or game, players demand a seamless experience with no downtime. With a CIAM solution from LoginRadius, you don’t have to compromise security to provide it.
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In today's digital world, the demand for robust identity proofing solutions is greater than ever. As businesses strive to protect their systems from increasing cyber threats while maintaining a seamless customer experience, orchestration has emerged as a powerful tool.
\nBy integrating comprehensive identity proofing solutions through orchestration, companies can enhance security, improve compliance, and deliver a smoother user experience. Let’s understand the aspects of comprehensive identity-proofing solutions.
\nWith the rise of digital interactions, businesses face significant challenges in verifying the identities of users, customers, and employees. Cybercrime is rising, and organizations must protect sensitive information and prevent unauthorized access. This has made identity proofing an essential component of modern business operations.
\nTraditional identity verification methods, such as passwords and security questions, are no longer sufficient to combat sophisticated attacks. Businesses must adopt more advanced techniques that leverage biometric data, machine learning, and real-time analysis to ensure accurate and reliable identity verification.
\nOrchestration in identity proofing involves integrating various verification tools and processes into a single, cohesive platform. This approach allows businesses to automate and streamline identity verification tasks, making them more efficient and effective.
\nBy utilizing orchestration, companies can:
\nComprehensive identity proofing solutions offer advanced security features that help businesses protect their digital assets and user data. By leveraging multiple verification methods, organizations can create a robust defense against identity theft and fraud. Orchestration allows these security measures to be applied consistently and automatically, reducing the risk of human error.
\nBusinesses must navigate a complex landscape of data protection and privacy regulations, such as GDPR, CCPA, and PSD2.
\nComprehensive identity proofing solutions help companies stay compliant by integrating regulatory checks into their workflows. Orchestration ensures that these checks are performed consistently and accurately, minimizing the risk of non-compliance and associated penalties.
\nA streamlined and efficient identity verification process is crucial for providing a positive customer experience.
\nWith orchestration, businesses can reduce the time and effort required for users to prove their identities, leading to higher satisfaction and loyalty. Automated processes also minimize the risk of false positives, ensuring unnecessary security hurdles do not inconvenience legitimate users.
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Orchestration reduces the need for manual intervention and streamlines identity verification processes, resulting in cost savings for businesses. By automating routine tasks, organizations can allocate resources more effectively and focus on strategic initiatives that drive growth.
\nAs businesses grow and expand into new markets, their identity proofing needs may change. Orchestration provides the flexibility to adapt to these changes by easily integrating new verification tools and processes.
\nThis scalability ensures that companies can continue to provide secure and efficient identity verification as their operations evolve.
\nIn a world where digital interactions are becoming the norm, businesses must prioritize identity proofing to protect their assets and build trust with their users.
\nBy embracing comprehensive identity proofing solutions through orchestration, companies can enhance security, ensure compliance, and deliver a superior customer experience. As cyber threats continue to evolve, the adoption of orchestration will be crucial for businesses looking to stay ahead of the curve.
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