{"componentChunkName":"component---src-templates-blog-list-template-js","path":"/16","result":{"data":{"allMarkdownRemark":{"edges":[{"node":{"excerpt":"In a world where seamless user experiences and robust cybersecurity measures are non-negotiable, the role of Customer Identity and Access…","fields":{"slug":"/identity/lr-leads-ciam-landscape-2024-beyond/"},"html":"<p>In a world where seamless user experiences and robust cybersecurity measures are non-negotiable, the role of Customer Identity and Access Management (CIAM) has become more pivotal than ever.</p>\n<p>Whether we talk about securing billions of identities or delivering a flawless experience across multiple touch-points, businesses are leveraging CIAM to thrive in overall business success. </p>\n<p>However, the journey begins with a savvy move. Choosing a <a href=\"https://loginradius.com/\">dependable CIAM</a> fortifies your business and lays down the path for comprehensive growth. It's the catalyst for unlocking your business's full potential!</p>\n<p>Nevertheless, in selecting a reliable CIAM solution for today’s era, businesses ought to broaden their evaluation scope and prioritize state-of-the-art technology encapsulated within a straightforward and resilient platform.</p>\n<p>And this is where LoginRadius takes center stage! The cutting-edge CIAM not only strengthens the security of customer identities for enterprises but also ultimately delivers a smooth and effortless user experience.</p>\n<p>Let’s uncover the five compelling reasons why LoginRadius not only leads but shapes the trajectory of CIAM in 2024 and beyond. </p>\n<h2 id=\"why-ciam-isnt-just-about-managing-identities-anymore-in-2024\" style=\"position:relative;\"><a href=\"#why-ciam-isnt-just-about-managing-identities-anymore-in-2024\" aria-label=\"why ciam isnt just about managing identities anymore in 2024 permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why CIAM Isn't Just About Managing Identities Anymore in 2024?</h2>\n<p>CIAM has transcended its conventional role of merely managing identities. CIAM has evolved into a multifaceted solution that extends far beyond the basic task of identity management. In the contemporary business ecosystem, CIAM is a strategic imperative that encompasses a spectrum of functionalities aimed at delivering a comprehensive and seamless user experience.</p>\n<p>The shift in CIAM's significance stems from the realization that managing identities is just one aspect of a broader, interconnected digital ecosystem. Businesses now recognize the <a href=\"https://www.loginradius.com/blog/growth/consumer-management-to-consumer-engagement/\">pivotal role CIAM plays in influencing user engagement</a>, bolstering cybersecurity, and fostering customer loyalty. </p>\n<p>Today, CIAM is all about orchestrating a sophisticated balance between security and user convenience, ensuring that the customer journey is not only secure but also user-friendly and personalized.</p>\n<p>Moreover, CIAM has become a critical enabler for businesses seeking to harness customer data strategically. It serves as a central hub for insights into user behaviors, preferences, and interactions, empowering businesses to tailor their offerings and marketing strategies. </p>\n<p>In essence, CIAM has evolved into a dynamic tool that manages identities and shapes and enhances the overall digital experience, reflecting the changing dynamics of the digital landscape in 2024 and beyond.</p>\n<h2 id=\"how-loginradius-ciam-is-the-right-choice-for-enterprises-in-2024--beyond\" style=\"position:relative;\"><a href=\"#how-loginradius-ciam-is-the-right-choice-for-enterprises-in-2024--beyond\" aria-label=\"how loginradius ciam is the right choice for enterprises in 2024  beyond permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>How LoginRadius CIAM is the Right Choice for Enterprises in 2024 &#x26; beyond?</h2>\n<p>With LoginRadius CIAM, businesses can deliver the joy of a streamlined user experience for their customers and ensure robust security without compromising on customer privacy. Here’s what makes LoginRadius the right choice for enterprises in the modern digital world: </p>\n<h3 id=\"1-sso-with-100-uptime\" style=\"position:relative;\"><a href=\"#1-sso-with-100-uptime\" aria-label=\"1 sso with 100 uptime permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. SSO with 100% Uptime</h3>\n<p>LoginRadius guarantees unparalleled uptime of 100% every month. The cloud-based identity provider manages 180K logins per second, approximately 20 times more than its major competitors!</p>\n<p>Apart from delivering the industry's best consumer experience,  the platform offers an <a href=\"https://www.loginradius.com/scalability/\">auto-scalable infrastructure</a> to handle surges during daily and seasonal peak loads. It automatically accommodates data storage, account creation, consumer authentication, new applications, and more.</p>\n<h3 id=\"2-device-factor-in-risk-based-authentication\" style=\"position:relative;\"><a href=\"#2-device-factor-in-risk-based-authentication\" aria-label=\"2 device factor in risk based authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. Device Factor in Risk-Based Authentication</h3>\n<p>Enhancing security is paramount in the digital age, and LoginRadius addresses this need by introducing the Device Factor in Risk-Based Authentication (RBA). </p>\n<p>This advanced security layer validates user authenticity by scrutinizing unique identifiers and device attributes. The primary goal is to fortify protection against unauthorized access, a critical aspect in safeguarding sensitive accounts and data.</p>\n<p>The Device Factor in RBA significantly elevates the security posture by ensuring that only trusted and authenticated devices gain access. This feature goes beyond traditional authentication methods, analyzing the distinctive characteristics of each device used for access. </p>\n<p>Doing so adds an extra layer of defense against compromised credentials and unauthorized login attempts, mitigating the risks associated with fraudulent activities.</p>\n<p>In the ever-evolving landscape of digital threats, the Device Factor in RBA becomes a pivotal solution for businesses seeking not only to authenticate users but also to understand the context in which they are accessing sensitive information. </p>\n<p>This feature minimizes vulnerability, making LoginRadius a front-runner in CIAM solutions by prioritizing identity management and the intricate layers of security necessary for the dynamic digital environment in 2024 and beyond.</p>\n<h3 id=\"3-true-passwordless-login-with-magic-links\" style=\"position:relative;\"><a href=\"#3-true-passwordless-login-with-magic-links\" aria-label=\"3 true passwordless login with magic links permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. True Passwordless Login With Magic Links</h3>\n<p>LoginRadius's True Passwordless magic link feature ensures a secure transfer of user information, shielding against hacking and phishing attempts. Launched to minimize friction in registration and login, it streamlines the consumer experience with a one-step process, eliminating the need for password creation or recall. </p>\n<p>This authentication trend is gaining popularity among users for its simplicity and enhanced security, while the dynamic creation and timed expiration of magic links bolster account security, mitigating the risk of unauthorized access. </p>\n<p>LoginRadius's passwordless magic link aligns consumer expectations with advanced security measures, offering a seamless and protected authentication solution.</p>\n<p><a href=\"https://www.loginradius.com/resource/passwordless-login-magic-link-otp-datasheet\"><img src=\"/f6537cc376e121b52f72b3bae5ae70e5/DS-pswrdless-login-magic-links-otp.webp\" alt=\"DS-pswrdless-login-magic-links-otp\"></a></p>\n<h3 id=\"4-autolookup-idp-for-next-level-of-user-experience\" style=\"position:relative;\"><a href=\"#4-autolookup-idp-for-next-level-of-user-experience\" aria-label=\"4 autolookup idp for next level of user experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Autolookup IDP for Next Level of User Experience</h3>\n<p>Auto Lookup IDP revolutionizes the CIAM landscape by providing users with a seamless authentication experience, eliminating the intricacies associated with manual configuration. This innovative feature enables customers to effortlessly trigger redirection to their configured Identity Provider based on the email domain, alleviating users' need to manually input configuration names.</p>\n<p>Auto Lookup IDP simplifies the authentication process by allowing customers to enable redirection to their configured Identity Provider based on the email domain. This eliminates the cumbersome task of entering configuration names, making it more user-friendly and efficient.</p>\n<h3 id=\"5-no-code-platform\" style=\"position:relative;\"><a href=\"#5-no-code-platform\" aria-label=\"5 no code platform permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. No Code Platform</h3>\n<p>No-code CIAM solutions are revolutionizing the way companies manage customer identities and access. They empower businesses to implement CIAM strategies without extensive coding, making it faster and more accessible.</p>\n<p>Utilizing our no-code platform and comprehensive APIs, deployment of our platform doesn't require specialized engineers. Any developer can implement our solution within 3-4 weeks, eliminating the need for a costly system integrator.</p>\n<h2 id=\"to-conclude\" style=\"position:relative;\"><a href=\"#to-conclude\" aria-label=\"to conclude permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>To Conclude</h2>\n<p>LoginRadius stands out as the definitive leader in the CIAM landscape for 2024 and beyond, charting a course for unparalleled success. Its unique approach seamlessly blends robust security and user-centric experiences, reflecting a profound understanding of the evolving digital ecosystem. </p>\n<p>By prioritizing innovation and adaptability, LoginRadius goes beyond industry norms, providing businesses with a comprehensive solution that not only meets but exceeds the dynamic demands of the digital age.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=lr-leads-ciam-landscape-2024-beyond\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-free-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"January 24, 2024","updated_date":null,"description":"Discover how LoginRadius’ cutting-edge CIAM solution seamlessly integrates state-of-the-art technology for robust security and unparalleled user experiences, making it the go-to choice for businesses navigating the digital terrain.","title":"5 Reasons Why LoginRadius Leads the Way in the CIAM Landscape in 2024 & Beyond","tags":["ciam solution","data security","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/99758400e2b95f1d6cf7c15f9b80f888/7f8e9/ciam-lead-2024.webp","srcSet":"/static/99758400e2b95f1d6cf7c15f9b80f888/61e93/ciam-lead-2024.webp 200w,\n/static/99758400e2b95f1d6cf7c15f9b80f888/1f5c5/ciam-lead-2024.webp 400w,\n/static/99758400e2b95f1d6cf7c15f9b80f888/7f8e9/ciam-lead-2024.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"Introduction Data today is the real MVP – it's like having your very own gold mine full of insights that can bring big wins. If you're a…","fields":{"slug":"/growth/data-privacy-marketers-success/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Data today is the real MVP – it's like having your very own gold mine full of insights that can bring big wins. If you're a marketer, you're probably doing a happy dance every time you strike data gold, finding those golden opportunities that mean big bucks for your company!</p>\n<p>Data can hyper-personalize your campaigns and messages, customize content to specific individual’s needs, and reach your target audience by addressing their pain points or requirements. However, with the <a href=\"https://www.loginradius.com/blog/identity/stay-compliant-with-data-privacy-laws-2023/\">stringent data regulations</a> and data privacy laws, it might become a tad bit difficult to maintain a balance between leveraging data for insights and respecting the user’s privacy. </p>\n<p>Now, most professionals might think that data privacy for marketers is like an albatross around one’s neck; however, what if we tell you the situation is the other way around? Let’s learn more about data privacy and how marketers can leverage it to make profits and drive growth.</p>\n<h2 id=\"what-is-data-privacy-and-how-it-impacts-the-digital-marketing-world\" style=\"position:relative;\"><a href=\"#what-is-data-privacy-and-how-it-impacts-the-digital-marketing-world\" aria-label=\"what is data privacy and how it impacts the digital marketing world permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Data Privacy and How it Impacts the Digital Marketing World?</h2>\n<p>Data privacy concerns the proper handling of sensitive data, including personal, confidential information, and financial data. In simple terms, data privacy focuses on obtaining proper consent and communicating with the customers on how the data will be collected and utilized. </p>\n<p>Most data privacy laws around the world focus on three major concerns: </p>\n<ul>\n<li>How do companies collect and store their customer data?</li>\n<li>Will the data be shared with third-party?</li>\n<li>Does the company comply with GDPR, CCPA, and others?</li>\n</ul>\n<p>It is essential to understand that there is a fine line between <a href=\"https://www.loginradius.com/blog/identity/consumer-data-privacy-security/\">data privacy and data security</a>. Some businesses believe that keeping private information secure and safe means complying with data privacy laws. It is slightly wrong. Data security protects data from external attackers and insider threats, but data privacy governs how the data is collected, shared, and used. </p>\n<h3 id=\"data-privacy-and-its-impact-on-the-digital-marketing-landscape\" style=\"position:relative;\"><a href=\"#data-privacy-and-its-impact-on-the-digital-marketing-landscape\" aria-label=\"data privacy and its impact on the digital marketing landscape permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Data Privacy and Its Impact on the Digital Marketing Landscape</h3>\n<p>Marketers usually exceed their <a href=\"https://www.invespcro.com/blog/data-driven-marketing/\">revenue targets by 83%</a> when personalization techniques are used. However, with data privacy affecting the marketing teams' strategies, around <a href=\"https://www.gartner.com/en/documents/3883173\">73% of marketers</a> fear that data privacy concerns will affect their analytics efforts. Since, marketers represent the brand image, and ignoring the privacy policies can negatively impact the brand image. </p>\n<p>As per one study, misusing the user’s data can have dire consequences, as <a href=\"https://www.gartner.com/en/documents/3950434\">8 out of 10 customers</a> willingly abandon the company’s services if they find out their data was used without their acknowledgment. </p>\n<p>To conclude, it is essential to navigate the path of digital marketing while maintaining data privacy. </p>\n<h2 id=\"tips-for-marketers-to-comply-with-data-privacy\" style=\"position:relative;\"><a href=\"#tips-for-marketers-to-comply-with-data-privacy\" aria-label=\"tips for marketers to comply with data privacy permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Tips For Marketers to Comply With Data Privacy</h2>\n<p>In this world with stringent data protection laws, it becomes the responsibility of every employee in the organization to ensure the security of data. So, marketers are no exception. Here are some ways, as a digital marketer, you can contribute your part in complying with the regulations: </p>\n<ul>\n<li>Marketers are responsible for maintaining the privacy policy governing the company’s marketing process. You must review and update it timely and form it in such a way that it is understandable by every employee and customer. Also, dedicate a portion of your website with a print of eminently readable size. </li>\n<li>Marketers are in a better position to explain what data will be required and where. So, while approaching the <a href=\"https://www.loginradius.com/consent-preference-management/\">customer for marketing consent</a>, ensure to spell out clearly and specifically if an email address is required for daily mail-outs regarding specific product details. You can even give them options to narrow down how the customer wants to move forward with the relationship, like through emails, phones, or texts, SMS.</li>\n<li>Marketers need to ensure data visibility is in accordance with the consent of the authority, like who has access to view and edit it. When it comes to data privacy for marketers, an identity access management tool can help define who can access it and change the data over time. </li>\n</ul>\n<p><a href=\"https://www.loginradius.com/resource/privacy-assured-marketing-whitepaper\"><img src=\"/a699edf7b0c76d5032cb8b7ef4405626/WP-building-privacy.webp\" alt=\"WP-building-privacy\"></a></p>\n<ul>\n<li>Email marketing is a boon, but as a marketer, it is best to clean and verify email lists. Like, perform regular sweeps for addresses that are no longer current. Most data regulations mention that storing obsolete data does not demonstrate a careful approach to the duty of data protection. </li>\n<li>When the data comes from different sources, there is a chance of data disparity. A DRM (Data Relationship Management) can provide a way to keep on top of multiple data inputs and structuring them in a meaningful way. </li>\n</ul>\n<h2 id=\"wrapping-up\" style=\"position:relative;\"><a href=\"#wrapping-up\" aria-label=\"wrapping up permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Wrapping up</h2>\n<p>Data privacy necessitates the requirement to preview the processes that can improve the entire company’s operation, not only the marketing vertical. With the help of the right tools for compliance and privacy regulations, marketers can implement their data-driven marketing strategies while capturing customer trust and providing enhanced user experience. </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=data-privacy-marketers-success\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"January 16, 2024","updated_date":null,"description":"Data privacy is one of the most essential aspects of data security. With stringent data privacy laws all around the world, marketers are finding it challenging to navigate through this new framework. Let’s discuss how data privacy laws for marketers are actually beneficial.","title":"Seizing Opportunities: How Can Marketers Leverage Data Privacy for Success","tags":["data privacy","compliance","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/b85c892e674d029454e31d8d9df4eaeb/7f8e9/data-privacy.webp","srcSet":"/static/b85c892e674d029454e31d8d9df4eaeb/61e93/data-privacy.webp 200w,\n/static/b85c892e674d029454e31d8d9df4eaeb/1f5c5/data-privacy.webp 400w,\n/static/b85c892e674d029454e31d8d9df4eaeb/7f8e9/data-privacy.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"Introduction Cloud computing is changing how industries operate in diverse sectors. In fact, according to cloud-shift research, around 65.…","fields":{"slug":"/identity/cloud-identity-platform/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>Cloud computing is changing how industries operate in diverse sectors. In fact, according to <a href=\"https://www.gartner.com/en/newsroom/press-releases/2022-02-09-gartner-says-more-than-half-of-enterprise-it-spending\">cloud-shift research</a>, around 65.9% of spending on application software will directed toward cloud technologies by 2025. </p>\n<p>Amidst this shift from legacy systems to scalable cloud platforms, securing the user's identity and data is one of the formidable challenges that businesses have to face. A <a href=\"https://www.ibm.com/reports/data-breach\">2023 report</a> mentions that attackers frequently target cloud environments, and around 39% of the breaches span multiple instances with an average cost of USD 4.75 million. </p>\n<p>Organizations are investing heavily in protecting and securing their cloud infrastructure, and this initiates the requirement for a cloud identity platform. </p>\n<h2 id=\"what-is-a-cloud-identity-platform\" style=\"position:relative;\"><a href=\"#what-is-a-cloud-identity-platform\" aria-label=\"what is a cloud identity platform permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is a Cloud Identity Platform?</h2>\n<p><a href=\"https://www.loginradius.com/blog/identity/what-is-cloud-identity-and-its-benefits/\">Cloud identity</a> platform serves as the bedrock of a robust security framework for cloud solutions. It is a comprehensively integrated centralized platform that manages user identities, authentication, authorization, and other security-based aspects in a cloud-based environment. </p>\n<p>Let's break it down. Imagine you are developing an application. To make it work smoothly, you need a framework that recognizes users and grants specific permissions within the app. You can either build this identity layer from scratch, including all the authentication hoops like logins, password resets, and multi-factor setups. It's a time-consuming journey.</p>\n<p>Or, you can plug into a cloud identity platform that offers all the security essentials neatly packed on a centralized platform. This platform creates a robust and flexible framework for managing identities, enhancing security and user experience, and establishing authoritative control in the cloud. </p>\n<h2 id=\"key-features-of-the-loginradius-cloud-identity-platform\" style=\"position:relative;\"><a href=\"#key-features-of-the-loginradius-cloud-identity-platform\" aria-label=\"key features of the loginradius cloud identity platform permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Key Features of the LoginRadius Cloud Identity Platform</h2>\n<p><a href=\"https://www.loginradius.com/\">LoginRadius</a> supports a robust set of capabilities for managing users and implementing seamless authentication and authorization practices on both cloud and on-premise platforms. Let’s understand the key features: </p>\n<h3 id=\"1-user-authentication\" style=\"position:relative;\"><a href=\"#1-user-authentication\" aria-label=\"1 user authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>1. User Authentication</h3>\n<p>The LoginRadius Identity Platform offers a complete range of customer authentication methods, such as email and phone numbers, and popular third-party identity providers like Google, Facebook, Twitter, and others. Besides, it also offers multi-factor and <a href=\"https://www.loginradius.com/blog/identity/risk-based-authentication/\">risk-based authentication</a> for added security.</p>\n<h3 id=\"2-user-management\" style=\"position:relative;\"><a href=\"#2-user-management\" aria-label=\"2 user management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>2. User Management</h3>\n<p>LoginRadius provides a centralized system for managing and adding profiles to the cloud platform. It offers different functionalities like account creation, deletion, retrieval, and updation. </p>\n<h3 id=\"3-identity-federation\" style=\"position:relative;\"><a href=\"#3-identity-federation\" aria-label=\"3 identity federation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>3. Identity Federation</h3>\n<p>With the <a href=\"https://www.loginradius.com/federated-sso/\">identity federation</a>, users can easily sign in to the application using their existential credentials from third-party identity providers. It supports SAML 2.0 and OpenID Connect (OIDC) for quick integration with enterprise identity solutions. </p>\n<h3 id=\"4-customizable-authentication-flows\" style=\"position:relative;\"><a href=\"#4-customizable-authentication-flows\" aria-label=\"4 customizable authentication flows permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>4. Customizable Authentication Flows</h3>\n<p>With LoginRadius, it becomes easy to customize the authentication and registration flows to match your business application needs. With the availability of SDKs and APIs, businesses can swiftly integrate authentication services into their web and mobile applications. </p>\n<p><a href=\"https://www.loginradius.com/resource/ebook/loginradius-cloud-identity-partner/\"><img src=\"/17a31e659cbee6d114d60c2055575977/EB-cloud-identity-platform.webp\" alt=\"EB-cloud-identity-platform\"></a></p>\n<h3 id=\"5-security-and-compliance\" style=\"position:relative;\"><a href=\"#5-security-and-compliance\" aria-label=\"5 security and compliance permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>5. Security and Compliance</h3>\n<p>The cloud identity platform is built on a secure infrastructure, meaning it complies with all the major <a href=\"https://www.loginradius.com/compliances/\">global government regulations</a> like the CCPA and the GDPR.</p>\n<h3 id=\"6-scalability\" style=\"position:relative;\"><a href=\"#6-scalability\" aria-label=\"6 scalability permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>6. Scalability</h3>\n<p>With 100% uptime and 35 data centers across the globe, LoginRadius can scale to 100s of millions of users in a couple of seconds. It grows at the same pace as your business and customer base. </p>\n<h2 id=\"why-use-loginradius-for-your-custom-user-management\" style=\"position:relative;\"><a href=\"#why-use-loginradius-for-your-custom-user-management\" aria-label=\"why use loginradius for your custom user management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Use LoginRadius For Your Custom User Management?</h2>\n<p>If you are wondering why you should use an identity platform like LoginRadius if you are building your custom user management application, then one of the aspects is simplifying <a href=\"https://www.loginradius.com/authentication/\">user authentication</a>. With the ability to securely authenticate a user, you can easily enforce a password policy, ensure the safe storage of passwords, implement MFA, and link multiple accounts, or not use passwords at all. </p>\n<p>In the past, developing an in-house identity framework made more sense when organizations primarily focused on managing the identities of internal employees. However, in today's landscape, where companies aim to enhance customer experience and gather more comprehensive customer data, implementing a customer identity solution has become more complex.</p>\n<p>If managing identity and access isn't a core aspect of your business operations, creating your own customer identity program can become more complicated and expensive. That’s where a cloud identity platform can help. </p>\n<h2 id=\"wrapping-up\" style=\"position:relative;\"><a href=\"#wrapping-up\" aria-label=\"wrapping up permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Wrapping up</h2>\n<p>Cloud identity platforms can make implementing a secure and reliable identity layer in applications easy. The role also extends beyond conventional security measures. These platforms become instrumental in seamlessly implementing a secure and reliable identity layer within applications, simplifying complex processes, and mitigating potential risks.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=cloud-identity-platform\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-free-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"January 12, 2024","updated_date":null,"description":"Organizations are investing in scalable cloud platforms; however, safeguarding user identities and information becomes fundamental. As technology becomes advanced, there is a chance to identify the gaps. That’s where the cloud identity platform comes in to secure the platform and bridge the gap that could possibly lead the attacker into the cloud platform.","title":"Above the Horizon: Exploring the Power of a Strong Cloud Identity Platform","tags":["cloud identity","user authentication","compliance"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.5037593984962405,"src":"/static/268b07dcdd16061f0a76713d4c8c8fde/7f8e9/cloud-identity-platform.webp","srcSet":"/static/268b07dcdd16061f0a76713d4c8c8fde/61e93/cloud-identity-platform.webp 200w,\n/static/268b07dcdd16061f0a76713d4c8c8fde/1f5c5/cloud-identity-platform.webp 400w,\n/static/268b07dcdd16061f0a76713d4c8c8fde/7f8e9/cloud-identity-platform.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"Introduction The conventional use of one-time passwords (OTPs) and passwords have long been fundamental in securing online accounts. With…","fields":{"slug":"/growth/passwordless-authentication-customer-retention/"},"html":"<h2 id=\"introduction\" style=\"position:relative;\"><a href=\"#introduction\" aria-label=\"introduction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Introduction</h2>\n<p>The conventional use of one-time passwords (OTPs) and passwords have long been fundamental in securing online accounts. With these strategies, businesses might not give what today's users want - seamless and secure user experience. Additionally, the constant need for users to remember and input passwords, along with the vulnerabilities associated with OTPs, can affect customer retention rates.</p>\n<p>Marketers strive to enhance customer retention rates; it becomes essential to reassess traditional methods. The logic is simple: if the user finds logging into your website easy and hassle-free, they will likely visit more, ultimately boosting customer retention rates. This is where passwordless authentication comes into the picture.</p>\n<p>You can maximize the lifetime value of each customer, and passwordless authentication is one of the strategies that reduce customer friction. Let’s learn how passwordless authentication for customer retention is one of the best tools marketers can use to easily retain existing customers and build new customers.</p>\n<h2 id=\"what-is-passwordless-authentication\" style=\"position:relative;\"><a href=\"#what-is-passwordless-authentication\" aria-label=\"what is passwordless authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Passwordless Authentication?</h2>\n<p>Passwordless authentication is an authentication method where users can access an application or website without entering passwords. It involves implementing push notifications, magic links, biometrics, and QR code authentication to ensure seamless login without compromising security.  </p>\n<p>According to a recent <a href=\"https://www.cio.com/article/350323/seven-signs-that-your-consumers-are-ready-for-passwordless-authentication.html\">Oxford University study sponsored by Mastercard</a>, an impressive 93% of consumers express a preference for biometric authentication over traditional passwords. This strong consumer inclination underscores the demand for more convenient and secure <strong>passwordless authentication for customer retention.</strong></p>\n<p><a href=\"https://www.loginradius.com/resource/passwordless-login-magic-link-otp-datasheet\"><img src=\"/f6537cc376e121b52f72b3bae5ae70e5/DS-passwordless-login-magic-links.webp\" alt=\"DS-passwordless-login-magic-links\"></a></p>\n<p>To explain how passwordless authentication can improve the user journey, here is an example: a remote user must tap the fingerprint sensor and enter the one-time, short-lived SMS code sent on their phone to access a mobile application. </p>\n<p>It is an example of a situation when passwordless authentication is used with multi-factor authentication, where users need to provide multiple pieces of evidence to log into their accounts. From a user's point of view, it becomes easy to log in and access the account without entering passwords. </p>\n<h2 id=\"why-should-digital-marketers-think-beyond-passwords--otps\" style=\"position:relative;\"><a href=\"#why-should-digital-marketers-think-beyond-passwords--otps\" aria-label=\"why should digital marketers think beyond passwords  otps permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Why Should Digital Marketers Think Beyond Passwords &#x26; OTPs?</h2>\n<p>Traditional OTPs and passwords pose significant challenges for businesses aiming to enhance customer retention rates. The downsides of OTPs and passwords are becoming increasingly evident, with issues such as user fatigue, security vulnerabilities, and the rising threat of <a href=\"https://www.loginradius.com/blog/identity/corporate-account-takeover-attacks/\">Account Takeover Fraud</a>. </p>\n<p>Also, users are juggling between different websites, and remembering passwords for each is a hectic task. Marketers understand that it can affect customer loyalty when customers face difficulty recovering their accounts or resetting passwords. It drives away existing customers and increases operational costs for new customer acquisition efforts. </p>\n<p><strong><a href=\"https://www.loginradius.com/passwordless-login/\">Passwordless authentication</a> for customer retention</strong> is crucial to enhance user satisfaction by assuring your user seamless login without the risk of security. Now, what are the benefits of passwordless authentication? </p>\n<h2 id=\"benefits-of-passwordless-authentication\" style=\"position:relative;\"><a href=\"#benefits-of-passwordless-authentication\" aria-label=\"benefits of passwordless authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Benefits of Passwordless Authentication</h2>\n<p>Here are the key benefits of passwordless authentication:</p>\n<ul>\n<li><strong>Increases conversion rates</strong></li>\n</ul>\n<p>Passwordless authentication contributes to a superior user experience as compared to competitors depending upon traditional authentication methods. It is easier to set up, simplifying user onboarding. Additionally, it increases conversion rates by reducing annoyance with the authentication process. </p>\n<ul>\n<li><strong>Guarantees seamless access</strong></li>\n</ul>\n<p>Passwordless authentication assists the users to log in without requiring them to remember passwords. It ensures that users log in without any distractions. For example, resetting passwords to access their eCommerce account can force users to return later. However, with biometric login, users can quickly access their accounts and continue shopping.  </p>\n<ul>\n<li><strong>Enhances accessibility and inclusivity</strong></li>\n</ul>\n<p>Users with disabilities, who may face challenges in creating and <a href=\"https://www.loginradius.com/resource/passwords-are-dead/\">remembering complex passwords</a>, benefit from the simplicity of passwordless methods like biometrics or email magic links. This inclusivity not only broadens the user base but also aligns with the principles of designing applications that cater to diverse needs.</p>\n<ul>\n<li><strong>Assures users of secure login</strong></li>\n</ul>\n<p>Many users take risky shortcuts, like keeping the same passwords for multiple accounts, using simple passwords, and writing passwords in a diary or sticky notes. Now, all these methods can lead to data breaches. However, users can <a href=\"https://www.loginradius.com/account-data-security/\">securely access their accounts</a> with passwordless authentication methods.  </p>\n<ul>\n<li><strong>Lowers long-term costs</strong></li>\n</ul>\n<p>While there may be upfront investment, passwordless authentication pays off over time. It lowers costs associated with security breaches, offers better scalability as organizations grow, and simplifies IT operations by reducing the need to issue, secure, rotate, reset, and manage passwords. </p>\n<ul>\n<li><strong>Ensures compliance with regulatory bodies</strong></li>\n</ul>\n<p>Passwordless authentication aligns with industry standards for access controls to protect sensitive data environments. It goes beyond traditional measures by preventing broken authentication attacks when combined with secure session management and automatic bot detection. </p>\n<h2 id=\"wrapping-up\" style=\"position:relative;\"><a href=\"#wrapping-up\" aria-label=\"wrapping up permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Wrapping Up!</h2>\n<p>Adopting <strong>passwordless authentication for customer retention</strong> not only as a security enhancement but as a pivotal force for marketers to <a href=\"https://www.loginradius.com/customer-experience-solutions/\">elevate user experience</a>. The seamless user journey, combined with elevated security protocols, positions passwordless authentication as a game-changer. </p>\n<p>Marketers can utilize passwordless authentication to nurture leads into potential clients and build lasting relationships. The ultimate goal is to keep the end user happy, and in this competitive digital landscape, passwordless authentication emerges as a strong tool for achieving business goals. You can give what the consumer wants - a seamless, low-friction passwordless login experience- and Login Radius experts can help implement passwordless authentication with a customizable and fully configurable solution.  </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=passwordless-authentication-customer-retention\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"January 04, 2024","updated_date":null,"description":"With the rise in cyber crimes, like phishing attacks, due to weak passwords and password reuse, passwordless authentication is the new way businesses can improve customer retention by providing a sense of security to users.","title":"Boosting Customеr Rеtеntion Ratеs With Stratеgiеs for Passwordlеss Authеntication","tags":["passwordless authentication","customer retention","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6666666666666667,"src":"/static/7ba381799daa00019a63021691f4edc8/7f8e9/customer-retntion.webp","srcSet":"/static/7ba381799daa00019a63021691f4edc8/61e93/customer-retntion.webp 200w,\n/static/7ba381799daa00019a63021691f4edc8/1f5c5/customer-retntion.webp 400w,\n/static/7ba381799daa00019a63021691f4edc8/7f8e9/customer-retntion.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"In the dynamic world of customer identity and access management (CIAM), LoginRadius continues to lead the way with innovative solutions. The…","fields":{"slug":"/identity/lr-launches-autolookup-idp/"},"html":"<p>In the dynamic world of customer identity and access management (CIAM), LoginRadius continues to lead the way with innovative solutions. The latest addition to their arsenal is the Auto Lookup IDP feature, designed to elevate user authentication by simplifying the redirection process to Identity Providers (IDP). </p>\n<p>This blog explores the benefits and features of this cutting-edge enhancement, shedding light on how it revolutionizes the login experience.</p>\n<h2 id=\"what-is-lookup-idp-how-does-it-benefit-modern-businesses\" style=\"position:relative;\"><a href=\"#what-is-lookup-idp-how-does-it-benefit-modern-businesses\" aria-label=\"what is lookup idp how does it benefit modern businesses permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What is Lookup IDP? How Does it Benefit Modern Businesses?</h2>\n<p>Auto Lookup IDP is a game-changer in the realm of CIAM, offering users a hassle-free way to authenticate without the complexities of manual configuration. </p>\n<p>This feature allows customers to enable redirection to their configured Identity Provider based on the email domain, eliminating the need for users to input the configuration name. Let's delve into the key aspects that make Auto Lookup IDP a standout feature.</p>\n<p>Let’s understand the business advantages of Lookup IDP. </p>\n<h3 id=\"enhanced-user-experience\" style=\"position:relative;\"><a href=\"#enhanced-user-experience\" aria-label=\"enhanced user experience permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Enhanced User Experience</h3>\n<p>The primary goal of Auto Lookup IDP is to provide users with a <a href=\"https://www.loginradius.com/customer-experience-solutions/\">significantly improved authentication experience.</a> </p>\n<p>Users can now enjoy a smoother and more seamless login journey by simplifying the redirection process to the Identity Provider. This enhancement fosters user satisfaction and positions LoginRadius as a platform that prioritizes user-centric design.</p>\n<p><a href=\"https://www.loginradius.com/resource/omnichannel-retailer-customer-experience\"><img src=\"/97493d8448255a746b2255c3db92669b/WP-omnichannel-retail.webp\" alt=\"WP-omnichannel-retail\"></a></p>\n<h3 id=\"time-saving-for-customers\" style=\"position:relative;\"><a href=\"#time-saving-for-customers\" aria-label=\"time saving for customers permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Time-Saving for Customers</h3>\n<p>Time is a precious resource, and LoginRadius understands the importance of efficiency. With Auto Lookup IDP, customers can save valuable time and effort that would otherwise be spent manually configuring the IDP redirection based on the email domain.</p>\n<p>The elimination of the need to input configuration names translates to a more streamlined and time-efficient process.</p>\n<h2 id=\"feature-highlights\" style=\"position:relative;\"><a href=\"#feature-highlights\" aria-label=\"feature highlights permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Feature Highlights</h2>\n<h3 id=\"simplified-redirection-to-identity-provider\" style=\"position:relative;\"><a href=\"#simplified-redirection-to-identity-provider\" aria-label=\"simplified redirection to identity provider permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Simplified Redirection to Identity Provider</h3>\n<p>Auto Lookup IDP simplifies the authentication process by allowing customers to enable redirection to their configured Identity Provider based on the email domain. This eliminates the cumbersome task of entering configuration names, making it more user-friendly and efficient.</p>\n<h3 id=\"domain-based-idp-mapping\" style=\"position:relative;\"><a href=\"#domain-based-idp-mapping\" aria-label=\"domain based idp mapping permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Domain-Based IDP Mapping</h3>\n<p>The feature introduces domain-based IDP mapping, ensuring that IDP configurations are seamlessly connected with specific domains. This innovation enhances security and streamlines the access process for users, as configurations are pre-mapped for a secure and efficient user experience.</p>\n<h2 id=\"use-cases\" style=\"position:relative;\"><a href=\"#use-cases\" aria-label=\"use cases permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Use Cases</h2>\n<h3 id=\"administrative-efficiency\" style=\"position:relative;\"><a href=\"#administrative-efficiency\" aria-label=\"administrative efficiency permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Administrative Efficiency</h3>\n<p>System administrators can leverage the enhanced redirection feature to map IDP configurations with corresponding domains effortlessly. This not only reduces manual input but also facilitates the management of multiple configurations, streamlining administrative tasks and enhancing overall system efficiency.</p>\n<h3 id=\"user-satisfaction\" style=\"position:relative;\"><a href=\"#user-satisfaction\" aria-label=\"user satisfaction permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>User Satisfaction</h3>\n<p>Customers no longer need to remember or input configuration names during the login process. This significant improvement simplifies the authentication process, reducing friction and contributing to increased user satisfaction.</p>\n<h3 id=\"cost-saving\" style=\"position:relative;\"><a href=\"#cost-saving\" aria-label=\"cost saving permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Cost Saving</h3>\n<p>Auto Lookup IDP isn't just about enhancing user experience; it's also a strategic move that saves costs. By improving efficiency and reducing the complexities associated with manual configuration, organizations can realize tangible cost savings in their CIAM implementation.</p>\n<h2 id=\"to-conclude\" style=\"position:relative;\"><a href=\"#to-conclude\" aria-label=\"to conclude permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>To Conclude</h2>\n<p>LoginRadius' Auto Lookup IDP emerges as a beacon of innovation in the CIAM landscape, offering a solution that not only simplifies but transforms the user authentication process. </p>\n<p>With a focus on improved user experience, streamlined login processes, and cost-saving measures, Auto Lookup IDP solidifies LoginRadius' commitment to providing cutting-edge solutions for <a href=\"https://www.loginradius.com/blog/identity/seamless-customer-journey-identity-management/\">seamless customer identity and access management</a>. </p>\n<p>As the digital landscape continues to evolve, LoginRadius stands at the forefront, empowering organizations to deliver secure, efficient, and user-friendly authentication experiences. </p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=lr-launches-autolookup-idp\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-free-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"December 21, 2023","updated_date":null,"description":"LoginRadius introduces AutoLookup IDP, a game-changer in the CIAM landscape. Simplify authentication, save time, and elevate user satisfaction. Explore the benefits of this innovative solution and step into the future of secure and efficient login experiences.","title":"Streamlining Authentication: Elevate User Experience with LoginRadius AutoLookup","tags":["identity provider","user authentication","cx"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":2,"src":"/static/9563ca1ba4dac690650434805fbe8a17/c0524/autolookup-idp.webp","srcSet":"/static/9563ca1ba4dac690650434805fbe8a17/61e93/autolookup-idp.webp 200w,\n/static/9563ca1ba4dac690650434805fbe8a17/1f5c5/autolookup-idp.webp 400w,\n/static/9563ca1ba4dac690650434805fbe8a17/c0524/autolookup-idp.webp 769w","sizes":"(max-width: 769px) 100vw, 769px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},{"node":{"excerpt":"Undoubtedly, 2023 marked a significant year for businesses, as it played a crucial role in helping organizations navigate and overcome the…","fields":{"slug":"/identity/top-10-blogs-2023/"},"html":"<p>Undoubtedly, 2023 marked a significant year for businesses, as it played a crucial role in helping organizations navigate and overcome the challenges and uncertainties of the preceding years.</p>\n<p>Whether it was emerging entrepreneurs or well-established brands, most successfully met customer expectations, ensuring a smooth flow of business revenues and fostering growth.</p>\n<p>Speaking specifically about the landscape of customer identity and access management, LoginRadius emerged as one of the leading performers. It effectively secured billions of identities and played a pivotal role in educating a global audience on various facets of CIAM, security, and growth strategies.</p>\n<p>The standout blogs of 2023 were authored by industry experts who generously shared their knowledge and experiences, aiding readers in comprehending and leveraging advanced technology within the CIAM domain.</p>\n<p>We delivered unparalleled guidance and advice you could trust and follow throughout the year. To assist you in accessing the wealth of insightful content on CIAM and growth strategies, we've compiled a list of our top-performing blogs. </p>\n<p>We understand the importance of quality content in enhancing your sales and lead-generation strategies while safeguarding your customers' identities.</p>\n<p>This carefully curated list is tailored for you for a convenient and efficient exploration of our extensive collection of posts, offering valuable insights into CIAM and growth strategies. Let's explore. </p>\n<h3 id=\"10-7-benefits-of-multi-factor-authentication\" style=\"position:relative;\"><a href=\"#10-7-benefits-of-multi-factor-authentication\" aria-label=\"10 7 benefits of multi factor authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#10. 7 Benefits of Multi-Factor Authentication</h3>\n<p>When it comes to information security, the MFA plays a crucial role. It protects information from hacks, monitors employee accounts, and scares hackers away.</p>\n<p>Besides this, even though their login credentials are leaked accidentally, MFA protects users. MFA adds an extra layer of security to such applications using time-based one-time passwords (TOTP) via call or SMS, Google Authenticator, etc.</p>\n<p><a href=\"https://blog.loginradius.com/identity/benefits-of-mfa/\">Read the blog</a></p>\n<h3 id=\"9-understanding-the-difference-between-single-tenant-and-multi-tenant-cloud-infographic\" style=\"position:relative;\"><a href=\"#9-understanding-the-difference-between-single-tenant-and-multi-tenant-cloud-infographic\" aria-label=\"9 understanding the difference between single tenant and multi tenant cloud infographic permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#9. Understanding the Difference Between Single-Tenant and Multi-Tenant Cloud [Infographic]</h3>\n<p>Cloud computing tenancy involves utilizing computing resources privately or publicly in an isolated environment, ensuring confidentiality from other users. </p>\n<p>In Software as a Service (SaaS), the tenancy is categorized into two types: single-tenant SaaS and multi-tenant SaaS. Explore the infographic created by LoginRadius to delve into the distinctions between Single-Tenant and Multi-Tenant Cloud. Discover the most suitable solution for your business needs.</p>\n<p><a href=\"https://www.loginradius.com/blog/identity/single-tenant-vs-multi-tenant/\">Check the infographic</a></p>\n<h3 id=\"8-what-is-user-management\" style=\"position:relative;\"><a href=\"#8-what-is-user-management\" aria-label=\"8 what is user management permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#8. What is User Management?</h3>\n<p>A user management system forms an integral part of identity and access management (IAM) and is an essential security form. It enables administrators to grant access, manage user access, and control user accounts.</p>\n<p>The blog covers all the aspects of user management and its key benefits for a business. </p>\n<p><a href=\"https://blog.loginradius.com/identity/what-is-user-management/\">Read the blog</a></p>\n<h3 id=\"7-7-benefits-of-single-sign-on-and-why-your-business-needs-it\" style=\"position:relative;\"><a href=\"#7-7-benefits-of-single-sign-on-and-why-your-business-needs-it\" aria-label=\"7 7 benefits of single sign on and why your business needs it permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#7. 7 Benefits of Single Sign-On and Why Your Business Needs It?</h3>\n<p>Securely handling thousands of accounts and related user data is challenging for users and IT administrators. Enterprises use single sign-on as a single strategy to improve IT security and user experience and cut IT costs in one go.</p>\n<p>The blog covers all the aspects of SSO and helps you understand its importance for overall business growth.</p>\n<p><a href=\"https://blog.loginradius.com/identity/benefits-single-sign-on-sso/\">Read the blog</a> </p>\n<h3 id=\"6-login-security-7-best-practices-to-keep-your-online-accounts-secure\" style=\"position:relative;\"><a href=\"#6-login-security-7-best-practices-to-keep-your-online-accounts-secure\" aria-label=\"6 login security 7 best practices to keep your online accounts secure permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#6. Login Security: 7 Best Practices to Keep Your Online Accounts Secure</h3>\n<p>Login security remains an overlooked aspect for numerous businesses, often needing more attention.</p>\n<p>In truth, several errors can compromise the security of your account, making it susceptible to cyber threats. Hackers may gain access to your email, initiate unauthorized bank transfers, sell your data on the dark web, and exploit vulnerabilities such as CSRF attacks and hijacked sessions.</p>\n<p>Unsurprisingly, security executives and advocates underscore the benefits of a secure and well-optimized login process. This emphasis is crucial from the consumer's standpoint and for maintaining business credibility.</p>\n<h3 id=\"5-7-common-web-application-security-threats\" style=\"position:relative;\"><a href=\"#5-7-common-web-application-security-threats\" aria-label=\"5 7 common web application security threats permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#5. 7 Common Web Application Security Threats</h3>\n<p>Each year, attackers develop inventive web application security threats to compromise sensitive data and access their targets' databases. Consequently, security experts build on the exploited vulnerabilities and strengthen their systems through yearly learning.</p>\n<p>The blog highlights the seven common web application security threats every business should know.</p>\n<p><a href=\"https://blog.loginradius.com/identity/7-web-app-sec-threats/\">Read the blog</a></p>\n<h3 id=\"4-what-is-a-token-what-are-its-pros-and-cons\" style=\"position:relative;\"><a href=\"#4-what-is-a-token-what-are-its-pros-and-cons\" aria-label=\"4 what is a token what are its pros and cons permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#4. What is a Token? What are its Pros and Cons?</h3>\n<p>A token is crucial in enhancing an organization's overall security mechanism that helps deliver flawless and secure authentication and authorization on their website or application.</p>\n<p>The blog explains what a token is and its pros and cons. It will help you decide whether you need to invoke the potential of tokens for your business.</p>\n<p><a href=\"https://blog.loginradius.com/identity/pros-cons-token-authentication/\">Read the blog</a></p>\n<h3 id=\"3-what-is-a-token-what-are-its-pros-and-cons\" style=\"position:relative;\"><a href=\"#3-what-is-a-token-what-are-its-pros-and-cons\" aria-label=\"3 what is a token what are its pros and cons permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#3. What is a Token? What are its Pros and Cons?</h3>\n<p>The term \"Token\" is likely familiar to you, but its actual use and advantages might not be well-known to many.</p>\n<p>A token plays a vital role in fortifying the overall security infrastructure of an organization, ensuring seamless and secure authentication and authorization on its website or application.</p>\n<p>This blog aims to provide a clearer understanding of what a token entails, its merits, and drawbacks, helping you decide whether harnessing the potential of tokens is necessary for your business.</p>\n<p><a href=\"https://www.loginradius.com/blog/identity/pros-cons-token-authentication/\">Read the blog</a></p>\n<h3 id=\"2-best-practices-for-choosing-good-security-questions\" style=\"position:relative;\"><a href=\"#2-best-practices-for-choosing-good-security-questions\" aria-label=\"2 best practices for choosing good security questions permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#2. Best Practices for Choosing Good Security Questions</h3>\n<p>Security questions can add an extra layer of certainty to your authentication process. They are an alternative way of identifying your consumers when they need to remember their password, enter the wrong credentials too many times, or try to log in from an unfamiliar device or location.</p>\n<p>So, how do you define a good security question? This blog lists some basic guidelines to help you create the best ones. </p>\n<p><a href=\"https://blog.loginradius.com/identity/best-practices-choosing-good-security-questions/\">Read the blog</a> </p>\n<h3 id=\"1-best-practices-for-username-and-password-authentication\" style=\"position:relative;\"><a href=\"#1-best-practices-for-username-and-password-authentication\" aria-label=\"1 best practices for username and password authentication permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>#1. Best Practices for Username and Password Authentication</h3>\n<p>Username and password authentication is a common method for verifying user identity in digital systems. While convenient, it's vulnerable to attacks, emphasizing the need for secure practices to prevent financial and reputational damage. </p>\n<p>Explore this blog for best practices for robust username and password authentication security.</p>\n<h2 id=\"to-conclude\" style=\"position:relative;\"><a href=\"#to-conclude\" aria-label=\"to conclude permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>To Conclude</h2>\n<p>The aforementioned blogs offer valuable insights into the CIAM landscape, providing optimal solutions for your business inquiries. Moreover, the growth-oriented blogs shed light on crucial factors that drive business expansion, generating increased leads and conversions.</p>\n<p>Feel free to contact us to delve deeper into <a href=\"https://www.loginradius.com/\">LoginRadius CIAM </a>and discover how it can effectively propel your business growth, even in unpredictable circumstances.</p>\n<p><a href=\"https://www.loginradius.com/contact-us?utm_source=blog&#x26;utm_medium=web&#x26;utm_campaign=top-10-blogs-2023\"><img src=\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\" alt=\"book-a-free-demo-loginradius\"></a></p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"December 20, 2023","updated_date":null,"description":"Embark on a journey through our top 10 blogs from 2023, where we unravel the complexities of CIAM, explore security measures, and delve into growth strategies. Learn about the importance of multi-factor authentication, cloud tenancy nuances, and user management. These blogs provide indispensable insights to secure your business and drive substantial growth.","title":"A Journey Through Our Top 10 Blogs from 2023","tags":["identity blogs","growth blogs","ciam solutions"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7699115044247788,"src":"/static/17dc2d66f1410815d0a1c5d2b3d48769/7f8e9/top-blog.webp","srcSet":"/static/17dc2d66f1410815d0a1c5d2b3d48769/61e93/top-blog.webp 200w,\n/static/17dc2d66f1410815d0a1c5d2b3d48769/1f5c5/top-blog.webp 400w,\n/static/17dc2d66f1410815d0a1c5d2b3d48769/7f8e9/top-blog.webp 768w","sizes":"(max-width: 768px) 100vw, 768px"}}},"author":{"id":"Vishal Sharma","github":null,"avatar":null}}}}]},"markdownRemark":{"excerpt":"Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards…","fields":{"slug":"/identity/developer-first-identity-provider-loginradius/"},"html":"<p>Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.</p>\n<p>We’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the <a href=\"https://www.loginradius.com/\">LoginRadius website</a>—to be faster, more intuitive, and developer-first in every way.</p>\n<p>The goal? Having them spend less time searching and more time building.</p>\n<h2 id=\"whats-new-and-improved-on-the-loginradius-website\" style=\"position:relative;\"><a href=\"#whats-new-and-improved-on-the-loginradius-website\" aria-label=\"whats new and improved on the loginradius website permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>What’s New and Improved on the LoginRadius Website?</h2>\n<p>LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.</p>\n<p>Here’s a closer look at what’s new and why it’s important:</p>\n<h3 id=\"a-developer-friendly-dark-theme\" style=\"position:relative;\"><a href=\"#a-developer-friendly-dark-theme\" aria-label=\"a developer friendly dark theme permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>A Developer-Friendly Dark Theme</h3>\n<p><img src=\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\" alt=\"This image shows how LoginRadius offers several authentication methods like traditional login, social login, passwordless login, passkeys and more in a dark mode.\">    </p>\n<p>Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.</p>\n<p>The new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.</p>\n<p>So, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.</p>\n<h3 id=\"clear-categorization-for-loginradius-capabilities\" style=\"position:relative;\"><a href=\"#clear-categorization-for-loginradius-capabilities\" aria-label=\"clear categorization for loginradius capabilities permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Clear Categorization for LoginRadius Capabilities</h3>\n<p><img src=\"/e5358b82be414940f3fb146013845933/capabilities.webp\" alt=\"This image shows a breakdown of all the LoginRadius CIAM capabilities, including authentication, security, UX, scalability and multi-brand management.\"></p>\n<p>We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:</p>\n<ul>\n<li>Authentication: Easily understand <a href=\"https://www.loginradius.com/blog/identity/authentication-option-for-your-product/\">how to choose the right login method</a>, from traditional passwords and OTPs to social login, federated SSO, and passkeys with few lines of code.</li>\n<li>Security: Implement no-code security features like bot detection, IP throttling, breached password alerts, DDoS protection, and adaptive MFA to safeguard user accounts.</li>\n<li>User Experience: Leverage AI builder, hosted pages, and drag-and-drop workflows to create smooth, branded sign-up and login experiences.</li>\n<li>High Performance &#x26; Scalability: Confidently scale with sub-100ms API response times, 100% uptime, 240K+ RPS, and 28+ global data center regions.</li>\n<li>Multi-Brand Management: Efficiently manage multiple identity apps, choosing isolated or shared data stores based on your brand’s unique needs.</li>\n</ul>\n<p>This structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.</p>\n<h3 id=\"developer-first-navigation\" style=\"position:relative;\"><a href=\"#developer-first-navigation\" aria-label=\"developer first navigation permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Developer-First Navigation</h3>\n<p><img src=\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\" alt=\"This image shows the LoginRadius menu bar, highlighting the developer dropdown.\">   </p>\n<p>We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.</p>\n<p>The new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.</p>\n<h3 id=\"quick-understanding-of-integration-benefits\" style=\"position:relative;\"><a href=\"#quick-understanding-of-integration-benefits\" aria-label=\"quick understanding of integration benefits permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Quick Understanding of Integration Benefits</h3>\n<p><img src=\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\" alt=\"This image shows a list of popular programming languages and frameworks offered by LoginRadius.\"></p>\n<p>Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.</p>\n<p>Our platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.</p>\n<h2 id=\"over-to-you-now\" style=\"position:relative;\"><a href=\"#over-to-you-now\" aria-label=\"over to you now permalink\" class=\"anchor before\"><svg aria-hidden=\"true\" focusable=\"false\" height=\"16\" version=\"1.1\" viewBox=\"0 0 16 16\" width=\"16\"><path fill-rule=\"evenodd\" d=\"M4 9h1v1H4c-1.5 0-3-1.69-3-3.5S2.55 3 4 3h4c1.45 0 3 1.69 3 3.5 0 1.41-.91 2.72-2 3.25V8.59c.58-.45 1-1.27 1-2.09C10 5.22 8.98 4 8 4H4c-.98 0-2 1.22-2 2.5S3 9 4 9zm9-3h-1v1h1c1 0 2 1.22 2 2.5S13.98 12 13 12H9c-.98 0-2-1.22-2-2.5 0-.83.42-1.64 1-2.09V6.25c-1.09.53-2 1.84-2 3.25C6 11.31 7.55 13 9 13h4c1.45 0 3-1.69 3-3.5S14.5 6 13 6z\"></path></svg></a>Over to You Now!</h2>\n<p>Check out our <a href=\"https://www.loginradius.com/\">revamped LoginRadius website</a> and see how the improved experience makes it easier to build, scale, and secure your applications.</p>\n<p>Do not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!</p>\n<style class=\"grvsc-styles\">\n  .grvsc-container {\n    overflow: auto;\n    -webkit-overflow-scrolling: touch;\n    padding-top: 1rem;\n    padding-top: var(--grvsc-padding-top, var(--grvsc-padding-v, 1rem));\n    padding-bottom: 1rem;\n    padding-bottom: var(--grvsc-padding-bottom, var(--grvsc-padding-v, 1rem));\n    border-radius: 8px;\n    border-radius: var(--grvsc-border-radius, 8px);\n    font-feature-settings: normal;\n  }\n  \n  .grvsc-code {\n    display: inline-block;\n    min-width: 100%;\n  }\n  \n  .grvsc-line {\n    display: inline-block;\n    box-sizing: border-box;\n    width: 100%;\n    padding-left: 1.5rem;\n    padding-left: var(--grvsc-padding-left, var(--grvsc-padding-h, 1.5rem));\n    padding-right: 1.5rem;\n    padding-right: var(--grvsc-padding-right, var(--grvsc-padding-h, 1.5rem));\n  }\n  \n  .grvsc-line-highlighted {\n    background-color: var(--grvsc-line-highlighted-background-color, transparent);\n    box-shadow: inset var(--grvsc-line-highlighted-border-width, 4px) 0 0 0 var(--grvsc-line-highlighted-border-color, transparent);\n  }\n  \n</style>","frontmatter":{"date":"February 21, 2025","updated_date":null,"description":"LoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve redesigned our website interface, making navigation more intuitive and reassuring that essential resources are easily accessible.","title":"Revamped & Ready: Introducing the New Developer-First LoginRadius Website","tags":["Developer tools","API","Identity Management","User Authentication"],"pinned":true,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.7857142857142858,"src":"/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp","srcSet":"/static/80b4e4fbe176a10a327d273504607f32/61e93/hero-section.webp 200w,\n/static/80b4e4fbe176a10a327d273504607f32/1f5c5/hero-section.webp 400w,\n/static/80b4e4fbe176a10a327d273504607f32/58556/hero-section.webp 800w,\n/static/80b4e4fbe176a10a327d273504607f32/99238/hero-section.webp 1200w,\n/static/80b4e4fbe176a10a327d273504607f32/7c22d/hero-section.webp 1600w,\n/static/80b4e4fbe176a10a327d273504607f32/1258b/hero-section.webp 2732w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Rakesh Soni","github":"oyesoni","avatar":"rakesh-soni.webp"}}}},"pageContext":{"limit":6,"skip":90,"currentPage":16,"type":"///","numPages":164,"pinned":"ee8a4479-3471-53b1-bf62-d0d8dc3faaeb"}},"staticQueryHashes":["1171199041","1384082988","2100481360","23180105","528864852"]}