{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/93","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"Do you have a WordPress site? Do you run a business with hundreds or thousands of users? Then, you might want your consumers to seamlessly…","fields":{"slug":"/engineering/sso-for-wordpress-site/"},"html":"<p><strong>Do you have a WordPress site?</strong></p>\n<p><strong>Do you run a business with hundreds or thousands of users?</strong></p>\n<p>Then, you might want your consumers to seamlessly move between your multiple sites without them having to re-enter their credentials, right?\nAsking them to re-authenticate is a cumbersome process. This is where SSO helps you!</p>\n<p>Businesses thrive by providing a seamless experience to their consumers. So, yes! Whether you are running an ecommerce business, travel, hospitality, or even blogging, you can only attract consumers to provide them with frictionless experiences. </p>\n<h2 id=\"what-is-sso\" style=\"position:relative;\"><a href=\"#what-is-sso\" aria-label=\"what is sso permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is SSO</h2>\n<p><a href=\"https://www.loginradius.com/single-sign-on/\"><b>Single Sign-On (SSO)</b></a> refers to the authentication process that allows your customers to access multiple applications with a single set of login credentials and an active login session.</p>\n<h3 id=\"sso---for-a-seamless-user-experience\" style=\"position:relative;\"><a href=\"#sso---for-a-seamless-user-experience\" aria-label=\"sso   for a seamless user experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>SSO - For a seamless user experience</h3>\n<p>Having SSO for your WordPress sites will boost the experience of the consumer spending time on your site. It is relatively effortless nowadays to build a fancy-looking site that will attract consumers at first.\nBut, for a site to gain traction and make those consumers return to your site will be a challenge.\nFor example, by offering a frictionless experience and having no barriers like complicated registration forms, asking not to sign in repeatedly will make your site stand out over your competitors.\nSSO helps your consumers navigate across your multiple web properties. Once the user is logged in, they don't have repeated demands for sign-ins. The experience is frictionless.</p>\n<h2 id=\"sso-with-loginradius\" style=\"position:relative;\"><a href=\"#sso-with-loginradius\" aria-label=\"sso with loginradius permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>SSO with LoginRadius</h2>\n<p>Adding SSO to your existing web properties can be a challenge. LoginRadius WordPress Plugin is an out-of-box solution that replaces the WordPress default login form with the LoginRadius JS forms.</p>\n<p>With minimal time and effort, you can add SSO to your existing sites leveraging LoginRadius WordPress Plugin and gain access to login data via our dashboard. This will help you to boost conversion and also reduce the time to onboard consumers. </p>\n<p>We have detailed <a href=\"https://www.loginradius.com/developers/\">documentation</a>.</p>\n<h3 id=\"its-here-to-help-developers\" style=\"position:relative;\"><a href=\"#its-here-to-help-developers\" aria-label=\"its here to help developers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>It's Here to Help Developers</h3>\n<p>LoginRadius aims to help developers, web development agencies, and businesses to add SSO in the simplest way possible.\nLoginRadius allows you to store your consumer profiles securely and add our customizable login interfaces into your applications in minutes. By enabling our SSO, you can create a frictionless user experience, thus boosting your conversion rate.</p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-single-sign-on/\"><img src=\"/970abf5b3c4e78379ad5bf97a519b62c/DS-SSO.webp\" alt=\"DS-SSO\"></a></p>\n<h2 id=\"benefits\" style=\"position:relative;\"><a href=\"#benefits\" aria-label=\"benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Benefits</h2>\n<p><a href=\"https://laura-nutt088.medium.com/loginradius-launches-wordpress-authentication-sso-plugin-to-streamline-login-experiences-fa5b00b4fbf2\" rel=\"nofollow\"><b>LoginRadius SSO plugin</b></a> for WordPress improves your consumers' experience by taking away password fatigue and the need to create new profiles or re-enter an email/password. Apart from configuring SSO, the LoginRadius WordPress plugin offers other benefits such as:</p>\n<ul>\n<li>Centralised registration/login</li>\n<li><a href=\"https://www.loginradius.com/standard-login/\"><b>Standard login</b></a> (email login)</li>\n<li><a href=\"https://www.loginradius.com/social-login/\"><b>Social login</b></a> (Facebook, Google, Twitter)</li>\n<li><a href=\"https://www.loginradius.com/user-management/\"><b>User management</b></a></li>\n<li>Customizable interfaces for login, registration, and forgot password pages</li>\n</ul>\n<h2 id=\"your-take\" style=\"position:relative;\"><a href=\"#your-take\" aria-label=\"your take permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Your Take?</h2>\n<p>We always want to hear from our customers. Like many others in the market, we want developers to install it and offer feedback. This feedback will help us enhance the plugin and make it more user-friendly.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=sso-for-wordpress-site\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-Consultation\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 26, 2021","updated_date":null,"description":"Providing a seamless experience for your consumers is non-negotiable, especially when running multiple WordPress sites. Single Sign-On provides that experience to your users. Here's how to provide a frictionless experience to your users.","title":"How to add SSO for your WordPress Site!","tags":["WordPress","SSO","Single Sign On"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5151515151515151,"src":"/static/80a0f6467eb572b36b2c595b1cc907f7/7f8e9/sso-wp.webp","srcSet":"/static/80a0f6467eb572b36b2c595b1cc907f7/61e93/sso-wp.webp 200w,\n/static/80a0f6467eb572b36b2c595b1cc907f7/1f5c5/sso-wp.webp 400w,\n/static/80a0f6467eb572b36b2c595b1cc907f7/7f8e9/sso-wp.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Saikiran Babladi","github":null,"avatar":null}}}},{"node":{"excerpt":"A Beginner's Guide to Federated Identity Providers Federated identity defines linking and using the electronic identities that a consumer…","fields":{"slug":"/identity/federated-identity-providers/"},"html":"<h2 id=\"a-beginners-guide-to-federated-identity-providers\" style=\"position:relative;\"><a href=\"#a-beginners-guide-to-federated-identity-providers\" aria-label=\"a beginners guide to federated identity providers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Beginner's Guide to Federated Identity Providers</h2>\n<p>Federated identity defines linking and using the electronic identities that a consumer has across several identity management systems. In simpler words, an application doesn't have to get and store clients' certifications to confirm them. Alternatively, the application can use the identity management system that already holds the consumer's electronic identity to authenticate the consumer. However, note that the application must trust that identity management system. </p>\n<p>This methodology permits the decoupling of the confirmation and approval capacities. It also makes it simpler to bring together these two capacities to evade a circumstance where each application needs to deal with a bunch of certifications for each client. It is also advantageous for clients since they don't need to keep many usernames and passwords for each application.</p>\n<h2 id=\"what-is-federated-identity-management\" style=\"position:relative;\"><a href=\"#what-is-federated-identity-management\" aria-label=\"what is federated identity management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Federated Identity Management</h2>\n<p><a href=\"https://www.loginradius.com/resource/federated-identity-management-datasheet\">Federated identity management</a> is a configuration that can be made between two or more trusted domains to allow consumers of those domains to access applications and services using the same digital identity. Such identity is known as federated identity, and the use of such a solution pattern is known as identity federation.</p>\n<p>Identity and access management (IAM) is an essential feature of every digital enterprise today, assigned to a service provider known as the identity broker. A service provider specialized in brokering access control between different service providers is an identity broker (also referred to as relying parties).</p>\n<p>There are three protocols for federated identity:</p>\n<ul>\n<li>SAML</li>\n<li>OpenID</li>\n<li>OAuth</li>\n</ul>\n<h2 id=\"benefits-of-federated-identity\" style=\"position:relative;\"><a href=\"#benefits-of-federated-identity\" aria-label=\"benefits of federated identity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Benefits of Federated Identity</h2>\n<p>Federated identity management offers numerous advantages for both businesses and users. Some of the key benefits include:</p>\n<ol>\n<li><strong>Streamlined User Experience</strong>: With federated identity, users can access multiple applications and services using a single set of credentials. This eliminates the need to remember and manage multiple usernames and passwords, resulting in a more seamless and user-friendly experience.</li>\n<li><strong>Enhanced Security</strong>: Federated identity leverages trusted identity providers, which enhances security by centralizing authentication and authorization processes. This reduces the risk of unauthorized access and strengthens overall security posture.</li>\n<li><strong>Reduced Administrative Overhead</strong>: By centralizing identity management, federated identity reduces administrative overhead for businesses. There's no need to manage user credentials separately for each application, leading to lower costs and improved efficiency.</li>\n<li><strong>Interoperability</strong>: Federated identity allows for interoperability between different systems and domains. This enables organizations to collaborate more effectively and share resources while maintaining control over access permissions.</li>\n<li><strong>Scalability</strong>: Federated identity solutions are highly scalable, making them suitable for businesses of all sizes. Whether it's a small startup or a large enterprise, federated identity can accommodate growing user bases and evolving business needs.</li>\n</ol>\n<h2 id=\"protocols-for-federated-identity\" style=\"position:relative;\"><a href=\"#protocols-for-federated-identity\" aria-label=\"protocols for federated identity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Protocols for Federated Identity</h2>\n<h3 id=\"saml\" style=\"position:relative;\"><a href=\"#saml\" aria-label=\"saml permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>SAML</h3>\n<p>Security Assertion Markup Language (SAML) is an open-source framework for exchanging authentication and authorization data between an identity provider and a service provider, where:</p>\n<ul>\n<li><strong>An identity provider (IdP)</strong> authenticates a consumer and provides a SAML Assertion to service providers.</li>\n<li><strong>A service provider (SP)</strong> verifies the assertion and allows access to the consumer.</li>\n</ul>\n<p>SAML is an XML-based markup language for creating, requesting, and exchanging security assertions between applications. SAML enables web-based, cross-domain single sign-on (SSO), which reduces the administrative overhead of distributing multiple authentication tokens to the consumer.</p>\n<h3 id=\"openid\" style=\"position:relative;\"><a href=\"#openid\" aria-label=\"openid permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>OpenID</h3>\n<p>OpenID Connect 1.0 is an essential character layer on top of the <a href=\"https://www.loginradius.com/blog/engineering/what-is-the-difference-between-oauth1-and-oauth2/\">OAuth 2.0 convention</a>. It empowers clients to check the end user's identity, dependent on the verification performed by an Authorization Server, to acquire essential profile data about the end-user. OpenID permits clients to be verified utilizing outsider administrations called character suppliers. Clients can decide to use their favored OpenID suppliers to sign in to sites that acknowledge the OpenID validation plot.</p>\n<p>There are three roles that define OpenID specification:</p>\n<ul>\n<li>The end-user that is looking to verify its identity.</li>\n<li>The relying party (RP) is the entity looking to verify the identity of the end-user.</li>\n<li>The OpenID provider (OP) is the entity that registers the OpenID URL and can confirm the end user's identity.</li>\n</ul>\n<h3 id=\"oauth\" style=\"position:relative;\"><a href=\"#oauth\" aria-label=\"oauth permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>OAuth</h3>\n<p><a href=\"https://www.loginradius.com/blog/engineering/authorization-code-flow-oauth/\">OAuth 2.0</a> is a protocol that facilitates token-based authentication and authorization; thus, allowing consumers to gain limited access to their resources on one application, to another application, without having to expose their credentials. You can let your application's consumers log in to an OAuth-enabled application without creating an account. OAuth is slightly different from OpenID and SAML in being exclusively for authorization purposes and not for authentication purposes.</p>\n<p>The OAuth specifications define the following roles:</p>\n<ul>\n<li>The end-user or the entity that owns the resource.</li>\n<li>The resource server (OAuth Provider) is the entity hosting the resource.</li>\n<li>The client (OAuth Consumer) is the entity looking to consume the resource after getting authorization from the client.</li>\n</ul>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Federated identity management streamlines user experience and enhances security by allowing consumers to access multiple applications and services using a single digital identity across trusted domains. By centralizing authentication and authorization processes, federated identity reduces administrative overhead, improves interoperability, and supports scalability. With protocols like SAML, OpenID, and OAuth, federated identity management provides a robust framework for secure and efficient identity and access management in today's digital enterprises.</p>\n<h2 id=\"faqs\" style=\"position:relative;\"><a href=\"#faqs\" aria-label=\"faqs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>FAQs</h2>\n<p><strong>1. What is SSO vs federated identity?</strong> </p>\n<p>SSO (Single Sign-On) allows users to log in once to access multiple applications, while federated identity links a user's identity across multiple trusted domains, enabling SSO across different organizations.</p>\n<p><strong>2. What are the 3 most important components of federated identity?</strong> </p>\n<p>The three most important components are the identity provider (IdP), the service provider (SP), and the trust relationship between them.</p>\n<p><strong>3. What is a federated IAM?</strong> </p>\n<p>Federated Identity and Access Management (IAM) is a system that enables users to use a single digital identity to access various applications and services across multiple trusted domains.</p>\n<p><strong>4. What does federated mean in cyber security?</strong> </p>\n<p>In cyber security, \"federated\" refers to a system where different organizations or domains trust each other to authenticate and authorize users, allowing seamless access to resources across these domains.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=federated-identity-providers\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 26, 2021","updated_date":null,"description":"Federated identity management is a configuration that can be made between two or more trusted domains to allow consumers of those domains to access applications and services using the same digital identity. Such identity is known as federated identity, and the use of such a solution pattern is known as identity federation.","title":"What are Federated Identity Providers?","tags":["federated identity management","saml","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.408450704225352,"src":"/static/5e9da933664ec08fdd00eeacfba77a4e/7f8e9/federated-identity-providers.webp","srcSet":"/static/5e9da933664ec08fdd00eeacfba77a4e/61e93/federated-identity-providers.webp 200w,\n/static/5e9da933664ec08fdd00eeacfba77a4e/1f5c5/federated-identity-providers.webp 400w,\n/static/5e9da933664ec08fdd00eeacfba77a4e/7f8e9/federated-identity-providers.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rajeev Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"Login with Google Apps Overview Login with Google Apps is a trusted enterprise plugin that many businesses use for Single Sign On (SSO…","fields":{"slug":"/identity/login-with-google-apps/"},"html":"<h1 id=\"login-with-google-apps\" style=\"position:relative;\"><a href=\"#login-with-google-apps\" aria-label=\"login with google apps permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Login with Google Apps</h1>\n<h2 id=\"overview\" style=\"position:relative;\"><a href=\"#overview\" aria-label=\"overview permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Overview</h2>\n<p>Login with Google Apps is a trusted enterprise plugin that many businesses use for Single Sign On (SSO). </p>\n<p>Google Apps supports SAML protocol to provide secure authentication. It maps the attribute, for example, username, first name, last name, and email, to consumer details. </p>\n<p>Therefore, with Google Apps Login's assistance, you can manage consumer attributes from G Suite Profile data to your website and update consumer details at the time of registration or login. </p>\n<p>You can also control user access through role mapping, which helps you assign specific roles to the consumer in the user's group in Google Apps / G Suite.</p>\n<h2 id=\"why-should-businesses-use-google-apps\" style=\"position:relative;\"><a href=\"#why-should-businesses-use-google-apps\" aria-label=\"why should businesses use google apps permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Should Businesses Use Google Apps</h2>\n<p>Do you have a successful solo business? Or do you have a team of 200 people working for you? You may want to set up the G Suite to improve your efficiency.</p>\n<p>G Suite is the new name for Google Apps, which was formerly known as Google Apps. Perhaps more so, Google revealed that the Google for Work brand has been revamped and is now known as Google Cloud.</p>\n<p>The transition is part of a trend that Google believes will enable them to reach a larger audience by focusing less on the work element and collecting valuable apps for everyday life.</p>\n<p>Google apps have become the industry standard for in-house workflow, making the lives of working individuals easier and less stressful.</p>\n<h2 id=\"the-benefits-of-using-g-suite\" style=\"position:relative;\"><a href=\"#the-benefits-of-using-g-suite\" aria-label=\"the benefits of using g suite permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Benefits of Using G Suite</h2>\n<p>There are many advantages of using the G Suite paid subscription that goes beyond email accounts ownership.</p>\n<h3 id=\"file-control\" style=\"position:relative;\"><a href=\"#file-control\" aria-label=\"file control permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>File Control</strong></h3>\n<p>The primary concern of the previous generation was keeping track of essential files that were being collaborated on within its bounds. </p>\n<p>Now, granting permission to documents stored on the cloud is worry-free by presenting the administrator's creation and ownership. </p>\n<p>You can also sync an employee's device to upload all files from their laptop, which can be accessed after they leave.</p>\n<h3 id=\"share-drive\" style=\"position:relative;\"><a href=\"#share-drive\" aria-label=\"share drive permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Share Drive</strong></h3>\n<p>By combining an entire team below one roof, you can effortlessly share documents across the same storage space with a single click of a button. </p>\n<p>The sharing setting also permits different restrictions if you want to. For example, you can set 'can edit' and view-only authorizations according to the individual access requirements.</p>\n<h3 id=\"email-grouping\" style=\"position:relative;\"><a href=\"#email-grouping\" aria-label=\"email grouping permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Email Grouping</strong></h3>\n<p>Your business may have various departments and roles based on the operations. Remembering every individual's email upon sending out a message to a specific department is difficult, so you can align people who should be receiving the message into categories, for example, Accounting, Marketing, Products, Human Resource, etc.</p>\n<h3 id=\"infinite-aliases\" style=\"position:relative;\"><a href=\"#infinite-aliases\" aria-label=\"infinite aliases permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Infinite Aliases</strong></h3>\n<p>You can use multiple aliases for every single G Suite account. For example, I work for a software company that is divided into several departments. I receive emails under three aliases:</p>\n<p>contactus@loginradius.com</p>\n<p>Info@loginradius.com</p>\n<p>accounts@loginradius.com</p>\n<p>This feature allows you to create precise and suggestive starting points for potential clients to get in contact with. The different nicknames can also be applied to various accounts as a way for your partners to handle incoming emails as a team.</p>\n<h3 id=\"ample-storage-capacity\" style=\"position:relative;\"><a href=\"#ample-storage-capacity\" aria-label=\"ample storage capacity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Ample Storage Capacity</strong></h3>\n<p>Usually, a G-Suite account provides the limit of 30GB at a $5/month level. This can be immediately upgraded to individual accounts by paying.</p>\n<h3 id=\"247-support\" style=\"position:relative;\"><a href=\"#247-support\" aria-label=\"247 support permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>24/7 Support</strong></h3>\n<p>You're entirely covered 24/7 with the phone, email, and live chat<a href=\"https://support.google.com/a/answer/1047213\"> customer support</a>.</p>\n<h3 id=\"multi-factor-authentication\" style=\"position:relative;\"><a href=\"#multi-factor-authentication\" aria-label=\"multi factor authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a><strong>Multi-factor Authentication</strong></h3>\n<p>G Suite offers <a href=\"https://www.loginradius.com/blog/identity/2021/01/how-to-setup-2fa-in-online-accounts/\">2-step verification</a> that can enforce on all of your organization's users to ensure all the devices connecting to your network have been verified through phone and email.</p>\n<h2 id=\"integrating-google-apps\" style=\"position:relative;\"><a href=\"#integrating-google-apps\" aria-label=\"integrating google apps permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Integrating Google Apps</h2>\n<p>To integrate Google clients, you can allow your application's users to log in to an OAuth-enabled application without creating an account with the help of a platform. </p>\n<p>Let's assume you have an application that has an Identity Platform enabled and another application that is Google. You require that the existing customers of your application should be able to access the Google application without creating a separate account. </p>\n<p>It gets automatically logged into G suite if already logged into your application (in the same browser) and vice-versa. Considering the above example, the following are some quick points about the application<a href=\"https://www.loginradius.com/blog/engineering/oauth2/\"> OAuth 2.0</a> flow:</p>\n<p>Then <strong>Identity Platform</strong> acts as an Identity Provider, meaning it can authorize the login request received from google. Your G Suite acts as a <strong>Service Provider.</strong></p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>The Google Apps suite is an excellent alternative to the more traditional productivity suites. G suite not only changes the dynamic for interaction between different teams, but it can also change the medium of teams interact with each other. Cloud Computing has many benefits, but we shouldn't lose sight that there is no foolproof solution.</p>\n<p>Apart from the <a href=\"https://www.loginradius.com/customer-security/\">privacy issues</a>, there is always a risk associated with multiple means of communication and the number of platforms used in an organization. These applications can simplify your life or make it more complicated depending on whether or not you choose the right apps for the job.</p>\n<p>Cheers!</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=login-with-google-apps\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 26, 2021","updated_date":null,"description":"Do you have a successful solo business? Or do you have a team of 200 people working for you? You may want to set up the G Suite to improve your efficiency. Google apps have become the industry standard for in-house workflow, making the lives of working individuals easier and less stressful.","title":"Login with Google Apps","tags":["authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/09bca5d162709d3d441640d8544307ee/d356d/google-apps-cover-pic.webp","srcSet":"/static/09bca5d162709d3d441640d8544307ee/61e93/google-apps-cover-pic.webp 200w,\n/static/09bca5d162709d3d441640d8544307ee/1f5c5/google-apps-cover-pic.webp 400w,\n/static/09bca5d162709d3d441640d8544307ee/d356d/google-apps-cover-pic.webp 612w","sizes":"(max-width: 612px) 100vw, 612px"}}},"author":{"id":"Keshav Kumar","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction Passwordless login verifies consumer identities without using passwords or any other memorized credentials.  The consumer is…","fields":{"slug":"/identity/what-is-passwordless-login/index/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Passwordless login verifies consumer identities without using passwords or any other memorized credentials. </p>\n<p>The consumer is confirmed with the help of a possession factor, which can be an object that uniquely identifies the user with an email (link) or SMS (OTP) sent to the registered email address or phone number, respectively. </p>\n<p>Once the link or OTP is verified, the consumer will be logged into the account. Let’s uncover the aspects of passwordless access and how it paves the way for overall business success. </p>\n<h2 id=\"why-should-you-use-passwordless-login\" style=\"position:relative;\"><a href=\"#why-should-you-use-passwordless-login\" aria-label=\"why should you use passwordless login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Should You Use Passwordless Login?</h2>\n<p>Passwordless Login makes life easier as you do not need to remember different passwords anymore. </p>\n<p>Can you exactly recall which accounts what passwords belong to? How frequently do you reuse the same password because you can't have a unique, strong, and easily-remembered password for each of your accounts? </p>\n<p>Passwordless Login takes the frustration out of the equation to create a <a href=\"https://www.loginradius.com/blog/growth/consumer-experience-and-privacy/\">better consumer experience</a>.</p>\n<h2 id=\"how-does-passwordless-login-work\" style=\"position:relative;\"><a href=\"#how-does-passwordless-login-work\" aria-label=\"how does passwordless login work permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Does Passwordless Login Work?</h2>\n<p>We’ve learned why you should embrace passwordless login. Now, let’s learn how does passwordless login work. </p>\n<p>Passwordless login is an innovative authentication method that enhances security and user experience by eliminating the need for traditional passwords. </p>\n<p>Instead of relying on a combination of characters that users must remember, passwordless login leverages various alternative factors for authentication. These factors can include biometrics like fingerprint or facial recognition, one-time passwords (OTPs) sent via email or SMS, hardware tokens, or authentication through social media accounts.</p>\n<p>The process of passwordless login typically involves the following steps:</p>\n<h3 id=\"step-1-user-initiation\" style=\"position:relative;\"><a href=\"#step-1-user-initiation\" aria-label=\"step 1 user initiation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Step 1: User Initiation</h3>\n<p>When a user attempts to log in, they are redirected to the login page, where they can select the passwordless login option.</p>\n<h3 id=\"step-2-identity-verification\" style=\"position:relative;\"><a href=\"#step-2-identity-verification\" aria-label=\"step 2 identity verification permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Step 2: Identity Verification</h3>\n<p>The user's identity is then verified through one of the alternative factors they choose, such as a fingerprint scan or an OTP sent to their registered email address or phone number.</p>\n<h3 id=\"step-3-authentication\" style=\"position:relative;\"><a href=\"#step-3-authentication\" aria-label=\"step 3 authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Step 3: Authentication</h3>\n<p>Once the user's identity is confirmed, they are granted access to their account or the requested service or a login without password.</p>\n<p>By eliminating passwords, passwordless login minimizes the risk of security breaches due to weak or reused passwords. Moreover, it simplifies the login process for users, reducing the chances of forgotten passwords and streamlining the overall user experience.</p>\n<h2 id=\"real-time-examples-of-passwordless-login\" style=\"position:relative;\"><a href=\"#real-time-examples-of-passwordless-login\" aria-label=\"real time examples of passwordless login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Real-Time Examples of Passwordless Login</h2>\n<p>Several companies and online platforms have embraced passwordless login to enhance security and provide a seamless user experience since users love login without password. Here are some real-time examples of how passwordless login is being implemented:</p>\n<h3 id=\"example-1-microsoft\" style=\"position:relative;\"><a href=\"#example-1-microsoft\" aria-label=\"example 1 microsoft permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Example 1: Microsoft</h3>\n<p>Microsoft has integrated passwordless login options into its products and services, such as Windows Hello, which allows users to log in using facial recognition or fingerprint scans. Additionally, Microsoft's Azure Active Directory supports passwordless access for enterprise accounts, where users can receive an OTP or use a FIDO2 security key to access resources securely.</p>\n<h3 id=\"example-2-google\" style=\"position:relative;\"><a href=\"#example-2-google\" aria-label=\"example 2 google permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Example 2: Google</h3>\n<p>Google has introduced <a href=\"https://www.loginradius.com/passwordless-login/\">passwordless login options</a> for its services. For instance, users can log in to their Google accounts using their mobile devices' built-in biometric authentication, such as fingerprint or facial recognition.</p>\n<h2 id=\"how-is-passwordless-login-useful-for-business\" style=\"position:relative;\"><a href=\"#how-is-passwordless-login-useful-for-business\" aria-label=\"how is passwordless login useful for business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How is Passwordless Login Useful for Business?</h2>\n<ul>\n<li>It improves consumer experience, particularly mobile applications because users only need an email address or mobile phone number to sign up.</li>\n<li>It enhances security. Passwords are a significant vulnerability as consumers reuse passwords and share them with others. Passwords are the most significant attack vector and are responsible for a substantial percentage of breaches and attacks such as corporate account takeover, <a href=\"https://www.loginradius.com/blog/identity/2019/09/prevent-credential-stuffing-attacks/\">credentials stuffing</a>, and brute force attacks.</li>\n<li>It reduces the total cost of ownership, as managing passwords is expensive (implementing password complexity policies, password expiration, password reset processes, password hashing and storing, breached password detection).  </li>\n</ul>\n<h2 id=\"how-to-implement-passwordless-login\" style=\"position:relative;\"><a href=\"#how-to-implement-passwordless-login\" aria-label=\"how to implement passwordless login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Implement Passwordless Login?</h2>\n<p>Passwordless Login can be implemented with the following method.</p>\n<ul>\n<li>Passwordless Login with Email</li>\n<li>Passwordless Login with OTP (SMS)</li>\n</ul>\n<p>When using passwordless authentication with SMS, consumers:</p>\n<ul>\n<li>Provide a cell phone number instead of a userID/password.</li>\n<li>Receive a one-time-passcode (OTP) via text message (SMS).</li>\n<li>Enter the OTP on the login screen to access the application.</li>\n</ul>\n<p>When using passwordless authentication with email, consumers:</p>\n<ul>\n<li>Provide email address or user name.</li>\n<li>Receive a one-time-passcode (OTP) via email or a magic link.</li>\n<li>Enter the OTP on the login screen or just link on the magic link which login the user.</li>\n</ul>\n<p>To implement passwordless, you'll need to make two decisions:</p>\n<ul>\n<li>What will be the authentication method you want to use ( Email/SMS with one-time-passcode, or Email with a Magic Link enclosed)</li>\n<li>Or if you are going to implement the authentication using Embedded Login or Standard Login.</li>\n</ul>\n<p>Once you have decided what kind of implementation you want, you can choose any desired solution you would require for the authentication process.</p>\n<p><strong>Passwordless Login with Text Message (SMS)</strong></p>\n<p>The consumer is prompted to enter a phone number, and the system will send a one-time-use code to that phone number via the SMS gateway. Thereafter the consumer enters the one-time passcode into your website/application.</p>\n<p>When the phone number linked to the code verifies an existing user, the authenticator will authorize the consumer. If the consumer is new, a profile is created for the text message connection before it authenticates the consumer.</p>\n<p>You can also configure the OTP length and the duration of its expiry for security best practices. </p>\n<p><strong>Passwordless Login with Email</strong></p>\n<p>The consumer is prompted to provide an email address, to which the authenticator sends a one-time-passcode. The consumer then inputs the code into your application. If the email address attached to the code matches an existing user, the server will identify and validate it.</p>\n<p>If the consumer is new, then a profile is created for the email connection. This will be before the authentication authenticates the consumer. You can also configure the OTP length and the duration of its expiry for <a href=\"https://www.loginradius.com/blog/identity/2020/12/data-security-best-practices/\">security best practices</a>. </p>\n<p><strong>Passwordless Login with Magic Links</strong></p>\n<p>An email with a link is sent to the user. The link allows users to log in instantly just by clicking on it. It is similar to getting an email with a one-time-passcode in it. Once the user receives the code, redirects the app for authentication, and enters the code, the magic link will help to avoid these steps and authenticate directly. </p>\n<p>The initial request for the link and response should take place in the same browser. Either the transaction will fail. So this way you will get an additional security layer with easy and simple steps.</p>\n<h2 id=\"why-choose-loginradius-for-passwordless-authentication\" style=\"position:relative;\"><a href=\"#why-choose-loginradius-for-passwordless-authentication\" aria-label=\"why choose loginradius for passwordless authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Choose LoginRadius for Passwordless Authentication?</h2>\n<p>When it comes to implementing the best passwordless authentication for your business, LoginRadius emerges as a leading and reliable choice. Here are some compelling reasons why you should consider LoginRadius for passwordless login:</p>\n<h3 id=\"robust-security\" style=\"position:relative;\"><a href=\"#robust-security\" aria-label=\"robust security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Robust Security</h3>\n<p>LoginRadius prioritizes the security of its users' identities. With passwordless login, the risks associated with password-related vulnerabilities are eliminated, ensuring a higher level of protection against cyber threats.</p>\n<h3 id=\"seamless-user-experience\" style=\"position:relative;\"><a href=\"#seamless-user-experience\" aria-label=\"seamless user experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Seamless User Experience</h3>\n<p>By offering various passwordless authentication methods, including email OTP, SMS OTP, and social media login, LoginRadius streamlines the login process for users, reducing friction and login barriers.</p>\n<h3 id=\"easy-integration\" style=\"position:relative;\"><a href=\"#easy-integration\" aria-label=\"easy integration permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Easy Integration</h3>\n<p>LoginRadius provides easy-to-implement APIs and SDKs, making it convenient for developers to integrate the best passwordless authentication into their applications and websites quickly.</p>\n<h3 id=\"scalability\" style=\"position:relative;\"><a href=\"#scalability\" aria-label=\"scalability permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Scalability</h3>\n<p>Whether you run a small business or an enterprise-level organization, LoginRadius' passwordless authentication solutions are <a href=\"https://www.loginradius.com/scalability/\">designed to scale</a> according to your needs, ensuring a smooth experience for all your users.</p>\n<h3 id=\"compliance-and-standards\" style=\"position:relative;\"><a href=\"#compliance-and-standards\" aria-label=\"compliance and standards permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Compliance and Standards</h3>\n<p>LoginRadius adheres to industry best practices and complies with various security standards, ensuring that your passwordless authentication implementation meets regulatory requirements.</p>\n<p>Undoubtedly, passwordless login offers a secure and user-friendly alternative to traditional password-based authentication. By choosing LoginRadius as your passwordless authentication provider, you can enhance your application's security, improve user experience, and stay at the forefront of modern authentication trends.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Now you know the security advantages of passwordless logins, you might probably be admiring what other perks implementing a similar system will have for your company or organization.</p>\n<p>Passwordless Login provides consumers the most beneficial of both worlds: consumers can retain their payment information securely on file, preserving time in the future, and they won’t have to memorize a long, difficult password, which will prompt repeat transactions. Furthermore, your consumers are more likely to execute <a href=\"https://www.loginradius.com/blog/fuel/2021/02/attract-consumers-to-your-website/\">impulse acquisitions</a> when the process is much easier.</p>\n<p>Cheers!</p>\n<h2 id=\"faqs\" style=\"position:relative;\"><a href=\"#faqs\" aria-label=\"faqs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>FAQs</h2>\n<p><strong>1. How does passwordless authentication reduce risk and improve user satisfaction?</strong></p>\n<p>Passwordless authentication enhances security, lessens password-related risks, and boosts user satisfaction by eliminating password complexities.</p>\n<p><strong>2. What are the different types of passwordless login?</strong></p>\n<p>Passwordless login includes biometric authentication, one-time passcodes (OTP), and hardware-based security keys.</p>\n<p><strong>3. How is passwordless login more secure than traditional password-based login?</strong></p>\n<p>Passwordless login enhances security by eliminating password vulnerabilities and reducing the risk of credential attacks.</p>\n<p><strong>4. What are the disadvantages of passwordless login?</strong></p>\n<p>Passwordless login drawbacks may include occasional device failures, privacy concerns with biometrics, and compatibility issues.</p>\n<p><strong>5. How can businesses transition to passwordless login?</strong></p>\n<p>Businesses can switch to passwordless login by integrating passwordless methods, educating users, and providing fallback options.</p>\n<p><strong>6. How can passwordless login improve user experience?</strong></p>\n<p>Passwordless login simplifies the process, reduces friction, and enhances overall user experience.</p>\n<p><strong>7. What is the future of passwordless login?</strong></p>\n<p>Passwordless login's future is promising, with advancements in biometrics, multifactor authentication, and hardware tokens driving wider adoption.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=what-is-passwordless-login\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 26, 2021","updated_date":null,"description":"Can you exactly recall which accounts what passwords belong to? How frequently do you reuse the same password because you can't have a unique, strong, and easily-remembered password for each of your accounts? Passwordless Login takes the frustration out of the equation to create a better consumer experience.","title":"What is Passwordless Login?","tags":["passwordless login","authentication","compliance","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/fed439cfe626a2ff5cd2e2cafddbbf33/7f8e9/what-is-passwordless-login.webp","srcSet":"/static/fed439cfe626a2ff5cd2e2cafddbbf33/61e93/what-is-passwordless-login.webp 200w,\n/static/fed439cfe626a2ff5cd2e2cafddbbf33/1f5c5/what-is-passwordless-login.webp 400w,\n/static/fed439cfe626a2ff5cd2e2cafddbbf33/7f8e9/what-is-passwordless-login.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Keshav Kumar","github":null,"avatar":null}}}},{"node":{"excerpt":"What is Standard Login Standard Login is a fundamental component of the Login method, which allows you to provide your consumers with a…","fields":{"slug":"/identity/what-is-standard-login/"},"html":"<h1 id=\"what-is-standard-login\" style=\"position:relative;\"><a href=\"#what-is-standard-login\" aria-label=\"what is standard login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Standard Login</h1>\n<p>Standard Login is a fundamental component of the Login method, which allows you to provide your consumers with a seamless authentication flow by leveraging a unique ID (Email or Username) and password. It consists of features like Registration, Login, Customer Profile, and Password Management.</p>\n<p>It is the simplest and quite basic authentication system available in the traditional local authentication method.</p>\n<p>In Standard Login, you need to provide email/username and password information for each authenticatable user collected locally on the server system. The user then sends their usernames and passwords in plain text format to the server system, which compares their information with its local database. If the provided credentials match, the user is successfully authenticated.</p>\n<p>This is the model used for login authentication on traditional multi-user systems, and it has been replicated numerous times within various applications.</p>\n<h2 id=\"why-should-you-use-standard-login\" style=\"position:relative;\"><a href=\"#why-should-you-use-standard-login\" aria-label=\"why should you use standard login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Should You Use Standard Login</h2>\n<p>Standard Login is an essential aspect of website authentication. It focuses on the user and computer interactions. As a result, user authentication is critical to understand when creating or improving a website's login procedure.</p>\n<p>Whether you want to increase your internal security, improve consumer acquisition or provide a better user experience for individuals exploring your site, it's essential to know how user authentication fits into the equation.</p>\n<p>That's why we've created this guide. This way, organizations can understand:</p>\n<p>With a better security perspective, your organization can look into more robust registration and login processes that move beyond the traditional offerings.</p>\n<p>Additionally, when you get a full scenario of the different <a href=\"https://www.loginradius.com/authentication/\">user authentication</a> types, you will see that passwords are not the only option for your website and learn more about top passwordless alternatives.</p>\n<p>Most users are familiar with passwords as it has been used for user authentication since the beginning of the internet. You probably have several passwords for yourself!</p>\n<p>A password dependent user authentication process generally look like as given below:</p>\n<ul>\n<li>You will be asked to input your username and password.</li>\n<li>After that, your credentials will be sent to the website's server, and they will be compared with the information they have on records.</li>\n<li>Once a password match is found, you will be able to access your account.</li>\n</ul>\n<p>Passwords are mainly used to secure personal accounts for social media profiles (Facebook, Google, etc), eCommerce sites, online banking, and other online resources.</p>\n<p>However, passwords are not considered a very secure option as many users think they can be predicted or hacked, and damage can be done if a hacker gains access to one of these accounts!</p>\n<h2 id=\"how-is-standard-login-useful-for-business\" style=\"position:relative;\"><a href=\"#how-is-standard-login-useful-for-business\" aria-label=\"how is standard login useful for business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How is Standard Login Useful For Business</h2>\n<p>When a user authenticates a security process, it requires the user to register and log in. In other words, authentication asks users, \"Confirm your identity?\" and verifies their response.</p>\n<p>The user authentication process essentially allows users to repeat access to their accounts while blocking unauthenticated user access. This means that User X can log in to their account, while User Y would be denied access. Conversely, User Y could access their account, while User X would be unable to.</p>\n<p>If the user needs access, they must provide valid credentials and prove to the website that they are an authorized user. The User ID and Password key are enough to confirm the User's identity, which will allow the system to authorize the User.</p>\n<p>When a match is detected, the system will authenticate users and give them access to their accounts. If a match isn't found, users will be prompted to try their credentials again.</p>\n<p>Upon several failed attempts, the account may be flagged for suspicious activity or require additional authentication methods such as a reset password or a one-time password.</p>\n<p>User authentication is crucial because it keeps unauthorized users from gaining access to sensitive information. X strengthened authentication process guarantees that User X only has access to the information they need and can't see User Y's sensitive data.</p>\n<p>It's always important to note that authorization, on the other hand, is what dictates what users can access and do after they log in.</p>\n<p>While <a href=\"https://www.loginradius.com/blog/identity/2020/06/authentication-vs-authorization-infographic/\">authentication and authorization</a> are often used interchangeably, these two different terms work together to create a secure login process.</p>\n<p>User authentication has the following tasks:</p>\n<ol>\n<li>Manage the connection between the User and the server.</li>\n<li>Verify the User's identifications.</li>\n<li>Verify the authentication so the system can move to authorize the User.</li>\n</ol>\n<p>The process is simple; users input credentials on the login form. That information is carried to an authentication server, where the data is compared with user credentials on the available record.</p>\n<h2 id=\"tips-to-improve-standard-login\" style=\"position:relative;\"><a href=\"#tips-to-improve-standard-login\" aria-label=\"tips to improve standard login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Tips to Improve Standard Login</h2>\n<p>If you want your login process to be more robust, user-friendly, or a combination of both, these best practices can help.</p>\n<p>Encourage users to build stronger passwords to improve security. Businesses should encourage users to create more effective passwords and enforce these guidelines internally so that employees manage secure accounts.</p>\n<ul>\n<li>More distant passwords are more secure. Security experts recommend that you create passwords with a least of 8 characters, but we suggest that you keep the length to 12 characters.</li>\n<li>Passwords should have a combination of characters. Passwords with a random combination of numbers, uppercase, and lowercase letters, and symbols are harder to crack.</li>\n<li>Avoid using formulas when producing passwords. Patterns and formulas make it convenient for <a href=\"https://www.loginradius.com/blog/engineering/password-security-best-practices-compliance/\">hackers to guess your password</a> and can allow users a false sense of security.</li>\n</ul>\n<p>Always use these do's and don'ts as a way to strengthen your user authentication practices.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>A consumer's standard login accounts help them manage their data securely and put them in the driver's seat. They can easily deal with their data by using the credentials.</p>\n<p>When organizations let consumers see and regulate their data, it builds trust with consumers, which fosters transparency about what data is collected by an organization.</p>\n<p>Also, login is incredibly important for enterprises. Consumers want to have everything within their system securely, which means facilitating a sign-up that works with the enterprise's login necessities.</p>\n<p>Cheers!</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=what-is-standard-login\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 26, 2021","updated_date":null,"description":"Standard Login is an essential aspect of website authentication. With a better security perspective, your organization can look into more robust registration and login processes that move beyond the traditional offerings. That's why we've created this guide.","title":"What is Standard Login","tags":["login","user authentication","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/f3d21ae2074dfdfd7c0f83d0e931694d/1d747/standard_login_cover_pic.webp","srcSet":"/static/f3d21ae2074dfdfd7c0f83d0e931694d/61e93/standard_login_cover_pic.webp 200w,\n/static/f3d21ae2074dfdfd7c0f83d0e931694d/1f5c5/standard_login_cover_pic.webp 400w,\n/static/f3d21ae2074dfdfd7c0f83d0e931694d/1d747/standard_login_cover_pic.webp 761w","sizes":"(max-width: 761px) 100vw, 761px"}}},"author":{"id":"Keshav Kumar","github":null,"avatar":null}}}},{"node":{"excerpt":"Companies usually plan their years to meet their business goals and execute profit-driven strategies ably. Therefore, it was no big surprise…","fields":{"slug":"/growth/how-to-make-businesses-marketing-plans-after-coronavirus/"},"html":"<p>Companies usually plan their years to meet their business goals and execute profit-driven strategies ably. Therefore, it was no big surprise that at the end of the year 2019, businesses were looking forward to the transition to yet another year full of opportunity. But none of us could have factored a global pandemic into our calculations.</p>\n<p>Traditional business models and tried and tested methods of engaging with consumers and communities were no longer feasible. Now, there are even concerns that the world will never go back to the way it was before the pandemic.</p>\n<p>Business-to-business organizations need to acclimate to this new normal and adopt new <a href=\"https://www.loginradius.com/b2b-identity/\">B2B marketing strategies post COVID</a> to remain relevant and achieve success.</p>\n<h2 id=\"the-state-of-marketing-before-covid-19\" style=\"position:relative;\"><a href=\"#the-state-of-marketing-before-covid-19\" aria-label=\"the state of marketing before covid 19 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The State of Marketing Before COVID-19</h2>\n<p>Business models previously relied on direct delivery of services and products to consumers through physical events such as exhibitions, product seminars, ads, face-to-face interactions, and interviews.</p>\n<p>If there was an online component, it was more an added advantage offered by companies than a necessary addition. Spending patterns across the world trended downward in the wake of the pandemic, while strategy, tactics, and messaging needed an urgent overhaul to suit a drastically altered landscape.</p>\n<p>B2B marketing post-COVID focuses more on the digitization of businesses where consumers are now reached via web articles, digital ads, emails, videos, and virtual <a href=\"https://www.visme.co/templates/presentations/\">presentations</a>. There is much emphasis on fostering better connections with consumers and communities, delivering relevant, helpful, and human content with added empathy to build long-term relationships.</p>\n<p>Creative content strategy has now emerged as one of the most reliable B2B marketing strategies. It can help attract and engage audiences in innovative ways to educate them about the changing industry and entertain them at the same time.</p>\n<p>Let's now explore some of the strategies employed by companies to survive in a post-pandemic world.</p>\n<p><img src=\"/f5f59016e051e86a0f28cbed3d5c990c/covid-loginradius.webp\" alt=\"covid-loginradius\"></p>\n<h2 id=\"9-successful-b2b-marketing-strategies-post-covid\" style=\"position:relative;\"><a href=\"#9-successful-b2b-marketing-strategies-post-covid\" aria-label=\"9 successful b2b marketing strategies post covid permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>9 Successful B2B Marketing Strategies Post COVID</h2>\n<h3 id=\"1-focus-more-on-existing-consumers\" style=\"position:relative;\"><a href=\"#1-focus-more-on-existing-consumers\" aria-label=\"1 focus more on existing consumers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Focus more on existing consumers.</h3>\n<p>It says a lot about the consumer's loyalty that has stayed with you despite the pandemic. The focus on serving existing consumers has emerged as one of the most popular B2B <a href=\"https://www.loginradius.com/blog/identity/2020/03/loginradius-business-continuity-covid-19-outbreak/\">marketing trends after COVID</a>. Create services and ad campaigns targeting their needs which are sure to have changed with the changing times.</p>\n<p>Offering new, relevant services and providing them with the required resources will ensure their loyalty further. What's more, companies can also track consumer journeys and come up with people-oriented stories to showcase their work and promote the company brand.</p>\n<h3 id=\"2-digitize-your-offerings\" style=\"position:relative;\"><a href=\"#2-digitize-your-offerings\" aria-label=\"2 digitize your offerings permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Digitize your offerings.</h3>\n<p>With the travel restrictions, lockdown, and social distancing protocols, it doesn’t surprise that everyone has now moved online. Companies are not only enhancing their websites; they are also executing digital ad campaigns and setting up a dedicated social media channel to focus more on e-commerce channels and trends.</p>\n<p>Digital marketing strategies are replacing traditional B2B marketing strategies as companies race to improve their online presence.</p>\n<p>Invest in good CRM (consumer relationship management) software to efficiently manage your consumers. Host informative webinars for consumers and your employees to increase their digital capability and attract new consumers. The more processes companies can bring online, the more they can engage their audiences to stay relevant and achieve business goals.</p>\n<h3 id=\"3-lead-consumers-with-empathy\" style=\"position:relative;\"><a href=\"#3-lead-consumers-with-empathy\" aria-label=\"3 lead consumers with empathy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Lead consumers with empathy.</h3>\n<p>The pandemic has affected us all equally. Many of us have lost friends and family to the virus, have had our jobs impacted by it, and feel the sense of displacement it has created. If there ever was a time to lead with empathy, this is it.</p>\n<p>B2B marketing post COVID must be consumer-centric, adding an emotional touch to creative assets to connect better with consumers.</p>\n<p>Companies should offer free resources whenever possible and employ user experience to improve brand loyalty and awareness. Inject conversations with empathy as the impact of this pandemic is far from over.</p>\n<h3 id=\"4-think-human-to-human-not-b2b\" style=\"position:relative;\"><a href=\"#4-think-human-to-human-not-b2b\" aria-label=\"4 think human to human not b2b permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Think human-to-human, not B2B.</h3>\n<p>Companies must realize that businesses will most definitely transform and that consumers’ needs will have likely changed accordingly.</p>\n<p>Engage key clients from both new and existing consumers in empathetic conversation to understand how they have changed, how their financial demands and dynamics have changed, and how their business strategies have evolved.</p>\n<p>Come up with relevant, engaging content and employ creative storytelling with a human touch to reel consumers in.</p>\n<h3 id=\"5-deploy-omnichannel-strategies\" style=\"position:relative;\"><a href=\"#5-deploy-omnichannel-strategies\" aria-label=\"5 deploy omnichannel strategies permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Deploy omnichannel strategies.</h3>\n<p>Digital marketing has gone from being a USP to becoming a necessity overnight. Omnichannel strategies in a post-pandemic setting will provide greater access, increasing both outreach and productivity.</p>\n<p>From search engine optimization to email marketing, digital ad campaigns, and creative content implementation, omnichannel allows companies to serve consumers where and when they need them and enable companies to customize their solutions.</p>\n<p>Companies are better served by taking advantage of the digital spectrum and remain omnipresent across various digital marketing platforms.</p>\n<p><a href=\"https://www.loginradius.com/resource/how-retail-and-consumer-goods-companies-use-loginradius-identity-solution/\"><img src=\"/c9795468528624f75b33d9b22141ff91/How-Retail-Consumer-Goods-Companies-Use-the-LoginRadius.webp\" alt=\"How-Retail-Consumer-Goods-Companies-Use-the-LoginRadius\"></a></p>\n<h3 id=\"6-employ-data-driven-storytelling\" style=\"position:relative;\"><a href=\"#6-employ-data-driven-storytelling\" aria-label=\"6 employ data driven storytelling permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>6. Employ data-driven storytelling.</h3>\n<p>Though everything looks rather radical on the surface, the pandemic has only accelerated trends that were already reshaping the influencer and B2B media landscape. Businesses must hear out and understand their audiences better to develop innovative storytelling driven by facts and figures to make it more compelling.</p>\n<p>Data analytics provides companies with a wide variety of consumer data that can be used to craft meaningful content that will find resonance with people. A dedicated social media channel can provide companies with the platform they need to tell their stories and, at the same time, drive up consumer engagement and sales.</p>\n<h3 id=\"7-increase-employee-digital-capability\" style=\"position:relative;\"><a href=\"#7-increase-employee-digital-capability\" aria-label=\"7 increase employee digital capability permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>7. Increase employee digital capability.</h3>\n<p>Offsite strategy sessions in picturesque locations are now out the window. Acclimatize your teams to <a href=\"https://www.loginradius.com/blog/fuel/2021/02/tips-managing-remote-team/\">managing remote work</a> (WFH) options to not lose out on productivity. This includes devoting resources towards upskilling and digital capability development, as required, to ensure high-performing remote work options.</p>\n<p>Businesses will save on overhead and maintenance costs and help maximize their employees' safety by cutting down on all non-essential travel.</p>\n<h3 id=\"8-address-consumer-needs\" style=\"position:relative;\"><a href=\"#8-address-consumer-needs\" aria-label=\"8 address consumer needs permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>8. Address consumer needs.</h3>\n<p>B2B marketing post-COVID is consumer-centric with a focus on a positive user experience. Companies must make all their actions all about the needs of their consumers.</p>\n<p>The concentration is now on how businesses help solve their problems, meet their needs, and adapt to changes. Companies must draw deeply from consumer experience and make them the story's heroes to strike a chord with audiences.</p>\n<h3 id=\"9-turn-salespersons-into-advocates\" style=\"position:relative;\"><a href=\"#9-turn-salespersons-into-advocates\" aria-label=\"9 turn salespersons into advocates permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>9. Turn salespersons into advocates.</h3>\n<p>One of the most popular marketing strategies post-COVID is employing staff members to amplify content offerings and act as marketing advocates. <a href=\"https://www.loginradius.com/b2b-identity/\">Business identity</a> also exists through the profiles of executives, sales teams, and thought leaders, the people who face your organization.</p>\n<p>High-value B2B rarely deals closely with a conversation, and companies need their marketing and sales executives to advocate for them for a more significant impact.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>While there is no way to tell which B2B marketing trends post COVID continue to remain in favor, consumer-centric offerings will always find relevance in a post-pandemic world. Incorporate any of the above suggestions in your B2B marketing strategies to reap the combined benefits of maximum consumer loyalty, satisfaction, and sustained profitability.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=how-to-make-businesses-marketing-plans-after-coronavirus\"><img src=\"/f2a4a81f2a056d8449caa6a8782988c9/Makeover-book-a-demo.webp\" alt=\"Makeover-book-a-demo\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"March 25, 2021","updated_date":null,"description":"B2B marketing post-COVID focuses more on the digitization of businesses where consumers are now reached via web articles, digital ads, emails, videos, and virtual presentations. There is much emphasis on fostering better connections, and delivering relevant content to build long-term relationships.","title":"Thinking Beyond the Pandemic: How to Make Marketing Plans After Coronavirus","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/30163b26c7e0184441ac5930c9227515/58556/business-after-covid-loginradius.webp","srcSet":"/static/30163b26c7e0184441ac5930c9227515/61e93/business-after-covid-loginradius.webp 200w,\n/static/30163b26c7e0184441ac5930c9227515/1f5c5/business-after-covid-loginradius.webp 400w,\n/static/30163b26c7e0184441ac5930c9227515/58556/business-after-covid-loginradius.webp 800w,\n/static/30163b26c7e0184441ac5930c9227515/4589c/business-after-covid-loginradius.webp 1013w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},"pageContext":{"limit":6,"skip":552,"currentPage":93,"type":"///","numPages":164,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}