![\"browse-positions\"](\"/e571b547278368d3e96354395d9a236f/browse-positions.webp\")
A few weeks back, I completed my first year in LoginRadius as a Customer Success Manager (CSM). When I look back, 2020 was an exceptional year—the excitement of starting a new job, new office, new colleagues, breaking out of COVID-19 lockdown, work for home, and adapting to the new normal.
\nCSMs have a bunch of responsibilities with day-to-day activities that can vary quite a bit. On my side, I have the chance to manage different accounts/customers (small, medium, enterprise) from various industries (Broadcast, Beauty, Hydro, Market index companies ...), which is truly enriching.
\nEach customer is unique, with their challenges, priorities, budget, and lifecycle stage. My end goal is to ensure they get a great experience, maintain their happiness, and give them the maximum value out of LoginRadius from the moment the sales team hands over the customer to me.
\nManaging customers successfully takes time, and my first month was dedicated to getting familiar with the LoginRadius admin console, understanding our value proposition, learning about the different processes and tools before starting to engage, and taking ownership of some accounts.
\nI have great memories of that time; it’s like the honeymoon period, where everything is new, exciting, and smooth.
\nI had the chance to meet all my colleagues and enjoy the super lovely office. After all that overwhelming onboarding and ping pong hours bonding with my colleagues, it was time for me to jump into the real stuff!
\nSo, what real stuff? Well, it included customer onboarding, account management/ escalations, customer health checks, business reviews, renewal, upsell, customer advocacy, and similar responsibilities.
\nLet’s start with customer onboarding, which is one of the most important tasks CSMs have. The process involves:
\nThe base of the relationship moving forward often starts at this stage. The stronger, the better. After all, CSMs are the go-to person and the first point of contact for any questions or support the customer may have/need during the implementation and after going live.
\nI remember that my first customer onboarding was for a Panamanian customer. At the POC stage (Proof of concept), there were some language barriers that I had to overcome as the stakeholders from the customer’s side were not that fluent in English and my Spanish is rusted.
\nIt was a great experience and made me more confident about delivering onboarding and helped me get familiar with the whole process.
\nI realized that customers’ business reviews are critical to us as they give us a chance to engage with a different audience (Management level/ executives) and discuss their LoginRadius journey.
\nIt is a time dedicated to generating conversation and post-go-live, understanding from all angles what worked well, what features were used or what wasn’t, what went wrong during the last months, and what will be different in future quarters, re-emphasizing the value they can get from us.
\nThe reviews help us keep our business on track, stakeholders aligned. It fosters the relationship between both parties and opens up more opportunities for improvements and future collaborations/upsells, and that’s what we want!
\nIn terms of preparation, QBR requires collaboration and inputs from the different internal team:
\nI just have to tag the right team member on Jira (that’s the project management tool we use) and follow up accordingly to get all the inputs for the QBR meetings. With all the responsibilities CSMs have, I’ll admit that our days are definitely driven by prioritizing the customers’ needs, goals and requests.
\nCSMs are considered the voice of the customer where they have to make sure their customers are heard. It is our job to balance and defend both the customers’ and company’s interests.
\nIt’s not an easy task! But throughout the many experiences CSMs are exposed to; they eventually learn to navigate the different parties' interests to benefit them successfully.
\nThat’s where I realized that these CSM responsibilities form the pillars of “growth” within LoginRadius. Being able to contribute to it is rewarding :)
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With the sudden increase in the number of data breaches across the world amid the global pandemic, securing consumer data is becoming the top-notch priority for online businesses.
\nSince most of the data breaches and unauthorized access are a result of human error or exploitation of authenticity by cybercriminals, adequate measures must be taken by enterprises to secure consumer data.
\nSo what can be the ideal solution when businesses already have a secure authentication mechanism in place?
\nWell, a robust authentication system for consumers that shuns any chance of unauthorized access to sensitive information is undoubtedly the need of the hour.
\nLoginRadius, a leading consumer identity, and access management solution provider has launched a “step-up authentication” feature in their CIAM that reinforces conventional authentication systems.
\nThe game-changing security feature enables consumers to authenticate even if they have recently signed in. This mechanism can be set up in various circumstances based on a particular business’s needs.
\nThe step-up authentication feature by LoginRadius enhances consumer and enterprise security by adding an extra layer of authentication that kicks in during a certain scenario. Here are some of the reasons behind the launch:
\nThe step-up authentication feature can help businesses in securely authenticating consumers when:
\nSince different businesses may require different scenarios for step-up authentication to pitch in, the enterprise can decide which application events are crucial transactions for them and then leverage step-up authentication for the same.
\nStep-up authentication is a revolutionary feature when it comes to authenticating logged-in consumers when they perform a crucial transaction or need access to secure resources. It helps authenticate consumers without hampering the user experience.
\nImplementing step-up authentication on an online platform offers a competitive edge to businesses seeking innovative ways to enhance authentication and security for their website or application.
\n![\"LoginRadius](\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\")
In an increasingly digital world, brands know they depend on a unified experience. However, this is only possible when consumer experience in retail focuses on designing and orchestrating a single insight, ensuring consumers receive the exact value repeatedly across all touchpoints, products, and services. It is the diversity of these experiences that determines the quality of consumer relationships.
\nUnified consumer experience can be defined as consumers' perceptions (conscious and subconscious) of their relationship with the brand during the entire life cycle.
\nThe American research and consulting company Gartner, in its definition, explains quite well what unified experience is about, \"The practice of designing and reacting to consumer interactions to meet or exceed their expectations and thus increase their satisfaction, loyalty, and promotion.\"
\nMoreover, it's about getting to know consumers so completely that you can create and deliver personalized experiences that attract them to stay loyal to the brand or company and \"promote\" it to other people. That's the most valuable advertising tactic that exists.
\nThe concept of unified consumer experience may sound idealistic or poignant, but anyone who rejects it is woefully out of context. Consumers have become a competitive differentiator in today's hyper-competitive and hyper-connected global marketplace. There is tangible business value in maintaining an effective consumer experience which can:
\nWith the execution of any plan, some challenges may cross your way. The same goes for creating a unified consumer experience in retail. You have to be prepared for the upcoming difficulties that may lead to some problems in one way or another. Therefore, you must identify those challenges to be prepared for them. The following can help.
\nWhile consumers may be willing to accept different service levels across different channels, they expect the brand value proposition to remain consistent. But the proliferation of channels makes it difficult to ensure consistency across all of them.
\nAn integrated channel experience is highly desirable but challenging to achieve. Technology inherited processes and organizational territorialism can be barriers to integration.
\nHaving a single view of the consumer across interactions, channels, products, and time would facilitate coordinated, unified communications with the consumer. Departmental silos, fragmented data, and inconsistent processes make this challenge seem insurmountable.
\nIt is best to offer a unified solution that allows conversations to be managed from a single interface to facilitate the best consumer experience in retail. The objective is clear—to guarantee consistency of responses across all contact channels. A unified consumer relationship strategy must be based on multi-channel interaction management designed around a centralized knowledge base.
\nWith that in mind, here are the top five benefits of investing in a unified experience.
\nOne of the biggest benefits of having a unified experience is delighting the consumer, who will certainly spread their satisfaction with family, friends, and colleagues. Word of mouth marketing is by far the best way to boost your results.
\nA satisfied consumer will engage with the brand more often and will certainly become a loyal consumer. In the age of social media, it's easier to share information online. Suppose a consumer decides to buy something while running through your feed. In that case, a unified experience will ensure they have the same shopping experience throughout their journey, no matter where they are.
\nAlso Read: Enhancing Customer Experience in Retail Industry
\nHaving a unified experience makes it easier to analyze consumer feedback throughout their entire journey and optimize marketing, service, and purchasing strategies. This will undoubtedly promote more enchanting and loyalty-building experiences.
\nToday's consumer is highly informed through a unique experience. It is possible to supply them with new information in real-time through the most convenient channel, including SMS, voice, social and chat. Having multiple channels is, therefore, essential to ensure efficient service.
\nSurveys indicate that 88% of consumers read product reviews to determine the quality of the consumer experience offered by a brand. By ensuring your current consumer satisfaction through a unified experience, competitiveness gains are also inevitable.
\nEvery stage of achieving a unified experience is essential, from initial consideration to functional evaluation, time of purchase, and even the post-purchase experience. Each stage is an opportunity to improve the consumer experience in retail, and each phase is an opportunity to obtain more information that can give feedback into the marketing processes and take advantage of the next time.
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The success of every business product in contemporary times invariably depends on the proper product marketing strategy. It usually involved performing consumer and product analysis, promoting or advertising products to targeted consumers, rendering assistance, and following up on consumer experiences.
\nEnterprises involved in brand management through product marketing hold a more prominent potential to draw new clients, enhance products with the help of analysis and development and further attain long-term loyalty.
\nProduct marketing is normally a process in which companies bring out their products to trade, promote, and render to the end-user. It incorporates comprehending and analyzing the right target audience and then employing necessary positioning and messaging to increase earnings and demand of the marketed products.
\nDue to the advent of the latest technological trends, more than 92 percent of business organizations have shifted their entire business operations on the cloud platform.
\nThis is why there has been increased competition amongst brands online. To stay ahead in the league, every business employs distinct strategies for all their niche product marketing.
\nThis marketing strategy of a product enables every company to designate the dominant market position of a particular brand to scrutinize the competitive business environment. These product launch plan factors or strategies will unveil how to place a particular product in the online market.
\nThe product marketing strategy further enables businesses to set long and short-term goals and execute them to recognize means to accomplish business success in the coming future.
\nVolkswagen is a leading automobile company that launched its product named \"VW Bus\" in 2017. To market this product amongst the targeted audience, Volkswagen developed a unique product marketing strategy.
\nThey created a short sentimental video about how this product is a great contribution in the field of eco-friendly and electric vehicles and promoted it to numerous social media platforms to reach a wider audience.
\nWhen businesses add supplementary characteristics and advantages to products over time and market these products effectively, it can assist them in grabbing the attention of more and more new customers.
\nA perfect example of this can be McDonalds, which keeps on adding more healthier options for people in modern times and effectively markets these healthier products amongst health-conscious people who are not very keen on snacking on less healthy fries and burgers. This marketing of products amongst new customers can further assist businesses in generating additional revenues.
\nOne of the most fundamental but significant advantages of product marketing in the present times is the enhanced demand for the product. When you create products that satisfy the necessities and requirements of clients, as well as draw new clients, you generate more elevated demand for your refined products.
\nIn addition, this product marketing further enables manufacturers to market B2B Saas Products and generate more revenue. As a result, higher product demand may empower you to purchase a higher volume of raw materials from suppliers and receive volume discounts to diminish your business expenses.
\nThe promotional period of product marketing involves applied paid promotion, customer relations, and trading to demonstrate product advantages and value to their targeted client base. This is a significant advantage of product marketing as it allows businesses to understand their product better.
\nWith a better product understanding, companies can easily explain to their clients some of the distinct features that make their products distinct and better from their competitors' products. This is why every business must adopt a sound product marketing strategy.
\nWithout effective product marketing, they will not be able to make your product reach the target audience even if it holds excellent features. Therefore, developing a better product concept in marketing or holding a sound comprehension of your most unparalleled product advantages can assist you in selling your unique brand to targeted customers.
\nFor example, Apple is one of the few companies that not simply list the impressive features of this product but also uses those features for a better product understanding so that they can assist people more efficiently.
\nA product marketing strategy acts to control the market position, pricing, and online advertising of your newly launched product. It assists you in taking your product from the growing stage to launch and acquaints new customers about the product that you wish to market.
\nHowever, product marketing can only work if you act right and follow some effective strategies. Hence, to assist you with this, here are some of the tips you can follow to optimize your product marketing strategy.
\nThe most significant tip that you must follow to optimize your product marketing strategy is to determine your buyer persona and identify the right target audience. By defining your target audience and identifying their distinct needs and requirements, you can modify your product marketing strategy to ensure that your customers are always happy with your product.
\nAnother tip you must follow for your product marketing strategy optimization is setting some reasonable and attainable short- and long-term goals for your product. The goals you want to set for your product will always depend on the kind of product you hold and what outcomes your company wishes to achieve.
\nWithout a well-developed product marketing strategy, it is difficult for businesses to thrive amongst consumers. Every company perceives diverse ideas for its product marketing and practices distinct actions to attain distinct goals. Hence, it can be asserted that developing a great product marketing strategy will ensure that your product receives great success amongst its target audience.
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Google has recently launched a new secure, frictionless, easy to implement sign-up and sign-in experience by exposing the \"googleyolo\" API in Google IO 2k18. It comes with more security features to authorize consumers with more control.
\nThe beta version was launched in 2018, and after a lot of feedback and deliberations, Google finally decided to launch its stable version so developers can implement it using HTML/JS.
\nWhat is Google One Tap Login
\nGoogle One Tap is a new feature that allows users to create an account or log in to the website with a single click. It is also known as YOLO (You Only Login Once).
\nThe login widget appears as a popup, and it will prompt the users to sign in or sign up with the existing Google account when any of these conditions are true:
\n![\"google](\"https://apidocs.lrcontent.com/images/google-onetap_2382160c344fde5f388.16537804.webp\" "\\"google")
At first glance, it seems like a convenient feature: you click the web widget and sign in to a site with your existing Google account. There is no need to create a new user, no need to remember the email and password you used to log in before. Just click on a button, and you are good to go.
\nA JavaScript library is included on your website. HTML or JavaScript is used to customize the look and feel of the personalized button and, on one tap, control the automatic sign-in and sign-out behaviors.
\nThe Users who are signing in for the first time are prompted for consent to share their Google Account profile information. After providing the consent, a JSON Web Token (JWT) credential containing the user's name, email, and profile picture is shared using a callback handler.
\nNow you can create a new account on your platform or allow the verified user to continue using your site. If the user is already signed in on a Google device, a personalized button will appear; otherwise, a default button will appear.
\nThe benefits can be massive, especially for businesses that struggle with engagement. Customers skip a tedious registration process, get a more customized experience, and at the same time create more opportunities for site owners to engage with them through different marketing channels.
\nSome of the main reasons to add Sign In With Google to your site are:
\nThe consumers will have a better experience using their favorite apps, or websites, as they will have a seamless authentication with Google's One Tap sign-in and sign-up APIs.
\nOne Tap sign-up prompts consumers to register for an account using a dialog that conforms to the app's content.
\nSo, consumers do not feel that they are doing the sign-up process. Once they are finished, they get an account that does not require a password and their Google Account protects it.
\nConsumers will remain signed in with One Tap, even after switching devices or apps. The consumers will not only sign-up on Android faster, but they can also sign back in with just one click, using the account they are already registered with.
\nHence, they no longer need to memorize passwords or usernames they use for their account.
\nIn this blog, we have learned how the Google one-tap login can be helpful for consumers and how it could remove the efforts required to create an account and simplify the login process. We have also covered how Google one tap works, and it gives a better experience to Android consumers.
\nCheers!
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JSON web tokens are widely used as access tokens in commercial applications for granting access to consumers for a short period of time.
\nThese tokens include a token signature for integrity and are solely based on JSON format to authenticate users to provide access to certain services and resources within a network. \\
\nSince these tokens provide secure access to an authenticated user, attackers are always looking for ways to steal these tokens and quickly gain access by impersonating a consumer.
\nSo what can be done at the enterprise level to ensure maximum security, and what are the steps that can help in a situation where a client’s JSON web token is stolen?
\nRemember, once a JWT (JSON Web Token) is stolen, it can be the worst thing for an individual and the enterprise as there’s a huge chance of data breach and exploitation.
\nIn this post, we will discuss the security implications of utilizing JSON web tokens, how they work, and how to minimize the loss if a token is stolen.
\nJWT is made from 3 components-the Header, the Payload, and the Signature.
\nThe _Payload _generally contains the user information and regarding the transaction for which access is required.
\nThe _Header _contains the technical metadata details of the JWT placed in a separate JavaScript object and is sent with the Payload.
\nNow, the last part of JWT is the Signature. It’s a MAC (Message Authentication Code), which can only be produced by an individual that possesses both the Payload and Header along with a secret key.
\nOnce the user submits the credentials to the authentication server, the server validates the credentials and then creates a JWT with the user’s details along with the expiration timestamp.
\nNow, the authentication server considers a security key and then utilizes it to sign the Header and the Payload and then sends it back to the user’s web browser.
\nThe browser then takes the signed JWT and begins sending the same with every HTTP request to the application server.
\nIn a nutshell, the signed JWT is now acting as a temporary login credential for a user, which replaces the permanent credential.
\nRead more: Invalidating JSON Web Tokens
\nThere could be nothing worse than getting a JWT token stolen, as it’s like providing a license to bypass all the layers of security to an attacker for exploiting sensitive information.
\nHere are some crucial steps that enterprises should consider when their client’s token gets stolen:
\nOne of the most important steps is to ask your clients to change their passwords immediately if there’s an instance where the JWT token is stolen.
\nChanging the password of an account will prevent attackers from exploiting the account and would eventually help in avoiding a data breach.
\nIf you suspect any token being used by an unauthorized professional, it is best to revoke a token. This immediately pulls the attacker out of your network and helps in minimizing the risk.
\nOnce the token is revoked, ask the client to reset their password and ensure they choose a strong password and must utilize multi-factor authentication in place as offered by LoginRadius CIAM.
\n![\"EB-GD-to-mod-cust-id\"](\"/106a246e0adbf482565e194a895c4b94/EB-GD-to-mod-cust-id.webp\")
Since an attacker can exploit a user account to gain access to your organization’s sensitive information, it is crucial to inspect your environment for any attempts to access resources or bypass security layers.
\nIf you find anything suspicious, put your best foot forward to analyze the loss and work immediately to rectify the situation and minimize further damage.
\nYour business must identify the root cause of a token getting stolen from a client’s end. It’s your responsibility to check whether the breach was due to inadequate utilization of security measures, poor device security, or due to human error.
\nOnce you’re aware of the actual cause, make sure you tighten your security and add multiple layers of security and authentication like MFA (Multi-Factor Authentication) and RBA (Risk-Based Authentication) as offered by LoginRadius.
\nWith businesses facing new security vulnerabilities every day, stolen JWT tokens could be the worst thing for any enterprise delivering online services.
\nIt’s crucial for businesses to ensure maximum security at the consumer level and take necessary precautions to avoid a security breach.
\nThe aforementioned aspects could help mitigate the risk and ensure minimum loss if a security threat related to a client’s JWT token is detected.
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Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.
\nWe’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.
\nThe goal? Having them spend less time searching and more time building.
\nLoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.
\nHere’s a closer look at what’s new and why it’s important:
\n![\"This](\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\")
Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.
\nThe new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.
\nSo, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.
\n![\"This](\"/e5358b82be414940f3fb146013845933/capabilities.webp\")
We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:
\nThis structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.
\n![\"This](\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\")
We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.
\nThe new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.
\n![\"This](\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\")
Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.
\nOur platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.
\nCheck out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.
\nDo not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!
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