{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/94","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"The Authorization Code Flow for OAuth 2.0 is targeted at web applications that have a server-side component, which allows the client secret…","fields":{"slug":"/engineering/authorization-code-flow-oauth/"},"html":"<p>The Authorization Code Flow for OAuth 2.0 is targeted at web applications that have a server-side component, which allows the client secret for the authorization server to be kept secret (confidential client). Typically, authorization servers will require a secret to be used when making authentication requests if more sensitive data is wanted, such as personal data or refresh tokens. Without it, you would be restricted to following the Implicit flow for <a href=\"https://www.loginradius.com/docs/single-sign-on/tutorial/federated-sso/oauth-2-0/oauth-2-0-overview/\">OAuth 2.0</a>, which only returns an access token from the authorization server.</p>\n<p>In the Authorization Code flow, the server-side component of the web application can freely manage the user's session upon authenticating with the authorization server without revealing anything about the authorization server's response (such as personal data or refresh token) to the end-user.</p>\n<h3 id=\"overview\" style=\"position:relative;\"><a href=\"#overview\" aria-label=\"overview permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Overview</h3>\n<p><img src=\"/2dff0bde50072028b53275952ba8fbb8/acf.webp\" alt=\"Authorization Code Flow Diagram\"></p>\n<p>The flow illustrated above aims to provide a rough overview of a typical Authorization Code workflow:</p>\n<ol>\n<li>The Client-Server attempts to access a resource that requires authorization that it does not have. It redirects the user to the authorization server for authentication.</li>\n<li>The Authorization Server authenticates the user by asking for their login credentials. The server determines if the user should be granted or denied their request.</li>\n<li>If the User is determined to be authentic, an Authorization Code is issued and returned to the User Client. This code is used to retrieve an access token from the Authorization Server.</li>\n<li>The retrieved Authorization Code is sent to the Client-Server. </li>\n<li>The Client-Server makes a POST request to the Authorization Server, containing its client key, secret, and Authorization Code.</li>\n<li>The Authorization Server verifies the key, secret and code, and issues an ID Token and access token. The ID Token is a JWT that is typically used to store user data from the Authorization Server.</li>\n<li>The Client-Server receives and processes the ID token and access token. The access token is then kept in the Client-Server, which can request resources on behalf of the User Client without exposing the token itself.</li>\n</ol>\n<p>So you might ask yourself what the whole point of the Authorization Code is. At first glance, it would seem that the code is issued, only to be returned to exchange for an access token. The code is what allows us to keep the token hidden away from the User Client, which could be potentially exposed to malicious agents seeking to steal the token for nefarious means. </p>\n<p>In cases where you'd like the Authorization Server to return the access token immediately, you would use the Implicit flow for OAuth 2.0. Most authorization servers will limit the amount of data that can be returned using this flow; the OAuth 2.0 spec recommends limited scopes and short lifespans for tokens returned using this flow.</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 24, 2021","updated_date":null,"description":"This article will help you to understand the OAuth 2.0 authorization code flow.","title":"Guide to Authorization Code Flow for OAuth 2.0","tags":["Oauth","Authorization Code Flow"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.492537313432836,"src":"/static/18d405bfac70941af3b7962d3d79073c/58556/unsplash.webp","srcSet":"/static/18d405bfac70941af3b7962d3d79073c/61e93/unsplash.webp 200w,\n/static/18d405bfac70941af3b7962d3d79073c/1f5c5/unsplash.webp 400w,\n/static/18d405bfac70941af3b7962d3d79073c/58556/unsplash.webp 800w,\n/static/18d405bfac70941af3b7962d3d79073c/99238/unsplash.webp 1200w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Nick Chim","github":"nickc95","avatar":null}}}},{"node":{"excerpt":"Internal communication is a gratifying profession. By bridging the gap between employees and the management, internal communication…","fields":{"slug":"/growth/8-effective-communication-strategies-for-internal-alignment-and-growth-in-2021/"},"html":"<p>Internal communication is a gratifying profession. By bridging the gap between employees and the management, internal communication facilitates information flow to every last employee in an organization.</p>\n<p>In this article, we'll take a closer look at what internal communication means for organizations, why businesses need to have an internal comms plan, and look at some of the best strategies for <strong><a href=\"https://www.loginradius.com/b2b-identity/\">B2B</a></strong> tech companies.</p>\n<h2 id=\"what-is-internal-communication\" style=\"position:relative;\"><a href=\"#what-is-internal-communication\" aria-label=\"what is internal communication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Internal Communication</h2>\n<p>Internal communication can be defined as the key to delivering excellent <strong><a href=\"https://www.loginradius.com/customer-experience-solutions/\">customer  experiences solutions</a></strong>. Besides the broader day-to-day function of facilitating employee interaction, internal communication strategies also involve employing a standard, agreed-upon style and mode of language about a company and its products communicated to the outside world.</p>\n<p>An effective internal communications plan acts as a guide to keep team members informed about a company's goals and initiatives.</p>\n<p>Internal communications professionals produce messages on behalf of the company and the higher management and facilitate two-way communication between the organization and its workers.</p>\n<p>Successful internal communications planning involves promoting company culture for better employee engagement and effective communication at all times. For any organization to achieve its business goals, it must have the support of its workforce.</p>\n<p>An effective internal communication strategy and a communications plan to execute it are crucial for a business's success. Internal communication efforts do more than ensure effective communication.</p>\n<p>They also create an engaging, community-like environment to build lasting relationships based on trust and use internal communication channels to gather employee feedback to improve their offerings continually. Effective internal communication makes workers feel cared for and helps them thrive at their jobs, leading to an organization's overall success.</p>\n<p>Internal communications 2021 have become significantly more challenging on account of the pandemic. Now, with a majority of the workforce working from home and with companies forcing to lay off their employees, internal comms have to develop new strategies and communication tools to keep the staff working from remote locations apprised of the situation without causing alarm with the no hassle of <strong><a href=\"https://www.loginradius.com/blog/fuel/2021/02/tips-managing-remote-team/\">leading and managing remote teams</a></strong>.</p>\n<p>This article shall look at some of the best international communication strategies and internal communication best practices to help organizations weather these difficult times. But first, we'll explore why businesses must have an internal communications plan.</p>\n<h2 id=\"3-reasons-why-you-need-an-internal-communications-plan\" style=\"position:relative;\"><a href=\"#3-reasons-why-you-need-an-internal-communications-plan\" aria-label=\"3 reasons why you need an internal communications plan permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3 Reasons Why You Need an Internal Communications Plan</h2>\n<p>We open with a hard fact: Workforce engagement can make or break your business. Right from recruitment and retention of an employee to customer service success and  <strong><a href=\"https://www.loginradius.com/blog/identity/2018/10/digital-transformation-safeguarding-customer-experience/\">safeguarding the customer experience</a></strong>, employee engagement is crucial.</p>\n<p>Internal communication is the tool with which companies can achieve higher levels of employee engagement by building trust, helping team members understand the direction in which the company is going, and, more importantly, their role in achieving its vision and goals.</p>\n<p>Let's take a look at the reasons why you must have a plan.</p>\n<h3 id=\"1-to-turn-your-employees-into-your-brand-advocates\" style=\"position:relative;\"><a href=\"#1-to-turn-your-employees-into-your-brand-advocates\" aria-label=\"1 to turn your employees into your brand advocates permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. To turn your employees into your brand advocates.</h3>\n<p>Your employees are the ones that deliver your brand's promise to your customers. It is, therefore, essential to view internal comms as an internal marketing/branding exercise.</p>\n<p>Companies can tailor messages to provide an exceptional experience for their employees by knowing the audiences and their goals. This, in turn, makes the staff believe in the brand and turns them into brand advocates.</p>\n<h3 id=\"2-to-promote-company-culture-and-build-employee-trust\" style=\"position:relative;\"><a href=\"#2-to-promote-company-culture-and-build-employee-trust\" aria-label=\"2 to promote company culture and build employee trust permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. To promote company culture and build employee trust.</h3>\n<p>Better employee engagement drives dialogue, promotes inclusive values, and has more employees communicating about their shared vision for the company. When your workforce feels seen and heard, trust and engagement will flow, resulting in a robust corporate culture.</p>\n<h3 id=\"3-to-avoid-reinventing-the-wheel-in-the-absence-of-a-plan\" style=\"position:relative;\"><a href=\"#3-to-avoid-reinventing-the-wheel-in-the-absence-of-a-plan\" aria-label=\"3 to avoid reinventing the wheel in the absence of a plan permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. To avoid reinventing the wheel in the absence of a plan.</h3>\n<p>Lack of an effective internal communications strategy can lead to confusion, decreased productivity, and cause employees to become disillusioned with your organization and lose focus.</p>\n<p>Not having a plan can be disastrous, and that's not exclusive to internal comms alone. Draw up goals and objectives and achieve them to lead your employees in the right direction efficiently.</p>\n<p><a href=\"https://www.loginradius.com/resource/how-public-sector-companies-use-the-loginradius-identity-platform/\"><img src=\"/9ec11f35ef67371ed9cf6f0b30fa3972/How-Public-Sector-Companies-Use-the-LoginRadius-Identity-Platform.webp\" alt=\"How-Public-Sector-Companies-Use-the-LoginRadius-Identity-Platfor\"></a></p>\n<h2 id=\"8-internal-communications-strategies-for-b2b-tech-companies\" style=\"position:relative;\"><a href=\"#8-internal-communications-strategies-for-b2b-tech-companies\" aria-label=\"8 internal communications strategies for b2b tech companies permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>8 Internal Communications Strategies for B2B Tech Companies</h2>\n<h3 id=\"1-know-your-position\" style=\"position:relative;\"><a href=\"#1-know-your-position\" aria-label=\"1 know your position permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Know your position.</h3>\n<p>Companies need to know what they are, what they represent, and what sets them apart from their competition.</p>\n<p>More importantly, companies must also learn how to effectively talk about these aspects and communicate them to their employees to have their facts straight.</p>\n<p>Companies are better served by discussing their objectives honestly with their workforce to achieve the best results.</p>\n<h3 id=\"2-ensure-smooth-communication-flow\" style=\"position:relative;\"><a href=\"#2-ensure-smooth-communication-flow\" aria-label=\"2 ensure smooth communication flow permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Ensure smooth communication flow.</h3>\n<p>Internal comms must create a communications workflow that specifies who and where information comes from.</p>\n<p>Communication and collaboration among various departments and teams, especially sales and marketing, is critical to achieve sales objectives and meet quality targets.</p>\n<h3 id=\"3-simplify-your-communication\" style=\"position:relative;\"><a href=\"#3-simplify-your-communication\" aria-label=\"3 simplify your communication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Simplify your communication.</h3>\n<p>One of the communication best practices is keeping things simple. Complicated messages can be easily misinterpreted and lead to the spread of misinformation.</p>\n<p>We know how quickly messaging can get complicated in B2B tech. When developing messages, include the sales, product, and marketing teams to ensure clarity, accuracy, and easy delivery.</p>\n<h3 id=\"4-centralize-your-message\" style=\"position:relative;\"><a href=\"#4-centralize-your-message\" aria-label=\"4 centralize your message permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Centralize your message.</h3>\n<p>Focus on simplifying the content creation process to the best possible extent. Create a list of materials that your sales teams need for their products. This ensures that sales teams have an equal number of content pieces for their products.</p>\n<p>Centralize information by preparing master documents with facts about the company and provide access to your teams to update them as necessary.</p>\n<h3 id=\"5-provide-training\" style=\"position:relative;\"><a href=\"#5-provide-training\" aria-label=\"5 provide training permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Provide training.</h3>\n<p>Whenever a new product is released or a significant update is announced, gather your staff in training sessions to roll out these developments. Offer mandatory training to support and operations teams as well to ensure everyone is on the same page.</p>\n<p>Make sure that these training sessions, virtual or otherwise are creative and fun while being instructional to ensure maximum retention.</p>\n<h3 id=\"6-facilitate-open-communication-between-teams\" style=\"position:relative;\"><a href=\"#6-facilitate-open-communication-between-teams\" aria-label=\"6 facilitate open communication between teams permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>6. Facilitate open communication between teams.</h3>\n<p>The best communication tools will not work if sales and marketing are not aligned. Equally important are sales-product and sales-support alignments. Encourage open communication between teams to make it easy for them to ask questions and get the required clarifications.</p>\n<p>Roll out company-wide initiatives where members from different departments can meet, albeit virtually, and connect and exchange knowledge.</p>\n<h3 id=\"7-send-internal-newsletters\" style=\"position:relative;\"><a href=\"#7-send-internal-newsletters\" aria-label=\"7 send internal newsletters permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>7. Send internal newsletters.</h3>\n<p>Newsletters are a mainstay in most c and the best way to keep employees informed. Create monthly newsletters with information that staff members need to know, such as product updates, upcoming events, announcements from key stakeholders, staff changes, etc., to keep employees in the know.</p>\n<p>Newsletters are also a great way to reward employee accomplishments, create motivation through recognition of extra efforts, and facilitate communication among the workforce. Newsletters can also be shared on social media to increase brand visibility.</p>\n<h3 id=\"8-hire-individuals-who-respect-your-company-culture\" style=\"position:relative;\"><a href=\"#8-hire-individuals-who-respect-your-company-culture\" aria-label=\"8 hire individuals who respect your company culture permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>8. Hire individuals who respect your company culture.</h3>\n<p>During the interview process itself, check if candidates' values align with those of the company. Make value alignment part of the evaluation process to successfully hire individuals that respect your company culture and provide the best fit to propagate your company values to others.</p>\n<p>Internal communications 2021 especially requires comms professionals to remind the workforce of the organization's mission and values and consistently reinforce their belief in the system in this pandemic.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>All the above internal communication strategies are tried and tested. See which one works best for your organization, and eventually, you'll be able to come up with your strategies that aid in your business's growth.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=8-effective-communication-strategies-for-internal-alignment-and-growth-in-2021\"><img src=\"/7ec35507d1ba9c2de6363116d90a895b/loginradius-free-Consultation.webp\" alt=\"loginradius-free-Consultation\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 24, 2021","updated_date":null,"description":"Internal communication can be defined as the key to delivering excellent customer and employee experiences. Besides the broader day-to-day function of facilitating employee interaction, internal communication strategies also involve employing a standard, agreed-upon style and mode of language about a company and its products communicated to the outside world.","title":"8 Effective Communication Strategies for Internal Alignment and Growth in 2021","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.4492753623188406,"src":"/static/b22d40cccc6842c508d9b2be59f12e02/58556/communication-strategies-Loginradius.webp","srcSet":"/static/b22d40cccc6842c508d9b2be59f12e02/61e93/communication-strategies-Loginradius.webp 200w,\n/static/b22d40cccc6842c508d9b2be59f12e02/1f5c5/communication-strategies-Loginradius.webp 400w,\n/static/b22d40cccc6842c508d9b2be59f12e02/58556/communication-strategies-Loginradius.webp 800w,\n/static/b22d40cccc6842c508d9b2be59f12e02/e30b5/communication-strategies-Loginradius.webp 1000w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Yash Rathi","github":"yashrathi29","avatar":null}}}},{"node":{"excerpt":"Airports have been increasingly dependent on digital technology in recent years. This shift had become much more apparent when the concept…","fields":{"slug":"/identity/iot-authentication-airlines/"},"html":"<p>Airports have been increasingly dependent on digital technology in recent years. This shift had become much more apparent when the concept of the Internet of Things (IoT) began to receive traction. </p>\n<p>IoT offers a framework or foundation upon which several devices will receive a connection to each other. Therefore, a place like an airport can integrate and coordinate different devices that are in use. </p>\n<p>Digital tech now plays an important role in security through IoT authentication in the airline industry. </p>\n<h2 id=\"smart-airport-technology\" style=\"position:relative;\"><a href=\"#smart-airport-technology\" aria-label=\"smart airport technology permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Smart Airport Technology</h2>\n<p>Airports are known to be chaotic with the passengers and flights. However, behind this chaos, there is control as well. This control is due to the extensive communication that takes place between the various groups of people involved. </p>\n<p>With the adoption of IoT authentication in the airline industry communication devices and mainframe, an airport is now a Smart Airport. </p>\n<p>Airports are adopting IoT for the following reasons: </p>\n<ul>\n<li>An increasing number of devices need protection through IoT authentication in the airline industry. </li>\n<li>Common people are becoming more tech-savvy as they use tablets, smartphones are other devices. </li>\n<li>Desire to create a better passenger experience. </li>\n<li>Increase in the number of travelers opting to travel by flight. </li>\n<li>Increase in the number of flights. </li>\n</ul>\n<h2 id=\"security-for-smart-airports\" style=\"position:relative;\"><a href=\"#security-for-smart-airports\" aria-label=\"security for smart airports permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Security for Smart Airports</h2>\n<p>Airports pride themselves on strict security measures to promise maximum safety to their passengers. Although this involves multiple security checks for the passengers, airports should also pay heed to the security of the technology. </p>\n<p>An airport requires computers, phones, tablets, and other devices. Ensuring the protection of all these devices can prove to be a difficult task. Thus, incorporating IoT authentication in the airline industry <strong>could prove beneficial</strong>.</p>\n<p>The problem may not be as uncommon as one would guess. Cyberattacks have taken place approximately <a href=\"https://www.itnews.com.au/news/how-airbus-defends-against-12-big-cyber-attacks-each-year-418131\">12 times a year</a> at one of the USA's biggest airplane manufacturers. Therefore, IoT offers a type of surveillance system just for their devices. </p>\n<h2 id=\"iot-security-certification-framework-for-aviation-systems\" style=\"position:relative;\"><a href=\"#iot-security-certification-framework-for-aviation-systems\" aria-label=\"iot security certification framework for aviation systems permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>IoT Security Certification Framework for Aviation Systems</h2>\n<p>Through IoT applications for smart airports, one can implement two security measures: protecting devices and maintaining airplanes. </p>\n<p>IoT authentication in the airline industry can ensure the required protective measures on the cybersecurity front. In addition to this, it can also regulate the repairs and quality checks of an airplane.</p>\n<p>An airplane is the sum of several devices and technology. Each piece works together to fly 200+ individuals in the air. Airports usually carry out routine checks and test each piece of the equipment. However, this tedious process need not be so long. </p>\n<p>With IoT overseeing the health of all the airplanes, one could receive an automatic notification or alert if something does go wrong. </p>\n<p>In this, IoT serves as the framework for carrying out necessary security certification. Thus, it increases the operational efficiency of the system. </p>\n<h2 id=\"what-exactly-is-facial-recognition\" style=\"position:relative;\"><a href=\"#what-exactly-is-facial-recognition\" aria-label=\"what exactly is facial recognition permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What Exactly is Facial Recognition</h2>\n<p>Facial recognition and its implementation have been a hot topic for most governments. However, leaving aside the ethics of this technology, it can contribute greatly to security. The technology will be grouped under the <a href=\"https://www.loginradius.com/blog/identity/2020/12/iot-smart-authentication/\">IoT authentication</a> in the airline industry if it is in use. </p>\n<p>This technology can map out the face of an individual and place it in a database. This data will prove vital in verifying identity and in restricting access to staff-only rooms.  </p>\n<p>Another way facial recognition and IoT authentication in the airline industry comes together in an airport is through touchless boarding. This is a process where the passport and travel documents of passengers are not scanned. </p>\n<p>Instead, their faces are scanned for proof of identity. In times of pandemic-borne social distancing, this technology can help airport authorities confirm identity accurately while maintaining hygiene and safety standards.</p>\n<h2 id=\"how-does-loginradius-ensure-an-effortless-login-experience-using-iot-authentication\" style=\"position:relative;\"><a href=\"#how-does-loginradius-ensure-an-effortless-login-experience-using-iot-authentication\" aria-label=\"how does loginradius ensure an effortless login experience using iot authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Does LoginRadius Ensure an Effortless Login Experience Using IoT Authentication</h2>\n<p>LoginRadius aims to create a <a href=\"https://www.loginradius.com/blog/fuel/2020/07/improving-airline-customer-experience/\">safer consumer experience</a>. <strong>The plan is to do so by incorporating</strong> <strong>IoT authentication in the airline industry.</strong> The fact of the matter is that many passengers are using online portals to book tickets. </p>\n<p>Therefore, it is essential to ensure that bank details and identities receive the required encryption. This is possible through the IoT authentication program that is available at LoginRadius. </p>\n<p>The program involves authentication in two ways: </p>\n<ul>\n<li><strong>QR code:</strong> This type of login involves scanning the QR code provided to access their account. </li>\n<li><strong>Personal link:</strong> The login occurs after an individual click on the link sent to another email or an IoT device. </li>\n</ul>\n<p>With the introduction of these login options, an individual will be able to book flights safely. </p>\n<p>In addition to this, the collection of this consumer data should undergo proper management. This is possible through the LoginRadius Consumer Identity and Access Management. </p>\n<p>In addition to IoT authentication in the airline industry <strong>for registration</strong>, the data can be collected for further analysis. This will help airlines prioritize their consumers, as they alter aspects of the business to the consumer’s liking.</p>\n<p>In essence, the airlines will be carrying out the collection of big data through CIAM. </p>\n<p>The CIAM platform provides features like self-service account management, single sign-on, directory services, and others. </p>\n<p>CIAM acts as a centralized database aiding in improved operational efficiency. This could revolutionize the airlines' consumer service, as only a <a href=\"https://www.forbes.com/sites/christinecrandell/2013/01/21/customer-experience-is-it-the-chicken-or-egg/?sh=38f67ec83557\">measly 1% of consumers </a>believe they receive adequate assistance. </p>\n<p><a href=\"https://www.loginradius.com/blog/identity/2019/06/customer-identity-and-access-management/\">CIAM</a> also contributes to the following airport IoT <strong>use cases</strong>, as well:  </p>\n<ul>\n<li><strong>Bag tracking</strong></li>\n</ul>\n<p>With the help of IoT beacons, luggage can be tracked as it moves through customs. The tracking can involve sending out real-time updates on the whereabouts of the bag. </p>\n<ul>\n<li><strong>Delays or alterations in flight</strong></li>\n</ul>\n<p>Research shows around <a href=\"https://www.weforum.org/agenda/2015/01/how-the-internet-of-things-is-transforming-aviation/\">$20 billion is lost due</a> to delayed flights leading to communication problems between the airport and consumers. With** **IoT authentication in the airline industry, it is possible to identify which airplane the passenger will be boarding and track the movement of the flight. This can reduce the confusion over flight timings and delays, making communication gaps a thing of the past.</p>\n<ul>\n<li><strong>Mapping out the airport</strong></li>\n</ul>\n<p>Airports, being large, can be overwhelming for first-time flyers. With IoT cellular network-connected devices, an individual will be able to find their flight and terminal quickly through the directory.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>The best aspect of IoT authentication in the airline industry or the general use of IoT is the convenience that it brings. It can ease the anxiety of a passenger as they receive reassurance that their data will not see the light of day. Tracking of luggage and decreased wait times will make the passenger experience a breeze. Therefore, IoT authentication in airlines lay the path towards the future of stress-free traveling.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=iot-authentication-airlines\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius-banner\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 24, 2021","updated_date":null,"description":"The best aspect of IoT authentication in the airline industry or the general use of IoT is the convenience that it brings. It can ease the anxiety of a passenger as they receive reassurance that their data will not see the light of day. In addition, it ensures the required protective measures on the cybersecurity front.","title":"IoT authentication in the airline industry","tags":["customer-experience"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.834862385321101,"src":"/static/5dcee62fcefeddc62c8938edb4e6cdda/58556/iot-authentication-airlines-cover.webp","srcSet":"/static/5dcee62fcefeddc62c8938edb4e6cdda/61e93/iot-authentication-airlines-cover.webp 200w,\n/static/5dcee62fcefeddc62c8938edb4e6cdda/1f5c5/iot-authentication-airlines-cover.webp 400w,\n/static/5dcee62fcefeddc62c8938edb4e6cdda/58556/iot-authentication-airlines-cover.webp 800w,\n/static/5dcee62fcefeddc62c8938edb4e6cdda/cc834/iot-authentication-airlines-cover.webp 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"The most common response to any of your queries is to simply 'Google' it. This means that anytime your target audience is looking for…","fields":{"slug":"/growth/how-to-drive-in-the-highest-quality-leads-in-2021-with-content-and-seo/"},"html":"<p>The most common response to any of your queries is to simply 'Google' it. This means that anytime your target audience is looking for content related to your business, your content must have a strong presence online to be visible.</p>\n<p>The easiest and most effective way to improve your online presence is through content marketing and <strong><a href=\"https://www.loginradius.com/blog/fuel/2017/04/sign-up-forms-best-practices/\">SEO lead generation</a></strong>.</p>\n<p>Recent statistics suggest that content marketing not only costs about <a href=\"https://www.demandmetric.com/content/content-marketing-infographic\">62% less than traditional marketing</a> strategies but is also one of the most efficient options to generate leads.</p>\n<h2 id=\"how-do-seo-and-lead-generation-work-together\" style=\"position:relative;\"><a href=\"#how-do-seo-and-lead-generation-work-together\" aria-label=\"how do seo and lead generation work together permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Do SEO and Lead Generation Work Together</h2>\n<p>When it comes to digitally google marketing, SEO and lead generation techniques go hand in hand. As long as your content is SEO-friendly, you are bound to generate leads in one way or the other. The basic step to follow is to create high-quality content paired with the right SEO practices to generate leads for your business in no time.</p>\n<p>Content marketing and lead generation strategies aim to create trust within your target audience through high-quality content and the best SEO strategy, leading to more lead generations.</p>\n<h2 id=\"the-role-of-seo-in-driving-the-highest-quality-leads-in-2021\" style=\"position:relative;\"><a href=\"#the-role-of-seo-in-driving-the-highest-quality-leads-in-2021\" aria-label=\"the role of seo in driving the highest quality leads in 2021 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Role of SEO in Driving the Highest Quality Leads in 2021</h2>\n<p>As more businesses and consumers shift online for ease, the only way to stay connected with your audience is by being on the first page of Search Engine Result Pages (SERPs). For this, finding relevant and high-traffic keywords is necessary. A high-quality, well-researched content that hasn't been optimized as per SEO would be invisible unless specifically searched for and generate fewer leads than average SEO-optimized content.</p>\n<p>SEO helps your content to rank higher on Search Engine Result Pages (SERPs). Thus, driving in more traffic and, in turn, leading to more conversions. The major use of SEO is to generate more leads and conversions by diverting more traffic towards your webpage. <a href=\"https://blog.hubspot.com/marketing/the-future-of-content-marketing\">57% B2B marketers</a> swear by SEO for generating more leads and prefer the same more than other marketing forms.</p>\n<p><a href=\"https://www.loginradius.com/resource/guide-to-modern-customer-identity/\"><img src=\"/96b65dafa8f2f84ceb9815f9722b0e82/EB-Guide-to-Modern-Customer-Identity.webp\" alt=\"EB-Guide-to-Modern-Customer-Identity\"></a></p>\n<h2 id=\"important-questions-to-ask-when-using-seo-for-lead-generation\" style=\"position:relative;\"><a href=\"#important-questions-to-ask-when-using-seo-for-lead-generation\" aria-label=\"important questions to ask when using seo for lead generation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Important Questions to Ask When Using SEO for Lead Generation</h2>\n<p>The world of SEO and lead generation is vast; before diving into finding the best lead generation tips 2021 for your business, here are some helpful questions that you must seek answers to.</p>\n<ol>\n<li>What type of leads do you want?</li>\n</ol>\n<p>Leads and conversions are different for different businesses. SEO lead generation for small businesses will be very different from a large-scale online retail store. The process of generating leads starts with understanding the kind of leads you are aiming for.</p>\n<p>It can be a specific group of people who belong to a particular age group, geographical area, or gender. It can be a large group of people of all ages with a similar interest in a topic. Doing this is important as <a href=\"https://junto.digital/blog/seo-stats/\">18% of location-based searches</a> result in a sale within a day. Therefore, once you are sure about your ideal target audience, you can start looking for keywords to promote your products and services.</p>\n<ol start=\"2\">\n<li>How will you speak to your leads?</li>\n</ol>\n<p>The presentation of your product or service has a huge impact on your target audience. For example, if your target audience consists of parents with toddlers, your products must be child-friendly. Similarly, it is vital to focus on your product's cost-effectiveness when selling something specifically for college-going young adults.</p>\n<p>While your website doesn't have to be entirely about your target audience, you should, however, dedicate a small section of your page to attract them. Do it by directing your audience to specific sections of your landing pages based on the long-tail keywords they have used.</p>\n<ol start=\"3\">\n<li>How can you engage your dream leads?</li>\n</ol>\n<p>Finding and driving a potential consumer to your page is just the first step. Getting them to take action like buying a product or sharing content is harder but not impossible. This is where social media and call-to-action phrases come into play. Depending upon your potential consumers' social media preferences, you can use several <strong><a href=\"https://www.loginradius.com/integrations/google-marketing-platform/\">google marketing platforms</a></strong> to your advantage. Even in a tweet, valuable content will help provide you more reach through retweets and shares.</p>\n<p>Using SEO strategy in blog posts is a great way to generate organic traffic on search engines. Depending upon their niche and target consumers, business owners can use one or more ways to engage their leads.</p>\n<ol start=\"4\">\n<li>How will you convert dream leads into loyal consumers?</li>\n</ol>\n<p>After driving leads to your landing pages and engaging them, the next step will be to ensure conversions. This can be effectively done by using the call-to-action phrases to encourage conversions. Another way to ensure this is by writing informative content that provides something valuable to your audience. Continuous inflow of valuable information related to your niche builds trust and convinces them about your expertise.</p>\n<h2 id=\"the-role-of-content-marketing-in-driving-the-highest-quality-leads-in-2021\" style=\"position:relative;\"><a href=\"#the-role-of-content-marketing-in-driving-the-highest-quality-leads-in-2021\" aria-label=\"the role of content marketing in driving the highest quality leads in 2021 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Role of Content Marketing in Driving the Highest Quality Leads in 2021</h2>\n<p>Now that we have established the significance of SEO in generating leads and ways to attract a potential consumer through them, it is time to understand content marketing and its role in lead generation. As explained before, SEO and lead generation go hand in hand.</p>\n<p>More SEO-friendly content means better content marketing strategies for your business. Content marketing can generate <a href=\"https://www.hubspot.com/state-of-marketing\">54% more leads</a> than traditional marketing methods.</p>\n<ul>\n<li>Increase site traffic</li>\n</ul>\n<p>The traffic on your website is directly related to your ranking on search engines. The higher you are on the SERPs, the more your visibility will be. An expert SEO agency will be perfect for ensuring high search engine rankings for all your content.</p>\n<ul>\n<li>Create a landing page</li>\n</ul>\n<p>Your landing page is like the entrance to your online store. Unless it is easy to navigate and interactive for your audience, it won't lead to conversions. It is better to take help from a professional web designer to help plan your landing pages.</p>\n<ul>\n<li>Organic traffic</li>\n</ul>\n<p><strong><a href=\"https://www.loginradius.com/blog/fuel/2021/02/attract-consumers-to-your-website/\">Organic traffic</a></strong> for your website is the best way to ensure long-term loyal conversions. Well-framed content marketing strategies with the best SEO practices are sure to generate more leads and conversions for your business.</p>\n<ul>\n<li>Lead conversion</li>\n</ul>\n<p>Content marketing through social media platforms or blog posts provides the user with valuable content related to your niche and generates more leads through call-to-action phrases. These CTAs can be used to encourage sales, share information, or simply direct the reader to more information about the topic.</p>\n<h2 id=\"implementing-a-winning-seo-and-content-strategy\" style=\"position:relative;\"><a href=\"#implementing-a-winning-seo-and-content-strategy\" aria-label=\"implementing a winning seo and content strategy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Implementing a Winning SEO and Content Strategy</h2>\n<p>The basics of content marketing strategies are the same for all. To ensure that your content stands out amongst the thousands of web pages, implementing a winning content strategy is necessary. <a href=\"https://www.smartinsights.com/content-management/content-marketing-strategy/essential-content-marketing-statistics/\">69% of B2B marketers</a> have a sound content marketing strategy, and you need one, too.</p>\n<p>  <img src=\"/2bbac0b5b7c4f3c5e5013fa7ce4bef90/content-seo-loginradius.webp\" alt=\"content-marketing-loginradius\"></p>\n<p>Here are some strategies you can employ for your business:</p>\n<ol>\n<li>Define the objectives of your content marketing</li>\n</ol>\n<p>When curating content for your webpage or social media handles, having a fixed goal is essential. With clearly defined objectives and goals for conversion and leads, you can plan your content effectively. For Eg., if your main goal is to make more sales, your blog content should also include the call-to-action phrases used for the same.</p>\n<ol start=\"2\">\n<li>Keyword research</li>\n</ol>\n<p>Keywords are the most commonly used search terms that your target audience would use to look up content similar to yours. When selecting keywords for your content, it is better to focus on long-term keywords along with the commonly used ones. Long-term keywords help you create content and focus better on your target audience.</p>\n<ol start=\"3\">\n<li>Topic research</li>\n</ol>\n<p>To level up your content marketing strategies, you can work on providing value through well-researched content. This helps build trust among your potential consumers and also reflects positively on the expertise of your work.</p>\n<ol start=\"4\">\n<li>Plan your content</li>\n</ol>\n<p>Planning your content ahead of time is the key to implementing winning SEO and content strategies. It enables you to thoughtfully create well-researched content to ensure the quality and creativity of content relevant to your brand message.</p>\n<ol start=\"5\">\n<li>Develop your content</li>\n</ol>\n<p>While it is essential to come up with new content, it is equally essential to revamp your existing content as per the latest SEO trends and practices to ensure <strong><a href=\"https://www.loginradius.com/blog/fuel/2021/01/engineering-as-marketing/\">effective marketing</a></strong> of your webpage and brand instead of only focusing on the newer content.</p>\n<ol start=\"6\">\n<li>Promote your content and build backlinks</li>\n</ol>\n<p>Simply relying on organic traffic  through searches and SEO strategies is not enough to maintain your page's visibility and reach. A strong backlink network interlinking your content and the content of other similar pages from your niches helps increase the discoverability of your content, increasing its rank on search results.</p>\n<ol start=\"7\">\n<li>Evaluate, re-optimize, and leverage content</li>\n</ol>\n<p>The only constant when working with content marketing strategies is change. As long as you keep track of the latest market trends and refresh your content strategies accordingly, you will stay on top of your game. Simply put, the main job is to understand the new trends and change your strategies to fit in with the market. This ultimately gives your content leverage over the others, improving your reach, leads, and conversions.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>SEO lead generation is all about constant change. Understanding the market trends and keeping up with them is necessary. With the proper keywords and SEO strategy, business owners can successfully generate leads and conversions to sell their products and services. SEO leads have a <a href=\"https://cdn2.hubspot.net/hub/212967/file-28030930-pdf/the_2012_state_of_inbound_marketing.pdf\">14.6% close rate</a>, more than any type. Therefore, effective SEO usage is necessary for businesses to stand apart from other competitors in the market.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=how-to-drive-in-the-highest-quality-leads-in-2021-with-content-and-seo\"><img src=\"/f857fcf12282bde15dba71c333425c9d/try-with-us-Partner.webp\" alt=\"try-with-us-Partner\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 23, 2021","updated_date":null,"description":"When it comes to digital marketing, SEO and lead generation techniques go hand in hand. As long as your content is SEO-friendly, you are bound to generate leads in one way or the other. The basic step to follow is to create high-quality content paired with the right SEO practices to generate leads for your business in no time.","title":"How to Drive in the Highest Quality Leads in 2021 with Content and SEO","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2,"src":"/static/ecd5821c66f50e6ddef8637d476e0063/58556/content-marketing-loginradius.webp","srcSet":"/static/ecd5821c66f50e6ddef8637d476e0063/61e93/content-marketing-loginradius.webp 200w,\n/static/ecd5821c66f50e6ddef8637d476e0063/1f5c5/content-marketing-loginradius.webp 400w,\n/static/ecd5821c66f50e6ddef8637d476e0063/58556/content-marketing-loginradius.webp 800w,\n/static/ecd5821c66f50e6ddef8637d476e0063/e30b5/content-marketing-loginradius.webp 1000w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Deependra Singh","github":null,"avatar":null}}}},{"node":{"excerpt":"Before we hop into the technical definitions and complex examples of Single Sign-on, answer me a straightforward question. What is the most…","fields":{"slug":"/identity/single-sign-on-a-beginners-guide/"},"html":"<p>Before we hop into the technical definitions and complex examples of Single Sign-on, answer me a straightforward question.</p>\n<p>What is the most valuable and vital part of your website?</p>\n<p>Is it the algorithm that shortlists the consumers or the highly dynamic and interactive nature of your login page? Or is it the feedback given by some of your <strong><a href=\"https://www.loginradius.com/customers/\">happy consumers</a></strong>?</p>\n<p>Whatever it may be but from a hacker's point of view, none of that matters.</p>\n<p>The only thing they are always on the hunt for is <strong><a href=\"https://www.loginradius.com/blog/identity/2020/06/consumer-data-privacy-security/\">personal consumer data</a></strong>. Data like your consumers' names, email addresses, phone numbers, credit card details, passwords, etc., every entity that a consumer provides.</p>\n<p>With all the business going online in this digital era, where everything is on the internet, there is a possibility that probably there is not even a single person on this planet who enjoys filling out registration forms.</p>\n<p>Today, a single consumer interacts with various apps/websites which require them to log in or register before allowing them to use their services. There are relatively high chances of forgetting the username and the associated password while trying to log in.</p>\n<p>Unfortunately, when it comes to the protection of such data, 100% prevention is never possible. However, there are various methods to reduce this breach possibility to a bare minimum. One such way is Single Sign-On.</p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-single-sign-on/\"><img src=\"/38ac30c4d71f5266ea46766d200be40e/DS-LoginRadius-Single-Sign-on.webp\" alt=\"Single-sign-on-loginradius\"></a></p>\n<h2 id=\"what-is-single-sign-on\" style=\"position:relative;\"><a href=\"#what-is-single-sign-on\" aria-label=\"what is single sign on permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Single Sign-On</h2>\n<p><strong><a href=\"https://www.loginradius.com/single-sign-on/\">Single Sign-On (SSO)</a></strong> refers to the authentication process that allows your consumers to access various applications with a single set of login ID and password and an active login session. The following are the two examples of the Single Sign-On environments:</p>\n<ul>\n<li>Consumers  access multiple applications of the same provider. Consumers don't need to create and remember separate credentials for each application; they log in once and access the provider's various applications. Example: Google, Youtube, Gmail, etc.</li>\n<li>Employees access numerous applications daily. They don't need to create and remember separate credentials for each application; they can log in once and access various applications from the same organization. Example: HR Portal, Resource Portal, Organizational Account, etc.  </li>\n</ul>\n<p>The beauty of single sign-on lies in its simplicity. The feature authenticates you on a one-on-one designated platform, allowing you to utilize tons of available services without having to login and logout every time. Consumers can think of this as similar to the <strong><a href=\"https://www.loginradius.com/social-login/\">social login</a></strong> via Google, Facebook, Twitter, etc.</p>\n<h2 id=\"why-should-businesses-use-sso\" style=\"position:relative;\"><a href=\"#why-should-businesses-use-sso\" aria-label=\"why should businesses use sso permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Should Businesses Use SSO</h2>\n<p>Being simple and convenient to the consumers, SSO is also widely considered to be more secure. This might raise some confusion and sound counter-iterative to what I've just mentioned above as one might think that how on earth it is more secure logging in once with one password instead of multiple passwords.</p>\n<p>The reasons below will clear your confusion:</p>\n<ul>\n<li>Stronger passwords: SSO enables the user to create and remember strong passwords because now users have to use only one password instead of using multiple passwords.</li>\n<li>Less repeated passwords: Creating different passwords for every other website leads the user to \"Password Fatigue,\" which leads them to repeat the same password multiple times. But after using SSO, all these scenarios are eliminated as it requires a one-time login.</li>\n<li>More effortless multi-factor authentication: A multi-factor authentication provides much more security than just relying on a single password. But suppose a consumer has implemented MFA on multiple sites, then it will become a hectic task to the first login and then validate MFA at each site. SSO eliminates this issue because it requires only one-time login and one-time MFA validation.</li>\n<li>Less time consumed in the password recovery process: Apart from the security benefits mentioned above, <strong><a href=\"https://www.loginradius.com/blog/identity/2019/11/benefits-single-sign-on-sso/\">Best SSO tool</a></strong> also reduces the time wastage of internal teams. Often, users forget their password, and a lot of time is wasted in recovering passwords for dozens of apps. If appropriately implemented, this has the potential to increase business productivity.</li>\n</ul>\n<h2 id=\"how-to-implement-sso\" style=\"position:relative;\"><a href=\"#how-to-implement-sso\" aria-label=\"how to implement sso permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How To Implement SSO</h2>\n<p>If learning about SSO was interesting, then, believe me, the implementation part is even more impressive. There are multiple ways to implement SSO. Let's get to them one by one.</p>\n<ul>\n<li>Web SSO: This is implemented when a single sign-on is required between two or more web applications. Web SSO is a browser-based session management method that utilizes browser storage mechanisms like sessionStorage, localStorage, cookies to maintain the user's session across your applications.</li>\n<li>Mobile SSO: This is implemented when a single sign-on is required between two or more mobile apps. The mobile SSO flow is similar to the Web SSO that we have covered above. The critical difference is that it allows you to have a single login across multiple apps once logged into an app for <strong><a href=\"https://www.loginradius.com/web-and-mobile-sso/\">web and mobile SSO</a></strong>.</li>\n<li>Federated SSO: This is implemented when a single sign-on is required between two or more web applications. The federated SSO comes in handy while implementing SSO with third-party applications. For interaction with third-party web applications, common standards and protocols are used to manage and map user identities via trust relationships.</li>\n<li>Cross-Device SSO: Cross-Device SSO is a feature that provides SSO between two different applications running on two different devices, i.e., mobile application and web application. Cross-Device SSO is used to set up SSO between a mobile device and a web application.</li>\n<li>Custom IDPs: This can be understood as Social Login. You can use it to configure a designed Social Login provider for your web application(s).</li>\n</ul>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>In this article, we talked about applying a simple approach of using Single Sign-On on the websites and how it will enhance businesses. Finally, before implementing any functionality on your website, analyze and consider the pros and cons from every possible angle.</p>\n<p>Cheers!</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=single-sign-on-a-beginners-guide\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 23, 2021","updated_date":null,"description":"The beauty of single sign-on lies in its simplicity. The feature authenticates you on a one-on-one designated platform, allowing you to utilize tons of available services without having to login and logout every time. Consumers can think of this as similar to the social sign-in via Google, Facebook, Twitter, etc.","title":"Single Sign-On- A Beginner’s Guide","tags":["single sign on","data security","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/5a63b7b5098d9a2c637d90cb64306797/58556/sso-loginradius.webp","srcSet":"/static/5a63b7b5098d9a2c637d90cb64306797/61e93/sso-loginradius.webp 200w,\n/static/5a63b7b5098d9a2c637d90cb64306797/1f5c5/sso-loginradius.webp 400w,\n/static/5a63b7b5098d9a2c637d90cb64306797/58556/sso-loginradius.webp 800w,\n/static/5a63b7b5098d9a2c637d90cb64306797/99238/sso-loginradius.webp 1200w,\n/static/5a63b7b5098d9a2c637d90cb64306797/7c22d/sso-loginradius.webp 1600w,\n/static/5a63b7b5098d9a2c637d90cb64306797/d4b3d/sso-loginradius.webp 6720w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Ashish Kumar Yadav","github":null,"avatar":null}}}},{"node":{"excerpt":"Security can be a headache for both IT professionals and consumers. Today, tens of thousands of websites store consumers' passwords and…","fields":{"slug":"/identity/multi-factor-authentication-a-beginners-guide/"},"html":"<p>Security can be a headache for both IT professionals and consumers. Today, tens of thousands of websites store consumers' passwords and <strong><a href=\"https://www.loginradius.com/standard-login/\">standard login</a></strong> credentials. So, there is always a constant risk of data theft.</p>\n<p><strong><a href=\"https://www.loginradius.com/blog/identity/2021/02/brute-force-lockout/\">Password attackers</a></strong> are always looking for weak passwords so that they can easily hack consumers' accounts. To tackle this problem, we often mix up the complexity with security.  </p>\n<p>It should not be like that. Always remember that complexity impacts consumer retention. Which, of course, you do not want to happen.</p>\n<p>So, is there a solution where our process remains simple and at the same time secure? The answer is <strong><a href=\"https://www.loginradius.com/press/loginradius-launches-multi-factor-authentication/\">multi-factor authentication</a></strong>.</p>\n<h2 id=\"what-is-multi-factor-authentication\" style=\"position:relative;\"><a href=\"#what-is-multi-factor-authentication\" aria-label=\"what is multi factor authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Multi-Factor Authentication</h2>\n<p>MFA or multi-factor authentication is a feature widely used by businesses to ensure that the consumers coming on their website are actually who they say they are.</p>\n<p>It is done by providing at least two pieces of proof or evidence to state their identity. Now, these pieces of evidence must come from a different category, like say:</p>\n<ul>\n<li>Something only they would know.</li>\n<li>Something that only they possess.</li>\n<li>Something that they are.</li>\n</ul>\n<p>MFA works in this way because, let’s suppose one of the factors is hacked by the attackers or invalid user, the chances of another factor also getting compromised are pretty low. That is why <strong><a href=\"https://www.loginradius.com/multi-factor-authentication/\">MFA authentication</a></strong> requires multiple  factors, and this is how it provides a higher level of API security to consumers’ identity data.</p>\n<p> <a href=\"https://www.loginradius.com/resource/ebook/buyers-guide-to-multi-factor-authentication/\"><img src=\"/b2d3a16b02ab56f63d8a8a720ca22b86/EB-Buyer%E2%80%99s-Guide-to-Multi-Factor-Authentication.webp\" alt=\"book-a-demo-loginradius\"></a> </p>\n<h2 id=\"why-mfa-is-so-important\" style=\"position:relative;\"><a href=\"#why-mfa-is-so-important\" aria-label=\"why mfa is so important permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why MFA is So Important</h2>\n<p><strong><a href=\"https://www.loginradius.com/blog/identity/2021/01/how-to-choose-a-secure-password/\">Secure passwords</a></strong> may remain the supreme and the most common authentication method of your online identity but believe me; they provide very little protection. Consumers often make it simple for the attacker to steal their credentials by choosing weak passwords or using the same passwords for multiple applications.</p>\n<p>As I mentioned above, with a huge number of websites and web portals comes a considerable number of consumer accounts and passwords. One of the biggest problems with traditional user ID and password is that they require how to <strong><a href=\"https://www.loginradius.com/developers/\">manage email and password login</a></strong> and database maintenance.</p>\n<p>It does not matter if they are encrypted or not; once the database is captured, it gives the attacker access to every detail like geographical locations, consumer’s interests, transaction pattern, etc.</p>\n<p>That is why it becomes imperative to use <strong><a href=\"https://www.loginradius.com/blog/identity/2019/06/what-is-multi-factor-authentication/\">multi-factor authentication</a></strong>, which means, even if the attacker gets access to the database, they still need to pass other security checks.</p>\n<h2 id=\"how-is-mfa-useful-for-businesses\" style=\"position:relative;\"><a href=\"#how-is-mfa-useful-for-businesses\" aria-label=\"how is mfa useful for businesses permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How is MFA Useful for Businesses</h2>\n<p>There are typically three primary reasons for which MFA becomes quite enhance the consumer experience in <strong><a href=\"https://www.loginradius.com/blog/fuel/2021/01/consumer-experience-b2b-saas/\">B2B SaaS</a></strong> and they are as follows:</p>\n<ol>\n<li>Security: The primary benefit of multi-factor authentication is that it provides security by adding protection in layers. The more layers/factors in place, the more the risk of an intruder gaining access to critical systems and data is reduced.</li>\n<li>Compliance: Almost every organization has some level of local, state, or federal compliance to which they must adhere. Multi-factor authentication can achieve the necessary compliance requirements specific to your organization, which will mitigate audit findings and avoid potential fines.</li>\n<li>Increase flexibility and productivity: Finally, removing the burden of passwords by replacing them with alternatives can increase productivity and bring a better usability experience due to the increased flexibility of factor types. There could even be an opportunity for a potential reduction in operational costs in the right environment and situation.</li>\n</ol>\n<p>These are three main reasons which are most relevant to explain how and why <strong><a href=\"https://www.loginradius.com/blog/engineering/why-mfa-important/\">Importance of MFA</a></strong> to businesses to implement.</p>\n<p>Now that you’ve learned why MFA is critical, you may be keen to know how this feature works and how you can implement it.</p>\n<p><img src=\"/3a83684d7c861b0b39fcd8e3a3844a42/Type-of-mfa.webp\" alt=\"Types-of-mfa-loginradius\"></p>\n<h2 id=\"how-does-multi-factor-authentication-work\" style=\"position:relative;\"><a href=\"#how-does-multi-factor-authentication-work\" aria-label=\"how does multi factor authentication work permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Does Multi-Factor Authentication Work</h2>\n<p>Multi-factor authentication, as the name suggests, for authentication requires multiple verification information. One of the most common factors that are widely used is <strong><a href=\"https://www.loginradius.com/developers/\">OTP-based authentication</a></strong>. OTP or one-time passwords are 4-6 digit codes you will receive via SMS and work as a one-time entry token. It is generated periodically whenever an authentication request is made.</p>\n<p>There are mainly three methods on which MFA authentication heavily relies, and those are:</p>\n<ol>\n<li>Things you know (knowledge): This method involves questions which only you can answer. For example: What is your mother’s maiden name? Or what is your child’s name? The purpose is to verify your identity via these questions because you are the only one who can answer these.</li>\n<li>Things you have (possession): This method involves verification from the things you have or possess, such as a mobile phone. A verification notification will be sent to your phone screen, and when you allow it from that screen only, you will be able to log-in to your account. Gmail is extensively using this feature.</li>\n<li>Things you are (inheritance): A fingerprint commonly verifies this factor. We also see verification being done by retinal scan. The purpose of this method is clear—only you can have your fingerprint, not anyone else.</li>\n</ol>\n<h2 id=\"how-to-implement-multi-factor-authentication\" style=\"position:relative;\"><a href=\"#how-to-implement-multi-factor-authentication\" aria-label=\"how to implement multi factor authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Implement Multi-Factor Authentication</h2>\n<p>Now that you have read all the benefits of using a phone login and you are planning to implement it for your business, your first question will be, \"How can I implement MFA on my website.\" Right ??</p>\n<p>Don't worry, I've got you covered.</p>\n<p>There are multiple ways to <strong><a href=\"https://www.loginradius.com/features/perfect/otp-login/\">implement multifactor authentication</a></strong>. Let's get to them one by one.</p>\n<ol>\n<li>Short Message Service (SMS): This process is completed by involving a short message service known as SMS and triggered at the login stages. When a user registers on a website along with the credentials, they are prompted to provide a valid phone number on which a verification SMS can be sent. Once the phone number is set up and verified, they need to go through an additional identity check where an SMS will be sent to their verified phone whenever they log in to the website.</li>\n<li>Electronic mail: In this process, when a user logs into the website with their credentials, a unique one-time code will be generated and sent to the user to their registered email address. The user will pick the code from the email and enter it into the webpage or app. In this way, the user will be verified.</li>\n<li>Push notification: In this process, when a user logs into the website with their credentials, a push notification is sent to the user's phone, which contains your business app. This notification generally appears on the main screen, and once the user confirms access from that screen, they will be logged in to their account automatically.</li>\n</ol>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>In this article, we talked about applying a simple approach of using Multi-factor authentication on websites and how it will enhance businesses. This feature increases the <strong><a href=\"https://www.loginradius.com/security/\">consumer’s account safety</a></strong>. Finally, before implementing any functionality on your website, analyze and consider the pros and cons from every possible angle.</p>\n<p>Cheers!</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=multi-factor-authentication-a-beginners-guide\"><img src=\"/788a6a84e389edac18728007099fdc1d/Book-a-free-demo-request-1024x310.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 23, 2021","updated_date":null,"description":"MFA or multi-factor authentication is a feature widely used by businesses to ensure that the consumers coming on their website are actually who they say they are. There are multiple ways to implement multifactor authentication. We will get to them one by one in this blog.","title":"Multi-Factor Authentication - A Beginner’s Guide","tags":["mfa","password security","compliance"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6,"src":"/static/6880cf497ea4b7ea401d558b6a5a63cf/58556/MFA-Loginradius.webp","srcSet":"/static/6880cf497ea4b7ea401d558b6a5a63cf/61e93/MFA-Loginradius.webp 200w,\n/static/6880cf497ea4b7ea401d558b6a5a63cf/1f5c5/MFA-Loginradius.webp 400w,\n/static/6880cf497ea4b7ea401d558b6a5a63cf/58556/MFA-Loginradius.webp 800w,\n/static/6880cf497ea4b7ea401d558b6a5a63cf/210c1/MFA-Loginradius.webp 900w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Ashish Kumar Yadav","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},"pageContext":{"limit":6,"skip":558,"currentPage":94,"type":"///","numPages":164,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}