{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/87","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"User experience backed by security is all that a business needs to focus on in today’s era when consumers are always on a hunt for better…","fields":{"slug":"/identity/handling-scalability-security-loginradius/"},"html":"

User experience backed by security is all that a business needs to focus on in today’s era when consumers are always on a hunt for better experiences without any threat to their identities and personal data.

\n

LoginRadius understands the importance of a secure and flawless experience for consumers, especially amid the global pandemic when everyone is online and the number of data breaches is substantially increasing.

\n

Since consumers and businesses have transitioned to online platforms amidst the global crisis, there’s a huge possibility that the number of logins and the creation of new accounts will surge.

\n

Without a highly scalable infrastructure to handle the increasing account creations and logins, peak loads can dramatically impede performance and can also hamper consumer experience.

\n

For this, you need to ensure you have a robust identity solution that grows at the same pace.

\n

Here’s LoginRadius for you. A leading CIAM solution provider that empowers businesses to deliver a secure and delightful user experience to their clients through its comprehensive and scalable consumer identity and access management platform.

\n

\"modern-ciam\"

\n

Let’s understand how LoginRadius handles scalability with the ability to cater to 5-10x more users with the highest level of security.

\n

A Robust Cloud Infrastructure

\n

With 100% uptime and 35 data centers across the globe, LoginRadius’ cloud-based platform can scale to 100s of millions of users in a couple of seconds.

\n

This is perhaps the reason why global leaders including Fortune 500 companies and startups with hundreds of millions of users rely on us.

\n

Auto-scalable Infrastructure

\n

No business can give precise predictions regarding the upsurge in their number of daily signups or subscriptions in today’s era when the internet has become the second home for most of us.

\n

Thus, businesses need to understand the importance of a robust and scalable CIAM solution that can handle a sudden rush in the number of logins or sign-ups without hampering the user experience.

\n

With LoginRadius, you can be sure enough to deliver the best user experience to your existing clients and potential subscribers as our cloud infrastructure automatically scales to accommodate swiftly changing loads of data storage, account creation, consumer authentication, new application deployment, and more.

\n

Organizational Level Licensing

\n

With LoginRadius’ advanced CIAM solution, enterprises can leverage a single corporate license that ensures the platform can flawlessly scale across your organization’s web and mobile applications, offering availability through subsidiaries and geographic locations.

\n

The innovative solution crafted to deliver a seamless experience across your organization’s web and mobile application helps in delivering a rich user experience to your consumers every time they use their website/ application to log in or sign-up.

\n

Platform Security

\n

LoginRadius offers endless solutions that enhance the overall security of your platform. Whether it’s account verification workflow or validating the provided identity, everything is backed by a highly secure infrastructure.

\n

Apart from this, businesses must ensure that their clients’ data is efficiently and securely handled, especially when a huge number of identities get stolen daily.

\n

To safeguard your clients’ identities and personal details, LoginRadius ensures you get compliance with all the necessary data privacy and security regulations including EU’s GDPR and CCPA.

\n

Data security and privacy are ensured through a built-in web application firewall along with cryptographic hashing algorithms that further reinforce clients’ data security.

\n

Moreover, with industry-standard authentication methods and security features including multi-factor authentication (MFA), risk-based authentication (RBA), and geo-fencing LoginRadius has woven a trust over clients.

\n

Innovative Technology Infrastructure

\n

Businesses can rely on the cutting-edge technology offered by LoginRadius that helps every enterprise regardless of the industry and domain to deliver rich consumer experiences backed by the highest level of data and privacy security. Here’s what LoginRadius’ innovative CIAM offers:

\n\n

Final Thoughts

\n

A robust consumer IAM solution is the need of the hour for businesses delivering online services and catering to a huge client base.

\n

The solution must ensure adequate security for both the clients and enterprise data to avoid any chance of security threat without hampering the overall user experience.

\n

LoginRadius is the leading CIAM solution provider that not only empowers businesses to deliver a rich user experience but eventually offers a robust and highly secure infrastructure that ensures the utmost level of data and privacy security.

\n

\"book-a-demo-loginradius\"

\n","frontmatter":{"date":"April 30, 2021","updated_date":null,"description":"Without a highly scalable infrastructure, it is not possible to handle increasing account creations and logins. Even peak loads can dramatically impede performance and degrade the consumer experience for any business. Learn how LoginRadius empowers businesses to deliver a secure and delightful user experience to their consumers.","title":"Handling Scalability and Enhancing Security with LoginRadius","tags":["data security","ciam platform","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/053ae64a0cad75abe9e98ad71df40ee4/58556/handling-scalability-security-loginradius-cover.webp","srcSet":"/static/053ae64a0cad75abe9e98ad71df40ee4/61e93/handling-scalability-security-loginradius-cover.webp 200w,\n/static/053ae64a0cad75abe9e98ad71df40ee4/1f5c5/handling-scalability-security-loginradius-cover.webp 400w,\n/static/053ae64a0cad75abe9e98ad71df40ee4/58556/handling-scalability-security-loginradius-cover.webp 800w,\n/static/053ae64a0cad75abe9e98ad71df40ee4/cc834/handling-scalability-security-loginradius-cover.webp 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction As we all know that Enums are very commonly used in the C# program. While using the Enums, we should also be aware of how the…","fields":{"slug":"/engineering/how-enum-tryparse-works-in-csharp/"},"html":"

Introduction

\n

As we all know that Enums are very commonly used in the C# program. While using the Enums, we should also be aware of how the values are parsed into the Enums. In my earlier article, I have talked about the How to Use Enum in C#.In this article, I will specifically talk about the mistake we can make while using the Enum.TryParse() method.

\n

Let's get started

\n

As we know Enum.Tryparse() method will give us the parsed Enum. Like in the below example

\n
public enum IdentityProtocols\n{\n    SAML,\n    OAuth,\n    OpenID\n}\nvar isEnumParsed=Enum.TryParse("0", true, out IdentityProtocols parsedEnumValue);\nConsole.WriteLine(isEnumParsed?parsedEnumValue.ToString():"Not Parsed");
\n

The above code will print the SAML because the enum is started by default with the value 0.

\n

What happens if we run the below code with the same Enum declaration?

\n
var isEnumParsed=Enum.TryParse("-1", true, out IdentityProtocols parsedEnumValue);\nConsole.WriteLine(isEnumParsed?parsedEnumValue.ToString():"Not Parsed");
\n

As per our understanding isEnumParsed variable should be false, and the above code should print Not Parsed as the value which we are passing in the method is not in the Enum declaration, right?

\n

But here is a catch, isEnumParsed variable have the true value, and the code will print -1.

\n

Why Enum.tryParse() parse int values?

\n

The default type of Enum in C# is int. That's why any valid integer values are parsed by the Enum.TryParse() method irrespective of those integer values are defined in the Enum or not.

\n

We can define the Enum with types like byte, sbyte, etc. Then the Enum.TryParse() will parse those values which will fall in that defined Enum type.

\n

How to overcome this behavior of Enum.TryParse()

\n

To overcome this behavior of Enum.TryParse() we can follow the below approaches.

\n

1. Using Enum.IsDefined() method with Enum.TryParse() method

\n
var isValidEnum = Enum.TryParse("-1", true, out IdentityProtocols parsedEnumValue) && Enum.IsDefined(typeof(IdentityProtocols), parsedEnumValue);\nConsole.WriteLine(isValidEnum ? parsedEnumValue.ToString(): "Not Parsed");
\n

In the above code Enum.IsDefined() will check that the value which we are getting from the Enum.TryParse() method is defined in the Enum declaration or not.

\n

That will give us the proper result, and the above code will print Not Parsed

\n

2.Using Enum.GetNames() method

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var value = "-1";\nvar identityProtocolsList = Enum.GetNames(typeof(IdentityProtocols)).ToList();\nConsole.WriteLine(identityProtocolsList.Contains(value) ? value : "Not Parsed");
\n

In this code, checking that value is present or not by getting all the Names from the enum declaration by using Enum.GetNames() method.

\n

This code will print Not Parsed

\n

Note: Here, we will not be able to parse any of the integer values. It will only check the values which are defined in the Enum declaration.

\n

Conclusion

\n

In this article, We have discussed the mistake we can make using the Enum.TryParse() method. This mistake can hurt and can abnormally terminate our program/application. We can use the ways I have mentioned in this article to overcome so that our program/application can run smoothly.

\n","frontmatter":{"date":"April 28, 2021","updated_date":null,"description":"In this article, I will talk about how Enum.TryParse() works in C# and mistake which we can make while using it.","title":"How Enum.TryParse() works in C#","tags":["C#","Enum"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/2df70abcd200dccf1e018d7875c31a92/58556/coverimage.webp","srcSet":"/static/2df70abcd200dccf1e018d7875c31a92/61e93/coverimage.webp 200w,\n/static/2df70abcd200dccf1e018d7875c31a92/1f5c5/coverimage.webp 400w,\n/static/2df70abcd200dccf1e018d7875c31a92/58556/coverimage.webp 800w,\n/static/2df70abcd200dccf1e018d7875c31a92/99238/coverimage.webp 1200w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Hemant Manwani","github":"hemant404","avatar":null}}}},{"node":{"excerpt":"Social media presence is a necessity for digital businesses in this era, especially when the global average daily social media usage amounts…","fields":{"slug":"/growth/instagram-vs-facebook-which-one-is-better-for-your-business-in-2021/"},"html":"

Social media presence is a necessity for digital businesses in this era, especially when the global average daily social media usage amounts to 145 minutes.

\n

While 97% of marketers use social media for building brand image; businesses need to quickly understand the importance and role of social media marketing in 2021 and beyond.

\n

Now let’s just talk about the two social media giants-Facebook and Instagram as most of the time marketers aren’t sure which one to rely on.

\n

It doesn’t matter whether you’re a startup or an entrepreneur who just stepped into the market, or an enterprise, you must quickly put your best foot forward to decide & learn facts about both, Instagram vs. Facebook marketing.

\n

Both of these platforms are powerful and influential with endless opportunities to engage with potential clients and build a brand image.

\n

So, let’s take a quick look at both of these platforms and learn the differences and advantages so that you can understand where to focus attention.

\n

\"Social

\n

Instagram vs. Facebook: Audience Demographics

\n

While Instagram clutches a younger base with a majority of users under 30, businesses striving to target teenagers and younger populations can leverage this social media platform to the fullest.

\n

It has been seen that the younger generation, especially teenagers, are inching towards new platforms that not only offer them out-of-the-box ways to socialize but eventually make them addicted to a particular functionality.

\n

On the other hand, Facebook doesn’t disappoint either. With an audience base of young, adults, and the elderly, Facebook can help businesses target the ones with higher incomes in the diverse parts of the globe.

\n

This can be quite advantageous for brands that are targeting people regardless of their age, profession, and other demographics.

\n

Apart from this, marketers are leveraging social logins to get more specific consumer data that can be further utilized to send personalized content to enhance lead generation.

\n

Instagram vs. Facebook: Functionality

\n

It’s essential to first understand how both of these platforms function. Besides the fact that Instagram is exclusively for video/image sharing, there’s a lot more to discuss.

\n

Talking about Facebook, which is quite an informational platform, you may always find things about individuals, complete information about businesses, business history, and probably about upcoming events.

\n

Moreover, any person can easily get an idea about the services offered by a business, its operational hours, and contact details in a single place.

\n

This is perhaps the reason why it takes a lot more time to create an account on Facebook when compared with Instagram.

\n

So what do we learn here?

\n

Both Instagram and Facebook serve different purposes. People find you on Instagram and follow your business account to get engaged with a brand. While Facebook enables a lot more informational or somehow professional platform that can cater to a large number of audiences with different expectations.

\n

People who use Instagram are well-versed with the fact that they’ll get limited but crisp information that they need in a couple of seconds, which somehow isn’t in the case of Facebook.

\n

Your audience logs in to Facebook to watch videos, stories, new posts, and you can expect they can be engaged in playing games as well.

\n

Instagram vs. Facebook: Brand Engagement

\n

With Facebook having millions of business pages and billions of people, it’s undoubtedly a great platform to market your business.

\n

But besides what it seems, only a few users engage with a brand regularly. This small proportion of the audience leaves comments and even asks questions related to the product and services.

\n

Now, when we look at Instagram, the numbers are slightly higher as compared to Facebook. The engagement and communication rate of consumers is quite bigger.

\n

Although you may be thinking and would have already believed that Instagram has higher brand engagement; things aren’t like that.

\n

As per stats, Facebook has 1.85 billion daily active users (DAU) as of the 2020 fourth quarter report. Surprising, isn’t it? Yet most of the engagement is derived from videos.

\n

Again, don’t just underestimate Instagram yet. Instagram has almost similar stats and the key reason behind engagement is through images.

\n

The idea is crisp, if you wish to share a video for engagement, you can rely on Facebook Ads. On the other hand, the same goes for Instagram Ads in the case of images. But again, it entirely depends on your industry and targeted audience.

\n

Final Thoughts

\n

Social media platforms help you understand what your targeted audience really needs and as a marketer, one can analyze user behavior through these platforms.

\n

When it comes to choosing between Facebook and Instagram, both platforms have their own importance in engaging relevant audiences.

\n

We can’t say Facebook > Instagram or vice-versa. It’s just the fact that as a marketer, one needs to understand its audience and their behavior. This will help in building a winning social media marketing strategy.

\n

\"book-a-demo-Consultation\"

\n","frontmatter":{"date":"April 28, 2021","updated_date":null,"description":"Even the most experienced video content creators use a system to make sure everything goes smoothly so they don't miss deadlines or lose track of what they need to do next. A transparent plan with checklists and milestones will help you adopt a more professional tone in your videos.","title":"Instagram vs Facebook – Which One is Better for Your Business in 2021?","tags":["social media","social login","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/ccbc2d0410adc2678a4358298b88f080/58556/Facebook-Instagram.webp","srcSet":"/static/ccbc2d0410adc2678a4358298b88f080/61e93/Facebook-Instagram.webp 200w,\n/static/ccbc2d0410adc2678a4358298b88f080/1f5c5/Facebook-Instagram.webp 400w,\n/static/ccbc2d0410adc2678a4358298b88f080/58556/Facebook-Instagram.webp 800w,\n/static/ccbc2d0410adc2678a4358298b88f080/80292/Facebook-Instagram.webp 848w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"Gone are the days when you could simply rely upon your user credentials – username and password – to secure your account. With the…","fields":{"slug":"/identity/what-is-mob-biometric-authentication/"},"html":"

Gone are the days when you could simply rely upon your user credentials – username and password – to secure your account. With the increasing number and complexity of cyberattacks, companies need to innovate and develop newer forms of securing their user devices and accounts. As an example, mobile phone users are now accustomed to using alternative modes of authentication like gestures and screen lock patterns – that are gradually replacing passwords.

\n

As the number of smartphone users keeps increasing, biometric solutions are gaining more popularity as they add to the overall user experience and are less intrusive than entering passwords.

\n

What is mobile biometric authentication – and what are its common use cases? Let us discuss that in the following sections.

\n

What Is Mobile Biometric Authentication

\n

In simple terms, mobile biometric authentication is a form of authentication that uses biometrics to detect and authenticate the identity of the user trying to access a mobile app. It can be performed using multiple ways including fingerprint readers, facial recognition, voice recognition, and more.

\n

These biometric tools can either be an addition – or a replacement – for the traditional username-password method.

\n

How is biometrics in mobile devices enabled? Most of the latest smartphones – using Apple, Android, and Microsoft technologies – are now fitted with advanced digital sensors such as touch screens, cameras, fingerprint scanners, and microphones that are facilitating user authentication.

\n

Why is mobile biometric authentication gaining widespread popularity? Here are some reasons:

\n\n

\"Multi-Factor-Authentication\"

\n

Next, let us look at a few use cases of biometric authentication in mobile phones.

\n

Biometric Authentication for Mobile Devices

\n

Native vs. In-App Biometrics

\n\n

Multimodal Biometric Authentication

\n\n

Benefits of Biometric Authentication for Mobile Devices

\n

1. Enhanced Security

\n
* Replaces traditional passwords with unique biometric identifiers, reducing the risk of unauthorized access.\n\n* Protects sensitive data and transactions with a personalized authentication method.
\n

2. Improved User Experience

\n
* Offers a convenient and user-friendly way to access mobile apps without the need to remember complex passwords.\n\n* Speeds up the authentication process, saving users time and effort.
\n

3. Reduced Fraud and Identity Theft

\n
* Mitigates the risk of fraudulent activities as biometric features are difficult to replicate or forge.\n\n* Prevents unauthorized access even if a device is lost or stolen.
\n

Best Practices for Biometric Authentication on Mobile Devices

\n
    \n
  1. \n

    Secure Storage of Biometric Data:

    \n\n
    2. \n
  2. \n

    Regular Updates and Patches

    \n\n
    3. \n
  3. \n

    User Consent and Privacy Protection

    \n\n
    4. \n
  4. \n

    Testing and Validation

    \n\n
    5. \n
  5. \n

    Fallback Authentication Methods

    \n\n
    6. \n
\n

Mobile Biometric Authentication – Use Cases

\n

Mobile biometric authentication is being used in a variety of applications across industries. Here are a few use cases:

\n\n

Biometric security is among the major challenges for banks and fintech companies. They are using biometrics to authenticate transactions being performed using mobile banking. Additionally, banks are using biometric authentication to validate banking customers when they try to access their mobile banking app or bank accounts. For instance, HSBC Bank has introduced the fingerprint and touch method for its customers to sign into their mobile banking app.

\n

Some financial institutions are also considering biometric authentication – as a replacement for PINs or passwords and even digital signatures.

\n\n

Another popular use case – particularly for facial recognition – is in online or eCommerce retail. Online shoppers often abandon their shopping cart or their purchases when they forget their passwords or the normal sign-in procedure is too time-consuming. Facial biometrics can resolve this problem for online shoppers and increase retail business.

\n

For instance, Mastercard has introduced its Identity Check Mobile – the mobile-based biometric authentication solution. Using this mobile app, online shoppers can verify their identity by capturing and sending their selfies to the online retailer's website.

\n\n

The use of biometrics also has widespread application in the field of healthcare. Biometric information – obtained through fingerprint and iris scanning, and facial recognition can enable hospitals to identify patients and retrieve their medical history. This ensures that healthcare facilities can provide the right treatment by having access to the correct information.

\n

As an example, New York-based Northwell Health is using iris scanning and face recognition technology to identify patients in emergency situations – thus preventing any patient fraud or wrong prescriptions.

\n

Comparative Analysis of Biometric Authentication Methods

\n

In the realm of biometric authentication, various methods exist to verify users' identities, each with its unique strengths and limitations. Let's delve into a comparative analysis of these methods:

\n

Fingerprint Recognition

\n

Strengths:

\n\n

Weaknesses:

\n\n

Facial Recognition

\n

Strengths:

\n\n

Weaknesses:

\n\n

Voice Recognition

\n

Strengths:

\n\n

Weaknesses:

\n\n

Iris Recognition

\n

Strengths:

\n\n

Weaknesses:

\n\n

Challenges and Solutions in Mobile Biometric Authentication

\n

While mobile biometric authentication offers significant advantages, it also presents unique challenges that need to be addressed for optimal implementation. Let's explore these challenges and the solutions:

\n

Challenges:

\n\n

Solutions:

\n\n

Introducing LoginRadius Biometric Authentication for Mobile Apps

\n

For both Android and iOS mobile phones, LoginRadius is offering biometric authentication in the form of Face ID and Touch ID. How does this work? Let us take each case:

\n\n

LoginRadius offers both these options whenever the consumer tries to open their app. Depending on their individual preference, they can choose to set up the form of ID that they are comfortable with.

\n

How does LoginRadius Biometric Authentication benefit smartphone users and business enterprises?

\n\n

Conclusion

\n

In the evolving landscape of cybersecurity, traditional password-based authentication is proving inadequate against sophisticated threats. The rise of mobile biometric authentication offers a promising solution, enhancing security while improving the user experience.

\n

What Is Biometric Login? Biometric login methods, such as fingerprint recognition, facial recognition, and voice recognition, utilize unique physical attributes to authenticate users. This eliminates the need for traditional passwords, providing a more secure and user-friendly authentication process.

\n

As discussed, fingerprint recognition offers widespread adoption and convenience, while facial recognition provides a contactless and intuitive experience. Voice recognition, though secure, may face challenges in noisy environments. Iris recognition, while highly accurate, requires specialized hardware.

\n

To address challenges in mobile biometric authentication, robust encryption, continuous improvement in accuracy, and user education are crucial. By understanding these methods and challenges, businesses can implement effective biometric authentication solutions, ensuring both security and user satisfaction.

\n

With LoginRadius’ Mobile Biometrics Authentication, your business can enhance the security of mobile users along with their online experience.

\n

FAQs

\n

1. What is biometric verification?

\n

Biometric verification uses unique physical traits like fingerprints or faces to confirm identities securely.

\n

2. What are three examples of biometric authentication?

\n

Examples include fingerprint recognition, facial recognition, and voice recognition.

\n

3. How do I enable biometric authentication?

\n

Go to settings on your device, select security or biometrics, and follow prompts to set up fingerprints or facial recognition.

\n

4. What is a biometric system?

\n

A biometric system verifies individuals based on their unique physical characteristics for secure authentication.

\n

\"book-a-demo-loginradius\"

\n","frontmatter":{"date":"April 28, 2021","updated_date":null,"description":"In an increasingly digitized world, password-based authentication is no longer sufficient to secure applications and software tools. Can biometrics replace traditional passwords in user authentication? Biometrics does offer a safe and easy mode of authenticating users – without compromising their online experience.","title":"Introduction to Mobile Biometric Authentication","tags":["mobile biometric authentication","mfa","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2.4691358024691357,"src":"/static/078ea7dff984bfd507bd9ddbae05995b/58556/what-is-mob-biometric-authentication-cover.webp","srcSet":"/static/078ea7dff984bfd507bd9ddbae05995b/61e93/what-is-mob-biometric-authentication-cover.webp 200w,\n/static/078ea7dff984bfd507bd9ddbae05995b/1f5c5/what-is-mob-biometric-authentication-cover.webp 400w,\n/static/078ea7dff984bfd507bd9ddbae05995b/58556/what-is-mob-biometric-authentication-cover.webp 800w,\n/static/078ea7dff984bfd507bd9ddbae05995b/fa3a9/what-is-mob-biometric-authentication-cover.webp 1020w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rajeev Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"With an estimated 239 million people watching video every day in the US alone, it's no wonder more, and more companies are catching on to…","fields":{"slug":"/growth/10-video-marketing-stats-that-brands-cant-ignore-in-2021/"},"html":"

With an estimated 239 million people watching video every day in the US alone, it's no wonder more, and more companies are catching on to the power of engaging, meaningful video content.

\n

Add to this, 90% of online shoppers say video dramatically influences their buying decisions. So, who wouldn't take advantage of such a popular medium?

\n

Not convinced yet? Take a look at these impressive statistics about video marketing that will change your mind.

\n

10 Video Marketing Stats That Will Influence Your Strategy in 2021

\n
    \n
  1. Video is the most preferred form of media used in content strategy, overtaking blogs, eBooks, and infographics. Source: Hubspot's Annual Marketing Report
    2. \n
  2. With 2+ billion users, YouTube amounts to almost one-third of the Internet population. Source: YouTube
    3. \n
  3. One billion hours are being watched daily on YouTube. Source: YouTube
    4. \n
  4. 25% of marketers planned to use TikTok as an advertising channel in 2021. Source: Google
    5. \n
  5. Smartphone users are usually more likely to watch long forms of video content that exceed more than six seconds. Once they cross the six-second benchmark, 72% are likely to keep watching. Source: Globe News Wire
    6. \n
  6. Lately, marketers have been increasing their video ad budgets by 25% year over year. The rise is more profound in specific industries like e-commerce, hospitality, and travel. Source: Iab
    7. \n
  7. According to 87% of video marketers, video provides a strong return on investment in general. Source: Wyzowl
    8. \n
  8. 86% of businesses use video as a marketing tool. It was 85% in 2020 and 87% in 2019. Source: Wyzowl
    9. \n
  9. According to 68 percent of users, the pandemic has affected the amount of video content people watch online, with 96 percent claiming it has increased. Source: Wyzowl
    10. \n
  10. Among content types, video is twice more likely to be shared with friends than social media messages, blog posts/articles, and product pages. Source: Wyzowl
    11. \n
\n

Now that we've covered the recent trends let's also explore the best video marketing practices that drive maximum engagement and sales.

\n

How to Build a Successful Video Marketing Strategy? 5 Expert-Approved Tips

\n

While it's common for creative teams to hope for viral success, don't put all your marketing eggs in that basket.

\n

Your video marketing strategy should create high-quality content that adapts to different platforms and channels and encourages viewers to interact and convert.

\n

1. Start with your goals.

\n

The first step in creating your video strategy is to outline your video's \"why.\" The reason you want to create it, why you're sharing your story, and what you hope to accomplish by the end of the video.

\n

Ideally, you'll create a video for each stage of the marketing funnel. But in the beginning, you'll have to prioritize. Which stage is most important?

\n\n

2. Decide what kind of story you want to tell.

\n

A video can be delivered in many different ways, but we've found that a combination of certain parameters can help you achieve a high-end look and drive conversion.

\n

Here are the four key elements of a solid video script.

\n\n

Once your story has all four of these elements in place, you will have created an engaging piece of video content that people will find memorable.

\n

3. Get your videos to rank better on Youtube.

\n

Telling your story is great. But that's only the beginning of the equation. If you want to get more views and generate results, you need to tell YouTube what your video is about. That's where video optimization comes in.

\n

Here are a few simple tips to get your video in front of your target audience.

\n\n

4. Make sure your video budget makes sense.

\n

There is a huge misconception in marketing that if you spend enough money on an ad, you will be successful.

\n

Just like the amount of money put into a car does not necessarily make it better, this thinking applies to video marketing.

\n

Often, when spending more money, you are paying for celebrity endorsements and high-end production. This usually lowers the quality of the content exponentially.

\n

While there's no one-size-fits-all way to tackle video marketing, it's important to consider both the size of your budget and how your video would translate across various screens and platforms.

\n

5. Do not shy away from experimenting.

\n

A/B testing is a good way to figure out which people are engaging with your video, what is working out, and what isn't.

\n

Perhaps it's not the creative, but the messaging, or the time of day you're launching your campaign or the platforms you're using.

\n

Alternatively, the videos may be too long or too short.

\n

Whatever it is, make sure you experiment more to find the best content and pace for your video campaigns.

\n

Wrapping Up

\n

Whether you are a rookie or have been involved in video marketing for many years, you need to have the right set of goals, tasks, and rules to ensure the success of your campaign.

\n

Even the most experienced video content creators use a system to make sure everything goes smoothly so they don't miss deadlines or lose track of what they need to do next. A transparent plan with checklists and milestones will help you adopt a more professional tone in your videos.

\n

If you're looking to draft a campaign, start by defining your goals and then create a video production plan that follows those goals.

\n

\"book-a-demo-Consultation\"

\n","frontmatter":{"date":"April 26, 2021","updated_date":null,"description":"Even the most experienced video content creators use a system to make sure everything goes smoothly so they don't miss deadlines or lose track of what they need to do next. A transparent plan with checklists and milestones will help you adopt a more professional tone in your videos.","title":"10 Video Marketing Stats That Brands Can't Ignore in 2021","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3333333333333333,"src":"/static/bd6d77d15c96992bbaf74d929fc5f327/58556/video-marketing-loginradius.webp","srcSet":"/static/bd6d77d15c96992bbaf74d929fc5f327/61e93/video-marketing-loginradius.webp 200w,\n/static/bd6d77d15c96992bbaf74d929fc5f327/1f5c5/video-marketing-loginradius.webp 400w,\n/static/bd6d77d15c96992bbaf74d929fc5f327/58556/video-marketing-loginradius.webp 800w,\n/static/bd6d77d15c96992bbaf74d929fc5f327/99238/video-marketing-loginradius.webp 1200w,\n/static/bd6d77d15c96992bbaf74d929fc5f327/7c22d/video-marketing-loginradius.webp 1600w,\n/static/bd6d77d15c96992bbaf74d929fc5f327/4fb18/video-marketing-loginradius.webp 2880w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"The hospitality industry is one of the largest industries that cater specifically to humans. Hotels, restaurants, and resorts house large…","fields":{"slug":"/identity/data-security-hospitality-industry/"},"html":"

The hospitality industry is one of the largest industries that cater specifically to humans. Hotels, restaurants, and resorts house large databases that contain data regarding business operations as well as consumer information that visit the restaurant or resort.

\n

The personal information collected can range from generic data like names and phone numbers to sensitive data like bank account details.

\n

In addition to this, databases in the hospitality industry also happen to be the most vulnerable to data breaches. It has been seen that the most number of breaches in security has resulted in identity theft and leaks of credit card information.

\n

Data Security Concerns for The Hospitality Business

\n

The frequency of cyberattacks against business databases can be attributed to the fact that the hospitality industry largely depends on credit cards as a medium of payment. This may increase the chances of a hacker receiving access to sensitive information. Larger businesses contain multiple databases protected by thinly veiled encryption.

\n

The vulnerabilities in the data security in hospitality are also witnessed in the following aspect:

\n\n

Best Practices for Data Security in the Hospitality Industry

\n

As per the multiple threats that have been uncovered above, it is essential to understand how to ensure hotel data security. Therefore, the businesses in the hospitality industry employ the use of the following measures:

\n\n

\"protecting-PII-against-data-breaches-report\"

\n

How Can LoginRadius Mitigate Data Security Concerns for the Hospitality Industry

\n

LoginRadius offers a variety of security measures to protect the hospitality industry. In fact, the importance of LoginRadius attachments to data security has revolutionized how hospitality organizations are dealing with data protection and cybersecurity. They can do so due to the following features:

\n\n

Conclusion

\n

According to the AARP, around 1.4 million cases of Identity theft were reported in 2020. Therefore, it has become one of the most common methods of fraud.

\n

To mitigate this, governments across the world have implemented the privacy act. This privacy act hopes to decrease the number of identity theft cases by regulating the information that is collected by businesses. Therefore, investing in proper data security in hospitality can work to protect not only the consumer but also the business from losing large sums of profit.

\n

\"book-a-demo-loginradius\"

\n","frontmatter":{"date":"April 23, 2021","updated_date":null,"description":"The frequency of cyberattacks against business databases can be attributed to the fact that the hospitality industry largely depends on credit cards as a medium of payment. This may increase the chances of a hacker receiving access to sensitive information. Investing in proper data security in hospitality can work to protect not only the consumer but also the business from losing large sums of profit.","title":"Data Security in Hospitality: Best Practices for Operating In a Post-COVID Era","tags":["security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/3f84275b09f61f930ebfe6da82ed7439/58556/data-security-hospitality-industry-cover.webp","srcSet":"/static/3f84275b09f61f930ebfe6da82ed7439/61e93/data-security-hospitality-industry-cover.webp 200w,\n/static/3f84275b09f61f930ebfe6da82ed7439/1f5c5/data-security-hospitality-industry-cover.webp 400w,\n/static/3f84275b09f61f930ebfe6da82ed7439/58556/data-security-hospitality-industry-cover.webp 800w,\n/static/3f84275b09f61f930ebfe6da82ed7439/cc834/data-security-hospitality-industry-cover.webp 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"

Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.

\n

We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.

\n

The goal? Having them spend less time searching and more time building.

\n

What’s New and Improved on the LoginRadius Website?

\n

LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.

\n

Here’s a closer look at what’s new and why it’s important:

\n

A Developer-Friendly Dark Theme

\n

\"This

\n

Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.

\n

The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.

\n

So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.

\n

Clear Categorization for LoginRadius Capabilities

\n

\"This

\n

We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:

\n\n

This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.

\n

Developer-First Navigation

\n

\"This

\n

We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.

\n

The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.

\n

Quick Understanding of Integration Benefits

\n

\"This

\n

Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.

\n

Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.

\n

Over to You Now!

\n

Check out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.

\n

Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!

\n","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},"pageContext":{"limit":6,"skip":516,"currentPage":87,"type":"///","numPages":164,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}