{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/54","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"Introduction Onboarding is a term used to describe the process of making new users familiar with the features and benefits of an application…","fields":{"slug":"/growth/smooth-onboarding-positive-user-impression/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Onboarding is a term used to describe the process of making new users familiar with the features and benefits of an application or website. Onboarding can be designed in many different ways, depending on what a company wants to achieve. </p>\n<h2 id=\"this-article-will-explore-how-a-good-onboarding-process-can-improve-your-user-retention-and-conversion-rates-and-it-will-also-brief-you-about-the-different-kinds-of-onboarding-and-issues-related-to-it\" style=\"position:relative;\"><a href=\"#this-article-will-explore-how-a-good-onboarding-process-can-improve-your-user-retention-and-conversion-rates-and-it-will-also-brief-you-about-the-different-kinds-of-onboarding-and-issues-related-to-it\" aria-label=\"this article will explore how a good onboarding process can improve your user retention and conversion rates and it will also brief you about the different kinds of onboarding and issues related to it permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>This article will explore how a good onboarding process can improve your user retention and conversion rates and it will also brief you about the different kinds of onboarding and issues related to it.</h2>\n<h2 id=\"what-is-onboarding\" style=\"position:relative;\"><a href=\"#what-is-onboarding\" aria-label=\"what is onboarding permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Onboarding?</h2>\n<p><a href=\"https://www.loginradius.com/blog/fuel/importance-customer-onboarding/\">User onboarding</a> is a set of instructions or interactions that aid the user in welcoming into the application. These interactions can be as simple as a greeting or as complicated as a series of guided tasks that assist users in putting up initial preferences or pointing out critical UI elements. The goal remains to provide users with an overview of your product's benefits, which will get them happy and set them up for success. </p>\n<p>If you’ve ever tried a new app for the first time and were presented with 2-3 screens with short messages explaining what the app is for,  it's normal for everyone to have an expectation before using the application. This is the key to generating a positive user experience.</p>\n<h2 id=\"types-of-onboarding\" style=\"position:relative;\"><a href=\"#types-of-onboarding\" aria-label=\"types of onboarding permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Types of Onboarding</h2>\n<h3 id=\"benefits-oriented-onboarding\" style=\"position:relative;\"><a href=\"#benefits-oriented-onboarding\" aria-label=\"benefits oriented onboarding permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Benefits-oriented onboarding</h3>\n<p>This kind of onboarding is meant to encourage conversion by displaying the app's value to the user. It focuses on what the app is rather than how to work the app. This type of onboarding frequently allows screens dedicated to permission requests, such as access to locations and managing push notifications.</p>\n<h3 id=\"function-oriented-onboarding\" style=\"position:relative;\"><a href=\"#function-oriented-onboarding\" aria-label=\"function oriented onboarding permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Function-oriented onboarding</h3>\n<p>This approach focuses on increasing app functionality by showing the user how to operate the app. The user will receive a tour of the app, as well as specific instructions on how to start and how to perform certain tasks.</p>\n<h3 id=\"progressive-onboarding\" style=\"position:relative;\"><a href=\"#progressive-onboarding\" aria-label=\"progressive onboarding permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Progressive onboarding</h3>\n<p>Progressive onboarding provides fresh information to users as they gradually glide through the app. The instructions displayed on the screen correlate to a unique page that the user is on, allowing them to understand each function as they go deeper into the app.</p>\n<h2 id=\"how-onboarding-leads-to-better-user-experience-for-customers\" style=\"position:relative;\"><a href=\"#how-onboarding-leads-to-better-user-experience-for-customers\" aria-label=\"how onboarding leads to better user experience for customers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Onboarding Leads to Better User Experience for Customers</h2>\n<p>The startling reality is that <a href=\"https://uplandsoftware.com/localytics/resources/blog/25-of-users-abandon-apps-after-one-use/\">25% of users quit</a> using an app after only a few minutes of use. Users dump an app if it is too long to guess. They must first discover the urgent value in it, feel secure in using the product and have confidence that it will help them attain a specific goal. As a result, it is important to give a positive first impression. </p>\n<p>How do you do it? Let’s find out!</p>\n<h3 id=\"seamless-registration-and-authentication\" style=\"position:relative;\"><a href=\"#seamless-registration-and-authentication\" aria-label=\"seamless registration and authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Seamless registration and authentication</h3>\n<p>When a customer signs up for the first time, they go through the process of onboarding, which helps them get started with your product. Customer onboarding is critical because it sets the tone for the relationship and creates a positive experience that can impact future success.</p>\n<p>Creating an account to do business with you will always be a hurdle for a customer - no matter how important that business may be. <a href=\"https://www.loginradius.com/authentication/\">Seamless registration and authentication</a> can help simplify the process so customers can do their business more easily and with more confidence.</p>\n<h3 id=\"finding-immediate-value\" style=\"position:relative;\"><a href=\"#finding-immediate-value\" aria-label=\"finding immediate value permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Finding immediate value</h3>\n<p>The success of popular mobile apps boils down to one thing: they benefit users. The process of creating an amazing customer experience involves having a profound understanding of the target users' lives and unmet needs. Users must first view the current value of an app before downloading it. </p>\n<p>How will this app aid them in fulfilling their needs? You can easily demonstrate what the app does and what the user stands to gain by applying the benefits-oriented onboarding method. If users understand the value in the product they are using, they will more likely experience using it in the long run.</p>\n<h3 id=\"personalization\" style=\"position:relative;\"><a href=\"#personalization\" aria-label=\"personalization permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Personalization</h3>\n<p>In many ways, onboarding can provide the personalization every user is searching for. Progressive onboarding ensures you don't overwhelm the user with too many functions they aren't prepared to work with. Instead, as they gradually glide through the app, they require new information, so their experience isn’t monotonous. The instructions correspond to the unique page the user is on, allowing the user to learn as they get deeper into the app. As a result, the user can only grab what they need out of the app.</p>\n<p><a href=\"https://www.loginradius.com/resource/how-to-squeeze-every-drop-of-progressive-profiling/\"><img src=\"/0043785bf2e3f481635df5ab85c16842/EB-progressive-profiling.webp\" alt=\"EB-progressive-profiling\"></a></p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>While including onboarding into your app strategy helps the overall UX, the onboarding experience cannot be subpar. It must be well planned out and completely involved on its own. To attain this, you must first obtain a profound understanding of your target users' in-app behaviour psychological underpinnings.</p>\n<p>The end goal remains to provision your users with a positive experience from the beginning of the app to the end of the game when they achieve their main goal. Onboarding is just one cog in the wheel that can help you get a more positive experience. While the goal remains to make certain the user is satisfied with the product, your business also benefits from <a href=\"https://www.loginradius.com/customer-experience-solutions/\">providing a positive experience</a>. </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=smooth-onboarding-positive-user-impression\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"Book-Free-Demo-1024x310\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 02, 2022","updated_date":null,"description":"The key to a seamless onboarding experience is to make the process as simple and safe as possible – from the first moment a new customer accesses your site until the moment they are authenticated and logged in. This article explains how.","title":"How to Make a Strong Impression With Your Onboarding Process?","tags":["user onboarding","progressive profiling","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.9607843137254901,"src":"/static/04138a7e4d9a15c02695118964305452/7f8e9/onboarding.webp","srcSet":"/static/04138a7e4d9a15c02695118964305452/61e93/onboarding.webp 200w,\n/static/04138a7e4d9a15c02695118964305452/1f5c5/onboarding.webp 400w,\n/static/04138a7e4d9a15c02695118964305452/7f8e9/onboarding.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction The past two years were full of uncertainties amid the global pandemic and have been highly disruptive in terms of economy…","fields":{"slug":"/identity/smart-citiy-cybersecurity-trends-2022/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>The past two years were full of uncertainties amid the global pandemic and have been highly disruptive in terms of economy, human lives, and rising cybersecurity threats. </p>\n<p>Yes, for a couple of years, the way we use technology has taken a paradigm shift since the remote working ecosystem, and remote access became the new normal. </p>\n<p>Talking about the cybersecurity threats, the attackers explored new ways to exploit organizations by targeting their employees and users by surpassing frail security mechanisms in the past few years. </p>\n<p>However, the new year’s projections can’t be the same, just as similar to the previous year; the challenges in the upcoming years could be even worse. </p>\n<p>As the idea of smart cities comes into existence and more and more cities jump on the technology bandwagon to enhance experiences, the risks from security threats increase. </p>\n<p>Here’s a list of potential security trends that every individual, business, or organization must keep in mind and ensure they remain safe by adopting <a href=\"https://www.loginradius.com/blog/identity/maintaining-quality-data-security-practices/\">appropriate security measures</a>. </p>\n<h3 id=\"1-supply-chain-cyber-attacks-will-continue-to-surge\" style=\"position:relative;\"><a href=\"#1-supply-chain-cyber-attacks-will-continue-to-surge\" aria-label=\"1 supply chain cyber attacks will continue to surge permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Supply chain cyber attacks will continue to surge</h3>\n<p>We’ve witnessed a substantial increase in the number of cyberattacks that mainly targeted software supply chains. These kinds of attacks are proven to be highly destructive since they can quickly take down an organization’s overall software supply chain coupled with services. </p>\n<p>Unfortunately, in the New Year 2022, these kinds of supply chain attacks will become even more common since attackers are now considering these attacks as an effective mode of mass disruption within an organization. </p>\n<h3 id=\"2-smart-devices-and-nagging-risks\" style=\"position:relative;\"><a href=\"#2-smart-devices-and-nagging-risks\" aria-label=\"2 smart devices and nagging risks permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Smart devices and nagging risks</h3>\n<p>The idea of smart cities is incomplete without the intervention of IoT devices that create an interconnected network of smart devices. </p>\n<p>However, the Internet of Things is inevitably a swiftly growing trend associated with many cybersecurity threats. </p>\n<p>In the past year, several instances of data breaches through IoT networks have been reported in the past year. The incidents mostly took place because of the inadequate machine-to-machine access control. </p>\n<p>Hackers can quickly attack through several vulnerable devices, including security cameras, smart DVRs, or smart home assistants. </p>\n<p>The same or even worse is expected in the year 2022 and beyond. </p>\n<p>Also Download: <a href=\"https://www.loginradius.com/resource/smart-iot-authentication-datasheet\">Smart and IoT Authentication</a></p>\n<h3 id=\"3-the-rise-of-tractor-hackers\" style=\"position:relative;\"><a href=\"#3-the-rise-of-tractor-hackers\" aria-label=\"3 the rise of tractor hackers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. The rise of tractor hackers</h3>\n<p>The advancement of technology has undoubtedly offered endless possibilities and has exposed every industry to significant cyber threats. </p>\n<p>Farming is also one of the most vulnerable industries facing numerous challenges for the past couple of years, and in 2022, it will surely be under the spotlight for cyberattackers.</p>\n<p>Many modern tractors now run software just like cars and are more susceptible to attacks that can cause financial losses. </p>\n<p>Also, remote farming and automation in this industry have posed severe challenges and threats, including disruption of food supply chains. </p>\n<h3 id=\"4-shareware-attack\" style=\"position:relative;\"><a href=\"#4-shareware-attack\" aria-label=\"4 shareware attack permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#4. Shareware attack</h3>\n<p>Shareware is commercial software that is distributed to consumers for free. It is usually handed out as complimentary software to encourage users to pay for the parent software. Mostly, shareware is safe, but it can be risky at times.</p>\n<p>Many organizations have fallen prey to these kinds of shareware attacks in the past couple of years, and the numbers are increasing swiftly. </p>\n<p>In 2022, cybercriminals may use it to distribute malware that could lead to malicious attacks. Organizations may put themselves at risk of unwanted exposure.</p>\n<h3 id=\"5-ransomware-will-continue-to-exploit-organizations-and-individuals\" style=\"position:relative;\"><a href=\"#5-ransomware-will-continue-to-exploit-organizations-and-individuals\" aria-label=\"5 ransomware will continue to exploit organizations and individuals permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Ransomware will continue to exploit organizations and individuals</h3>\n<p>When it comes to cybersecurity threats, ransomware attacks are undeniably at the forefront of cybercriminals since they provide hefty monetary benefits. </p>\n<p>Last year, ransomware was the most significant concern among cybersecurity leaders to protect their organizations, employees, and clients. </p>\n<p>With the frequency of ransomware attacks increasing swiftly, <a href=\"https://www.loginradius.com/blog/identity/tips-from-loginradius-security-expert-2022/\">cybersecurity leaders predict</a> that organizations need to gear up since these kinds of threats quickly would surely rise. </p>\n<h2 id=\"the-bottom-line\" style=\"position:relative;\"><a href=\"#the-bottom-line\" aria-label=\"the bottom line permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Bottom Line</h2>\n<p>There has been a substantial increase in the number of cybersecurity threats in the past couple of years, especially after the global pandemic outbreak in 2019. </p>\n<p>Though it’s challenging to deal with any cybersecurity threat, cybersecurity experts always advise every organization, individual, and private sector organization to strengthen their first line of defense for maximum safety. </p>\n<p>The threats mentioned above would continue to rise in the new year. Everyone must put their best foot forward well in advance to avoid tarnishing their market image and mitigate the risk of hefty financial losses. </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=smart-citiy-cybersecurity-trends-2022\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"LoginRadius Book a Demo\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 02, 2022","updated_date":null,"description":"Attackers explore new ways to exploit organizations by targeting their employees and users by surpassing frail security mechanisms in the past few years. Here’s a list of potential security trends that every individual, business, or organization must keep in mind and ensure they remain safe by adopting appropriate security measures.","title":"Smart Cities and Cyber Security Trends to Watch Out in 2022","tags":["security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2.127659574468085,"src":"/static/6beb4f7f5374e8f8e1052e9585deaed1/7f8e9/smart-cities.webp","srcSet":"/static/6beb4f7f5374e8f8e1052e9585deaed1/61e93/smart-cities.webp 200w,\n/static/6beb4f7f5374e8f8e1052e9585deaed1/1f5c5/smart-cities.webp 400w,\n/static/6beb4f7f5374e8f8e1052e9585deaed1/7f8e9/smart-cities.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"Authentication remains at the core of any application with user data and accounts. It ensures that only the authorized person is accessing…","fields":{"slug":"/engineering/developers-can-get-rid-of-password-based-authentication/"},"html":"<p>Authentication remains at the core of any application with user data and accounts. It ensures that only the authorized person is accessing the data and account. So far, Password-based authentication has been prevalent that developers mostly use.</p>\n<p>Unfortunately, passwords are no longer a wise choice for developers to ensure secure and seamless authentication. Let’s see why:</p>\n<ul>\n<li><strong>Vulnerable to cyberattacks:</strong> Passwords are still used as an authentication mechanism because of the long-standing efforts developers and technology industry leaders are delivering to secure the passwords. But hackers are in constant pursuit to breach passwords through different cyber-attacks and as a result, nearly 1 million passwords get stolen each week.</li>\n<li><strong>Security is subjected to chosen passwords:</strong> Users tend to use repetitive or insecure passwords for their accounts, which weakens the authentication security. If a user's password is leaked in one breach, it can impact the security of other applications where the user is using the same password.</li>\n<li><strong>Easily forgotten by users:</strong> Considering the risks password-based authentication poses to an application, developers need to include password policies and enforce restrictive logic in their authentication algorithms to accept strong passwords. This makes it even more difficult for the user to remember their account password. Such setup results in higher forgotten password requests requiring more development and support resources.</li>\n<li><strong>Efforts in securing and managing password-based authentication:</strong> Password policies, security algorithms, encryption techniques have become minimal viable requirements to manage password-based authentication. This increases the development efforts involved in developing and managing password-based authentication.</li>\n</ul>\n<p>Before talking about the solution in detail, let’s get deeper into the problem and see what are the common cyber-attacks faced by password-based authentication.</p>\n<h2 id=\"common-cyber-attacks-with-password-based-authentication\" style=\"position:relative;\"><a href=\"#common-cyber-attacks-with-password-based-authentication\" aria-label=\"common cyber attacks with password based authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Common Cyber-attacks with Password-based Authentication</h2>\n<p>The following is the list of common password attacks. It also explains what additional efforts developers need to put in to fight these cyber-attacks and protect user data:</p>\n<ul>\n<li><strong>Brute force:</strong> This password cracking attack use automation to guess a password millions of times. It tries all the possible combinations and permutations of passwords to exploit weak passwords like abcd@9876.</li>\n</ul>\n<p>To protect against this attack, developers have to develop security features like suspending or locking user accounts on multiple subsequent attempts to log in with an incorrect password.</p>\n<ul>\n<li><strong>Credential Stuffing:</strong> It is a type of identity theft where the attacker injects breached or leaked credentials of one account to access numerous other user accounts.</li>\n</ul>\n<p>To protect against this attack, developers have to ensure that users are not using insecure or previously breached passwords.</p>\n<ul>\n<li><strong>Keylogging:</strong> It records the user's keyboard interactions and key presses. Keylogger programs are used to record what users are typing on their keyboard and send the logged data to the creator.</li>\n</ul>\n<p>To protect against this attack, developers need to introduce 2FA (two-factor authentication). Stakes are high in this case as a lot depends on how users take security measures.</p>\n<ul>\n<li><strong>Man-in-the-Middle (MiTM):</strong> In this type of attack, the attacker sits in between the target user and the web application and deciphers all traffic passed among each other such as username, passwords, etc.</li>\n</ul>\n<p>That is where developers have to be cautious, keeping all the data-in-transit encrypted.</p>\n<p>Luckily getting rid of passwords from the authentication mechanism can address all the above-stated problems. Eliminating passwords from internet space is certainly not a 1-day thing, but the responsibility lies with developers.</p>\n<p>Developers should introduce more secure and user-friendly authentication methods to their application users such as magic links, single sign-on (SSO), biometric, hardware-based authentication.</p>\n<h2 id=\"alternatives-to-password-based-authentication\" style=\"position:relative;\"><a href=\"#alternatives-to-password-based-authentication\" aria-label=\"alternatives to password based authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Alternatives to Password-based Authentication</h2>\n<h3 id=\"passwordless-authentication\" style=\"position:relative;\"><a href=\"#passwordless-authentication\" aria-label=\"passwordless authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Passwordless Authentication</h3>\n<p>It does the user authentication based on the \"possession factor.\" That is where developers find passwordless authentication trustworthy, as the authentication uses a phone number, email ID, or authenticator app to cater to an OTP, one-time link, or code respectively to verify the user.</p>\n<p>Through this, developers can improve the user experience of the application and reduce risk while minimizing the total cost of storing the login credentials. Users will employ the one-time link or OTP only if they are logged into their email or possess the phone for SMS. This assures the developer a better security.</p>\n<h3 id=\"single-sign-on\" style=\"position:relative;\"><a href=\"#single-sign-on\" aria-label=\"single sign on permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Single Sign-on</h3>\n<p>Almost all websites demand some form of authentication to access their content and features. Single sign-on authentication has become a standard authentication method for website logins.</p>\n<p>Developers can integrate the single sign-on feature in their web applications to facilitate users to securely authenticate multiple apps and websites by leveraging one set of login credentials.</p>\n<p>Through SSO, developers can implement multi-factor authentication implicitly. It uses a federated identity management architecture that relies on open standard protocols to exchange identity and authentication information among these protocols. That makes implementing the security easier for developers.</p>\n<h3 id=\"biometric-authentication\" style=\"position:relative;\"><a href=\"#biometric-authentication\" aria-label=\"biometric authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Biometric Authentication</h3>\n<p>Biometrics refers to the user's physical characteristics allowing them to identify uniquely on a digital platform. Instead of typing letters, numbers, and symbols (for passwords), biometric authentication uses biometric systems to calculate and estimate the user's physical attributes. Facial recognition, tiny impressions made by fingerprints, and vocal cadence are well-known biometric authentication techniques.</p>\n<p>It is gaining traction because developers do not have to maintain a separate database of usernames and passwords since the authentication takes place from the user device rather than the application's database.</p>\n<h3 id=\"smart-authentication\" style=\"position:relative;\"><a href=\"#smart-authentication\" aria-label=\"smart authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Smart Authentication</h3>\n<p>Most in-house developers and smart device vendors leverage this authentication technique to avoid password authentication. This authentication mostly uses QR codes or link-based login approaches. Here the one-time link or the QR code uniquely generates the verification process that helps initiate the user login process without any password.</p>\n<h3 id=\"hardware-based-authentication\" style=\"position:relative;\"><a href=\"#hardware-based-authentication\" aria-label=\"hardware based authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Hardware-based authentication</h3>\n<p>In this approach, the authentication uses a dedicated plug-and-run physical device belonging to the authorized user. These versatile security devices help users log in to desktops, Wi-Fi, websites, and other applications.</p>\n<p>FIDO2 devices are touch-sensed USB sticks that enable hardware authentication and follow the FIDO Alliance standards and specifications. Leveraging this authentication mechanism is a plus point as the developers do not have to maintain a secure database for the login credentials.</p>\n<h2 id=\"can-we-actually-get-rid-of-passwords\" style=\"position:relative;\"><a href=\"#can-we-actually-get-rid-of-passwords\" aria-label=\"can we actually get rid of passwords permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Can we actually get rid of passwords?</h2>\n<p>For decades, password-based authentication has been the mainstay for security and user verification. On average, almost all online users have 20 to 30 login credentials for different applications and sites. Password logins have become so common that changing the authentication trend and adopting a new authentication approach will take time.</p>\n<p>All the alternatives mentioned in this article can help minimize using passwords to a significant level. It's time developers should seriously ponder the problems that passwords can create for themselves and opt for reasonable alternatives as per the situation, requirements, or policy standards.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Passwords are becoming more like a liability rather than a security asset. Hence, to get rid of them, developers are leveraging other means of authentication that are more reliable and less susceptible to security breaches and threats.</p>\n<p>Worried about efforts involved in implementing these alternative authentication methods from scratch? <a href=\"https://accounts.loginradius.com/auth.aspx?action=register&#x26;return_url=https://dashboard.loginradius.com/login&#x26;plan=pro\">LoginRadius</a> identity platform comes with these authentication techniques so that developers do not have to implement them from scratch in their applications to provide alternate authentication.</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"January 31, 2022","updated_date":null,"description":"Authentication remains at the core of any application with user data and accounts. It ensures that only the authorized person is accessing the data and account. So far, Password-based authentication has been prevalent that developers mostly use.","title":"When Can Developers Get Rid of Password-based Authentication?","tags":["Authentication"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/c9cb7d184cd59f1d58470baae77763e1/58556/password-dev.webp","srcSet":"/static/c9cb7d184cd59f1d58470baae77763e1/61e93/password-dev.webp 200w,\n/static/c9cb7d184cd59f1d58470baae77763e1/1f5c5/password-dev.webp 400w,\n/static/c9cb7d184cd59f1d58470baae77763e1/58556/password-dev.webp 800w,\n/static/c9cb7d184cd59f1d58470baae77763e1/99238/password-dev.webp 1200w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Kundan Singh","github":null,"avatar":null}}}},{"node":{"excerpt":"BigCommerce is a great eCommerce platform with rich features, and millions of people benefit from it. But there are limitations when you…","fields":{"slug":"/engineering/extend-ciam-capabilities-of-bigcommerce/"},"html":"<p>BigCommerce is a great eCommerce platform with rich features, and millions of people benefit from it. But there are limitations when you want to extend the platform for the following identity and access management requirements:</p>\n<ul>\n<li><strong>Single sign-on (SSO)</strong> to enhance the user experience and improve authentication security</li>\n<li><strong>Phone login</strong> via mobile number and OTP for quick customer sign-up and sign-in</li>\n<li><strong>Prefilled customer information</strong> via Social Login for easy checkout</li>\n<li><strong>Analytics</strong> to learn more about individual customers to boost upsell and cross-sell</li>\n</ul>\n<p>Let’s talk about how you can extend BigCommerce and add on the above-mentioned features hassle-free.</p>\n<p>The answer is to utilize a <strong>CIAM</strong> (Consumer Identity and Access Management) that provides BigCommerce integration. You can easily configure and implement these features with minimal development effort using the CIAM provider. One such CIAM provider is <a href=\"https://accounts.loginradius.com/auth.aspx?return_url=https://dashboard.loginradius.com/login&#x26;action=register&#x26;plan=pro\">LoginRadius</a>.</p>\n<h2 id=\"how-to-implement-these-features\" style=\"position:relative;\"><a href=\"#how-to-implement-these-features\" aria-label=\"how to implement these features permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Implement These Features</h2>\n<p>You are required to create an account with the CIAM provider, enable BigCommerce Integration, and do needed configurations in both BigCommerce and CIAM Provider. For more details, refer to this guide <a href=\"https://www.loginradius.com/developers/\">here</a>.\nThis guide also explains the modifications required in your Stencil or Blueprint themes of BigCommerce. As a result of this implementation, you can enable the desired authentication method(s) for customers of your BigCommerce Application. Consequently, making the eCommerce experience smoother for your customers.</p>\n<p>Both customer and business will see several benefits (described below) from using CIAM solutions for features such as SSO, Phone Login, Prefilled Customer Information, and Analytics.</p>\n<h2 id=\"benefits-of-implementing-these-features\" style=\"position:relative;\"><a href=\"#benefits-of-implementing-these-features\" aria-label=\"benefits of implementing these features permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Benefits of Implementing These Features</h2>\n<h3 id=\"enhanced-customer-experience-with-sso\" style=\"position:relative;\"><a href=\"#enhanced-customer-experience-with-sso\" aria-label=\"enhanced customer experience with sso permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Enhanced Customer Experience with SSO</h3>\n<p>SSO lets customers log in with an existing identity. Allowing customers to use their existing identity increases conversions and return rates. It also improves security by allowing your customers to manage lesser digital identities and credentials.\nThe movement toward Bring Your Own Identity(BYOI) is gaining prominence as customers look to control their digital profiles, and SSO enables customers to bring their own digital identity.</p>\n<h3 id=\"increased-customer-engagement-with-phone-login\" style=\"position:relative;\"><a href=\"#increased-customer-engagement-with-phone-login\" aria-label=\"increased customer engagement with phone login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Increased Customer Engagement with Phone Login</h3>\n<p>Phone login via OTP allows customers to easily log into their account without remembering a username or password. They only need to provide the Phone Number and then enter the received OTP to log in.</p>\n<p>This process makes sign-up and sign-in seamless for the customers and improves customer engagement. Also, businesses get fewer or no forgot password requests from customers, which reduces the support efforts.</p>\n<h3 id=\"improved-upsell-and-cross-sell-with-prefilled-information\" style=\"position:relative;\"><a href=\"#improved-upsell-and-cross-sell-with-prefilled-information\" aria-label=\"improved upsell and cross sell with prefilled information permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Improved Upsell and Cross-sell with Prefilled Information</h3>\n<p>The top reason behind the cart abandonment is the long or confusing checkout process. Using the prefilled customer information with the LoginRadius Social Login feature, you can reduce the overall time involved in the checkout process.</p>\n<p>Prefilled customer information such as name, city, email address during checkout allows customers to place orders quickly.</p>\n<p>Let’s say a customer logged in using a social account and during checkout. With the customer’s permission, LoginRadius can retrieve basic information like name, email, birth date, gender from their social account. Thus, the customers need not enter data manually and experience a shorter and smoother checkout process.</p>\n<h3 id=\"insights-turned-into-actions\" style=\"position:relative;\"><a href=\"#insights-turned-into-actions\" aria-label=\"insights turned into actions permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Insights Turned into Actions</h3>\n<p>When you use LoginRadius as CIAM, it stores your customer data with your desired data centers. Also, LoginRadius Dashboard allows you to access the customer analytics related to identity, demographics, login, communication, etc. These analytics and charts help you understand your customers and their preferences better.</p>\n<p>For example:</p>\n<ul>\n<li>Login medium(s) popular with your customers</li>\n<li>Age groups and areas where your products are purchased the most</li>\n</ul>\n<p>In addition to the benefits mentioned above, you experience below additional benefits:</p>\n<ul>\n<li>Implement all the above-stated features with minimal development efforts or customizations at your end.</li>\n<li>Seamlessly manage any B2B access and communication to manage the eCommerce business effortlessly.</li>\n</ul>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Extending the capabilities of your great eCommerce platform is like a cherry on the cake. <a href=\"https://accounts.loginradius.com/auth.aspx?action=register&#x26;return_url=https://dashboard.loginradius.com/login\">Signup for free</a> and get in touch with us to take your eCommerce platform a level ahead.</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"January 27, 2022","updated_date":null,"description":"Want to add Phone Login or Single Sign-on for customers of your BigCommerce application? This article explains it all. Towards the end, it talks about how LoginRadius can help you improve upsell and cross-sell.","title":"4 Ways to Extend CIAM Capabilities of BigCommerce","tags":["BigCommerce","Authentication","CIAM"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/8c9fb8572282ac70e1a960bc7c47ec2b/58556/4-ways-to-extend-ciam-capabilities.webp","srcSet":"/static/8c9fb8572282ac70e1a960bc7c47ec2b/61e93/4-ways-to-extend-ciam-capabilities.webp 200w,\n/static/8c9fb8572282ac70e1a960bc7c47ec2b/1f5c5/4-ways-to-extend-ciam-capabilities.webp 400w,\n/static/8c9fb8572282ac70e1a960bc7c47ec2b/58556/4-ways-to-extend-ciam-capabilities.webp 800w,\n/static/8c9fb8572282ac70e1a960bc7c47ec2b/99238/4-ways-to-extend-ciam-capabilities.webp 1200w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Archna Yadav","github":null,"avatar":null}}}},{"node":{"excerpt":"In a modern digital world where every business wishes to jump on the technology bandwagon to begin its digital transformation journey, the…","fields":{"slug":"/identity/loginradius-streamlines-user-onboarding-harry-rosen/"},"html":"<p>In a modern digital world where every business wishes to jump on the technology bandwagon to begin its digital transformation journey, the role of identity management can’t be underestimated. </p>\n<p>Whether an organization seeks substantial business growth by delivering personalized consumer experiences or needs compliances to build trust, identity and access management is their one-stop solution. </p>\n<p>Our client, Harry Rosen Inc., is Canada's premier retailer with an extensive collection of men’s fashion wear from the world’s finest labels, the latest must-have designers, and its very own signature brand.</p>\n<p>The company sought a reliable onboarding solution provider that secures authentication through compliance-ready solutions. </p>\n<h2 id=\"the-situation\" style=\"position:relative;\"><a href=\"#the-situation\" aria-label=\"the situation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Situation</h2>\n<p>The volatile cyberthreat landscape presented new challenges for the highly recognized retailer. Harry Rosen decided to embrace the opportunity and modernize its infrastructure to create a secure consumer experience. </p>\n<p>The company wanted a solution that could <a href=\"https://www.loginradius.com/customer-security/\">secure their consumers’ identity</a> and enhance their experience right from the moment they interact with their brand. </p>\n<h2 id=\"the-challenges\" style=\"position:relative;\"><a href=\"#the-challenges\" aria-label=\"the challenges permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Challenges</h2>\n<p>Harry Rosen was conscious of keeping up with the shifting regulatory demands and wanted to give its consumers more control and awareness over their data by self-management of their privacy choices. </p>\n<p>The company has been experiencing the following list of challenges. Therefore, they wanted a secure, stable, reliable solution that made onboarding seamless for their consumers:</p>\n<ul>\n<li>A connected digital experience</li>\n<li>Security coupled with governance</li>\n<li>Unifying consumer journey</li>\n</ul>\n<p>Hence, Harry Rosen decided to hand over the deployment of a solution that enhances <a href=\"https://www.loginradius.com/authentication/\">authentication</a> experience and eventually meets the requirements of Canadian data privacy laws. </p>\n<h2 id=\"how-loginradius-paved-the-path-for-a-seamless-onboarding-and-secure-experience\" style=\"position:relative;\"><a href=\"#how-loginradius-paved-the-path-for-a-seamless-onboarding-and-secure-experience\" aria-label=\"how loginradius paved the path for a seamless onboarding and secure experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How LoginRadius Paved the Path for a Seamless Onboarding and Secure Experience</h2>\n<h3 id=\"implementing-single-sign-on\" style=\"position:relative;\"><a href=\"#implementing-single-sign-on\" aria-label=\"implementing single sign on permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Implementing Single Sign-On</h3>\n<p>Since consumers find it exhausting to use multiple credentials to log into multiple interconnected accounts, LoginRadius implemented Single Sign-On (SSO) into their systems. </p>\n<p>This included integration with a headless e-commerce platform that allowed them to create a single account for the entire Harry Rosen digital platform.</p>\n<p>With LoginRadius’ SSO solution, the consumers can seamlessly authenticate once and stay signed in across multiple interconnected accounts. </p>\n<h3 id=\"deploying-passwordless-login\" style=\"position:relative;\"><a href=\"#deploying-passwordless-login\" aria-label=\"deploying passwordless login permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Deploying Passwordless Login</h3>\n<p>Since the clients required an identity solution that empowers high-quality registration and login experience, going passwordless was the ultimate solution. </p>\n<p>Hence, we deployed <a href=\"https://www.loginradius.com/passwordless-login/\">our passwordless solution</a> that removes the extra step of creating or remembering new passwords.</p>\n<p>Harry Rosen leveraged LoginRadius’ Passwordless Login feature that allowed consumers to quickly sign-up without the need for a password. </p>\n<p>Now, consumers receive an email with a login link, through which they are instantly authenticated.</p>\n<h3 id=\"password-migration\" style=\"position:relative;\"><a href=\"#password-migration\" aria-label=\"password migration permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Password Migration</h3>\n<p>The client wanted their current registered consumers to use their existing passwords to access the new web application.</p>\n<p>However, password migration is usually a resource-intensive and critical task for any new platform or digital project. </p>\n<p>LoginRadius not only ensured that all hashed passwords were migrated seamlessly, but it also upgraded any password with older hashing algorithms to industry standard requirements.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p><a href=\"https://www.loginradius.com/\">LoginRadius</a> understands the ever-changing requirements of modern businesses on a digital transformation journey. </p>\n<p>With our cutting-edge consumer identity and access management (CIAM) solution, our client, Harry Rosen, has now streamlined access for its consumers with a single identity, and they can log in from anywhere they want on the Harry Rosen platform.</p>\n<p>Using the LoginRadius platform, the client is now poised to expand its capabilities with features such as Social Login, Phone Login, and MFA.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=loginradius-streamlines-user-onboarding-harry-rosen\"><img src=\"/788a6a84e389edac18728007099fdc1d/Book-a-free-demo-request-1024x310.webp\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"January 21, 2022","updated_date":null,"description":"Read our client's success story, Harry Rosen Inc., an e-commerce retailer in Canada. Learn how LoginRadius helped them enhance the onboarding experience with robust security.","title":"Harry Rosen, a LoginRadius Customer Success Story","tags":["retail"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/96c3643cf4182246c63a93a6f05f8695/7f8e9/harry-rosen.webp","srcSet":"/static/96c3643cf4182246c63a93a6f05f8695/61e93/harry-rosen.webp 200w,\n/static/96c3643cf4182246c63a93a6f05f8695/1f5c5/harry-rosen.webp 400w,\n/static/96c3643cf4182246c63a93a6f05f8695/7f8e9/harry-rosen.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Yash Rathi","github":"yashrathi29","avatar":null}}}},{"node":{"excerpt":"Introduction We all live in a digital realm where massive amounts of data is transmitted from one computer to another. This data is useful…","fields":{"slug":"/growth/balance-between-personalization-data-privacy/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>We all live in a digital realm where massive amounts of data is transmitted from one computer to another. This data is useful to organizations as it helps them to not only scale their business but at the same time also prioritize data personalization and privacy. </p>\n<p>Corporations worried about data privacy are developing shields and <a href=\"https://www.loginradius.com/blog/identity/consumer-data-privacy-security/\">safeguards to secure their corporate and customer digital possessions</a>.</p>\n<p>Everywhere, <a href=\"https://www.loginradius.com/security/\">data security</a> is a top priority. This has been recognised by not just businesses with important data to guard but also individuals. However, people continue to make the same blunders when requested to disclose their email addresses to receive a ‘discount’ on a particular product. They frequently do so without reading the privacy statements first. Many businesses acquire such email addresses and utilize them unethically.</p>\n<p>It's a privacy dichotomy. On one hand the companies talk about data privacy and at the same time they exploit consumer data for their benefit. The unlawful use of private details of a customer for any purpose without their awareness is a growing concern. </p>\n<h2 id=\"how-to-make-a-balance-between-data-privacy-and-personalization\" style=\"position:relative;\"><a href=\"#how-to-make-a-balance-between-data-privacy-and-personalization\" aria-label=\"how to make a balance between data privacy and personalization permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How to Make a Balance between Data Privacy and Personalization?</h2>\n<p>Striking a balance between the need for data and customers’ privacy is critical to the success of any business. In order to ensure that they are in compliance with the law, companies should inform their consumers of how they intend to use the information they provide. Doing so will result in a mutually beneficial relationship whereby businesses generate more revenue, reach a greater number of potential customers, and enhance their brands by promoting greater transparency.</p>\n<p>Here are some tried-and-tested methods for balancing data personalization and privacy. Let's take a closer look at them:</p>\n<h3 id=\"1-gather-data-only-thats-required-for-your-business\" style=\"position:relative;\"><a href=\"#1-gather-data-only-thats-required-for-your-business\" aria-label=\"1 gather data only thats required for your business permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. Gather data only that’s required for your business.</h3>\n<p>When dealing with your customers, you should ask for only the information you need to serve them. Do not obtain data from them that is not validated, and if you obtain sensitive information about a customer, ask permission before using it. If a customer refuses to agree to your request, do not use the information.</p>\n<h3 id=\"2-inform-your-customers-about-how-you-plan-to-use-the-information\" style=\"position:relative;\"><a href=\"#2-inform-your-customers-about-how-you-plan-to-use-the-information\" aria-label=\"2 inform your customers about how you plan to use the information permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Inform your customers about how you plan to use the information.</h3>\n<p>It’s acceptable to ask for customers' contact info in order to send them coupons and discounts. However, keep in mind that using personal data without your <a href=\"https://www.loginradius.com/consent-management/\">customers' consent</a> can have severe implications. As a business owner, you need to communicate with your customers on how you intend to use their information.  </p>\n<h3 id=\"3-data-analysis-can-go-a-long-way\" style=\"position:relative;\"><a href=\"#3-data-analysis-can-go-a-long-way\" aria-label=\"3 data analysis can go a long way permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Data analysis can go a long way.</h3>\n<p>One of the most complicated problems to solve these days is data analysis. As a company, you have to be able to understand what your customers do with the products and services they acquire from you. If you can pinpoint those that contribute more than they cost, you'll always have loyal customers and great revenue. The complexity lies in finding out which features are appealing and how frequently users visit your site, among many other factors.</p>\n<h3 id=\"4-listen-to-your-customers-understand-their-problems-and-avoid-making-false-promises\" style=\"position:relative;\"><a href=\"#4-listen-to-your-customers-understand-their-problems-and-avoid-making-false-promises\" aria-label=\"4 listen to your customers understand their problems and avoid making false promises permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Listen to your customers, understand their problems, and avoid making false promises.</h3>\n<p>Don’t over promise or deliver late. This will harm your brand and sales. A great way to expand your business is through online marketing, even if you don’t consider yourself tech savvy. It’s easy to get started with digital marketing, whether you have a lot of money to spend or only a small budget. Never</p>\n<p> fake data, because this will cultivate mistrust between you and your customers. Instead, offer better products that provide more value and build lasting relationships with your customers.</p>\n<h2 id=\"summing-it-up\" style=\"position:relative;\"><a href=\"#summing-it-up\" aria-label=\"summing it up permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Summing it up</h2>\n<p>Implementing personalization in an effective manner is challenging. Hence, you need to consider every single step before executing a data protection strategy that meets your business goals without breaking the <a href=\"https://www.loginradius.com/data-governance/\">laws of the land</a>. However, if done right, it can turn out to be a significant growth driver for your business and provide better ROI on marketing spend.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=balance-between-personalization-data-privacy\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-Consultation\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"January 20, 2022","updated_date":null,"description":"It is increasingly important for businesses to attract and retain customers in an era of digital transformation. In this context, businesses will have to strike a balance between personalization and data privacy.","title":"Finding The Balance Between Personalization and Data Privacy","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/c913df843290aefcd4962efa7443f05c/7f8e9/personalize-cover.webp","srcSet":"/static/c913df843290aefcd4962efa7443f05c/61e93/personalize-cover.webp 200w,\n/static/c913df843290aefcd4962efa7443f05c/1f5c5/personalize-cover.webp 400w,\n/static/c913df843290aefcd4962efa7443f05c/7f8e9/personalize-cover.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rashmi Mathur","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},"pageContext":{"limit":6,"skip":318,"currentPage":54,"type":"///","numPages":164,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}