{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/70","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"An Overview With growing numbers of websites and consumers on those websites, authenticating each one of them becomes an arduous task. Also…","fields":{"slug":"/identity/sms-authentication-protect-business/"},"html":"<h2 id=\"an-overview\" style=\"position:relative;\"><a href=\"#an-overview\" aria-label=\"an overview permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>An Overview</h2>\n<p>With growing numbers of websites and consumers on those websites, authenticating each one of them becomes an arduous task. Also, it becomes an important aspect to protect and secure the consumer's data available on your application.  To protect sensitive consumer data, two-factor authentication became a mandatory requirement in today's digital world.</p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-ciam-two-factor-authentication/+\">Two-factor authentication</a> can be done via multiple channels. One is by using google authenticator codes, and the other is sending OTP on the consumer's email. But the easiest and convenient way is to do it via SMS.</p>\n<p>SMS stands for <strong>Short Messaging Service</strong>, which you guessed right. The text messages that we get on our mobile phones. This SMS holds an One Time Password (OTP), used to validate the consumer login. So basically, it can be used as a backend agent who reaches out to the original consumer and provides him access to any network, system, or web application.</p>\n<h2 id=\"how-does-sms-authentication-work\" style=\"position:relative;\"><a href=\"#how-does-sms-authentication-work\" aria-label=\"how does sms authentication work permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How does SMS Authentication Work?</h2>\n<p>A short messaging service (SMS) is generally used to carry any information to the end-user. It can be information like promotional messages, notifications, or personal texts, but they also carry authentication codes (OTPs). </p>\n<p>Using SMS authentication is quite simple and easy to understand. When a consumer tries to log in to a website, system, or network, he provides the login credentials. On successfully authenticating the login credentials, the server now does a two-factor authentication. It ensures that the consumer trying to log in is who he says he is. To authenticate the user, a text SMS and an OTP are sent to the consumer's registered mobile number. When that OTP is entered, the consumer gets authenticated, and then only they can access the contents of the system/application.</p>\n<p>SMS authentication is based on one of the three types of <a href=\"https://www.loginradius.com/blog/identity/what-is-multi-factor-authentication/\">multifactor authentication</a>, i.e., <strong>Possession based authentication</strong>. In this type of MFA, the consumer is authenticated via something that only he can possess, which is the mobile handset.</p>\n<h2 id=\"merits-and-demerits-of-using-sms-authentication\" style=\"position:relative;\"><a href=\"#merits-and-demerits-of-using-sms-authentication\" aria-label=\"merits and demerits of using sms authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Merits and Demerits of Using SMS Authentication</h2>\n<p>Everything in this world holds both the concepts of merits and demerits, and so does SMS authentication. Let's first discuss the merits that it has.</p>\n<ol>\n<li><strong>Additional Layer of security:</strong> Two-factor authentication is now widely used to protect consumers' account data. SMS authentication provides an extra layer of protection that too without any complexity. At least it is far better than having no additional security check.</li>\n<li><strong>Ease of usage</strong>: It is the human behaviour that we always look for an easy way to get our work done. Now imagine having a complex two factor authentication setup. Users will end up frustrated doing complex authentications. Here SMS authentication rises as an easy and secure option.</li>\n<li><strong>Ease of usage</strong>: It is human behavior that we always look for an easy way to get our work done. Now imagine having a complex two-factor authentication setup. Users will end up frustrated doing complex authentications. Here SMS authentication rises as an easy and secure option.</li>\n<li><strong>Low Cost:</strong> Sending SMS to consumers includes minor charges, which helps a lot for the organization with a large consumer base.</li>\n</ol>\n<p>Even after being so convenient and easy to operate, there are some demerits also. These demerits are capable enough to make the organizations think that it is enough to protect the business. Let's discuss them one by one:</p>\n<ol>\n<li><strong>SIM Highjacking or Device theft:</strong> It looks effortless to send the verification code on a mobile number and authenticate consumers based on that. But the Option of SMS authentication can be harmful if the SIM/device got lost or stolen by someone. As in this case, SIMs can easily be used on other mobile phones, and they will still receive the validation code.</li>\n<li><strong>Hacking:</strong> Earlier, it was complicated to intercept GSM-based SMS, but as the technologies are evolving, hackers have also got more power in their hands. The regular text which is sent and received over mobile phones can easily be intercepted today.</li>\n<li><strong>Social Engineering Attacks:</strong> Compared to earlier days, more devices are now connected to the internet today. Today, <a href=\"https://www.loginradius.com/blog/identity/phishing-for-identity/\">a simple phishing link</a> via a text msg or any advertisement will do the job. If a consumer clicks on the link by mistake or falls into any such trap, all his data will be gained by hackers, including SMS.</li>\n</ol>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-ciam-phone-authentication/\"><img src=\"/46289e0fd6e7fcb32b496b8922df717f/phone-auth-DS.webp\" alt=\"phone-auth-DS\"></a></p>\n<h2 id=\"should-businesses-use-sms-authentication\" style=\"position:relative;\"><a href=\"#should-businesses-use-sms-authentication\" aria-label=\"should businesses use sms authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Should Businesses Use SMS Authentication?</h2>\n<p>With all the demerit points discussed above and keeping all the security issues in mind, businesses might want to reconsider their authentication methodology. It is known very clearly that cybercrimes and hackers are overgrowing, especially after the internet revolution. </p>\n<p>Hacking groups and organizations are getting sophisticated daily, and SMS authentication has not evolved with such changes. We are still using a similar old mechanism to send text messages.</p>\n<p>Hence, intercepting a text message is easier as compared to earlier days.</p>\n<p>So to answer the big question, yes, it is better to have some two-factor authentication in the form of SMS authentication, but businesses should not rely entirely on it. They must think of other possible authentication mechanisms if they are collecting sensitive consumer data.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Dropping the idea of SMS authentication might look easy. Still, it is a bit difficult for some organizations because, as we already mentioned, SMS authentication is a very well-established method and has been used for a long time. The convenience provided in authenticating the end-users is also unparalleled. </p>\n<p>But businesses need to find an alternative for this as SMS authentication cannot be heavily relied upon. The key to achieving that is to find any other authentication method which is as easy, convenient, user-friendly, and secure at the same time. Going with the new trends in the technologies, <a href=\"https://www.loginradius.com/blog/identity/what-is-mob-biometric-authentication/\">Biometric Authentication</a> is one feasible solution. Well, we will indeed talk about that some other day :)</p>\n<p>Cheers!</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=sms-authentication-protect-business\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"LoginRadius Book a Demo\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"September 02, 2021","updated_date":null,"description":"Protecting your business with two-factor/ multi-factor authentication is a great way to keep unauthorized users away from your confidential data. But are SMS secure enough for this purpose? Are there any other security flaws involved in using SMS for authentication? Let’s find out.","title":"SMS Authentication — Can it Really Protect Your Business?","tags":["security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6666666666666667,"src":"/static/eccefc9c9391b2f85a6f087bbca454c5/58556/sms-authentication-protect-business-cover.webp","srcSet":"/static/eccefc9c9391b2f85a6f087bbca454c5/61e93/sms-authentication-protect-business-cover.webp 200w,\n/static/eccefc9c9391b2f85a6f087bbca454c5/1f5c5/sms-authentication-protect-business-cover.webp 400w,\n/static/eccefc9c9391b2f85a6f087bbca454c5/58556/sms-authentication-protect-business-cover.webp 800w,\n/static/eccefc9c9391b2f85a6f087bbca454c5/cc834/sms-authentication-protect-business-cover.webp 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Ashish Kumar Yadav","github":null,"avatar":null}}}},{"node":{"excerpt":"The restaurant industry is still adapting to the digital-first paradigm brought on by the pandemic, but online order volume is growing for…","fields":{"slug":"/growth/how-mfa-makes-qsr-promotions-fraud-free/"},"html":"<p>The restaurant industry is still adapting to the digital-first paradigm brought on by the pandemic, but online order volume is growing for quick-service restaurant QSR chains and is not going away anytime soon. In fact, it is becoming mission-critical for QSR restaurants to take advantage of marketing opportunities afforded by this new normal.</p>\n<p>Mobile-savvy restaurant owners are seeing a boom in engagement, but so are the scammers looking to get a piece of the pie. Restaurants have made security a primary concern, with many implementing multifactor authentication (MFA) methods to stop such attacks.</p>\n<p><a href=\"https://www.loginradius.com/multi-factor-authentication/\">Multi-factor authentication</a> is a type of authentication service that requires a user to give two or more verifications to obtain access to a resource like an application, an online account, or a VPN. Robust identity and access management policy should include multi-factor authentication.</p>\n<p>MFA needs one or more additional verification criteria in addition to the login and <a href=\"https://www.loginradius.com/blog/identity/2021/01/how-to-choose-a-secure-password/\">secure password</a>, which reduces the chances of a successful cyber attack.</p>\n<h2 id=\"why-should-restaurants-implement-mfa\" style=\"position:relative;\"><a href=\"#why-should-restaurants-implement-mfa\" aria-label=\"why should restaurants implement mfa permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Should Restaurants Implement MFA?</h2>\n<p>The major <a href=\"https://www.loginradius.com/blog/identity/benefits-of-mfa/#:~:text=Put%20simply%2C%20MFA%20reduces%20the,part%20of%20their%20best%20practices.\">benefit of MFA</a> is that it increases the security of your business by forcing users to identify themselves with more than just a username and password. Despite been for a long time, usernames and passwords can be stolen by third parties and are vulnerable to brute force attacks.  </p>\n<p>Enforcing the use of multi-factor authentication (MFA) features like a fingerprint or a genuine hardware key boosts your restaurant’s confidence in its capacity to defend itself from hackers.</p>\n<h2 id=\"how-does-mfa-work\" style=\"position:relative;\"><a href=\"#how-does-mfa-work\" aria-label=\"how does mfa work permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Does MFA Work?</h2>\n<p>MFA works by seeking further information to verify its claims (factors). One-time passwords (OTP) are one of the most prevalent MFA elements that consumers face. OTPs are four to eight-digit codes that you may get by email, SMS, or a mobile app.</p>\n<p>When using OTPs, a new code is produced regularly or whenever an authentication request is made. The code is produced using a seed value provided to the user when they initially register and another element, such as an incremental counter or a time value.</p>\n<h2 id=\"three-factors-of-mfa\" style=\"position:relative;\"><a href=\"#three-factors-of-mfa\" aria-label=\"three factors of mfa permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Three Factors of MFA</h2>\n<p>The majority of MFA authentication methods rely on one of three sorts of extra data:</p>\n<ul>\n<li>Passwords and PINs are examples of things you know.</li>\n<li>Your possessions, such as a badge or a smartphone</li>\n<li>Biometrics, such as fingerprints or voice recognition, are examples of things you are.</li>\n</ul>\n<p>In an <a rel=\"nofollow\" href=\"https://www.pymnts.com/news/security-and-risk/2021/multi-factor-authentication-makes-qsrs-promotions-discounts-fraud-free/\">interview with PYMNTS</a>, Vikram Dhawan, vice president and senior product leader at Kount, an Equifax business, warned that QSRs and other merchants must safeguard their promotions and customers' accounts to strengthen their defenses against an assault of faceless, digitally-mounted attackers.</p>\n<p><a href=\"https://www.loginradius.com/resource/ebook/buyers-guide-to-multi-factor-authentication/\"><img src=\"/b319bf6ed09ba90828b27b6cc2c2eb75/EB-GD-to-MFA.webp\" alt=\"EB-GD-to-MFA\"></a>  </p>\n<p>The news came as PYMNTS research revealed that 44 percent of respondents indicated they were more likely to order from restaurants that offered specials or discounts. According to Dhawan, this circumstance allows for marketing misuse and fraud.</p>\n<p>“Anytime you have the option to give anything out for free or at a very low cost,” Dhawan added, “you will draw traffic.” And the question is, \"How much traffic is good and how much is bad?\"</p>\n<p>It's not simple to tell which is which, especially when a good campaign may increase traffic dramatically.</p>\n<p>He recalled how one of the restaurants Kount now works with ran into issues when it started giving free things and noticed an \"enormous\" amount of signups for free products.</p>\n<h2 id=\"monitoring-endpoints\" style=\"position:relative;\"><a href=\"#monitoring-endpoints\" aria-label=\"monitoring endpoints permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Monitoring Endpoints</h2>\n<p>Fraudsters discover ways to try account takeover tactics in the face of such volume increases, he added. The endpoints of a transaction are the first thing merchants must understand to prevent account takeovers.</p>\n<p>He mentioned Kount's technology, allowing clients to see how many accounts are generated from the same endpoint device, such as a phone, laptop, or tablet. A few accounts arriving may be acceptable, but hundreds, if not thousands, of accounts arriving from a single endpoint, indicate a problem.</p>\n<p>Many shops require that email addresses be used for signups, but he pointed out that creating an email account can be done for free and indefinitely these days. Criminals can generate several fake emails to sign up for an offer and take advantage of it.</p>\n<p>He claims that his company's \"Email Insights\" service may provide information on an email's \"reputation,\" such as if it was produced lately and how frequently it could be utilized. Restaurants and shops can choose whether to halt account creations or redirect them to a secondary authentication method.</p>\n<p>He believes that modern technology — such as internet platforms — may also be used to halt promo code misuse. He claims that bad actors are aware of a promotional code or 17-digit alphanumeric string structure and go out of their way to find current promo codes.</p>\n<p>He said, \"When they locate an active promo code, they disseminate it across their networks, which is how promo code abuse happens.\" Tracking many such attempts to a single device can help detect whether a fraudster is attempting to apply \"brute force\" on a code.</p>\n<h2 id=\"the-balancing-act\" style=\"position:relative;\"><a href=\"#the-balancing-act\" aria-label=\"the balancing act permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Balancing Act</h2>\n<p>When it comes to anti-fraud measures and consumer experiences, there is a delicate balance to be struck. Raising the barrier excessively high so that no one can get in harm, real customers.</p>\n<p>Merchants must determine how high to elevate the threat level and at what degree to implement payment authentication difficulties based on their business operations.</p>\n<p>“Perhaps it's dependent on the pricing or the amount of money you spend,” Dhawan said, citing an example of a customer who previously spent $5 and $10 each transaction but suddenly spent $5,000 on order. That's a good sign that suggests we should \"double-check that it's you.\"</p>\n<p>In an age where, even after the pandemic, <a href=\"https://www.loginradius.com/blog/identity/digital-transformation-consumer-iam/\">digital transformation</a>, online ordering, and online marketing, particularly among QSRs, will endure, he added, the necessity to employ modern technology and acceptable levels of friction remain especially essential.</p>\n<p>“Consumers who order items and services from QSRs using digital technology are not going away,” Dhawan told PYMNTS. They appreciated how the systems work since they didn’t have to wait in lines, said another participant.</p>\n<p>Consumers may now eat these goods in a variety of ways. So it would be fascinating for merchants to react to that change and that dynamic nature.”\n<a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=how-mfa-makes-qsr-promotions-fraud-free\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-Consultation\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"September 01, 2021","updated_date":null,"description":"Quick-Service Restaurants are seeing a boom in engagement, but so are the scammers. Read this blog to find out how to boost your restaurant’s confidence in its capacity to defend itself from hackers.","title":"How MFA Makes Quick Service Restaurants (QSR) Promotion Fraud-Free","tags":["mfa","digital transformation","biometric authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/53bc9caec638a557b09614ba31a0d367/d356d/qsr-payment-ciam-loginradius.webp","srcSet":"/static/53bc9caec638a557b09614ba31a0d367/61e93/qsr-payment-ciam-loginradius.webp 200w,\n/static/53bc9caec638a557b09614ba31a0d367/1f5c5/qsr-payment-ciam-loginradius.webp 400w,\n/static/53bc9caec638a557b09614ba31a0d367/d356d/qsr-payment-ciam-loginradius.webp 612w","sizes":"(max-width: 612px) 100vw, 612px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"According to recent research, it takes 5 to 7 impressions\n for people to remember your brand, meaning that customers will recognize your…","fields":{"slug":"/growth/how-consumer-identity-influence-brand-recognizability/"},"html":"<p>According to recent research, it takes <a rel=\"nofollow\" href=\"https://www.smallbizgenius.net/by-the-numbers/branding-statistics/#gref\">5 to 7 impressions</a>\nfor people to remember your brand, meaning that customers will recognize your brand after they have seen it at least five times on different platforms. Your brand could be seen through many different formats, from <a rel=\"nofollow\" href=\"https://www.twine.net/find/banner-ad-designers\">banner ads</a> to video ads - but depending on the consumer identity, your brand will be perceived differently.</p>\n<p>Brand recognizability depends on various aspects, and consumer identity is one of the integral components on the way to your company's popularity.</p>\n<p>Let’s explore more about how people's self-perception influences brand choice and the types of consumer identities for you to consider.</p>\n<p><img src=\"/2dbde0afe7ef9fe8ccd8b88cd9112492/brand-recognizability.webp\" alt=\"brand-recognizability\"></p>\n<p>Image Source: <a rel=\"nofollow\" href=\"https://liveinspiredmag.com/2020/10/01/5-tips-to-make-your-digital-brand-more-recognizable/\">Live Inspired Mag</a></p>\n<h2 id=\"what-is-brand-recognizability\" style=\"position:relative;\"><a href=\"#what-is-brand-recognizability\" aria-label=\"what is brand recognizability permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Brand Recognizability?</h2>\n<p>Brands are constantly competing to stand out and attract larger clientele. Marketers and advertisers develop new strategies to increase brands' visibility and make them recognizable.</p>\n<p>Today, it is extremely easy to promote brands and sell products on different online platforms, but the problem lies in uniqueness and the possibility of staying in people’s memory.</p>\n<p>We find a plethora of brand promotions on social media, news, YouTube videos, films, but sometimes they are annoying. Thus, instead of getting interested in a brand, our brain creates negative associations with it, especially when the product or service is too strange and unnecessary for us.</p>\n<p>Therefore, <a href=\"https://www.loginradius.com/blog/fuel/top-5-marketing-strategies-to-power-up-your-business/\">brand promotions</a> should be targeted at specific groups of consumers, taking into account not only their needs and preferences but something more sophisticated - their identities.</p>\n<h2 id=\"consumer-identity-importance\" style=\"position:relative;\"><a href=\"#consumer-identity-importance\" aria-label=\"consumer identity importance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Consumer Identity Importance</h2>\n<p>There’s no doubt that purchases consumers make are directly influenced by the image individuals have of themselves. People have these images in their heads, and they determine the choice of the brand.</p>\n<p>The things we buy help us to better express who we are. Sounds fantastic, isn’t it? But <a rel=\"nofollow\" href=\"https://www.elon.edu/u/academics/communications/journal/wp-content/uploads/sites/153/2017/06/01IlawEJFall14.pdf\">many researchers</a> in the field of marketing and psychology prove the credibility of this connection between self-and product-image.</p>\n<p>Consumers try to express their internal feelings with external means such as brands. We can conclude that purchase is the form of self-expression, and brand is the symbol of our inner self.</p>\n<p><img src=\"/da46fb2b45f6af21bceb25c4749eb3a3/brand-recognizability2.webp\" alt=\"brand-recognizability\"></p>\n<p>Image Source: <a rel=\"nofollow\" href=\"https://xo.ua/kuda-poehat-na-shopping-top-5-napravlen/\">XO</a></p>\n<h2 id=\"how-brand-recognizability-works-for-different-consumer-identities\" style=\"position:relative;\"><a href=\"#how-brand-recognizability-works-for-different-consumer-identities\" aria-label=\"how brand recognizability works for different consumer identities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Brand Recognizability Works for Different Consumer Identities</h2>\n<p>There are many elements influencing recognizability success and many still believe that it's the brand logo that determines success. However, experts argue against this idea and suggest new ways of making the brand appealing and recognizable.</p>\n<p>In this article, we’ll try to figure out what brand recognizability is made up of and how it is connected to <a href=\"https://www.loginradius.com/blog/identity/digital-transformation-consumer-iam/\">consumer identity</a>. Let’s move on to discover how it works.</p>\n<h3 id=\"image-oriented-consumers\" style=\"position:relative;\"><a href=\"#image-oriented-consumers\" aria-label=\"image oriented consumers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Image-Oriented Consumers</h3>\n<p>The visual component is integral for brand recognizability, making it visible and popular. As a rule, it’s simple and memorable, allowing a brand to stand out from the crowd of powerful competitors.</p>\n<p>This type of consumer pays attention to symbols and color, and it was found out that a consistent color palette on the logo increases brand recognizability by <a rel=\"nofollow\" href=\"https://www.smallbizgenius.net/by-the-numbers/branding-statistics/#gref\">80%</a>.</p>\n<p>A logo is the company's face, and a considerable number of consumers recognize a brand visually. Thus, if the brand logo corresponds to their personal image of beauty and attractiveness, they will choose you.</p>\n<h3 id=\"audio-oriented-consumers\" style=\"position:relative;\"><a href=\"#audio-oriented-consumers\" aria-label=\"audio oriented consumers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Audio-Oriented Consumers</h3>\n<p>Many people better perceive information aurally, meaning that customers easily recognize a brand by melody or song accompanying its advertising.</p>\n<p>Audio-oriented consumers better recognize short catchy melodies of high quality. Provide consumers with a great audio experience and work on sound clearness and recognizability. It must be unique or resemble popular songs, but the main task is to trigger in their memory your brand.</p>\n<h3 id=\"text-oriented-consumers\" style=\"position:relative;\"><a href=\"#text-oriented-consumers\" aria-label=\"text oriented consumers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Text-Oriented Consumers</h3>\n<p>Statistics say that <a rel=\"nofollow\" href=\"https://www.smallbizgenius.net/by-the-numbers/branding-statistics/#gref\">82% of consumers</a> feel more positive about a brand after reading meaningful content. If you want to increase brand recognizability, pay attention to customers’ preferences and publish customizable content regularly, whether that’s through blog articles or <a href=\"https://www.visme.co/newsletter-maker\">newsletters</a>.</p>\n<p>With <a href=\"https://www.essaytigers.com/write-my-essay\">Write my essay</a>, brands can improve their visibility and convey unique messages to existing and potential consumers.</p>\n<h3 id=\"emotion-oriented-consumers\" style=\"position:relative;\"><a href=\"#emotion-oriented-consumers\" aria-label=\"emotion oriented consumers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Emotion-Oriented Consumers</h3>\n<p>Emotions mean a lot to many of us, but the emotion-oriented type of consumers find this criterion crucial when recognizing a brand. There is a survey indicating that <a rel=\"nofollow\" href=\"https://www.customerthermometer.com/consumers-connecting-with-companies\">more than 65% of respondents</a> were emotionally connected to a brand. They felt like the company or business cared about people like them. People feel interested, optimistic, and joyous when they are connected to a brand.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Now you understand the concept of <a href=\"https://www.loginradius.com/blog/growth/does-your-website-imagery-reflect-your-brand-identity/\">brand recognizability</a> and its bounds with customer identity. We explored four types of consumer identities you should pay attention to and defined their main preferences.</p>\n<p>Brand recognizability is based on the self-perceptions of potential consumers, and you should target their self-concepts properly. These findings can help you build stronger connections with consumers and increase your brand's success.\n<a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=how-consumer-identity-influence-brand-recognizability\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-Consultation\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"August 31, 2021","updated_date":null,"description":"People are more likely to pay attention to your offer if they recognize your brand among hundreds of others and consider it trustworthy.","title":"How Consumer Identity Influence Brand Recognizability","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/1cdfd1403ed46eeb2ef99b323a0c22c8/d356d/brand-identity.webp","srcSet":"/static/1cdfd1403ed46eeb2ef99b323a0c22c8/61e93/brand-identity.webp 200w,\n/static/1cdfd1403ed46eeb2ef99b323a0c22c8/1f5c5/brand-identity.webp 400w,\n/static/1cdfd1403ed46eeb2ef99b323a0c22c8/d356d/brand-identity.webp 612w","sizes":"(max-width: 612px) 100vw, 612px"}}},"author":{"id":"Conrad Sturdy","github":null,"avatar":null}}}},{"node":{"excerpt":"We all have witnessed the sudden paradigm shift where movie theatres have been replaced by OTT (over the top) platforms and books and…","fields":{"slug":"/identity/poor-login-concurrency-impact-ott-platforms/"},"html":"<p>We all have witnessed the sudden paradigm shift where movie theatres have been replaced by OTT (over the top) platforms and books and magazines by e-books amid the global pandemic. </p>\n<p>As social isolation continues to be the new normal amidst remote working and social distancing measures, the popularity of OTT streaming apps – both video and audio has jumped exponentially to meet the surging demand. </p>\n<p>The latest stats reveal that the number of users in the OTT Video segment is expected to reach <a href=\"https://www.statista.com/outlook/amo/media/tv-video/ott-video/india\">462.7 million by 2025.</a></p>\n<p>However, with the increase in subscriptions and the number of audiences online, several underlying threats have severely impacted the OTT businesses. </p>\n<p>One such issue is poor login concurrency, which can lead to severe identity theft issues for individuals and OTT platforms. </p>\n<p>Login concurrency refers to a situation where a user is logged into multiple devices from a single identity. </p>\n<p>Login concurrency can be pretty risky as two or more users using the same credentials have access to resources and critical information, and it becomes difficult for service providers to identify the unauthorized user that may have wrong intentions. </p>\n<p>Let’s understand this in-depth and understand the harmful consequences of poor concurrency management for OTT platforms and how OTT platform providers can leverage identity management. </p>\n<h2 id=\"what-is-a-concurrent-login\" style=\"position:relative;\"><a href=\"#what-is-a-concurrent-login\" aria-label=\"what is a concurrent login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is a Concurrent Login?</h2>\n<p>Concurrent login is a situation where a user is logged into a network through a single identity from multiple devices and has access to resources and information. </p>\n<p>The user can be a single individual or two or even multiple individuals using the same identity on a platform to access services from different locations or devices. </p>\n<p>There can be multiple reasons for concurrent login: the user’s negligence, poor session management by vendors, or a sneak into a consumer’s identity. </p>\n<h2 id=\"how-concurrent-login-affects-ott-platform\" style=\"position:relative;\"><a href=\"#how-concurrent-login-affects-ott-platform\" aria-label=\"how concurrent login affects ott platform permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Concurrent Login Affects OTT Platform?</h2>\n<p>Various live streaming cloud OTT providers face challenges where concurrent login issues hamper user experience and eventually become a threat. </p>\n<p>Cybercriminals are exploiting consumer identities of OTT subscribers and are accessing critical consumer information and trying to exploit business data for diverse purposes. </p>\n<p>Moreover, the most subscribed OTT platform globally has reported users sharing access credentials beyond permitted limits with their friends and families, which is the leading cause of revenue loss. </p>\n<p>Thus, to overcome the situation where concurrent login is exploited in OTT services, there needs to be a stringent mechanism that provides real-time insights regarding a user’s login details and adequately manages login sessions for each sign-in and sign-out. </p>\n<p>Here’s where the role of a <a href=\"https://www.loginradius.com/\">robust CIAM</a>  (Consumer Identity and Access Management) comes into play. </p>\n<p><a href=\"https://www.loginradius.com/resource/ciam-101/\"><img src=\"/a767d6e8343518669ff37c6733fb5799/DS-CIAM101.webp\" alt=\"DS-CIAM\"></a></p>\n<p>Let’s dig deeper into this. </p>\n<h2 id=\"poor-session-management-by-ott-platforms\" style=\"position:relative;\"><a href=\"#poor-session-management-by-ott-platforms\" aria-label=\"poor session management by ott platforms permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Poor Session Management by OTT Platforms</h2>\n<p>If a user interacts with a platform and makes several interactions, the web application issues a session ID. This session ID is issued whenever a user logs in and records all their interactions.</p>\n<p>It is through this ID that the application communicates with users and responds to all their requests.</p>\n<p>The <a href=\"https://www.loginradius.com/resource/owasp-top-10-web-application-vulnerabilities-list-for-every-developer/\">OWASP broken authentication</a> recommendations state that this session ID is equivalent to the user’s original login credentials. If hackers steal a user’s session ID, they can sign in by impersonating their identity. This is known as session hijacking.</p>\n<p>The following points list the scenarios that can cause broken authentication.</p>\n<ol>\n<li>Weak usernames and passwords.</li>\n<li>Session fixation attacks.</li>\n<li>URL rewriting.</li>\n<li>Consumer identity details aren't protected when stored.</li>\n<li>Consumer identity details are transferred over unencrypted connections.</li>\n</ol>\n<h2 id=\"impact-of-broken-authentication-and-session-management\" style=\"position:relative;\"><a href=\"#impact-of-broken-authentication-and-session-management\" aria-label=\"impact of broken authentication and session management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Impact of Broken Authentication and Session Management</h2>\n<p>If a hacker successfully logs in by stealing a user’s credentials using any of the above-mentioned broken authentication techniques, they can misuse their privileges and impact the company's sustainability.</p>\n<p>Cybercriminals can have various intentions of <a href=\"https://www.loginradius.com/blog/identity/2021/01/7-web-app-sec-threats/\">hijacking a user’s web application</a>, such as:</p>\n<ul>\n<li>Stealing critical business data</li>\n<li>Identity theft</li>\n<li>Sending fraud calls or emails.</li>\n<li>Creating malicious software programs for disrupting networks.</li>\n<li>Cyber terrorism</li>\n<li>Cyberstalking</li>\n<li>Selling illegal items on the dark web</li>\n<li>Sharing fake news on social media</li>\n</ul>\n<p>In short, hackers can use broken authentication attacks and session hijacking to gain access to the system by forging session data, such as cookies, and stealing login credentials.</p>\n<p>Thus, it would be best to never compromise with your web applications' security.</p>\n<h2 id=\"how-loginradius-protects-against-broken-authentication\" style=\"position:relative;\"><a href=\"#how-loginradius-protects-against-broken-authentication\" aria-label=\"how loginradius protects against broken authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How LoginRadius Protects Against Broken Authentication</h2>\n<p>LoginRadius has been at the forefront of offering a multilevel security web app environment. Here is how LoginRadius applications protect against broken authentication:</p>\n<ul>\n<li><a href=\"https://www.loginradius.com/blog/engineering/lets-encrypt-with-ssl-certificates/\">End-to-end SSL encryption</a> for data in transit and ensures protection against unauthorized access.</li>\n<li>Multi-factor authentication eliminates the risk of being exposed to attacks.</li>\n<li>One-way hashing of passwords considerably improves consumer security.</li>\n<li>A single sign-on (SSO) solution allows users to use the same profile to log in everywhere.</li>\n</ul>\n<h2 id=\"final-thoughts\" style=\"position:relative;\"><a href=\"#final-thoughts\" aria-label=\"final thoughts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Final Thoughts</h2>\n<p>With increasing OTT subscriptions and user expectations, OTT platforms need to gear up to deliver a flawless user experience in a way that doesn’t hamper their overall security mechanism quickly.</p>\n<p>Adding stringent layers of security through a robust CIAM solution becomes the immediate need of the hour for OTT platforms facing concurrent login issues that affect their brand reputation and overall business revenues.  </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=poor-login-concurrency-impact-ott-platforms\"><img src=\"/788a6a84e389edac18728007099fdc1d/Book-a-free-demo-request-1024x310.webp\" alt=\"book-a-free-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"August 31, 2021","updated_date":null,"description":"With the increase in subscriptions and the number of audiences online, several underlying threats have severely impacted the OTT businesses. One such issue is poor login concurrency. Learn how login concurrency is affecting OTT platforms and how they can overcome this dilemma.","title":"How Poor Login Concurrency can Impact OTT Platforms' Business","tags":["data security","ciam solution","broken authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.8867924528301887,"src":"/static/effcf09a497a21741a2ed52693b8d5f2/58556/poor-login-concurrency-impact-ott-platforms-cover.webp","srcSet":"/static/effcf09a497a21741a2ed52693b8d5f2/61e93/poor-login-concurrency-impact-ott-platforms-cover.webp 200w,\n/static/effcf09a497a21741a2ed52693b8d5f2/1f5c5/poor-login-concurrency-impact-ott-platforms-cover.webp 400w,\n/static/effcf09a497a21741a2ed52693b8d5f2/58556/poor-login-concurrency-impact-ott-platforms-cover.webp 800w,\n/static/effcf09a497a21741a2ed52693b8d5f2/cc834/poor-login-concurrency-impact-ott-platforms-cover.webp 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"User onboarding refers to the complete process that users go through when they first become a customer of your product or service. The…","fields":{"slug":"/growth/successful-saas-onboarding-process/"},"html":"<p>User onboarding refers to the complete process that users go through when they first become a customer of your product or service. The onboarding process can shape your customer's long-term connection with your product.</p>\n<p>Learning and implementing SaaS software into a proper user management system is not more difficult than learning a new language, going to the gym, or practicing morning meditation.</p>\n<p>When a user signs up for a free SaaS trial, it is your job to ensure they must regularly utilize your program. Therefore as a SaaS provider, you must assist new users as much as possible over the first few weeks.</p>\n<p>Here are a few phases you should know about when it comes to <a href=\"https://www.loginradius.com/blog/fuel/importance-customer-onboarding/\">consumer onboarding</a>.</p>\n<h3 id=\"user-onboarding-phase-1\" style=\"position:relative;\"><a href=\"#user-onboarding-phase-1\" aria-label=\"user onboarding phase 1 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>User Onboarding: Phase 1</h3>\n<p>The initial onboarding phase does not occur on your website or blog but typically occurs on social media, in a forum or remark, or on another person's blog. Your onboarding experience begins with a customer's first interaction with your brand.</p>\n<p><img src=\"/4b1ce70c123154802cec8dc10bb55dc6/user-onboarding2.webp\" alt=\"steps-user-onboarding\"></p>\n<h3 id=\"user-onboarding-phase-2\" style=\"position:relative;\"><a href=\"#user-onboarding-phase-2\" aria-label=\"user onboarding phase 2 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>User Onboarding: Phase 2</h3>\n<p>The User Onboarding process continues on your website after that. You must now educate people about the problem you are addressing while also introducing your brand and product. People don't want to spend hours on your website, so employing tools that allow you to communicate your message as clearly and quickly as possible is the ideal approach to speed things up.</p>\n<p>Also Read: <a href=\"https://www.loginradius.com/blog/fuel/user-onboarding-tools/\">Top 27 User Onboarding Tools: Highly Recommended for Businesses</a></p>\n<h3 id=\"user-onboarding-phase-3\" style=\"position:relative;\"><a href=\"#user-onboarding-phase-3\" aria-label=\"user onboarding phase 3 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>User Onboarding: Phase 3</h3>\n<p>At this point, you must show your product in the best possible light and sell it to your potential consumers in the most efficient manner possible because a poor conversion rate implies you will not be able to cover acquisition expenses, which would almost certainly ruin your business.</p>\n<h3 id=\"user-onboarding-phase-4\" style=\"position:relative;\"><a href=\"#user-onboarding-phase-4\" aria-label=\"user onboarding phase 4 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>User Onboarding: Phase 4</h3>\n<p>User engagement and feature uptake are closely linked to a well-structured user onboarding process. You control what happens and lead users through a specified set of tasks via onboarding tours and walkthroughs. To increase user engagement, you must strike a balance between directing and letting them explore your product.</p>\n<h3 id=\"user-onboarding-phase-5\" style=\"position:relative;\"><a href=\"#user-onboarding-phase-5\" aria-label=\"user onboarding phase 5 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>User Onboarding: Phase 5</h3>\n<p>At this point, your customer should be familiar with all of your solution's procedures and advantages, and they should have been using it regularly.</p>\n<h3 id=\"user-onboarding-phase-6\" style=\"position:relative;\"><a href=\"#user-onboarding-phase-6\" aria-label=\"user onboarding phase 6 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>User Onboarding: Phase 6</h3>\n<p>One should consider a comprehensive customer success strategy for featuring requests and collecting customer feedback, which will help in increasing engagements resulting in direct revenue from the referrals. If something goes wrong, customer service should take over, and you'll certainly need the best tools to be able to act quickly and address the situation.</p>\n<p>So, after getting acquainted with all the phases mentioned above, it might now have become clear how the entire process of onboarding customers for your SaaS Business is.</p>\n<p>The onboarding process should be done properly, it can take your business to new heights, and if not, it might result in its destruction. So, always choose the process carefully.</p>\n<p>Now, below we will discuss some elements that you need to keep in mind while onboarding consumers for your SaaS business.</p>\n<p><a href=\"https://www.loginradius.com/resource/loginradius-ciam-user-management/\"><img src=\"/300879796bbb9579fecc429b7d4d520e/DS-User-management.webp\" alt=\"DS-User-management\"></a></p>\n<h2 id=\"4-important-saas-onboarding-elements\" style=\"position:relative;\"><a href=\"#4-important-saas-onboarding-elements\" aria-label=\"4 important saas onboarding elements permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4 Important SaaS Onboarding Elements</h2>\n<h3 id=\"1-signup-process\" style=\"position:relative;\"><a href=\"#1-signup-process\" aria-label=\"1 signup process permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Signup process</h3>\n<p>You start setting expectations and gathering important information about user objectives and priorities during signup. <a href=\"https://accounts.loginradius.com/auth.aspx?action=register\">LoginRadius</a>, for example, uses the signup process to obtain the information necessary to set up the product. Instead of forcing users to start from scratch and construct their teams and projects, they provide a list of options at signup. When a user completes registration, that information is auto-filled.</p>\n<h3 id=\"2-welcome-email\" style=\"position:relative;\"><a href=\"#2-welcome-email\" aria-label=\"2 welcome email permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Welcome email</h3>\n<p>The welcome email is crucial since it is your customer's initial point of contact once they've registered an account. It's also the first genuine email you've sent them, so you'll want to establish communication expectations.</p>\n<h3 id=\"3-first-login\" style=\"position:relative;\"><a href=\"#3-first-login\" aria-label=\"3 first login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. First login</h3>\n<p>A user's initial impression of an app is formed at the first login. Examine your first login experience if you want to decrease churn. It will either start the process or stop it in its tracks. Keep in mind that there should be no issues with <a href=\"https://www.loginradius.com/authenticate/\">login authentication</a>.</p>\n<h3 id=\"4-product-tutorials\" style=\"position:relative;\"><a href=\"#4-product-tutorials\" aria-label=\"4 product tutorials permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Product tutorials</h3>\n<p>It's nice to get a welcome message on the initial login, but you're here to help users in the long term. Product tours and tooltips provide on-demand training on how to use your app in your community.</p>\n<p>There are several methods to deliver product lessons for a better user experience, just as with any other onboarding component.</p>\n<p>These are some of them:</p>\n<ul>\n<li>To keep users on track, the UI includes a “getting started” checklist.</li>\n<li>An in-app learning center or a tour of a popular product</li>\n<li>Along with numerous functionalities, there are tutorial buttons.</li>\n</ul>\n<p>When it comes to <a href=\"https://www.loginradius.com/blog/fuel/why-is-consumer-onboarding-critical-for-startups/\">SaaS onboarding</a>, ask as many questions as you can and get as many answers as possible. Consult the statistics as well as user input. Communication across departments is crucial.</p>\n<p>Start working on fixing your weak points once you've recognized them. Begin by making one adjustment at a time and seeing how it affects your cohort analysis. Your onboarding strategy won't be built in a day, and it won't be modified in a day, either.\n<a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=successful-saas-onboarding-process\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-Consultation\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"August 27, 2021","updated_date":null,"description":"The onboarding process is the lifeline for your customer, and it's one of the most valuable tools that you as a company can control. Here are a few tips for a stellar SaaS company onboarding process that will greatly improve your customer retention and overall satisfaction.","title":"The ABCs of a Successful Saas Onboarding Process","tags":["user onboarding","saas","login authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/df1ccc00fa68e21f75cba4793032726b/d356d/user-onboarding.webp","srcSet":"/static/df1ccc00fa68e21f75cba4793032726b/61e93/user-onboarding.webp 200w,\n/static/df1ccc00fa68e21f75cba4793032726b/1f5c5/user-onboarding.webp 400w,\n/static/df1ccc00fa68e21f75cba4793032726b/d356d/user-onboarding.webp 612w","sizes":"(max-width: 612px) 100vw, 612px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"Privileged Access Management (PAM) includes cyber security strategies and technologies for applying control over the privileged access and…","fields":{"slug":"/identity/what-is-privileged-access-management/"},"html":"<p>Privileged Access Management (PAM) includes cyber security strategies and technologies for applying control over the privileged access and permission for users, accounts, processes, and systems across an environment.</p>\n<p>By appropriately giving privileged access control, PAM can help organizations control and reduce the possibility of the attack from third parties and prevent the internal carelessness of the individual. PAM is not only applicable to a human being, but it also applies to the non-humans such as application and machine identity.</p>\n<p><strong>Example:</strong></p>\n<p>Let's consider an admin account. So what does a PAM do? It will take the privileged account credentials and put them in a secure place or in the vault, which will isolate the use of the privileged account credentials, reducing the risk of any attacks or misleadings.</p>\n<p>Since it was kept inside the repository, the system administrator will need to go to the PAM system to <a href=\"https://www.loginradius.com/authentication/\">access their credentials</a>. When they request access to credentials, they will be authenticated at different levels. </p>\n<p>Once all the authentication is done, they will be provided access to their credentials. Also, once these credentials are put in the repository, all their processes will be reset, and for the subsequent time, all methods need to be repeated to get the credentials.</p>\n<h2 id=\"what-are-the-different-types-of-privileged-access-management-accounts\" style=\"position:relative;\"><a href=\"#what-are-the-different-types-of-privileged-access-management-accounts\" aria-label=\"what are the different types of privileged access management accounts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What are the Different Types of Privileged Access Management Accounts?</h2>\n<p>The following are the different types of Privilege Access management accounts: </p>\n<h3 id=\"1-local-administrative-accounts\" style=\"position:relative;\"><a href=\"#1-local-administrative-accounts\" aria-label=\"1 local administrative accounts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Local Administrative Accounts</h3>\n<p>These are the shared accounts that provide admin access to the local host or session only. The IT staff typically uses these accounts to perform maintenance or set up the new workstations.</p>\n<h3 id=\"2-privileged-user-accounts\" style=\"position:relative;\"><a href=\"#2-privileged-user-accounts\" aria-label=\"2 privileged user accounts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Privileged User Accounts</h3>\n<p>These are the users that are granted administrative privileges to systems. Privileged User Accounts are among the most common types of accounts that have access granted on an enterprise domain. These give administrative rights to one or more systems. </p>\n<p>Generally, these accounts have <a href=\"https://www.loginradius.com/blog/identity/how-to-choose-a-secure-password/\">unique and complex passwords</a>, but most of the time are protected by passwords alone. These are the types of accounts that should be monitored closely. And these are the accounts that sometimes do not belong to the individual user instead of that they are shared among the multiple admins.</p>\n<h3 id=\"3-domain-admin-accounts\" style=\"position:relative;\"><a href=\"#3-domain-admin-accounts\" aria-label=\"3 domain admin accounts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Domain Admin Accounts</h3>\n<p>These super admin accounts have access to all the organization's workstations, and it provides the most extensive access across the network. They can modify the membership of every administrative account within the domain. These accounts are under the attacker's radar and should be monitored closely, and PAM should be implemented here.</p>\n<h3 id=\"4-service-accounts\" style=\"position:relative;\"><a href=\"#4-service-accounts\" aria-label=\"4 service accounts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Service Accounts</h3>\n<p> It is the type of accounts that are privileged local or domain accounts that are used by the application or service to interact with the operating system. In some cases, these service accounts have administrative privileges on domains depending on the requirements of the application they are used for.</p>\n<h3 id=\"5-emergency-accounts\" style=\"position:relative;\"><a href=\"#5-emergency-accounts\" aria-label=\"5 emergency accounts permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Emergency Accounts</h3>\n<p>It is the type of account that provides the unprivileged users with admin access in case of emergency to protect the system. They are also called 'firecall' or 'break glass accounts. Access to this account requires the organization's IT management team approval. Most of the time, this is a manual process because of which it rarely lacks any security measures.</p>\n<h2 id=\"what-are-the-features-of-a-pam-software\" style=\"position:relative;\"><a href=\"#what-are-the-features-of-a-pam-software\" aria-label=\"what are the features of a pam software permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What are the Features of a PAM software?</h2>\n<p>We have already discussed why Privileged Access Management (PAM) is useful for organizations that are growing or have an extensive IT system within the organization itself.</p>\n<p>Now, let's discuss the features that the PAM software provides:</p>\n<ul>\n<li>It provides the <a href=\"https://www.loginradius.com/multi-factor-authentication/\">Multi-Factor Authentication service</a> for the administrators.</li>\n<li>It has an access manager that stores all the information about permissions and privileged user information.</li>\n<li>As we know, in PAM, passwords are stored in secret places or vaults, So this is also provided by the PAM itself.</li>\n<li>It also provides the facility of dynamic authorization, which means access to individual users for a particular period.</li>\n<li>It also has automatic provisioning and deprovisioning, which helps reduce insider threats, and the Audit logs feature that allows the organization to meet the compliance requirements.</li>\n</ul>\n<p><a href=\"https://www.loginradius.com/resource/ebook/buyers-guide-to-multi-factor-authentication/\"><img src=\"/b319bf6ed09ba90828b27b6cc2c2eb75/EB-GD-to-MFA.webp\" alt=\"EB-GD-to-MFA\"></a></p>\n<h2 id=\"common-strategies-that-the-organization-should-use-to-ensure-the-proper-implementation-of-pam\" style=\"position:relative;\"><a href=\"#common-strategies-that-the-organization-should-use-to-ensure-the-proper-implementation-of-pam\" aria-label=\"common strategies that the organization should use to ensure the proper implementation of pam permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Common Strategies that the Organization Should Use to Ensure the Proper Implementation of PAM</h2>\n<p>There are some common strategies that every organization that uses the PAM should follow for the proper implementation of PAM Software, and those strategies are:</p>\n<ul>\n<li>An organization should maintain the proper inventory of all privileged accounts.</li>\n<li>Organizations should not give administrative access for sharing the accounts.</li>\n<li>Every organization should enforce or use the password policy for creating any password.</li>\n<li>Give access to the privileged account to the limited members.</li>\n<li>Use the different types of tools and monitoring systems to gather the proper knowledge of what the privileged users are doing.</li>\n<li>Update employees about changes in privileged access policies and procedures to ensure they understand how to use and manage their privileged credentials correctly.</li>\n<li>All organizations should maintain the proper documentation of account management rules and processes.</li>\n</ul>\n<h2 id=\"whats-the-difference-between-identity-and-access-management-iam-and-privileged-access-management\" style=\"position:relative;\"><a href=\"#whats-the-difference-between-identity-and-access-management-iam-and-privileged-access-management\" aria-label=\"whats the difference between identity and access management iam and privileged access management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What's the Difference Between Identity and Access Management (IAM) and Privileged Access Management?</h2>\n<p>Privileged access management is always considered one of the parts of <a href=\"https://www.loginradius.com/blog/identity/what-is-iam/\">identity and access management</a> (IAM). However, identity and privilege are both interlinked with each other. </p>\n<p>Identity management refers to the people like you, your boss, or the organization's IT management team are examples. These people are responsible for creating, updating, or even deleting attributes. The main reason for IAM is having one digital identity per user, and once this identity is established it must be maintained, modified, and monitored.</p>\n<p>Privileged Access Management is a part of IAM. Here, PAM help's the IAM in helping manage entitlements, not only of individual users but also shared accounts such as super users, administrative, and service accounts. </p>\n<p>A PAM is a tool that manages and protects all privileged accounts. It also provides a unified, robust, and—importantly—transparent platform integrated into an organization's overall identity and access management (IAM) strategy. </p>\n<p>While PAM deals explicitly with privileged accounts, Identity and Access Management deals with all the types of users and identities in an organization. They might be different in what they protect, but in the larger picture, PAM and IAM make for holistic security as they comprise Access Management and Identity Governance and Administration.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>In this article, we have learnt about Privileged Access Management, which helps organizations protect privileged accounts and credentials. The details mentioned here will help you to understand how to use PAM and what are all things that should be in mind during the use of Privileged Access Management(PAM).</p>\n<p>Cheers!</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=what-is-privileged-access-management\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"August 26, 2021","updated_date":null,"description":"Privileged access management—finding the right balance between security and convenience. This blog explains why PAM matters, highlights its key features and strategies that the organization should use to ensure the proper implementation of PAM.","title":"A Comprehensive Guide to Privileged Access Management (PAM)","tags":["data security","Privileged Access Management","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6,"src":"/static/1df0e93c0ed38113105f1e6b535bab65/58556/what-is-privileged-access-management-cover.webp","srcSet":"/static/1df0e93c0ed38113105f1e6b535bab65/61e93/what-is-privileged-access-management-cover.webp 200w,\n/static/1df0e93c0ed38113105f1e6b535bab65/1f5c5/what-is-privileged-access-management-cover.webp 400w,\n/static/1df0e93c0ed38113105f1e6b535bab65/58556/what-is-privileged-access-management-cover.webp 800w,\n/static/1df0e93c0ed38113105f1e6b535bab65/cc834/what-is-privileged-access-management-cover.webp 1024w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Bhavya Tugnawat","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},"pageContext":{"limit":6,"skip":414,"currentPage":70,"type":"///","numPages":164,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}