{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/95","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"Businesses can't build and manage everything in-house. Many a time, they require third-party experts to help them meet a variety of critical…","fields":{"slug":"/identity/api-authentication-analytics/"},"html":"<p>Businesses can't build and manage everything in-house. Many a time, they require third-party experts to help them meet a variety of critical needs. The use of third-party APIs for their applications is a similar requirement. </p>\n<p>In addition, businesses need the right data to address the following questions:</p>\n<ul>\n<li>How are the third-party APIs performing?</li>\n<li>What are the API consumption patterns?</li>\n<li>Are there any useful API Insights that can help in future decisions? </li>\n</ul>\n<p>LoginRadius being a CIAM solution provider, completely understands these requirements and launches Authentication API Analytics for businesses. </p>\n<p>The feature contains useful charts and analytic tools to view and measure an application's overall performance (where using LoginRadius).</p>\n<p><a href=\"https://www.loginradius.com/resource/authentication-api-analytics/\"><img src=\"/1cb409fe3fa4a19b9ee0893b7434f764/loginradius-api-authentication.webp\" alt=\"LoginRadius API Authentication Analytics\"></a></p>\n<h2 id=\"intend-behind-the-launch\" style=\"position:relative;\"><a href=\"#intend-behind-the-launch\" aria-label=\"intend behind the launch permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Intend Behind the Launch</h2>\n<p>The <a href=\"https://www.loginradius.com/resource/authentication-api-analytics/\">Authentication API Analytics</a> feature offers the following benefits from the business and its developer's point of view:</p>\n<ul>\n<li><strong>Assess app performance</strong>: LoginRadius allows your  developers to create high-quality and secure authentication for your apps. Besides, your developers can also evaluate the efficiency of your applications based on provided API insights.</li>\n<li><strong>Assess API performance</strong>: Based on the provided dataset and insights, your developers and business team can evaluate how the LoginRadius APIs are performing, like API response time and the number of requests handled.</li>\n<li><strong>Informed business decisions</strong>: API consumption insights and data help businesses analyze their consumer behavior, detect patterns and make informed business decisions based on the data.</li>\n</ul>\n<h2 id=\"key-characteristics-of-authentication-api-analytics\" style=\"position:relative;\"><a href=\"#key-characteristics-of-authentication-api-analytics\" aria-label=\"key characteristics of authentication api analytics permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Key Characteristics of Authentication API Analytics</h2>\n<p><img src=\"https://apidocs.lrcontent.com/images/Api-Analytics-4_17205ea22900876201.71720532.webp\" alt=\"Authentication API Analytics\"></p>\n<p>The API analytical and performance data are available in the following three categories:</p>\n<ul>\n<li><strong>Request Count</strong>: It offers a comparative chart view for the number of requests made to various forms of LoginRadius APIs. </li>\n<li><strong>Response Code</strong>: It lets you track all response codes from your API to see the number of HTTP success(2xx) and error(4xx, 5xx) requests the LoginRadius server has handled for the selected time interval. </li>\n<li><strong>Performance Analysis</strong>: This gives information on how the LoginRadius APIs are performing for you, i.e., the response time of the APIs. It is available for APIs like Profile lookup APIs, Authentication APIs, Profile creation APIs, Profile deletion API, and Profile update APIs. </li>\n</ul>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=api-authentication-analytics\"><img src=\"/f857fcf12282bde15dba71c333425c9d/lets-talk.webp\" alt=\"LoginRadius lets talk\"></a></p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>As businesses evolve toward becoming more data-driven, analytics become essential. LoginRadius’ Authentication API Analytics not only helps businesses create personalized sales and marketing campaigns, but also enhances the experience of their developer towards the use of APIs.</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 23, 2021","updated_date":null,"description":"Recently, LoginRadius launched Authentication API Analytics to provide an analytics report to businesses and their developers for requests made to different LoginRadius APIs. The feature contains useful charts and analytic tools to view and measure an application's overall performance (where using LoginRadius).","title":"Announcement - Authentication API Analytics to Evaluate the Performance of LoginRadius APIs for Your Applications","tags":["authentication","ciam solution","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/19b51ccd642ecdf24f0bf2bb40726dc6/c0524/api-authentication-analytics-cover.webp","srcSet":"/static/19b51ccd642ecdf24f0bf2bb40726dc6/61e93/api-authentication-analytics-cover.webp 200w,\n/static/19b51ccd642ecdf24f0bf2bb40726dc6/1f5c5/api-authentication-analytics-cover.webp 400w,\n/static/19b51ccd642ecdf24f0bf2bb40726dc6/c0524/api-authentication-analytics-cover.webp 769w","sizes":"(max-width: 769px) 100vw, 769px"}}},"author":{"id":"Kundan Singh","github":null,"avatar":null}}}},{"node":{"excerpt":"LinkedIn has now become a go-to website for all professionals to carry out job searches or find connections. Around 260 million users…","fields":{"slug":"/growth/20-content-ideas-for-most-engaging-b2b-linkedin-posts/"},"html":"<p>LinkedIn has now become a go-to website for all professionals to carry out job searches or find connections. Around <a href=\"https://kinsta.com/blog/linkedin-statistics/\">260 million users actively</a> use the platform per month to network with professionals and promote their brand. Business to Business (B2B) Marketing involves promoting the services or products of a <strong><a href=\"https://www.loginradius.com/b2b-identity/\">B2B company</a></strong>. A significant portion of this marketing is carried out online as most business operations have been shifting to the virtual world of the internet. B2B marketing has become increasingly easy with the introduction of LinkedIn, although the platform takes time to deliver significant results.</p>\n<h2 id=\"is-linkedin-effective-for-b2b-marketing\" style=\"position:relative;\"><a href=\"#is-linkedin-effective-for-b2b-marketing\" aria-label=\"is linkedin effective for b2b marketing permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Is LinkedIn Effective for B2B marketing</h2>\n<p>In recent times, LinkedIn has become home to <a href=\"https://business.linkedin.com/marketing-solutions/c/n/b/60-b2b-marketing-quotes-stats-and-facts-for-the-modern-marketer#\">94% of B2B marketers</a> who use the platform to distribute their content. This increase in the number of B2B LinkedIn marketers can be contributed to the effective sales conversion the platform brings. 50% of LinkedIn members consider a company or product they have engaged on LinkedIn.</p>\n<p>The reason for the success of B2B LinkedIn Marketing is its massive network of professionals with <a href=\"https://kinsta.com/blog/linkedin-statistics/\">approximately 760 million users</a>. This gives marketers access to entrepreneurs and professionals from varied social networks and backgrounds looking to invest in an interesting product or service.</p>\n<p><img src=\"/2009370aa88c944b6d4ae1dd98060d02/linkedin-sales-post-loginradius.webp\" alt=\"sales-login-loginradius\"></p>\n<h2 id=\"top-20-b2b-linkedin-post-ideas\" style=\"position:relative;\"><a href=\"#top-20-b2b-linkedin-post-ideas\" aria-label=\"top 20 b2b linkedin post ideas permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Top 20 B2B LinkedIn Post Ideas</h2>\n<p>On the B2B front, it seems like LinkedIn is a great marketing platform as 77% of B2B marketers plan to increase marketing on the platform. Therefore, coming up with fresh and engaging B2B <strong><a href=\"https://www.loginradius.com/authenticate/total/linkedin/\">LinkedIn authentication</a></strong> post ideas is crucial. The right post can boost your sales and leads.</p>\n<p>On that note, here are 20 B2B LinkedIn post ideas:</p>\n<h3 id=\"1-create-a-compelling-company-page\" style=\"position:relative;\"><a href=\"#1-create-a-compelling-company-page\" aria-label=\"1 create a compelling company page permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Create a compelling company page</h3>\n<p>The company page is the first thing a potential customer sees. It needs to be captivating and relevant to the target audience. But how can something as simple as a LinkedIn page look captivating? The answer lies not in the look of the page but in quality content.</p>\n<p>A business owner looking to appeal to other owners needs to be an open book. Therefore, the page should contain two major aspects. The About Us section should clearly state the goals and services of the business. This will allow the audience or customers to know more about the company and its products and vision.</p>\n<h3 id=\"2-host-in-person-events-with-industry-leaders\" style=\"position:relative;\"><a href=\"#2-host-in-person-events-with-industry-leaders\" aria-label=\"2 host in person events with industry leaders permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Host in-person events with industry leaders</h3>\n<p>Business owners are skeptical people. Even after attaining all the information regarding a product or service, a deal will not be made until they meet the person behind the product. Therefore, to gain the trust of a potential <strong><a href=\"https://www.loginradius.com/blog/fuel/2021/02/tips-and-tricks-b2b-consultant/\">B2B marketing</a></strong>, it would be a good practice to host a live meeting. However, at present, the LinkedIn website has not made the live meeting feature available to all accounts. But one can choose to apply for an early access pass.</p>\n<h3 id=\"3-turn-employees-into-influencers\" style=\"position:relative;\"><a href=\"#3-turn-employees-into-influencers\" aria-label=\"3 turn employees into influencers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Turn employees into influencers</h3>\n<p>One can choose to carry out a <strong><a href=\"https://www.loginradius.com/resource/social-login-reconsidered/\">social media login</a></strong> campaign to advertise the product. However, this form of advertising requires one major component: Influencers. In this case, the employees will have to undertake this role as it will help to increase the credibility of the product or service. This method has proved highly successful, with a <a href=\"https://rahulogy.com/linkedin-marketing-strategies-for-b2b-brands/\">45% increase in sales</a> when an employee uses their social media profiles to talk about their employer's product.</p>\n<h3 id=\"4-encourage-employees-to-engage-in-linkedin-posts\" style=\"position:relative;\"><a href=\"#4-encourage-employees-to-engage-in-linkedin-posts\" aria-label=\"4 encourage employees to engage in linkedin posts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Encourage employees to engage in LinkedIn posts</h3>\n<p>LinkedIn, like all other platforms, uses algorithms to arrange user's LinkedIn feeds. The algorithm largely depends on the engagement time that a post receives. Therefore, one should aim to create a LinkedIn post that garners copious amounts of engagement in the first hour so that the algorithm favours it.</p>\n<h3 id=\"5-leverage-linkedin-ads\" style=\"position:relative;\"><a href=\"#5-leverage-linkedin-ads\" aria-label=\"5 leverage linkedin ads permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Leverage LinkedIn ads</h3>\n<p>According to research, the LinkedIn algorithm does not promote posts that contain external links that may lead to one's website. The posts that do not contain any links are <a href=\"https://rahulogy.com/linkedin-marketing-strategies-for-b2b-brands/\">10 times more likely</a> to pop up in a user's feed. Therefore, one can utilize LinkedIn advertisements to promote one's business and add a link to the website.</p>\n<h3 id=\"6-video-based-linkedin-posts\" style=\"position:relative;\"><a href=\"#6-video-based-linkedin-posts\" aria-label=\"6 video based linkedin posts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>6. Video-based LinkedIn posts</h3>\n<p><strong><a href=\"https://www.loginradius.com/docs/videos/\">Video marketing</a></strong> are great to talk about one's business and the goals associated with it. They are easy to follow and do not require one to read through lines and lines of content. This type of content can produce quick results and communicate more with the audience.</p>\n<h3 id=\"7-short-videos-summarizing-the-new-content\" style=\"position:relative;\"><a href=\"#7-short-videos-summarizing-the-new-content\" aria-label=\"7 short videos summarizing the new content permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>7. Short videos summarizing the new content</h3>\n<p>Short videos are all the rage at the moment. In fact, most video sharing platforms and <strong><a href=\"https://www.loginradius.com/social-login/\">social login</a></strong> platforms incorporate the short video format. The beauty of a short video is that the viewer will not mind devoting their attention to the content on the screen for just a few seconds. Therefore, one will be able to relay information easily and start building a large customer base.</p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-ciam-social-login/\"><img src=\"/f0987625b2230ea1076747d328219a08/Product-Social-Login.webp\" alt=\"social-login-loginradius\"></a></p>\n<h3 id=\"8-go-live\" style=\"position:relative;\"><a href=\"#8-go-live\" aria-label=\"8 go live permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>8. Go live</h3>\n<p>Promotion involves interaction. Live sessions on social media are a great way to interact with other followers. It also plays a major role in B2B lead  generation as people will come in contact with the business owner.</p>\n<h3 id=\"9-questions\" style=\"position:relative;\"><a href=\"#9-questions\" aria-label=\"9 questions permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>9. Questions</h3>\n<p>Questions are another effective method of interaction. The questions asked can be silly or even philosophical, depending on the target audience. Question posts are a go-to marketing strategy for LinkedIn marketers. One can try to ask more controversial questions but refrain from being offensive.</p>\n<h3 id=\"10-comparison-posts\" style=\"position:relative;\"><a href=\"#10-comparison-posts\" aria-label=\"10 comparison posts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>10. Comparison posts</h3>\n<p>These posts involve comparing two things. The comparison should ideally be relevant to one's business so that it indirectly promotes the business. However, one can choose to find a comparison between common things known to everyone. One can also use these posts to share the pros and cons of the subjects in question. Bonus points if the comparison is between two very similar things.</p>\n<h3 id=\"11-how-to-posts\" style=\"position:relative;\"><a href=\"#11-how-to-posts\" aria-label=\"11 how to posts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>11. How-to posts</h3>\n<p>These kinds of posts are not promotional but will be informative. Viewers are more likely to read the post when it has something to offer them instead of an advertisement. How-to posts that are related to more common problems are a plus as more people will stop to read them.</p>\n<h3 id=\"12-a-top-10-post\" style=\"position:relative;\"><a href=\"#12-a-top-10-post\" aria-label=\"12 a top 10 post permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>12. A \"Top 10\" post</h3>\n<p>A top 10 post can be used to stay relevant within the industry and to showcase one's expertise in the field. For example, the top 10 books or movies and so on. One can also urge their followers to post their own top 10 list. This type of long-form content is palatable to an audience. In comparison to other posts as listicles are easier to read through.</p>\n<h3 id=\"13-tell-a-story\" style=\"position:relative;\"><a href=\"#13-tell-a-story\" aria-label=\"13 tell a story permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>13. Tell a story</h3>\n<p>Stories have a way with people as it keeps them interested even if the content in the blog post is long. In addition to this, one can share real-life stories from one's personal experiences. Stories that are inspirational or funny will gain a lot more traction.</p>\n<h3 id=\"14-communication-excerpts\" style=\"position:relative;\"><a href=\"#14-communication-excerpts\" aria-label=\"14 communication excerpts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>14. Communication excerpts</h3>\n<p>This post would entail sharing a conversation that one had. This conversation can be witty or inspirational. One can also answer why they posted this conversation and what they learned from it. This kind of text post should not be too long and should progress quickly to avoid losing the audience.</p>\n<h3 id=\"15-image-based-linkedin-posts\" style=\"position:relative;\"><a href=\"#15-image-based-linkedin-posts\" aria-label=\"15 image based linkedin posts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>15. Image-based LinkedIn posts</h3>\n<p>Images are a great way of communicating a certain concept or just expressing yourself. Human beings are visual creatures. The image can be inspiring, funny, or requires deciphering. Therefore, this type of creative post for LinkedIn can also be used to promote or advertise the business.</p>\n<h3 id=\"16-simple-infographics\" style=\"position:relative;\"><a href=\"#16-simple-infographics\" aria-label=\"16 simple infographics permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>16. Simple infographics</h3>\n<p>Infographics involve a simple animation with an excerpt of information. This piece of content can be utilized to showcase the business or just spout random interesting facts. The use of infographics is prevalent among high-end companies as infographics can captivate followers quickly.</p>\n<h3 id=\"17-memes\" style=\"position:relative;\"><a href=\"#17-memes\" aria-label=\"17 memes permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>17. Memes</h3>\n<p>This is probably one of the more viral types of content on LinkedIn as well as other platforms. Memes bring a sense of casualness that will allow one to better interact with their audience. This interaction is more noticeable if the meme is relatable. Memes can also be used to mention the benefits of using the company's products or services to  generate leads.  Memes, especially wholesome ones, are capable of giving a less corporate feel to the brand and make it more human.</p>\n<h3 id=\"18-animated-gifs\" style=\"position:relative;\"><a href=\"#18-animated-gifs\" aria-label=\"18 animated gifs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>18. Animated GIFs</h3>\n<p>This type of content works on the same principle as memes. Animated GIFs are not only creative but also effective. One can also convert an animated GIF into a text post to receive a better recommendation from the LinkedIn algorithm. This is a great medium through which one can add a call-to-action  to get a better response from the community.</p>\n<h3 id=\"19-photographs-of-examples-or-real-things\" style=\"position:relative;\"><a href=\"#19-photographs-of-examples-or-real-things\" aria-label=\"19 photographs of examples or real things permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>19. Photographs of examples or real things</h3>\n<p>Photographs, especially artistically sound photographs, can be used to share personal details about one's life if one is comfortable with doing so. Pictures of nature or an image from one's childhood is a great B2B LinkedIn post idea  as it arouses feelings of nostalgia. This nostalgia can be used to get the audience interacting by sharing their experiences.</p>\n<h3 id=\"20-polls\" style=\"position:relative;\"><a href=\"#20-polls\" aria-label=\"20 polls permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>20. Polls</h3>\n<p>Audiences love to share their opinion, especially if they are a passionate fanbase. Therefore, throwing in a random poll every once in a while is a great way to engage the audience and give them a chance to communicate with each other.</p>\n<p>Content on LinkedIn makes all the difference to the promotion of a brand. It can make or break one's presence on LinkedIn. Therefore, it is essential to figure out the tone of LinkedIn posts, depending on the target demographic. Once the tone is chosen, implementing the rest of the marketing strategy is easy to do.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=20-content-ideas-for-most-engaging-b2b-linkedin-posts\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 19, 2021","updated_date":null,"description":"Content on LinkedIn makes all the difference to the promotion of a brand. It can make or break one's presence on LinkedIn. Therefore, it is essential to figure out the tone of LinkedIn posts, depending on the target demographic.","title":"20 Content Ideas for Most Engaging B2B LinkedIn Posts","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/70a5d4f0ce2e13eb8e7375e0256e38d2/58556/linkedin-post-loginradius.webp","srcSet":"/static/70a5d4f0ce2e13eb8e7375e0256e38d2/61e93/linkedin-post-loginradius.webp 200w,\n/static/70a5d4f0ce2e13eb8e7375e0256e38d2/1f5c5/linkedin-post-loginradius.webp 400w,\n/static/70a5d4f0ce2e13eb8e7375e0256e38d2/58556/linkedin-post-loginradius.webp 800w,\n/static/70a5d4f0ce2e13eb8e7375e0256e38d2/99238/linkedin-post-loginradius.webp 1200w,\n/static/70a5d4f0ce2e13eb8e7375e0256e38d2/7c22d/linkedin-post-loginradius.webp 1600w,\n/static/70a5d4f0ce2e13eb8e7375e0256e38d2/f78c2/linkedin-post-loginradius.webp 4970w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"The global pandemic has forced business executives to reconsider their cybersecurity strategies. According to an IDC report, business…","fields":{"slug":"/identity/top-10-cybersecurity-predictions-for-2021-that-smbs-must-know/"},"html":"<p>The global pandemic has forced business executives to reconsider their cybersecurity strategies. According to an IDC report, business spending on security solutions is expected to touch $175 billion by 2024. At the same time, <a href=\"https://www.darkreading.com/vulnerabilities---threats/71--of-security-pros-see-threats-jump-since-covid-19-outbreak/d/d-id/1337498\">71% of security professionals</a> have reported an increase in online threats since the start of the global lockdown in 2020.</p>\n<p>So, how should corporations, including <strong><a href=\"https://www.loginradius.com/startups/\">small-to-medium businesses (SMBs)</a></strong>, respond to this existential threat? What should be the key focus areas that the IT and security teams should focus on?</p>\n<p>To answer these questions, let's discuss the top ten cybersecurity predictions for SMBs in 2021.</p>\n<h3 id=\"1-user-awareness\" style=\"position:relative;\"><a href=\"#1-user-awareness\" aria-label=\"1 user awareness permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. User awareness</h3>\n<p>Driven by the COVID-19 pandemic, organizations are rushing towards remote work  or the “work from home” model. As a result, cybercriminals will be targeting home-based networks and infrastructure to exploit any security vulnerability. This prediction could lead to an increase in ransomware and phishing attacks designed to extract sensitive information.</p>\n<p>Enhanced user awareness about cybersecurity is the best preventive measure to stop such attacks. Apart from effective security policies, organizations must train remote-working employees on the best cybersecurity practices.</p>\n<h3 id=\"2-targeted-phishing-attacks\" style=\"position:relative;\"><a href=\"#2-targeted-phishing-attacks\" aria-label=\"2 targeted phishing attacks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Targeted phishing attacks</h3>\n<p>According to <a href=\"https://securityboulevard.com/2020/12/staggering-phishing-statistics-in-2020/#:~:text=More%20than%2060%2C000%20phishing%20websites,of%20all%20spear%20phishing%20attacks.\">Security Boulevard</a>, more than 60,000 phishing websites were created in the year 2020 alone. One in every eight corporate employees has shared sensitive information on phishing websites. In recent years, phishing attacks have become more personalized and targeted, making them a potent threat to any business.</p>\n<p>Targeted phishing attacks are one of the leading cybersecurity threats that SMBs should prepare to encounter this year.</p>\n<h3 id=\"3-cyberattacks-on-the-healthcare-sector\" style=\"position:relative;\"><a href=\"#3-cyberattacks-on-the-healthcare-sector\" aria-label=\"3 cyberattacks on the healthcare sector permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Cyberattacks on the healthcare sector</h3>\n<p>Last year, despite the pandemic, hackers actively targeted <strong><a href=\"https://www.loginradius.com/industry-healthcare/\">healthcare</a></strong> and pharma companies and spread fake news about vaccine development. Data breaches in the healthcare sector peaked in 2020 and are expected to continue in the short-term future.</p>\n<p> <a href=\"https://www.loginradius.com/resource/cloud-security-system-sase-whitepaper\"><img src=\"/fa88a9e70426c2aaf7daf7d4265e1351/Future-proof-your-security.webp\" alt=\"future-proof-your-security-loginradius\"></a> </p>\n<p><a href=\"https://www.mckinsey.com/business-functions/risk/our-insights/covid-19-crisis-shifts-cybersecurity-priorities-and-budgets\"><strong>McKinsey</strong></a> predicts that the healthcare industry will be among the top four spenders in cybersecurity solutions in the coming decade. Apart from increasing their spending, SME players in the healthcare sector also need to evaluate their security infrastructure to counter these cyber threats.</p>\n<h3 id=\"4-machine-learning\" style=\"position:relative;\"><a href=\"#4-machine-learning\" aria-label=\"4 machine learning permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Machine Learning</h3>\n<p>Going ahead, the increased adoption of <strong><a href=\"https://www.loginradius.com/blog/engineering/Full_data_science_pipeline_implementation/\">AI and machine-learning tools</a></strong> will be among the leading cybersecurity predictions for SMBs and other enterprises. The sheer complexity of cyberthreats will require advanced technologies like machine learning to detect and correct the most severe issues.</p>\n<p>SMBs can use advanced ML algorithms to analyze incoming threats and take preventive actions. According to <a href=\"https://www.linkedin.com/in/alan-braithwaite-1046104\">Alan Braithwaite of Ivanti</a>, “AI and ML technologies allow connected devices to heal and secure themselves by as much as 80%.”</p>\n<h3 id=\"5-cloud-security\" style=\"position:relative;\"><a href=\"#5-cloud-security\" aria-label=\"5 cloud security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Cloud security</h3>\n<p>Among the top trends in cybersecurity predictions for SMBs, <a href=\"https://thycotic.com/company/blog/2020/12/10/cyber-security-predictions-and-trends-for-2021/\">Thycotic</a> predicts that cloud security will emerge as a critical security standard in 2021. With more organizations moving to the cloud infrastructure, there have been growing security concerns caused due to misconfiguration, outages, and bugs.</p>\n<p>To counter such threats, organizations are adopting predictive security that can detect threats in advance. The last three years have seen a <a href=\"https://www.carbonblack.com/press-releases/new-total-economic-impact-study-finds-cb-predictive-security-cloud-delivers-261-return-on-investment-roi/\">261% ROI</a> for the predictive security market.</p>\n<h3 id=\"6-gdpr-compliance\" style=\"position:relative;\"><a href=\"#6-gdpr-compliance\" aria-label=\"6 gdpr compliance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>6. GDPR compliance</h3>\n<p>As one of the key developments in data privacy, the General Data Protection Regulation (GDPR) has been enacted across the European Union. It requires businesses to protect EU citizens' personal data and privacy while doing business within the EU.</p>\n<p>Compliance with GDPR or similar data protection laws like the CCPA will be one key cybersecurity trend to watch out for in the next decade.</p>\n<h3 id=\"7-online-education\" style=\"position:relative;\"><a href=\"#7-online-education\" aria-label=\"7 online education permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>7. Online education</h3>\n<p>In addition to remote working, online education has been among the significant beneficiaries of the global pandemic. With schools and universities switching to online or e-learning platforms, this industry witnessed a <a href=\"https://www.news18.com/news/tech/online-education-due-to-covid-19-is-causing-massive-spike-in-cyber-attacks-on-schools-colleges-3024551.html\"><strong>30% increase in cyberattacks</strong></a> in August 2020. Primarily aimed at stealing student or research data, <strong><a href=\"https://docs.google.com/document/d/1zg8lUUjyMQ2OpEyNKXYkRGBLcTlLuUYyzwZccCmSeWI/edit\">cybersecurity attacks</a></strong> in the online education space will disrupt learning activities over the next decade.</p>\n<p>Players in the online education sector need to implement a robust security architecture that includes cloud access and end-to-end protection.</p>\n<h3 id=\"8-internet-of-things-iot\" style=\"position:relative;\"><a href=\"#8-internet-of-things-iot\" aria-label=\"8 internet of things iot permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>8. Internet of Things (IoT)</h3>\n<p>The rollout of 5G connectivity is boosting the number of smart devices  or IoT technologies. Global spending on IoT technologies reached <a href=\"https://www.helpnetsecurity.com/2020/06/22/2020-iot-spending/#:~:text=IoT%20spending%20is%20growing%208.2,the%202020%2D2024%20forecast%20period.\">$742 billion in 2020</a>.</p>\n<p>The prevalence of connected IoT devices is also a prime target for hackers as they look for any prevailing vulnerability in IoT networks. SMBs need to have complete visibility into their connected IoT devices to detect and fix any security flaw.</p>\n<h3 id=\"9-mobile-devices-and-platforms\" style=\"position:relative;\"><a href=\"#9-mobile-devices-and-platforms\" aria-label=\"9 mobile devices and platforms permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>9. Mobile devices and platforms</h3>\n<p>A 2019 cybercrime whitepaper revealed that <a href=\"https://www.rsa.com/content/dam/en/white-paper/2019-current-state-of-cybercrime.pdf\">70% of fraud transactions</a> occurred on mobile devices and platforms and resulted in data losses, data tampering, and malware infections. Due to the influx of mobile apps, most users share their data, such as their contact details and messages with the concerning mobile companies.</p>\n<p>As mobile devices become more prevalent, mobile users being targeted by hackers are among the top cybersecurity predictions for SMBs.</p>\n<h3 id=\"10-cyberattacks-on-financial-services\" style=\"position:relative;\"><a href=\"#10-cyberattacks-on-financial-services\" aria-label=\"10 cyberattacks on financial services permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>10. Cyberattacks on financial services</h3>\n<p>According to a 2019 report, banking and financial services are 300 times more prone to cyberattacks than any other industry. Even during the COVID-19 pandemic, cyberattacks on financial institutions spiked by <a href=\"https://www.infosecurity-magazine.com/news/attacks-on-banks-spike-238-during/\">238%</a>.</p>\n<p>Some of the common threats faced by the financial services industry include phishing attacks, <strong><a href=\"https://www.loginradius.com/blog/identity/marriott-data-breach-2020/\">data breaches</a></strong>, and malware threats.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>For SMBs, the global market for cybersecurity solutions is expected to touch <a href=\"https://www.infosecurity-magazine.com/news/attacks-on-banks-spike-238-during/\">$80 billion</a> in the future. This article has highlighted ten of the biggest cybersecurity predictions for SMBs in the coming decade.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=top-10-cybersecurity-predictions-for-2021-that-smbs-must-know\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 19, 2021","updated_date":null,"description":"Targeted phishing attacks are one of the leading cybersecurity threats that SMBs should prepare to encounter this year. Also, data breaches in the healthcare sector peaked in 2020 and are expected to continue in the future.","title":"Top 10 Cybersecurity Predictions for 2021 That SMBs Must Know","tags":["security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/026be97d5db92dec2b9c7c9412576cc6/58556/cybersecurity-loginradius.webp","srcSet":"/static/026be97d5db92dec2b9c7c9412576cc6/61e93/cybersecurity-loginradius.webp 200w,\n/static/026be97d5db92dec2b9c7c9412576cc6/1f5c5/cybersecurity-loginradius.webp 400w,\n/static/026be97d5db92dec2b9c7c9412576cc6/58556/cybersecurity-loginradius.webp 800w,\n/static/026be97d5db92dec2b9c7c9412576cc6/99238/cybersecurity-loginradius.webp 1200w,\n/static/026be97d5db92dec2b9c7c9412576cc6/7c22d/cybersecurity-loginradius.webp 1600w,\n/static/026be97d5db92dec2b9c7c9412576cc6/5e947/cybersecurity-loginradius.webp 5184w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"The success of your startup is intertwined with the success of your consumers. And consumer onboarding is the first and most important step…","fields":{"slug":"/growth/why-is-consumer-onboarding-critical-for-startups/"},"html":"<p>The success of your startup is intertwined with the success of your consumers. And consumer onboarding is the first and most important step of consumer success.</p>\n<p>So, what is consumer onboarding?</p>\n<p>Consumer Onboarding is a process that involves all aspects of introducing a new consumer to your organization's products and services. Its purpose is to make sure that your consumer is well trained on how to use your product and get the most out of it.</p>\n<h2 id=\"why-is-consumer-onboarding-important\" style=\"position:relative;\"><a href=\"#why-is-consumer-onboarding-important\" aria-label=\"why is consumer onboarding important permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why is Consumer Onboarding Important</h2>\n<p>It is imperative that consumers achieve desired results from your product or services. Failing to do so results in poor consumer retention rates. A few other goals include:</p>\n<h3 id=\"reduce-churn\" style=\"position:relative;\"><a href=\"#reduce-churn\" aria-label=\"reduce churn permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Reduce churn</h3>\n<p>Approximately <a href=\"https://www.kickstartall.com/what-is-orchestrated-onboarding/\">52% of consumers abandon products</a> or services within 90 days due to a flawed onboarding process. 55% of people say they've <a href=\"https://www.wyzowl.com/customer-onboarding-statistics\">returned a product</a> because they didn't fully understand how to use it.</p>\n<p> <img src=\"/2b680297dfb65e2773480d96091d28a9/customer-churn--colorized.webp\" alt=\"customer-churn-loginradius\"></p>\n<p>A good consumer onboarding process ensures that your consumer is achieving the desired outcome of your product or services and as a result, it will help you reduce the churn rate.</p>\n<p>Once your consumers get the desired outcome from your product or service, they will be happy to talk about you to their contacts seeking similar services. Your consumers will not hesitate to talk about you and give good feedback on their social media network.</p>\n<p>According to <a href=\"https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/\">a Nielsen survey</a>, 92% of consumers trust recommendations from friends, family, and online reviews.</p>\n<h3 id=\"lighting-in-consumer-service-load\" style=\"position:relative;\"><a href=\"#lighting-in-consumer-service-load\" aria-label=\"lighting in consumer service load permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Lighting in consumer service load</h3>\n<p>Good consumer onboarding not only delights your consumers but also reduces consumer service and support load.</p>\n<p>If your consumers are properly educated about your products and services during the onboarding process, they are less likely to face issues during the product adoption.</p>\n<h3 id=\"recurring-business\" style=\"position:relative;\"><a href=\"#recurring-business\" aria-label=\"recurring business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Recurring business</h3>\n<p>Happy consumers are more prone to stick around and do more business with you in the future instead of taking risks with a new product or service provider. Acquiring new consumers is more expensive than maintaining existing consumers.</p>\n<h2 id=\"how-to-onboard-your-consumers\" style=\"position:relative;\"><a href=\"#how-to-onboard-your-consumers\" aria-label=\"how to onboard your consumers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Onboard Your Consumers</h2>\n<p>There is no single method of successful consumer onboarding as it depends on the nature of your business. Following are some elements you should consider in the onboarding process.</p>\n<h3 id=\"signup-form\" style=\"position:relative;\"><a href=\"#signup-form\" aria-label=\"signup form permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Signup form</h3>\n<p>This is the first touchpoint of your consumer onboarding. Therefore, the signup process should be simple and secure. Nowadays, consumers are concerned with the lengthy signup process and data security. Instead of building your signup form, you can opt for <a href=\"https://www.loginradius.com/resource/loginradius-ciam-developers-whitepaper\"><strong>Best CIAM providers</strong></a> to ensure a good user experience, data security, and compliance.</p>\n<p><img src=\"/8a21115dbac37963a34c63219fc81a62/customer-onboarding-logiradius.webp\" alt=\"customer-churn-loginradius\"></p>\n<h3 id=\"welcome-email\" style=\"position:relative;\"><a href=\"#welcome-email\" aria-label=\"welcome email permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Welcome email</h3>\n<p>Keep your welcome email simple and include links to helpful resources and information that help consumers achieve their goal for which they sign up for your product, along with the ThankYou note.</p>\n<p>A welcome email is an excellent opportunity for relation-building with the consumer and its ideal to manage <strong><a href=\"https://www.loginradius.com/customers/\">customer database</a></strong>.</p>\n<h3 id=\"knowledge-base-video-and-documentation\" style=\"position:relative;\"><a href=\"#knowledge-base-video-and-documentation\" aria-label=\"knowledge base video and documentation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Knowledge base: Video and documentation</h3>\n<p>The knowledge base is an essential aspect of onboarding. Documentation helps consumers self educate on how to use your product and troubleshoot the issues if they are facing any before they reach your support desk.</p>\n<h3 id=\"pro-active-help-emails\" style=\"position:relative;\"><a href=\"#pro-active-help-emails\" aria-label=\"pro active help emails permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Pro-active help emails</h3>\n<p>Using good consumer activity tools keeps track of the progress of your consumer's product usage and identifies the possible roadblocks. Help consumers by sending some relevant information in the emails proactively.</p>\n<h3 id=\"feedback-and-survey-forms\" style=\"position:relative;\"><a href=\"#feedback-and-survey-forms\" aria-label=\"feedback and survey forms permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Feedback and survey forms</h3>\n<p>Don't forget to take feedback from the consumer after onboarding. Ask them if they liked your product, services, and  its good for <strong><a href=\"https://www.loginradius.com/blog/fuel/2021/02/importance-customer-onboarding/\">importance of customer onboarding process</a></strong>. This will help you identify the area of improvement so you can upgrade your onboarding process accordingly.</p>\n<h2 id=\"consumer-onboarding-tools\" style=\"position:relative;\"><a href=\"#consumer-onboarding-tools\" aria-label=\"consumer onboarding tools permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Consumer Onboarding Tools</h2>\n<p>There are many free and paid tools available that help you set up a good consumer onboarding process. You can also <a href=\"https://www.loginradius.com/blog/fuel/2021/01/user-onboarding-tools/\"><strong>refer to this article</strong></a> for the list of highly recommended consumer onboarding tools for businesses.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=why-is-consumer-onboarding-critical-for-startups\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 18, 2021","updated_date":null,"description":"consumer Onboarding is a process that involves all aspects of introducing a new consumer to your organization's products and services. Its purpose is to make sure that your consumer is well trained on how to use your product and get the most out of it.","title":"Why is Consumer Onboarding Critical for Startups","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":0.6666666666666666,"src":"/static/7ce754d03c4d2d0983c6098208779486/58556/client-onboard-loginradius-fuel-blog.webp","srcSet":"/static/7ce754d03c4d2d0983c6098208779486/61e93/client-onboard-loginradius-fuel-blog.webp 200w,\n/static/7ce754d03c4d2d0983c6098208779486/1f5c5/client-onboard-loginradius-fuel-blog.webp 400w,\n/static/7ce754d03c4d2d0983c6098208779486/58556/client-onboard-loginradius-fuel-blog.webp 800w,\n/static/7ce754d03c4d2d0983c6098208779486/99238/client-onboard-loginradius-fuel-blog.webp 1200w,\n/static/7ce754d03c4d2d0983c6098208779486/7c22d/client-onboard-loginradius-fuel-blog.webp 1600w,\n/static/7ce754d03c4d2d0983c6098208779486/7fc39/client-onboard-loginradius-fuel-blog.webp 3744w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"Many organizations require their consumers or employees to log in every time they access a service. And more often than not, there are…","fields":{"slug":"/identity/put-yourself-in-control-of-your-data-by-leveraging-loginradius-sso/"},"html":"<p>Many organizations require their consumers or employees to log in every time they access a service. And more often than not, there are multiple services. So, it becomes tedious to memorize multiple usernames and passwords!</p>\n<p>There is a simple solution for this problem - the <strong><a href=\"https://www.loginradius.com/blog/identity/2020/09/best-sso-providers-loginradius/\">Single Sign-On</a></strong> feature that allows consumers to use a single name and password to access multiple applications. However, there’s a catch.</p>\n<p>According to the <a href=\"https://pages.riskbasedsecurity.com/hubfs/Reports/2020/2020%20Q3%20Data%20Breach%20QuickView%20Report.pdf\">Risk-Based Security</a> report of 2020, the number of breached records in the same year was a staggering 36 billion! This is not really surprising because most organizations store different kinds of information - consumer profiles, financial information, reports, etc. - making them vulnerable to cyberhackers.</p>\n<p>Now, the stats don’t look favorable to organizations, but if the right security protocols and safety measures are implemented, it is possible to keep data secure. But, what does this have to do with SSO?</p>\n<p>Simple - it is important to narrow down the right <strong><a href=\"https://www.loginradius.com/single-sign-on/\">SSO strategy</a></strong> to keep data safe from hackers. In this post, we provide some pointers to keep in mind when choosing the right SSO strategy.</p>\n<h2 id=\"identifying-your-sso-needs\" style=\"position:relative;\"><a href=\"#identifying-your-sso-needs\" aria-label=\"identifying your sso needs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Identifying Your SSO Needs</h2>\n<p>Every organization has a different business model, and to develop the right strategy, the needs of the organization must be considered.</p>\n<h3 id=\"security-risks\" style=\"position:relative;\"><a href=\"#security-risks\" aria-label=\"security risks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Security risks</h3>\n<p>The first thing you need to consider when developing an SSO strategy is your organization's current security risks. An example would be the number of access points that are available to consumers. The greater the number of access points, the more avenues of attack one provides to these hackers.</p>\n<p>With the advent of remote, mobile, and fluid workforces, several of whom may choose to access company resources through various (possibly untrustworthy) devices, access points have rapidly risen in number.</p>\n<h3 id=\"costly-access-management-operations\" style=\"position:relative;\"><a href=\"#costly-access-management-operations\" aria-label=\"costly access management operations permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Costly access management operations</h3>\n<p>The costs of <strong><a href=\"https://www.loginradius.com/blog/identity/2021/01/what-is-iam/\">identity and access management</a></strong> often entail several components, including the technology platform, IT overheads, and any required physical infrastructure. The initial costs of establishing this system can be relatively high. It is easy to go overboard with it or make expensive choices that are not suitable for the company.</p>\n<p><a href=\"https://www.loginradius.com/single-sign-on/\"><img src=\"/f91644b068ec78e0acdb60c2a9d83004/LoginRadius-Single-Sign-on.webp\" alt=\"SSO-loginradius\"></a></p>\n<p>Smart investment is essential here, and the right tools can have a massive impact on the ROI in terms of minimizing risk, securing identities, and better compliance.</p>\n<h3 id=\"employee-productivity\" style=\"position:relative;\"><a href=\"#employee-productivity\" aria-label=\"employee productivity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Employee productivity</h3>\n<p>Efficient frameworks always contribute to increased employee productivity. Automated provisioning can significantly reduce the involvement of security administration and the IT department workload.</p>\n<p>Even though the initial investment may be high, total business costs, in the long run, are reduced through avoiding errors and mitigating breach-related expenses and risk for consumers.</p>\n<h2 id=\"develop-your-single-sign-on-strategy\" style=\"position:relative;\"><a href=\"#develop-your-single-sign-on-strategy\" aria-label=\"develop your single sign on strategy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Develop Your Single Sign-On Strategy</h2>\n<p>An SSO strategy tailor-made as per the company’s needs can be a massive boost to the pace of business operations, as several security processes are streamlined. <strong><a href=\"https://www.loginradius.com/bug-bounty/\">Bug Bounty</a></strong> and Data vulnerabilities are fortified, and the overall consumer experience is improved as inefficiencies in the system are ironed out.</p>\n<h3 id=\"what-to-look-for-when-choosing-a-single-sign-on-solution\" style=\"position:relative;\"><a href=\"#what-to-look-for-when-choosing-a-single-sign-on-solution\" aria-label=\"what to look for when choosing a single sign on solution permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What to look for when choosing a single sign-on solution</h3>\n<p>Customizable user experience</p>\n<p>A good single sign-on solution should allow for customization. This means enterprises will have the freedom to revamp the appearance of the login page to their liking.</p>\n<p>Customization also allows for the addition of a variety of authentication methods, besides passwords, that the company may deem necessary, for example, biometrics.</p>\n<p>Easy-to-use mobile interface</p>\n<p>The ubiquity of smartphones and the convenience of using these devices for work means that many employees may prefer to log in from the comfort of their mobile phones.</p>\n<p>Companies need to take this into account for their security and <strong><a href=\"https://www.loginradius.com/protocols/\">SSO protocols</a></strong> and strategy. The right service provider understands the importance of a smartphone user interface and adapts their service to suit the features of these devices.</p>\n<p>Secure directory and authentication</p>\n<p>Undeniably, consumer data security is the utmost priority, and an accomplished SSO provider can fortify the organization's directory with robust safeguards. Access levels and authentication protocols for each level can be constructed in any form as per the company's requirements.</p>\n<h2 id=\"loginradius-sso-connecting-people-with-sso\" style=\"position:relative;\"><a href=\"#loginradius-sso-connecting-people-with-sso\" aria-label=\"loginradius sso connecting people with sso permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>LoginRadius SSO: Connecting People with SSO</h2>\n<p>The LoginRadius SSO  solution offers the service across myriad devices with a variety of authentication methods and the most robust security measures. The benefits of choosing LoginRadius SSO are listed below.</p>\n<h3 id=\"security-benefits\" style=\"position:relative;\"><a href=\"#security-benefits\" aria-label=\"security benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Security Benefits</h3>\n<p><strong><a href=\"https://www.loginradius.com/authenticate/cpp/saml/\">Security Assertion Markup Language (SAML)</a></strong> centralizes the login process and eliminates the need for third-party websites that store passwords. This translates into lesser vulnerabilities for cyber attackers to exploit. Besides this, the two-factor and multi-factor authentication further fortify defenses by adding multiple protection layers during authentication.</p>\n<h3 id=\"it-benefits\" style=\"position:relative;\"><a href=\"#it-benefits\" aria-label=\"it benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>IT Benefits</h3>\n<p>The implementation of the LoginRadius SSO reduces the workload for the IT department. The flexibility of the service allows it to be implemented in a variety of ways, on <strong><a href=\"https://www.loginradius.com/features/php/web-sso/\">web applications SSO</a></strong>, on <strong><a href=\"https://www.loginradius.com/features/android/mobile-sso/\">mobile devices SSO</a></strong>, with third-party applications (federated SSO), and custom IDP (Identity Provider) for guest login. Easy one-click access simplifies the process for any large-scale deployment to consumers.</p>\n<h3 id=\"employee-benefits\" style=\"position:relative;\"><a href=\"#employee-benefits\" aria-label=\"employee benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Employee Benefits</h3>\n<p>The inefficiencies that LoginRadius SSO eliminates frees up a significant amount of time preventing IT issues before they occur. Gartner's study has indicated that up to <a href=\"https://www.infosecurity-magazine.com/webinars/password-management-getting/#:~:text=According%20to%20the%20Gartner%20Group,password%20reset%20is%20about%20%2470.\">50% of help desk calls</a> are related to login troubles. The centralization and streamlining of these operations free up access to information while strengthening security. What each employee can access is up to the company's discretion.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>We have explained the importance of having an SSO strategy that fits the organization’s security needs in this article. It is also essential to choose an SSO solution that is customizable and easy-to-use. The LoginRadius SSO is known for its auto-scalable infrastructure and global compliance. It is also super easy to configure!</p>\n<p>If you would like to speak to an expert about developing an SSO strategy for your organization, please click to your Book A Demo Link. </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=put-yourself-in-control-of-your-data-by-leveraging-loginradius-sso\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 18, 2021","updated_date":null,"description":"An SSO strategy tailor-made as per the company’s needs can be a massive boost to the pace of business operations, as several security processes are streamlined. Data vulnerabilities are fortified, and the overall consumer experience is improved as inefficiencies in the system are ironed out.","title":"How to Put Yourself In Control of Your Data by Leveraging LoginRadius' SSO","tags":["customer-experience"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.8867924528301887,"src":"/static/af824905b36cba64423392ab6b980015/58556/sso-loginradius.webp","srcSet":"/static/af824905b36cba64423392ab6b980015/61e93/sso-loginradius.webp 200w,\n/static/af824905b36cba64423392ab6b980015/1f5c5/sso-loginradius.webp 400w,\n/static/af824905b36cba64423392ab6b980015/58556/sso-loginradius.webp 800w,\n/static/af824905b36cba64423392ab6b980015/99238/sso-loginradius.webp 1200w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"Introduction User management (UM) is defined as the effective management of users and their accounts, giving them access to various IT…","fields":{"slug":"/identity/what-is-user-management/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>User management (UM) is defined as the effective management of users and their accounts, giving them access to various IT resources like devices, applications, systems, networks, SaaS services, storage systems, and more.</p>\n<p><strong><a href=\"https://www.loginradius.com/user-management/\">User management</a></strong> enables administrators to grant access and manage user access and control user accounts. A user management system forms an integral part of identity and access management (IAM) and serves as a basic form of security.</p>\n<p>Any solution designed to serve multiple users utilizes a UM system that establishes authorizations and provides secure access to various resources.</p>\n<p>Authorization platforms, in turn, maintain an active directory of users, serving essential functions such as service management, HR, or security.</p>\n<p>Deployment of UM helps monitor users better, enhances user experience, and provides access to essential resources to anyone that requires access.</p>\n<h2 id=\"what-is-user-management\" style=\"position:relative;\"><a href=\"#what-is-user-management\" aria-label=\"what is user management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is User Management?</h2>\n<p>User management (UM) is defined as the effective management of users and their accounts, giving them access to various IT resources like devices, applications, systems, networks, SaaS services, storage systems, and more. User management or user access management enables administrators to grant access and control user accounts. A user management system forms an integral part of identity and access management (IAM) and serves as a basic form of security.</p>\n<h2 id=\"how-does-user-management-work\" style=\"position:relative;\"><a href=\"#how-does-user-management-work\" aria-label=\"how does user management work permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Does User Management Work?</h2>\n<p>User management allows administrators to create, modify, and delete user accounts within an organization's IT infrastructure. When a new employee joins the company, for example, the administrator can create a user account for them, defining the user's role, permissions, and access rights.</p>\n<p>When the user needs access to specific resources, such as applications or files, the administrator assigns the appropriate permissions. These permissions dictate what the user can and cannot do within the organization's network. For instance, a marketing manager might access marketing tools and data, while a sales representative may only access customer data relevant to their role.</p>\n<p>Overall, user management streamlines granting and managing access to IT resources, ensuring that users have the necessary permissions to perform their roles effectively while maintaining security and compliance within the organization.</p>\n<h2 id=\"the-big-shift-to-the-cloud\" style=\"position:relative;\"><a href=\"#the-big-shift-to-the-cloud\" aria-label=\"the big shift to the cloud permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Big Shift to the Cloud</h2>\n<p>Though user management has been around for a long time now, especially within the IAM and ITAM space, it has assumed new importance with introducing cloud-based subscriptions.  </p>\n<p>Recent trends show that there is a sure shift to cloud-based IAM, granting administrators greater access and control over digital assets management.</p>\n<p><strong><a href=\"https://www.loginradius.com/multi-tenant-cloud/\">Cloud services</a></strong> extend user accounts management to cloud infrastructure, web applications, and non-Windows devices as well.</p>\n<h2 id=\"what-are-the-benefits-of-user-management\" style=\"position:relative;\"><a href=\"#what-are-the-benefits-of-user-management\" aria-label=\"what are the benefits of user management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What Are The Benefits Of User Management?</h2>\n<p>Now that we know user management, it is now easier to understand how user management applications solve the riddle of managing multiple user access to various resources.</p>\n<p>Through UM, IT administrators can manage resources and access based on need, thereby keeping digital assets more secure. This also ensures a frictionless experience for the end-user, significantly improving the user experience.</p>\n<p>The advent of cloud-only served to improve user management by opening up access to more web applications. Users now have many more digital resources available to them, making cloud-based user management quickly the most preferable system. Furthermore, the effective management of user identities lays the basis for improved <strong><a href=\"https://www.loginradius.com/blog/identity/2021/01/what-is-iam/\">identity access management</a></strong>, an essential aspect of security.</p>\n<p>Effective user management enables organizations to properly maintain their user-based licence compliancy so that various softwares are being used to their full potential. UM can also help companies save money on various software licenses by listing out the number of installations/activations remaining on a piece of software and removing the need for repeated purchases.</p>\n<p>User management can help organizations plan their budgets by identifying areas of potential software spends. Through UM, companies can discover which areas or users require new licenses and when.  </p>\n<p>This also helps companies know when users are no longer in need of a certain piece of software and thereby mark it for recycling or for leasing it to other users in need.</p>\n<h2 id=\"key-elements-in-user-management\" style=\"position:relative;\"><a href=\"#key-elements-in-user-management\" aria-label=\"key elements in user management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Key Elements in User Management</h2>\n<p>User management is a critical aspect of maintaining a secure and organized system for any organization that deals with user data. There are several key elements that make up user management, including user authentication, authorization, and access control.</p>\n<p><a href=\"https://www.loginradius.com/blog/identity/what-is-authentication/\">User authentication</a> involves the process of verifying the identity of a user who is attempting to access a system. This can be done through several methods such as passwords, biometrics, or two-factor authentication. </p>\n<p>Once a user's identity has been confirmed, authorization determines what actions the user is allowed to perform within the system.</p>\n<p>Access control is the process of defining and managing user access to specific resources and data within the system. This includes managing permissions for different levels of users, such as administrators, employees, or customers.</p>\n<p>Other key elements of user management include <a href=\"https://www.loginradius.com/provisioning/\">user provisioning</a> and deprovisioning, which involves creating and removing user accounts as needed, and user activity monitoring, which helps to detect and prevent unauthorized access or suspicious behavior. </p>\n<h2 id=\"how-to-automate-user-management\" style=\"position:relative;\"><a href=\"#how-to-automate-user-management\" aria-label=\"how to automate user management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How To Automate User Management?</h2>\n<p>Automating user management can greatly simplify and streamline the process of managing user accounts, especially for organizations with a large number of users. There are several user management tools and technologies available that can help automate various aspects of user management.</p>\n<p>One such technology is identity and access management (IAM) software, which can help automate the process of provisioning and deprovisioning user accounts, as well as managing user access to specific resources and data within the system.</p>\n<p>Another tool for automating user management is user provisioning software, which can help automate the process of creating and managing user accounts, as well as assigning permissions and roles to users. </p>\n<p>This can help reduce the workload on IT administrators and ensure that user accounts are created and managed consistently and accurately.</p>\n<p>Overall, automating user management can save time, reduce errors, and improve security by ensuring that user accounts are created, managed, and accessed appropriately. However, it's important to choose the right user management tools and technologies to meet the specific needs of the organization and ensure that the automated processes align with best practices for user management.</p>\n<h2 id=\"user-management-software\" style=\"position:relative;\"><a href=\"#user-management-software\" aria-label=\"user management software permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>User Management Software</h2>\n<p>It is important to note that some Software Asset Management (SAM) and IT Software Management (ITSM) solutions offer user management systems. And though it is generally agreed upon that ITSM solutions offer better functions than SAM solutions, they sometimes cannot recognize the difference between software licenses and user accounts.</p>\n<p>However, for those organizations looking for suitable user management solutions, there are a variety of options. These options vary from identity management solutions to simple user governance software that helps companies with user management with a license management solution or in conjunction with SAM.</p>\n<p>Usually, vendors that provide license management solutions also offer options for managing licenses for their software as well as user accounts in the form of regular reports or online portals. These reports can act as sources of data for organizations to analyze installations and entitlements within their companies.</p>\n<h2 id=\"user-management-requirements\" style=\"position:relative;\"><a href=\"#user-management-requirements\" aria-label=\"user management requirements permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>User Management Requirements</h2>\n<p>Though traditional identity and user management solutions featured a central user identity that can access all of a user’s IT resources, the move to the cloud and new platforms' arrival has pushed for decentralization.</p>\n<p>There are a few requirements to be considered for organizations now seeking to leverage cloud systems and web-based applications for a centralized user management solution.</p>\n<h3 id=\"1-delivered-from-the-cloud\" style=\"position:relative;\"><a href=\"#1-delivered-from-the-cloud\" aria-label=\"1 delivered from the cloud permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Delivered from the cloud</h3>\n<p>Even as most organizations continue to move away from on-premises infrastructure, a centralized user management system needs to be delivered from the cloud and connect users to resources both on-premises and in the cloud.</p>\n<p>User management solutions of the next generation, often termed <strong><a href=\"https://www.loginradius.com/blog/identity/2019/12/identity-as-a-service-for-business/\">Identity-as-a-service (IDaaS)</a></strong>, are fully capable of functioning in any environment, on-premises, in the cloud, and even in between.  </p>\n<h3 id=\"2-multiprotocol\" style=\"position:relative;\"><a href=\"#2-multiprotocol\" aria-label=\"2 multiprotocol permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Multiprotocol</h3>\n<p>There are currently many varying systems that leverage different products ranging from LDAP to SAML, SSH, and RADIUS, among others. For a UM system in a modern network, it should be capable enough to handle various protocols to connect users to resources.</p>\n<h3 id=\"3-high-security\" style=\"position:relative;\"><a href=\"#3-high-security\" aria-label=\"3 high security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. High security</h3>\n<p>As digital identities turn into valuable technological assets, a centralized UM system becomes a high-value target. Therefore, central UM systems must employ the latest security measures to keep out unwanted users.</p>\n<p>User management systems are central to organizations' effective functioning and form the core of identity management as well. A thorough analysis of organizational requirements is always beneficial to assess the kind of solutions required.</p>\n<h2 id=\"three-generations-of-user-management-solutions\" style=\"position:relative;\"><a href=\"#three-generations-of-user-management-solutions\" aria-label=\"three generations of user management solutions permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Three Generations of User Management Solutions</h2>\n<p>Three generations of user management solutions have evolved over time, each addressing the needs of organizations at different stages of their growth and technology adoption.</p>\n<p>The first generation of user management solutions focused on manual processes, with IT administrators manually creating and managing user accounts and access control. This approach was time-consuming, error-prone, and limited the scalability of user management.</p>\n<p>The second generation of user management solutions addressed the limitations of manual processes by introducing automation and self-service capabilities. This allowed users to manage their own accounts and access control, freeing up IT administrators from repetitive and time-consuming tasks. </p>\n<p>However, this approach was still largely based on on-premises solutions and did not support cloud-based applications and services.</p>\n<p>The third generation of user management solutions is designed for the cloud-first, mobile-first era, providing a centralized platform for managing user identities, access control, and authentication across multiple cloud and on-premises applications. </p>\n<p>These solutions support a wide range of authentication methods, including <a href=\"https://www.loginradius.com/social-login/\">social login</a> and multi-factor authentication, and can integrate with existing identity and access management systems. They also provide advanced analytics and monitoring capabilities to detect and prevent security threats.</p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-user-management-datasheet\"><img src=\"/300879796bbb9579fecc429b7d4d520e/DS-user-management.webp\" alt=\"DS-user-management\"></a></p>\n<h2 id=\"why-should-businesses-use-loginradius-effective-user-management\" style=\"position:relative;\"><a href=\"#why-should-businesses-use-loginradius-effective-user-management\" aria-label=\"why should businesses use loginradius effective user management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Why Should Businesses Use LoginRadius’ Effective User Management?</strong></h2>\n<p>LoginRadius’ user management system is a highly efficient and secure piece of software that enables organizations to manage customers without hassle. A flexible <strong><a href=\"https://www.loginradius.com/developers/\">set up of dashboard</a></strong> of your entire customer database allows team members to browse through and view individual profiles as well, where you can perform manual actions on behalf of your customers.</p>\n<p>What sets LoginRadius’ user management apart from the others is the ability to manage user profiles from one central database that hosts a range of tools for admins. All the data pertaining to a user, including their profile information, preferences, purchase history and interactions with your brand, is made available in a single location.</p>\n<p>You can instantly search for any customer, no matter how big the database; view and edit user profiles, change usernames and update email addresses with just a click from the admin console.</p>\n<p>LoginRadius seeks to revolutionize the future of <strong><a href=\"https://www.loginradius.com/blog/identity/2019/06/customer-identity-and-access-management/\">CIAM</a></strong> by empowering customer support teams to effectively control and manage users and ensure a seamless experience for the end user.</p>\n<p>What’s more, you can integrate LoginRadius with third party analytics like Google or Adobe analytics to make better business decisions driven by reliable data. All this and more, from the convenience of the central admin console.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>In this post, we have explained what user management is, its benefits, user management software, the requirements for effective user management and why there is a shift to cloud based user management services. To talk to an expert, please click on Book a Demo. </p>\n<h2 id=\"faqs\" style=\"position:relative;\"><a href=\"#faqs\" aria-label=\"faqs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>FAQs</h2>\n<p><strong>1. Why is user management important?</strong></p>\n<p>User management is crucial for organizations to control user access, ensuring security and compliance.</p>\n<p><strong>2. What do you mean by user account management?</strong></p>\n<p>User account management involves creating, modifying, and deleting user accounts within an organization's IT infrastructure.</p>\n<p><strong>3. What is an example of user access management?</strong></p>\n<p>Example: Granting specific employees access to financial data while restricting access for others.</p>\n<p><strong>4. What does user access management include?</strong></p>\n<p>User access management includes assigning permissions, managing passwords, implementing multi-factor authentication, and monitoring login attempts.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=what-is-user-management\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 16, 2021","updated_date":null,"description":"Though user management has been around for a long time now, especially within the IAM and ITAM space, it has assumed new importance with introducing cloud-based subscriptions. Recent trends show that there is a sure shift to cloud-based IAM, granting administrators greater access and control over digital assets management.","title":"What Is User Management?","tags":["user management","identity access management","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/593fab361542ba8591680c41517a3b71/7f8e9/user-mngmnt.webp","srcSet":"/static/593fab361542ba8591680c41517a3b71/61e93/user-mngmnt.webp 200w,\n/static/593fab361542ba8591680c41517a3b71/1f5c5/user-mngmnt.webp 400w,\n/static/593fab361542ba8591680c41517a3b71/7f8e9/user-mngmnt.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},"pageContext":{"limit":6,"skip":564,"currentPage":95,"type":"///","numPages":164,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}