{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/44","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"Introduction In a world where digital experiences define business success, cross-device authentication could offer businesses endless…","fields":{"slug":"/identity/cross-device-authentication-enterprises/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>In a world where digital experiences define business success, cross-device authentication could offer businesses endless possibilities for embarking on a <a href=\"https://www.loginradius.com/blog/identity/enterprise-needs-digital-business-transformation-strategy/\">digital transformation</a> journey. </p>\n<p>Every internet user demands a rich and secure customer experience. And if they’re not catered with up-to-snuff experiences, they’ll switch to competitors. </p>\n<p>Hence, businesses need to know what their customers want. But how can this be achieved, especially if users aren’t comfortable sharing their details in the first interaction with the platform? </p>\n<p>Businesses need to utilize critical user data to assess user behavior and preferences, which can only be done by tracking users across multiple devices. </p>\n<p>Here’s where the crucial role of cross-device tracking comes into play! </p>\n<p>Cross-device tracking can be defined as the technologies that enable quick tracking of users across multiple devices, including laptops, smartphones, tablets, etc. It portrays the assortment of methods used to identify users and know if a single user utilizes different devices. </p>\n<p>However, leveraging various technologies and methods for tracking users across multiple platforms has underlying risks. </p>\n<p>Let’s uncover the aspects of cross-device authentication and tracking and what business owners need to understand. </p>\n<h2 id=\"what-is-cross-device-authentication-and-tracking\" style=\"position:relative;\"><a href=\"#what-is-cross-device-authentication-and-tracking\" aria-label=\"what is cross device authentication and tracking permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Cross-Device Authentication and Tracking?</h2>\n<p>Cross-device authentication refers to providing access to users on multiple devices using a single authentication method. This authentication helps streamline the user experience while switching devices and delivers a <a href=\"https://www.loginradius.com/blog/growth/unified-identity-ensures-great-customer-interactions/\">unified experience</a>. </p>\n<p>Cross-device tracking, on the other hand, refers to the process of tracking the number of devices on which a user is logged in to a single account. This tracking is usually leveraged to collect crucial user information, including cookies stored on different devices that help create personalized marketing strategies. </p>\n<p>However, collecting crucial user preferences and behavior information isn’t always reliable and secure.</p>\n<p>Tracking users on different devices and fetching details has vulnerabilities, leading to data breaches and compromised user information. </p>\n<p>Hence, businesses collecting user information should consider relying on secure ways of collecting user information that doesn’t create any risk for themselves and their customers.</p>\n<h2 id=\"risks-associated-with-cross-device-authentication-and-tracking\" style=\"position:relative;\"><a href=\"#risks-associated-with-cross-device-authentication-and-tracking\" aria-label=\"risks associated with cross device authentication and tracking permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Risks Associated with Cross-Device Authentication and Tracking</h2>\n<p>Fetching user details from their devices isn’t something that can be considered safe, especially when maintaining adequate privacy and security. </p>\n<p>Businesses may compromise their sensitive information and customer details, which can lead to losses and fines worth millions of dollars since the <a href=\"https://www.loginradius.com/blog/identity/digital-privacy-best-practices/\">data regulation and privacy laws</a> like the GDPR and CCPA are rapidly becoming stringent. </p>\n<p>Hence, it’s essential for business owners to ensure the highest level of data privacy protection and security while collecting, storing, and managing customer information. </p>\n<h2 id=\"how-can-businesses-gather-crucial-user-insights-securely-without-compromising-user-experience\" style=\"position:relative;\"><a href=\"#how-can-businesses-gather-crucial-user-insights-securely-without-compromising-user-experience\" aria-label=\"how can businesses gather crucial user insights securely without compromising user experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Can Businesses Gather Crucial User Insights Securely Without Compromising User Experience?</h2>\n<p>Businesses must pay close attention to consumer experience and the total digital and in-person interactions a user has with a brand. At baseline, a good consumer experience needs to work to deliver products and services with minimal fuss and utmost security. </p>\n<p>And if a business wants to pull out and stay ahead of the curve, that experience needs to be remarkable, personal, and delightful.</p>\n<p>With a smart CIAM like <a href=\"https://www.loginradius.com/\">LoginRadius</a>, businesses can collect user data over time that can be used to create marketing strategies as enterprises understand whom they should target. </p>\n<p>Moreover, businesses can successfully target their customer base with data collected and organized in the Admin Console. The LoginRadius Identity Platform makes complex customer analytics easy to understand via detailed graphs and customer insights.</p>\n<p>Also, enterprises can export data visualization elements, including graphs and pie charts, to Microsoft Excel by clicking a button. Customer analytics has never been much easier with LoginRadius Admin Console as it also supports effortless integration with insights and analytics applications for enhanced data visualization.</p>\n<p>The smart CIAM lets you expand your understanding of customer activity over different periods of your sales or season cycles.</p>\n<p>What’s more remarkable is that you can export data visualization elements to third-party applications for in-depth data analysis that further helps <a href=\"https://www.loginradius.com/blog/growth/grow-business-with-right-identity-strategy/\">create winning strategies</a>.</p>\n<p>Customer analytics has never been more accessible with the LoginRadius Admin Console.</p>\n<h2 id=\"the-bottom-line\" style=\"position:relative;\"><a href=\"#the-bottom-line\" aria-label=\"the bottom line permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Bottom Line</h2>\n<p>Cross-device authentication and tracking could be quite beneficial for businesses as it opens new doors to marketing opportunities. </p>\n<p>However, the risks associated with customer data collection, storage, and management can’t be overlooked since cybercriminals always search for loopholes to sneak into a business network. </p>\n<p>Choosing a reliable customer identity and access management (CIAM) solution like LoginRadius to get valuable customer insight ensures robust security while data is collected, stored, and managed without compromising user experience. </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=cross-device-authentication-enterprises\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-free-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"June 21, 2022","updated_date":null,"description":"Cross-device tracking enables quick tracking of users across multiple devices. However, leveraging such technologies across multiple platforms has underlying risks. This post uncovers the aspects of cross-device authentication and what business owners need to understand.","title":"Cross-Device Authentication and Tracking: The Opportunities and Underlying Privacy Risks","tags":["cross device","authentication","digital transformation"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6528925619834711,"src":"/static/656582ec270bf33366f788b4a4665bc4/7f8e9/cross-device.webp","srcSet":"/static/656582ec270bf33366f788b4a4665bc4/61e93/cross-device.webp 200w,\n/static/656582ec270bf33366f788b4a4665bc4/1f5c5/cross-device.webp 400w,\n/static/656582ec270bf33366f788b4a4665bc4/7f8e9/cross-device.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"Introduction Identity modernization is the response to the conventional identity management technology that couldn’t navigate the digital…","fields":{"slug":"/identity/identity-modernization-business-success-2022/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Identity modernization is the response to the conventional identity management technology that couldn’t navigate the digital transformation journey of a business amid the global cloud adoption. </p>\n<p>Enterprises have been deploying different identity management systems for decades to manage their employees’ identities. These systems have done pretty well about the demand of enterprises in that particular period. </p>\n<p>However, things have rapidly changed amid the introduction of the customer identity and access management (CIAM) solution. The adoption of <a href=\"https://www.loginradius.com/blog/identity/what-is-cloud-computing/\">cloud computing</a> and shared servers by enterprises has increased the complexity of identity management. </p>\n<p>The conventional identity management solutions cannot keep up with the needs of today’s SaaS applications, especially the ones deployed over the cloud. </p>\n<p>Hence, adopting a modern cutting-edge identity management platform that works flawlessly for on-premise and cloud-native applications is swiftly becoming the need of the hour. </p>\n<p>Let’s understand the aspects and importance of identity modernization and how it paves the path for growth in the coming years. </p>\n<h2 id=\"what-is-identity-modernization-why-is-it-in-the-limelight\" style=\"position:relative;\"><a href=\"#what-is-identity-modernization-why-is-it-in-the-limelight\" aria-label=\"what is identity modernization why is it in the limelight permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Identity Modernization? Why is it in the Limelight?</h2>\n<p>Organizations relying on traditional identity management solutions lag behind their competitors since they’re not gaining all the benefits of the modern cloud. Also, it becomes quite challenging to control the way consumer or employee identities are managed from a security perspective. </p>\n<p>So, how can businesses best meet the unique requirements of users leveraging the cloud and require access to applications and software deployed on-premise? </p>\n<p>The answer to this question is to leverage a cloud-based <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/\">customer identity and access management</a> (CIAM) solution that meets today’s customers' demands, especially when it comes to security and user experience. </p>\n<p>So, in a nutshell, identity modernization is moving from the conventional legacy identity management solution to modern cloud-based identity and access management systems for reinforcing security without hampering user experience. </p>\n<p>With the changing digital landscape, cybersecurity is becoming more complex as attackers find loopholes in the traditional identity management systems to exploit crucial business data and sensitive user information. </p>\n<p>Hence, enterprises must move to a more robust identity management platform that can handle security and scalability and cater to clients' diverse needs to enhance the overall user experience.</p>\n<h2 id=\"what-drives-identity-modernization\" style=\"position:relative;\"><a href=\"#what-drives-identity-modernization\" aria-label=\"what drives identity modernization permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What Drives Identity Modernization?</h2>\n<p>Enterprises shouldn’t ignore the fact that a <a href=\"https://www.loginradius.com/blog/identity/new-age-ciam/\">modern identity management architecture</a> should consider how to support applications and software resting behind legacy identity.</p>\n<p>Moreover, the identity management solution must support every cloud-driven operational model, including Zero Trust, and ensure the application user experience is transparent across different clouds. </p>\n<p>Zero trust is the security concept based on a belief that enterprises shouldn’t automatically trust any device or individual, whether inside or outside its perimeters and should strictly verify everything before granting access.</p>\n<p>In a nutshell, zero trust relies on the principle of “don’t trust anyone.” This architecture cuts all the access points until proper verification is done and trust is established.</p>\n<p><a href=\"https://www.loginradius.com/resource/zero-trust-security/\"><img src=\"/ff13eece00b0b7c800af8a39cd3462a5/WP-Zerotrust-1.webp\" alt=\"WP-Zerotrust-1\"></a></p>\n<p>No access is provided until the system verifies the individual or device demanding n access to the IP address, device, or storage.</p>\n<p>Zero trust security is undoubtedly the driver of identity modernization and helps enterprises thrive in business success. </p>\n<h2 id=\"benefits-of-incorporating-a-zero-trust-identity-management-infrastructure\" style=\"position:relative;\"><a href=\"#benefits-of-incorporating-a-zero-trust-identity-management-infrastructure\" aria-label=\"benefits of incorporating a zero trust identity management infrastructure permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Benefits of Incorporating a Zero Trust Identity Management Infrastructure</h2>\n<h3 id=\"1-secures-sensitive-business-information-and-maintains-brand-repute\" style=\"position:relative;\"><a href=\"#1-secures-sensitive-business-information-and-maintains-brand-repute\" aria-label=\"1 secures sensitive business information and maintains brand repute permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Secures sensitive business information and maintains brand repute</h3>\n<p>Securing sensitive business data should be the #1 priority for enterprises embarking on a journey to <a href=\"https://www.loginradius.com/blog/identity/digital-transformation-consumer-iam/\">digital transformation</a>, which prevents losses worth millions of dollars and eventually preserves brand reputation.</p>\n<p>The lack of a robust security mechanism could also lead to compromised consumer identities that further cause financial losses.</p>\n<p>Moreover, consumers’ refusal to do business with a breached enterprise will naturally affect the overall revenues.</p>\n<p>Enforcing an effective Zero Trust solution will ensure that only authenticated and authorized individuals and devices have access to resources and applications and help mitigate data breaches, preventing many of these negative consequences.</p>\n<h3 id=\"2-better-visibility\" style=\"position:relative;\"><a href=\"#2-better-visibility\" aria-label=\"2 better visibility permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Better visibility</h3>\n<p>Since Zero Trust never trusts anyone, you can always decide what resources, data, and activity you’ll need to add to your security strategy.</p>\n<p>All information and computing sources are secure, and every user needs to go through a stringent authentication process to gain access to specific resources. </p>\n<p>Once you have set up the monitoring that covers all your activities and resources, you gain complete visibility into how and who accesses your organization’s network. This means you have precise data regarding each request's time, location, and application.</p>\n<h3 id=\"3-secures-remote-employees\" style=\"position:relative;\"><a href=\"#3-secures-remote-employees\" aria-label=\"3 secures remote employees permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. Secures remote employees</h3>\n<p>Moreover, the dependency on firewalls, which aren’t the best line of defense, is reduced as a <a href=\"https://www.loginradius.com/blog/identity/what-is-cloud-security/\">robust security mechanism</a> reassuring that users spread across the world can securely access data across the cloud.</p>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>The modern digital business landscape has provided endless opportunities but has also increased the risk for both users and the workforce.</p>\n<p>Cybercriminals are rapidly exploiting the conventional identity management systems, which is a threat that business owners often overlook. </p>\n<p>Incorporating a modern cloud-based identity management system could help businesses secure customer information and sensitive business data since it can provide robust security without compromising user experience. </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=identity-modernization-business-success-2022\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"June 17, 2022","updated_date":null,"description":"When done correctly, password resets can be easy and relatively painless for both the customer and the enterprise. By following tips mentioned in this blog, enterprises can ensure that the customers have a positive experience when resetting their passwords.","title":"How Identity Modernization Will Thrive Business Success in 2022 and Beyond","tags":["identity modernization","ciam","zero trust","ciam"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.4184397163120568,"src":"/static/5422d61da7cbd2076fa0a4e5b405394d/7f8e9/id-modern.webp","srcSet":"/static/5422d61da7cbd2076fa0a4e5b405394d/61e93/id-modern.webp 200w,\n/static/5422d61da7cbd2076fa0a4e5b405394d/1f5c5/id-modern.webp 400w,\n/static/5422d61da7cbd2076fa0a4e5b405394d/7f8e9/id-modern.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"Introduction We’re living in a digital-first era where knowing your targeted audience is the key to business success. Moreso, today brands…","fields":{"slug":"/growth/how-identity-management-help-mistaken-identity/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>We’re living in a digital-first era where knowing your targeted audience is the key to business success. Moreso, today brands can craft <a href=\"https://www.loginradius.com/customer-experience-solutions/\">personalized experiences</a> and cater to them with the services they expect. </p>\n<p>When a brand meets its customers’ expectations through personalized and relevant experiences, customer loyalty is earned, promoting the brand. </p>\n<p>However, most brands mistakenly target the wrong customers since they’re unable to recognize who their customers are and what their various touchpoints are. </p>\n<p>Since businesses serve customers across various devices and channels, yielding multiple views of the same customer becomes tricky. And the result is a messed experience that hampers customer experience and expectations, leading to mistaken identity. </p>\n<p>So, what can be the ideal solution to overcome the dilemma of mistaken identity?</p>\n<p>A <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/\">customer identity management</a> solution could be the game-changer in overcoming mistaken identity challenges. </p>\n<p>A customer identity and access management (CIAM) solution can be the best way to ensure zero data redundancy and provide a unified customer view across multiple platforms and devices. </p>\n<p>Let’s dig deeper into the aspects of leveraging a CIAM solution to overcome the challenges of mistaken identity. </p>\n<h2 id=\"what-is-mistaken-identity-why-should-brands-worry-about-it\" style=\"position:relative;\"><a href=\"#what-is-mistaken-identity-why-should-brands-worry-about-it\" aria-label=\"what is mistaken identity why should brands worry about it permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Mistaken Identity? Why Should Brands Worry About it?</h2>\n<p>Mistaken identity is a situation where brands mistakenly recognize a user based on their behavior and preferences, but eventually, they’re not the ones per their data. </p>\n<p>Online platforms collect vast information about their users, but that information isn’t synced with all the devices and touchpoints. This leads to data redundancy and messes up information that further hampers personalization and user-focused marketing tactics. </p>\n<p>In a nutshell, brands targeting the wrong person based on specific data fail to meet their actual customers’ needs and expectations, making them lag behind their competitors. </p>\n<p>And when the competition is neck-to-neck, brands can’t afford to lose a single customer just because of wrong insights about that particular customer. Hence, enterprises should quickly put their best foot forward in analyzing a giant loophole and fixing it at the earliest. </p>\n<p>On the other hand, when brands leverage the true potential of valuable and relevant user insights that portray user behavior and preferences, they can create personalized experiences right from the moment a user interacts with their platform. And this improves overall <a href=\"https://www.loginradius.com/blog/growth/sign-up-tips-conversion-rate/\">conversion rates</a>. </p>\n<h2 id=\"the-critical-role-of-customer-identity-management-solution-in-overcoming-mistaken-identity-issues\" style=\"position:relative;\"><a href=\"#the-critical-role-of-customer-identity-management-solution-in-overcoming-mistaken-identity-issues\" aria-label=\"the critical role of customer identity management solution in overcoming mistaken identity issues permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Critical Role of Customer Identity Management Solution in Overcoming Mistaken Identity Issues</h2>\n<p>Customer identity management solutions, commonly known as customer identity and access management (CIAM), can help brands collect insightful and relevant information about every customer across multiple platforms and devices. </p>\n<p>The information is synched in real-time, and unified data regarding a particular user is generated that helps create rich, personalized experiences to boost customer engagement. </p>\n<p>Let’s closely look at some of the business advantages of incorporating an identity management solution through a CIAM. </p>\n<h3 id=\"1-omni-channel-customer-experience\" style=\"position:relative;\"><a href=\"#1-omni-channel-customer-experience\" aria-label=\"1 omni channel customer experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Omni-channel customer experience</h3>\n<p>An omnichannel customer experience refers to seamless interaction across multiple channels. Consumer expectations include speed, flexibility, reliability, and transparency.</p>\n<p>For example, it is omnichannel when marketing, sales, consumer support, and even in-store experiences are synced up so users can seamlessly switch channels and make the purchase.</p>\n<p><a href=\"https://www.loginradius.com/resource/cloud-streaming-for-omnichannel-experience\"><img src=\"/d5d452c185b8b02d0349db4bfacccd22/EB-omnichannel.webp\" alt=\"EB-omnichannel\"></a></p>\n<h3 id=\"2-single-consumer-view\" style=\"position:relative;\"><a href=\"#2-single-consumer-view\" aria-label=\"2 single consumer view permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Single consumer view</h3>\n<p>A single consumer view (also known as SCV) is where all consumers' data is stored securely and presented as an easy-to-read record. </p>\n<p>It may include the basic information about a consumer, the past and present purchasing data, all interactions with customer service, and their social media behavior under a single admin panel. It assists brands in having an in-depth insight into their consumers.</p>\n<h2 id=\"3strengthened-security\" style=\"position:relative;\"><a href=\"#3strengthened-security\" aria-label=\"3strengthened security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3.Strengthened security</h2>\n<p>In an age where sensational hacking and malicious attacks have become the order of the day, enhanced safeguard against the ever-looming threats is indispensable.</p>\n<p>By adding multiple layers of shields, <a href=\"https://www.loginradius.com/blog/identity/new-age-ciam/\">new-age CIAM</a> brings into effect strengthened security. Thus, the entire cluster of data remains protected from the prying eyes or, for that matter, falling prey to data trackers.</p>\n<p>New-age CIAM takes advantage of <a href=\"https://www.loginradius.com/multi-factor-authentication/\">multi-factor authentication</a> to guard against unauthorized access. Each layer is designed with the utmost security to prevent hackers from breaking into the account.</p>\n<p>While MFA keeps a tab on the security checks, adaptive authentication aims at simplifying the process. Driven by advanced artificial intelligence and machine learning, the new-age CIAM adapts over time for a more personalized experience.</p>\n<h2 id=\"in-conclusion\" style=\"position:relative;\"><a href=\"#in-conclusion\" aria-label=\"in conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>In Conclusion</h2>\n<p>Mistaken identity can be a big hurdle in the overall growth of a business, especially if an enterprise is creating personalized customer journeys and relying heavily on user data. </p>\n<p>Not getting correct and relevant information could lead to a situation where brands cannot recognize their potential targetted customers and their needs. </p>\n<p>CIAM ensures brands have a better understanding of consumers. Hence, they can quickly figure out what clicks for their consumers and what they must do to get rid of.</p>\n<p>Add to that the top-of-the-line shield against the prying eyes, and the new-age CIAM seems to be a must for modern enterprises.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=how-identity-management-help-mistaken-identity\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-Consultation\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"June 14, 2022","updated_date":null,"description":"Since businesses serve customers across various devices and channels, yielding multiple views of the same customer becomes tricky. And the result is a messed experience that hampers customer experience and expectations, leading to mistaken identity. Let’s dig deeper into the aspects of leveraging a CIAM solution that helps overcome the challenges of mistaken identity.","title":"How Identity Management Can Help You Avoid Targeting The Wrong Customers?","tags":["identity security","ciam","customer experience"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3605442176870748,"src":"/static/58722ecc89d4bec5d07546563f87ccb6/7f8e9/mistaken-id.webp","srcSet":"/static/58722ecc89d4bec5d07546563f87ccb6/61e93/mistaken-id.webp 200w,\n/static/58722ecc89d4bec5d07546563f87ccb6/1f5c5/mistaken-id.webp 400w,\n/static/58722ecc89d4bec5d07546563f87ccb6/7f8e9/mistaken-id.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Yash Rathi","github":"yashrathi29","avatar":null}}}},{"node":{"excerpt":"Introduction Think about what your purse or wallet looks like today. You probably have many different pieces of identification: driver’s…","fields":{"slug":"/identity/pros-cons-reusable-digital-identity/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Think about what your purse or wallet looks like today. You probably have many different pieces of identification: driver’s license, work ID, insurance cards, buyer loyalty cards, membership cards, frequent flyer cards, and of course, credit and debit cards. It is time-consuming to sort through them to find the right one, and the risk of dropping one is ever-present.</p>\n<p>Things get even more complex when you add digital identities. With a new username and password for nearly every site or application you use, it is easy to build a huge list of identities. Indeed, <a rel=\"nofollow\" href=\"https://tech.co/password-managers/how-many-passwords-average-person\"> the average person has more than 100 passwords </a>, and business employees have nearly 200. </p>\n<p>Keeping track of all these identities is cumbersome and leads many users to adopt risky practices (e.g., duplicating passwords) just so they can remember them. There must be a better way, right?</p>\n<p>The answer lies in reusable digital identities.</p>\n<h2 id=\"what-is-a-reusable-digital-identity\" style=\"position:relative;\"><a href=\"#what-is-a-reusable-digital-identity\" aria-label=\"what is a reusable digital identity permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is a Reusable Digital Identity?</h2>\n<p>Reusable digital identities are verified credentials that a person can use both online and offline any time they need to authenticate who they are. These digital IDs may include a range of identifying information from unique ID numbers to birthdates, <a href=\"https://www.loginradius.com/blog/identity/what-is-mob-biometric-authentication/\">biometrics</a>, citizenship information, and more. And, importantly for today’s post-COVID world, they can also include health information such as vaccination status.</p>\n<p>Governments and companies worldwide are investing heavily in reusable digital IDs, with countries across the globe launching electronic ID initiatives. For example, India now has over <a rel=\"nofollow\" href=\"https://www.thalesgroup.com/en/markets/digital-identity-and-security/government/identity/digital-identity-services/trends\"> 1.3 billion electronic IDs </a> for its citizens (over 99% of all adults). </p>\n<p>The adoption rate is also increasing rapidly. According to one study, the global reusable identification market will grow seven times larger in just the next five years, from just over $32 billion to nearly $270 billion.</p>\n<h2 id=\"reusable-digital-identities-offer-tremendous-benefits\" style=\"position:relative;\"><a href=\"#reusable-digital-identities-offer-tremendous-benefits\" aria-label=\"reusable digital identities offer tremendous benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Reusable Digital Identities Offer Tremendous Benefits</h2>\n<p>Individuals, businesses, and governments alike can benefit from reusable digital identities. And as technology matures, the upsides will only increase.</p>\n<ul>\n<li>Standardization</li>\n</ul>\n<p>The contents and requirements for different IDs vary widely. Reusable digital IDs offer an opportunity to standardize requirements, simplify information sharing and allow any organization, from national governments to small businesses, to work with a single identity.</p>\n<p>Governments and international organizations are already pursuing standardization efforts. In late 2021, the International Organization for Standardization and the International Electrotechnical Commission published <a rel=\"nofollow\" href=\"https://www.iso.org/standard/69084.html\"> standards for a common mobile driver's license </a> (ISO/IEC 18013-5:2021). In the U.S., the National Institute of Standards and Technology recently updated its Digital Identity Guideline SP 800-63-4. And more work is ongoing.</p>\n<ul>\n<li>Convenience for users</li>\n</ul>\n<p>Naturally, one driving force behind a single digital ID is convenience. Even with the widespread availability of password managers, many people struggle to keep track of all their identities. Surveys indicate that <a href=\"https://www.loginradius.com/resource/consumer-digital-identity-trend-report-2022\">33% of users have forgotten a password</a> and tried to recover it. Having a single, trusted ID would offer individuals a much simpler, more streamlined experience.</p>\n<ul>\n<li>Enhanced privacy protections</li>\n</ul>\n<p>Information security and data privacy are a constant concern in today’s increasingly digital world, especially for highly sensitive personal information like healthcare status and financial data. A single verified ID decreases the need for people to constantly transfer their personal data to service providers, thereby exposing that data to hackers. </p>\n<p>With proper standards in place, individuals can also feel more secure that providers only receive necessary information. You may need to share one set of information when applying for <a rel=\"nofollow\" href=\"https://www.policyme.com/blog/types-of-life-insurance\"> different types of life insurance policies </a> and very different information for a new bank account. Standards for reusable digital IDs can ensure appropriate restrictions on information sharing.</p>\n<ul>\n<li>Simplified compliance regimes for providers</li>\n</ul>\n<p>Businesses must <a href=\"https://www.loginradius.com/blog/identity/data-governance-best-practices/\">navigate a complex web of laws and regulations</a> when it comes to consumer data protections. From HIPAA restrictions to the European General Data Protection Regulation to mobile payment security regimes like PCI-DSS when using mobile invoicing and payments, these often conflicting mandates can make compliance a difficult task.</p>\n<p>Reusable digital IDs will simplify compliance efforts by building in privacy-by-design. They will also simplify ongoing compliance by allowing for easier updates as laws evolve.</p>\n<h2 id=\"but-there-are-some-downsides-too\" style=\"position:relative;\"><a href=\"#but-there-are-some-downsides-too\" aria-label=\"but there are some downsides too permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>But There are Some Downsides Too</h2>\n<p>Of course, there are still some concerns and issues with reusable digital IDs - concerns that must be adequately addressed to ensure widespread adoption.</p>\n<ul>\n<li>Access issues</li>\n</ul>\n<p>Making reusable digital IDs generally accessible poses quite a challenge. Many people still lack access to the necessary technology. Focusing digital IDs on smartphones is one way to make them more accessible, as <a rel=\"nofollow\" href=\"https://www.bankmycell.com/blog/how-many-phones-are-in-the-world\"> over 80% of the world's population </a> has a smartphone.</p>\n<p>But technology is only one side of the issue. Verifying IDs also remains problematic, as the UK experienced when launching its ID verification platform. The UK government projected a 90% verification success rate but managed only about half that after four years. Organizations must apply reasonable verification standards to drive adoption. </p>\n<p><a href=\"https://www.loginradius.com/resource/digital-identity-future-whitepaper\"><img src=\"/d438539d94e8e2b50669e37a07e465d1/WP-reimagining.webp\" alt=\"WP-reimagining\"></a></p>\n<ul>\n<li>Security concerns</li>\n</ul>\n<p>A single, consolidated ID will naturally be an attractive target for cybercriminals. Already, hackers are effectively faking digital IDs, so robust security protocols must exist to protect reusable digital IDs. </p>\n<p>There will be questions about federating so much crucial data in one location, just as there has been debate about using password managers. But the overall benefits, especially with proper security provisions in place (not just encryption and multifactor authentication methods, but also strong passphrase requirements, much like those used by cryptocurrency wallets), will far outweigh the risks.</p>\n<ul>\n<li>Lack of trust</li>\n</ul>\n<p>Over the years, consumers have grown skeptical about effective interoperability between systems, providers, governments, and applications. So, in addition to general security concerns, there is a level of distrust that a single ID will actually work. Reusable digital ID proponents must show that they can work and work well to reach a critical mass of users.</p>\n<h2 id=\"conclusion\" style=\"position:relative;\"><a href=\"#conclusion\" aria-label=\"conclusion permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Conclusion</h2>\n<p>Consumers, businesses, and governments alike need an easier way to deal with ID verification. Reusable digital identities are the next stage in the <a href=\"https://www.loginradius.com/blog/growth/authentication-evolution-to-passwordless/\">evolution of authentication</a>, providing a better customer experience and simplifying business compliance efforts as well as overall ID administration needs. Their use will grow substantially in the coming years to everyone’s benefit. </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=pros-cons-reusable-digital-identity\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"June 14, 2022","updated_date":null,"description":"Keeping track of multiple digital identities is cumbersome and may lead users to adopt risky practices (like  duplicating passwords) just so they can remember them. A better way to deal with it is reusable digital identities. And as the technology matures, the upsides will only increase.","title":"The Pros & Cons of Reusable Digital Identity: What You Need To Know","tags":["digital identity management","compliance","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.3888888888888888,"src":"/static/e4077cf27818511dc758bc2e7cc6c24f/7f8e9/reusable-id.webp","srcSet":"/static/e4077cf27818511dc758bc2e7cc6c24f/61e93/reusable-id.webp 200w,\n/static/e4077cf27818511dc758bc2e7cc6c24f/1f5c5/reusable-id.webp 400w,\n/static/e4077cf27818511dc758bc2e7cc6c24f/7f8e9/reusable-id.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Alex Williams","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction For decades, identity management solutions have been navigating enterprises' digital transformation journeys and becoming…","fields":{"slug":"/growth/role-cookieless-authentication-marketers/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>For decades, identity management solutions have been navigating enterprises' digital transformation journeys and becoming integral to any online platform. </p>\n<p>However, identity management isn’t used to secure digital identities but to create a delightful and seamless user experience that enhances user engagement. </p>\n<p>Whether we talk about social login, passwordless login, or single sign-on, identity management has offered endless possibilities to businesses concerning user experience and security. </p>\n<p>With a cookieless authentication, enterprises can leverage the true potential of a <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/\">CIAM solution</a> in marketing their products and services without compromising user experience. </p>\n<p>Let’s uncover the aspects of incorporating a cookieless authentication into your business platform and learn why businesses quickly need to put their best foot forward in adopting a cookieless authentication platform. </p>\n<h2 id=\"what-is-a-cookieless-authentication-why-its-crucial-today\" style=\"position:relative;\"><a href=\"#what-is-a-cookieless-authentication-why-its-crucial-today\" aria-label=\"what is a cookieless authentication why its crucial today permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is a Cookieless Authentication? Why it’s Crucial Today?</h2>\n<p>Cookieless authentication, also known as token-based authentication, is a technique that leverages JSON web tokens (JWT) instead of cookies to authenticate a user.</p>\n<p>Cookieless uses a protocol that creates encrypted security tokens that allow the user to verify their identity. The users receive a unique access token to perform the authentication. </p>\n<p>The conventional cookie-based authentication requires the server to perform an authentication lookup every time the user requests a page. With cookieless authentication, enterprises can eliminate the round-trips with tokens. </p>\n<h2 id=\"how-does-cookieless-authentication-work\" style=\"position:relative;\"><a href=\"#how-does-cookieless-authentication-work\" aria-label=\"how does cookieless authentication work permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How Does Cookieless Authentication Work?</h2>\n<p>In cookieless authentication, the token contains information about user identities and transmits it securely between the server and client. The entire cookieless authentication works in the following manner:</p>\n<ol>\n<li>The user logs into the service by providing their login credentials. It issues an access request from the client-side by sending the credential and API key (public key) to the application server.</li>\n<li>The server verifies the login credentials that checks the password entered against the username. Once approved, the server will generate a unique session token that will help authorize subsequent actions.</li>\n<li>This access token is sent back to the client via URL query strings, post request body, or other means. The server-generated signed authentication token gets assigned with an expiration time.</li>\n<li>The token gets transmitted back to the user's browser. On every subsequent request to the application server or future website visits, the access token gets added to the authorization header and the public key. If there is a match between the application server against the private key, the user can proceed. A new token gets generated as an authentication request.</li>\n</ol>\n<h2 id=\"how-do-marketers-benefit-from-cookieless-authentication\" style=\"position:relative;\"><a href=\"#how-do-marketers-benefit-from-cookieless-authentication\" aria-label=\"how do marketers benefit from cookieless authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How do Marketers Benefit from Cookieless Authentication?</h2>\n<p>Though marketers have been leveraging cookies for decades to aid their marketing efforts, businesses now have to think out of the box to ensure they engage their potential customers more interactively. </p>\n<p>However, a cookieless future also paves the way for marketers to build a robust foundation for digitally promoting their products and services since cookies present endless challenges. </p>\n<p>Cookies aren’t transparent, so users don’t know which information is being collected or shared about them and how it can impact their privacy and security. </p>\n<p>Moreover, cookies always represent devices and not humans, leading to instances where information can show duplicate impressions. </p>\n<p>Also, users always demand transparency regarding how websites and applications collect and use their information. Hence, with a cookieless authentication mechanism, users would choose to consent to the information collection along with the advertising needs to ensure adequate security that further builds brand trust. </p>\n<p>Once trust is established in users, businesses can later ask clients about their preferences and interests, which can help create winning strategies. </p>\n<p><strong>Also Read</strong>: <a href=\"https://www.loginradius.com/blog/growth/manage-privacy-compliance-in-cookieless-world/\">Managing Privacy and Compliance in a Cookieless World</a></p>\n<h2 id=\"other-benefits-of-going-cookieless\" style=\"position:relative;\"><a href=\"#other-benefits-of-going-cookieless\" aria-label=\"other benefits of going cookieless permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Other Benefits of Going Cookieless</h2>\n<ul>\n<li><strong>Scalable and efficient:</strong> The tokens remain stored on the user's end in cookieless authentication. The server only needs to sign the authentication token once on successful login. That makes the entire technique scalable and allows maintaining more users on an application at once without any hassle.</li>\n<li><strong>Robust security:</strong> Since cookieless authentication leverages tokens like JWT (stateless), only a private key (used to create the authentication token) can validate it when received at the server-side.</li>\n<li><strong>Seamless across devices:</strong> Cookieless authentication works well with all native applications. Tokens are much easier to implement on iOS, Android, IoT devices, and distributed systems, making the authentication system seamless.</li>\n<li><strong>Expiration time:</strong> Usually, tokens get generated with an expiration time, after which they become invalid. Then a new token needs to be obtained for <a href=\"https://www.loginradius.com/blog/identity/benefits-of-reauthentication/\">reauthentication</a>. If a token gets leaked, the potential damage becomes much smaller due to its short lifespan. </li>\n</ul>\n<h2 id=\"the-bottom-line\" style=\"position:relative;\"><a href=\"#the-bottom-line\" aria-label=\"the bottom line permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>The Bottom Line</h2>\n<p>Undoubtedly, cookies have provided endless possibilities to marketers to date. However, the future belongs to cookieless since global brands and most web browsers now support a cookieless landscape. </p>\n<p>Marketers need to understand that adopting cutting-edge technology in the form of cookieless authentication may initially feel like a tedious process. However, it helps them unwind an array of opportunities to engage potential customers in the long run. </p>\n<p>Businesses can choose <a href=\"https://www.loginradius.com/blog/identity/perfect-ciam-platform/\">a reliable CIAM platform</a> that allows them to go cookieless without worrying about overall data security, compliance, and privacy. </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=role-cookieless-authentication-marketers\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius-banner\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"June 09, 2022","updated_date":null,"description":"With cookieless authentication, enterprises can leverage the true potential of a CIAM solution in marketing their products and services without compromising user experience. This post explains why businesses quickly need to put their best foot forward in adopting a cookieless authentication platform.","title":"The Peerless Role of Cookieless Identity Solution for Marketers","tags":null,"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/1f1710b4ebe11fc1d1823d963d8372b5/7f8e9/cookieless-auth.webp","srcSet":"/static/1f1710b4ebe11fc1d1823d963d8372b5/61e93/cookieless-auth.webp 200w,\n/static/1f1710b4ebe11fc1d1823d963d8372b5/1f5c5/cookieless-auth.webp 400w,\n/static/1f1710b4ebe11fc1d1823d963d8372b5/7f8e9/cookieless-auth.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}},{"node":{"excerpt":"Introduction Cloud computing has revolutionized the world of data storage. It has made it possible for businesses to store their data…","fields":{"slug":"/identity/what-is-cloud-security/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Cloud computing has revolutionized the world of data storage. It has made it possible for businesses to store their data remotely and access it from any location, at any time. </p>\n<p>But, with great opportunity comes great responsibility. Cloud data is extremely sensitive and confidential; it needs to be protected from cyber threats like malware, <a href=\"https://www.loginradius.com/resource/with-ransomware-on-the-rise-how-safe-is-your-business/\">ransomware</a>, and other forms of malicious software. </p>\n<p>This is where cloud security comes into play—it protects cloud-based data and computing from these threats by employing advanced systems that detect and prevent any sort of attack before it takes place.</p>\n<h2 id=\"what-is-cloud-security\" style=\"position:relative;\"><a href=\"#what-is-cloud-security\" aria-label=\"what is cloud security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What Is Cloud Security?</h2>\n<p>Cloud security is the practice of keeping cloud-based data, systems, and infrastructure safe from cyber threats. It includes a collection of rules and technologies that help prevent unauthorized access, malware infections, hackers, and DDoS attacks. </p>\n<p>The security measures are based on the following principles:</p>\n<ul>\n<li><strong>Centralized security</strong></li>\n</ul>\n<p>Cloud security emphasizes protection in the same fashion as cloud computing concentrates on applications and data. When disaster recovery plans are managed in one location, they may be readily enacted and enforced.</p>\n<ul>\n<li><strong>Reduced administration</strong></li>\n</ul>\n<p>By using a trustworthy cloud services provider or cloud security platform, you can bid farewell to manual security setups and near-constant security upgrades.</p>\n<ul>\n<li><strong>Reliability</strong></li>\n</ul>\n<p><a href=\"https://www.loginradius.com/blog/identity/what-is-cloud-computing/\">Cloud computing</a> services provide the highest level of consistency. Users may safely access data and apps in the cloud no matter where they are or what device they are using with the correct cloud security measures in place.</p>\n<ul>\n<li><strong>Lower initial investment</strong></li>\n</ul>\n<p>One of the most significant benefits of cloud computing is the elimination of the requirement for specific hardware. Not needing to invest in specialized hardware saves you money in the short term and can also help you <a href=\"https://www.loginradius.com/blog/identity/strategies-secure-cloud-operations/\">improve your security</a>.</p>\n<ul>\n<li><strong>Greater expansion flexibility</strong></li>\n</ul>\n<p>Cloud computing enables you to grow to meet new demands, allowing you to add more apps and data storage as needed. Cloud security grows with your cloud computing services without difficulty. When your demands evolve, cloud security's centralized structure allows you to rapidly incorporate new apps and other features without jeopardizing your data protection.</p>\n<h2 id=\"critical-components-of-cloud-security\" style=\"position:relative;\"><a href=\"#critical-components-of-cloud-security\" aria-label=\"critical components of cloud security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Critical Components of Cloud Security</h2>\n<p>The cloud security programs work by ensuring the following: </p>\n<ul>\n<li><strong>Data Security</strong> </li>\n</ul>\n<p>It is a component of cloud security that deals with the technological side of threat mitigation. Suppliers and users may use tools and technologies to construct barriers between sensitive data access and visibility. Encryption is one of the most powerful tools available among these.</p>\n<ul>\n<li><strong>Customer Identity And Access Management (CIAM)</strong></li>\n</ul>\n<p>The accessibility capabilities granted to user accounts are managed by <a href=\"https://www.loginradius.com/blog/identity/customer-identity-and-access-management/#:~:text=The%20customer%20login%20experience%20is,to%20send%20newsletters%20and%20passwords.\">customer  identity and access management</a> (CIAM). Managing user account identification and authorization also applies here. CIAM includes registration, authentication,  user management, data governance, and single sign-on.</p>\n<ul>\n<li><strong>Governance</strong></li>\n</ul>\n<p>The emphasis of governance is on threat prevention, detection, and mitigation strategies. Threat intelligence may assist SMBs and organizations in identifying and prioritizing threats in order to keep critical systems safe. These are particularly applicable in corporate settings, although standards for safe usage and threat response can be beneficial to any user.</p>\n<p><a href=\"https://www.loginradius.com/resource/the-critical-role-of-identity-management-in-data-governance/\"><img src=\"/29d754e13bc367cbb8bd419ee0f38e7e/WP-identity-management.webp\" alt=\"WP-identity-management\"></a></p>\n<ul>\n<li><strong>Data Retention (DR) And Business Continuity (BC)</strong></li>\n</ul>\n<p>Technical disaster recovery methods are included in data retention (DR) and business continuity (BC) planning in the event of data loss. Methods for data redundancy, like backups, are essential components of every DR and BC plan. A good BC strategy should include frameworks for validating the veracity of backups and specific staff recovery instructions.</p>\n<ul>\n<li><strong>Legal Compliance</strong></li>\n</ul>\n<p>Legal compliance aims to safeguard user privacy as defined by legislative authorities. Governments have recognized the need to prevent the commercial exploitation of private user information. As a result, enterprises must adhere to rules to comply with these policies.</p>\n<h2 id=\"factors-influencing-cloud-security\" style=\"position:relative;\"><a href=\"#factors-influencing-cloud-security\" aria-label=\"factors influencing cloud security permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Factors Influencing Cloud Security</h2>\n<p>The following factors play a significant role in influencing cloud security.</p>\n<ul>\n<li><strong>Misconfiguration</strong></li>\n</ul>\n<p>Incorrectly configured cloud security settings frequently cause cloud data breaches. Cloud security posture management solutions used by many enterprises are insufficient for securing their <a href=\"https://www.loginradius.com/multi-tenant-cloud/\">cloud-based infrastructure</a>.</p>\n<ul>\n<li><strong>Unauthorized access</strong></li>\n</ul>\n<p>As compared to on-premises infrastructure, cloud-based infrastructure is located outside the network perimeter and is widely accessible from the public Internet. While this is beneficial for employee and customer access to this infrastructure, it also makes it simpler for an attacker to <a href=\"https://www.loginradius.com/blog/identity/corporate-account-takeover-attacks/\">obtain unauthorized access</a> to an organization's cloud-based resources.</p>\n<ul>\n<li><strong>Insecure APIs and interfaces</strong></li>\n</ul>\n<p>CSPs typically provide a range of application programming interfaces (APIs) and interfaces to clients. In general, these APIs are well-documented to make them accessible to CSP consumers.</p>\n<ul>\n<li><strong>Account hijacking</strong></li>\n</ul>\n<p>Many people have extremely poor password safety, including choosing weak passwords and repeating passwords. Because it allows a single stolen password to be used on several accounts, this issue exacerbates the effect of phishing attempts and <a href=\"https://www.loginradius.com/blog/identity/how-to-handle-data-breaches/\">data breaches</a>.</p>\n<ul>\n<li><strong>Cyberattacks</strong></li>\n</ul>\n<p>Cybercrime is a business, and cybercriminals choose their targets depending on how profitable their attacks would be. Cloud-based infrastructure is easily accessible through the public Internet, is frequently inadequately secured, and includes many vital and confidential data.</p>\n<ul>\n<li><strong>External data sharing</strong></li>\n</ul>\n<p>The cloud is designed to simplify data exchange. Many clouds allow you to invite a collaborator expressly through email or provide a link that allows anybody with the URL to view the shared resource. While this ease of data exchange is beneficial, it may also pose a significant cloud security risk.</p>\n<ul>\n<li><strong>Attacks on the denial of system</strong></li>\n</ul>\n<p>The cloud is critical to the capacity of many firms to do business. They utilize the cloud to store mission-essential data and execute the crucial internal and external-facing apps. As a result, a successful Denial of Service (DoS) assault on cloud infrastructure is likely to significantly impact a variety of enterprises.</p>\n<p><strong>Final Thoughts</strong></p>\n<p>In summary, cloud security is more about people and processes than technology. The cloud infrastructure must be designed to support secure operations, but ultimately the responsibility for security lies with the individual end user.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=what-is-cloud-security\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"June 09, 2022","updated_date":null,"description":"Cloud security is a growing concern for businesses that rely on cloud-based services. The use of these services has become widespread over the past decade or so, but many companies still don't fully understand how to protect themselves from cyber threats. Read this blog to know what exactly is cloud security and how it works.","title":"What is Cloud Security and How it Works?","tags":["cloud security","cloud identity management","data security"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/26bd2bf9361b2bb7a8a014b218550dc4/7f8e9/cloud-security.webp","srcSet":"/static/26bd2bf9361b2bb7a8a014b218550dc4/61e93/cloud-security.webp 200w,\n/static/26bd2bf9361b2bb7a8a014b218550dc4/1f5c5/cloud-security.webp 400w,\n/static/26bd2bf9361b2bb7a8a014b218550dc4/7f8e9/cloud-security.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Navanita Devi","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},"pageContext":{"limit":6,"skip":258,"currentPage":44,"type":"///","numPages":164,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}