![](\"/a93a12fca2cee2406d7375d38c83fec9/omnichannel-customer-experience-whitepaper-1024x310.webp\")
Companies are investing heavily in omnichannel customer experiences lately. But why are they doing so?
\nWell, the answer is simple.
\nToday, customers expect a seamless and consistent interaction across major communication touchpoints.
\nCreating separate web, mobile, and social media experiences are no longer effective. Today, businesses are integrating marketing, support, and sales channels as part of one big omnichannel experience instead.
\nBut then, pulling this off can be quite expensive.
\nFirstly, brands need to understand what omnichannel customer experience is, how it should function, and why companies are investing in them.
\nAn omnichannel customer experience is a multifold approach to advertising, selling, and supporting customers across multiple marketing touchpoints.
\nThis means a customer could be shopping from his desktop, mobile phone, or offline store and still enjoy a seamless buying experience.
\nLet's explain this further.
\nHere's what the journey of a customer will look like in the omnichannel world when he wishes to buy a smart TV.
\nThis is how customers interact with brands today. They don't mind going all out. Customers are okay with venturing both online and offline, prior, during, and post their purchase journey.
\nAll-in-all, a brand that advocates the omnichannel customer experience module should ensure that the customer's journey is seamless, especially while switching between different physical and digital channels.
\nThat being said, the following are a few industry figures that will highlight the importance of omnichannel customer experiences in the new world.
\n
The omnichannel approach to the customer experience is here to stay. And with the growing popularity, it is all set to emerge as a game-changer.
\nWhile the obvious benefit includes producing a consistent customer experience across all channels, omnichannel offers other benefits too.
\n![\"Stats](\"/38d72303810a7e8b1bc5c01d86b01c2f/omnichallel-2.webp\")
With LoginRadius' cloud-based customer identity and access management solution, businesses can meet the need of modern customers in a way that is highly scalable, fast, and flexible.
\nAlong with robust data security, it offers the following capabilities for delivering omnichannel customer experiences to its clients.
\nTo learn more about the omnichannel customer experience, here is an infographic created by LoginRadius that describes the customer experience journey in an omnichannel world.
\n![\"Omnichannel](\"/a1fa9d2bb20e3866abadb717bdf49bcc/Making-Customers-Feel-Seen-in-an-Omnichannel-World-1-scaled.webp\")
Building an omnichannel customer experience does not necessarily mean having to invest in new-age digital technologies. It rather means channelizing your customers in a centralized environment. The LoginRadius identity solution supports automated pathways, doubles customer experiences, and humanizes interactions with every customer
\n![\"book-free-demo-loginradius\"](\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\")
LoginRadius is happy to announce that we have a new logo now.
\nYes! We loved the old one, but we decided to upgrade it as part of our ever-evolving branding metrics. After all, progress is impossible without change.
\nSo, here’s our new look.
\n![\"LoginRadius](\"/4d9e15e17d42c355ead62634f20c5608/loginradius-logo-horizontal-full-colour-on-white-1024x211.webp\"){kind=logo}
As a leader in cloud-based Customer Identity and Access Management (CIAM) solution that the following two core principles are reflected in the branding:
\nPutting users at the center
\nOur platform is all about consumer-brand relationships and to strengthen the relationship we believe we need to put the consumer at the center. So, everything we design and develop, we keep the very end-users i.e. your consumers at the centre.
\nOur first priority is to benefit them -- giving them peace of mind by protecting their data, account and privacy; and offering them a delightful experience.
\nSecurity is the foundation of our business
\nSecurity is not a feature but the foundation of our business. Protecting consumers’ data, account and privacy is the most important function of our business and platform. We and our customers never compromise on security. Period.
\nOver the years, LoginRadius has exponentially grown from a simple social login provider to an industry-leading customer identity and access management (CIAM) platform.
\nTherefore, it is important that we align our designing goals to reflect how we serve our customers, what our milestones are and most importantly, symbolize our future on what more do we intend to achieve.
\nKeeping designing and user experience at the core of innovation, our creative thinkers came up with a logo that is crisp, smart, minimalistic and feels connected.
\nNeedless to say, they got exactly what we intended to project out to the world – user-centric CIAM platform with a strong security foundation.
\nFirst, we would like to take a moment to highlight the retirement of our current logo. After all, it had been serving the spirit of LoginRadius since our inception.
\nFast-forward to the present day, the new logo marks a crucial milestone towards representing our brand-building process.
\n![\"LoginRadius](\"/16753b4de5d78741baf37b75afe3b390/logo-1024x991.webp\"){kind=logo}
Letting go of our core designing heritage was never our objective. Our color palette is the testimony of what we have been for our customers and promotes authenticity in every form.
\n![](\"/45425ade83137235c58f51ddcfe288d9/logo-2-1024x589.webp\"){kind=logo}
The new logo is an attempt at modernizing our brand and helping it connect more with our customers.
\nAmidst the huge chunk of workload that rebranding brings along, we are super thrilled to share this news and would like to take a moment to thank our loyal customer base. Do share your comments about the change.
\n![](\"/d98399eb71bd29d9efc50cedf469c114/CTA-Graphics-for-Blogs-V03.01-05-2-1024x310.webp\")
In this blog, we’ll be implementing OAuth by Github in a Node.js Application
\nThis tutorial assumes you have:
\nTo implement Github Auth we need to register a new application in Github OAuth Apps.
\nOnce you start the process you will get a form like this.
\n![\"Github](\"/70fc6824dc4df23803ee7172457b4ce8/git_new_app.webp\" "\\"Github")
You need to fill all the required details and put the Authorization callback URL as http://localhost:2400/github/callback (This will be the URL on which Github will send the authorization code once authorization is finished)
Once you register the application you will get the App's Client Id and Secret which we will use in our code.
\n![\"Github](\"/a3d3f92a563b5f7c94fed2e39892c54f/github_cred.webp\" "\\"Github")
First in an empty folder run the below command
\nnpm initIt essentially just creates the package.json file with all the basic information you will provide. after that, we will install all the dependencies needed in our project
\nnpm install express ejs axios --saveCreate a file index.js in the root folder of your app and add the following code:
\n// index.js\n\n/* EXPRESS */\nconst express = require('express');\nconst app = express();\n\napp.set('view engine', 'ejs');\nvar access_token = "";\n\napp.get('/', function(req, res) {\n res.render('pages/index',{client_id: clientID});\n});\n\nconst port = process.env.PORT || 2400;\napp.listen(port , () => console.log('App listening on port ' + port));Our web server has been set up, now we will add the code related to sending the OAuth request to GitHub using Axios package, at the bottom of the index.js file:
\n// index.js\n\n// Import the axios library, to make HTTP requests\nconst axios = require('axios')\n// This is the client ID and client secret that you obtained\n// while registering on github app\nconst clientID = 'xxxxxxxxxxxx'\nconst clientSecret = 'xxxxxxxxxxxxxxxxxxxxxxxxxxxxx'\n\n// Declare the callback route\napp.get('/github/callback', (req, res) => {\n\n // The req.query object has the query params that were sent to this route.\n const requestToken = req.query.code\n \n axios({\n method: 'post',\n url: `https://github.com/login/oauth/access_token?client_id=${clientID}&client_secret=${clientSecret}&code=${requestToken}`,\n // Set the content type header, so that we get the response in JSON\n headers: {\n accept: 'application/json'\n }\n }).then((response) => {\n access_token = response.data.access_token\n res.redirect('/success');\n })\n})\n\napp.get('/success', function(req, res) {\n\n axios({\n method: 'get',\n url: `https://api.github.com/user`,\n headers: {\n Authorization: 'token ' + access_token\n }\n }).then((response) => {\n res.render('pages/success',{ userData: response.data });\n })\n});Note: The callback URL should be the same as used in the GitHub app configuration.
\nCreate an ejs file under path views/pages/index.js, it will render into a nice looking Github authorization page:
\n<!-- views/index.ejs -->\n<!doctype html>\n<html>\n<head>\n <title>Github OAuth</title>\n <link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/bootstrap/4.4.1/css/bootstrap.min.css"> <!-- load bulma css -->\n <link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css"> <!-- load fontawesome -->\n <style>\n body { padding-top:70px; }\n </style>\n</head>\n<body>\n<div class="container">\n <div class="jumbotron text-center text-primary">\n <h1><span class="fa fa-github"></span> Github OAuth</h1>\n <p>Authorize your app with:</p>\n <a href="https://github.com/login/oauth/authorize?client_id=<%= client_id %>" class="btn btn-danger"><span class="fa fa-github"></span> Github Login</a>\n </div>\n</div>\n</body>\n</html> After it we will create an ejs file under path views/pages/success.js, it will be used to show the user's GitHub information we will get after authorized by Github
\n<!-- views/success.ejs -->\n<!doctype html>\n<html>\n <head>\n <title>Github OAuth</title>\n <link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/bootstrap/4.4.1/css/bootstrap.min.css"> <!-- load bulma css -->\n <link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/font-awesome/4.7.0/css/font-awesome.min.css"> <!-- load fontawesome -->\n <style>\n body { padding-top:70px; }\n </style>\n </head>\n <body>\n <div class="container">\n <div class="jumbotron">\n <h1 class="text-primary text-center"><span class="fa fa-github"></span> Github Information</h1>\n <div class="row">\n <div class="col-sm-6">\n <div class="well">\n <p>\n <strong>Name</strong>: <%= userData.name %><br>\n <strong>Username</strong>: <%= userData.login %><br>\n <strong>Company</strong>: <%= userData.company %><br>\n <strong>Bio</strong>: <%= userData.bio %>\n </p>\n </div>\n </div>\n </div>\n </div>\n </div>\n </body>\n</html>Note: Here we are also using bootstrap and font-awesome css to make our web pages look good.
\nWe have finished building our OAuth authorization page, let's run the application by below command
\nnode index.jsOnce our server is running, we can see our social login page on http://localhost:2400/
![\"Social](\"/30a8f53340a88b24e123fbc8abf19fa9/github_login.webp\" "\\"Social")
We need to click on the Github Login button, which will redirect us to google login page.
\n![\"GIthub](\"/c83c21014895d39200b6fdc8550b465e/github_auth.webp\" "\\"GIthub")
After login with our GitHub credentials, it will redirect back to our application and on the success page, we can see the details of users' GitHub profile and can save this detail in a database for future use also.
\n![\"GIthub](\"/0760ff4728fcbbe849cd12b027a7ab49/github_profile.webp\" "\\"Github")
You can implement the OAuth in Node.js by the above process, You can found the complete code used in this tutorial on out
\n\n","frontmatter":{"date":"March 22, 2020","updated_date":null,"description":null,"title":"OAuth implementation with Node.js and Github","tags":["Oauth","NodeJs"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.9047619047619047,"src":"/static/bb5df84ab7808c0a554f33a2c8cb76c0/58556/oauth.webp","srcSet":"/static/bb5df84ab7808c0a554f33a2c8cb76c0/61e93/oauth.webp 200w,\n/static/bb5df84ab7808c0a554f33a2c8cb76c0/1f5c5/oauth.webp 400w,\n/static/bb5df84ab7808c0a554f33a2c8cb76c0/58556/oauth.webp 800w,\n/static/bb5df84ab7808c0a554f33a2c8cb76c0/99238/oauth.webp 1200w","sizes":"(max-width: 800px) 100vw, 800px"}}},"author":{"id":"Puneet Singh","github":"puneetsingh24","avatar":null}}}},{"node":{"excerpt":"In this blog, we’ll be implementing authentication with JWT in a NodeJS web application. For this, we’ll be using jsonwebtoken package…","fields":{"slug":"/engineering/nodejs-and-mongodb-application-authentication-by-jwt/"},"html":"In this blog, we’ll be implementing authentication with JWT in a NodeJS web application. For this, we’ll be using jsonwebtoken package
\nJWT(JSON Web Token) is a token format. It is digitally-signed, self-contained, and compact. It provides a convenient mechanism for transferring data. JWT is not inherently secure, but the use of JWT can ensure the authenticity of the message so long as the signature is verified and the integrity of the payload can be guaranteed. JWT is often used for stateless authentication in simple use cases involving non-complex systems.
\nHere's an example of JWT:
\neyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJlbWFpbCI6Im9sYXR1bmRlZ2FydWJhQGdtYWlsLmNvbSIsImNow, let's authenticate/protect some routes.
\nPre-requisites:
\nyou can install all required packages by using following command:
\nnpm install express mongoose bcrypt --saveStep 1. First, create a directory structure as below :
\nJWTApp
-api\n--models\n----userModel.js\n--controllers\n----userController.js\n--route\n----userRoute.js\n--server.js npm install jsonwebtoken -- saveIn the api/models folder, create a file called user userModel.js by running touch api/models/userModel.js.
\nIn this file, create a mongoose schema with the following properties:
\nAdd the following code
\n'use strict';\n\nvar mongoose = require('mongoose'),\n bcrypt = require('bcrypt'),\n Schema = mongoose.Schema;\n\n/**\n * User Schema\n */\nvar UserSchema = new Schema({\n fullName: {\n type: String,\n trim: true,\n required: true\n },\n email: {\n type: String,\n unique: true,\n lowercase: true,\n trim: true,\n required: true\n },\n hash_password: {\n type: String\n },\n created: {\n type: Date,\n default: Date.now\n }\n});\n\nUserSchema.methods.comparePassword = function(password) {\n return bcrypt.compareSync(password, this.hash_password);\n};\n\nmongoose.model('User', UserSchema);In the api/controllers folder, create a file called user userController.js by running touch api/controllers/userController.js
\nIn the userController file, create three different handlers to handle by using the following code
\n'use strict';\n\nvar mongoose = require('mongoose'),\n jwt = require('jsonwebtoken'),\n bcrypt = require('bcrypt'),\n User = mongoose.model('User');\n\nexports.register = function(req, res) {\n var newUser = new User(req.body);\n newUser.hash_password = bcrypt.hashSync(req.body.password, 10);\n newUser.save(function(err, user) {\n if (err) {\n return res.status(400).send({\n message: err\n });\n } else {\n user.hash_password = undefined;\n return res.json(user);\n }\n });\n};\n\nexports.sign_in = function(req, res) {\n User.findOne({\n email: req.body.email\n }, function(err, user) {\n if (err) throw err;\n if (!user || !user.comparePassword(req.body.password)) {\n return res.status(401).json({ message: 'Authentication failed. Invalid user or password.' });\n }\n return res.json({ token: jwt.sign({ email: user.email, fullName: user.fullName, _id: user._id }, 'RESTFULAPIs') });\n });\n};\n\nexports.loginRequired = function(req, res, next) {\n if (req.user) {\n next();\n } else {\n\n return res.status(401).json({ message: 'Unauthorized user!!' });\n }\n};\nexports.profile = function(req, res, next) {\n if (req.user) {\n res.send(req.user);\n next();\n } \n else {\n return res.status(401).json({ message: 'Invalid token' });\n }\n};Note: A hash password was saved in the database using bcrypt.
\nStep 6. In the api/route folder, create a file called user userRoute.js and add the following code:
\n'use strict';\nmodule.exports = function(app) {\n var userHandlers = require('../controllers/userController.js');\n // todoList Routes\n app.route('/tasks')\n .post(userHandlers.loginRequired, userHandlers.profile);\n app.route('/auth/register')\n .post(userHandlers.register);\n app.route('/auth/sign_in')\n .post(userHandlers.sign_in);\n};'use strict';\n\nvar express = require('express'),\n app = express(),\n port = process.env.PORT || 3000,\n\n\n User = require('./api/models/userModel'),\n bodyParser = require('body-parser'),\n jsonwebtoken = require("jsonwebtoken");\n\nconst mongoose = require('mongoose');\nconst option = {\n socketTimeoutMS: 30000,\n keepAlive: true,\n reconnectTries: 30000\n};\n\nconst mongoURI = process.env.MONGODB_URI;\nmongoose.connect('mongodb://127.0.0.1:27017/?compressors=disabled&gssapiServiceName=mongodb', option).then(function(){\n //connected successfully\n}, function(err) {\n //err handle\n});\n\napp.use(bodyParser.urlencoded({ extended: true }));\napp.use(bodyParser.json());\n\napp.use(function(req, res, next) {\n if (req.headers && req.headers.authorization && req.headers.authorization.split(' ')[0] === 'JWT') {\n jsonwebtoken.verify(req.headers.authorization.split(' ')[1], 'RESTFULAPIs', function(err, decode) {\n if (err) req.user = undefined;\n req.user = decode;\n next();\n });\n } else {\n req.user = undefined;\n next();\n }\n});\nvar routes = require('./api/routes/userRoutes');\nroutes(app);\n\napp.use(function(req, res) {\n res.status(404).send({ url: req.originalUrl + ' not found' })\n});\n\napp.listen(port);\n\nconsole.log(' RESTful API server started on: ' + port);\n\nmodule.exports = app;Step 9. Now you just need to run the project by using the following command and try logging by using the JWT.
\nnpm startStep 10. Open Postman and create a post request to localhost:3000/auth/register as below:
\n![\"Postman](\"/a6eec58240d18cb17146ca11b5d49dcd/register.webp\")
Step 11. After this, let’s sign with this URL localhost:3000/auth/sign_in . Enter the keys and values for email and password
\n![\"Postman](\"/5cb1b965f14b8f3b4d254d7d310c789d/signIn.webp\")
Under the value, add JWT and the token with a space between, like so:
\nJWT eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJlbWFpbCI6Im9sYXR1bmRlZ2FydWJhQGdtYWlsLmNvbSIsImZ1bGxOYW1lIjoiT2xhdHVuZGUgR2FydWJhIiwiX2lkIjoiNThmMjYzNDdiMTY1YzUxODM1NDMxYTNkIiwiaWF0IjoxNDkyMjgwMTk4fQ.VcMpybz08cB5PsrMSr25En4_EwCGWZVFgciO4M-3ENEStep 11. Then, enter the parameters for the key and value for fetching the profile. You want to create as shown below and send:
\n![\"Postman](\"/42b50f8f60ca459023e492ce1b802845/profile.webp\")
As we have seen it is fairly easy to build a JWT authentication system with NodeJS, You can found the complete code used in this tutorial here.
\n","frontmatter":{"date":"March 20, 2020","updated_date":null,"description":null,"title":"NodeJS and MongoDB application authentication by JWT","tags":["NodeJs","JWT","MongoDB","Authentication","JSON Web Token"],"pinned":null,"coverImage":{"childImageSharp":{"fluid":{"aspectRatio":1.6666666666666667,"src":"/static/2b39d6f99b1ca5d4bc89d3bfccb6e29d/e9589/jwt.webp","srcSet":"/static/2b39d6f99b1ca5d4bc89d3bfccb6e29d/61e93/jwt.webp 200w,\n/static/2b39d6f99b1ca5d4bc89d3bfccb6e29d/1f5c5/jwt.webp 400w,\n/static/2b39d6f99b1ca5d4bc89d3bfccb6e29d/e9589/jwt.webp 500w","sizes":"(max-width: 500px) 100vw, 500px"}}},"author":{"id":"Ashish Sharma","github":"ashish8947","avatar":null}}}},{"node":{"excerpt":"COVID-19 is a global epidemic that demands decisive and robust action. Following the announcement by the World Health Organization (WHO) to…","fields":{"slug":"/identity/loginradius-business-continuity-covid-19-outbreak/"},"html":"COVID-19 is a global epidemic that demands decisive and robust action.
\nFollowing the announcement by the World Health Organization (WHO) to address the coronavirus (COVID-19) threat as a pandemic, organizations across the globe are looking to their Business Continuity Management (BCM) plan to make sure they are covered.
\nFor LoginRadius, as a SaaS-based customer identity platform, planning ahead to counter any disruption has always been an essential aspect of its resilience program.
\nConsequently, we have put our contingency plan to action to fight the current and future risks to our business, and our customers' businesses, due to the COVID-19 outbreak.
\nAs the developing situation changes with respect to world health outlook, we have outlined three key areas to ensure our readiness towards workplace mitigation. They include:
\nThereafter, we are prepared to react accordingly to ensure business continuity. Here’s what our plan looks like:
\nEmployee Health and Safety
\nWe are mindful of our employees and are up to date on the officially mandated actions related to hygiene and safety at our workstations. Likewise, we have rolled out the following policies:
\nService Operations
\nAs an automated, fully cloud-based software solution redundantly hosted on industry-leading infrastructure providers like Amazon Web Services and Microsoft Azure, the LoginRadius platform is inherently insulated from the business and commercial impacts of the virus.
\nThis includes impacts from regional staffing and manpower shortages or disruptions in global supply chains.
\nWe have been working for several weeks with impromptu and scheduled drills to help ensure that operations run without disruption in the eventuality of an outbreak or other critical event which may impact our organization.
\nBusiness Operations
\nSimilarly, we have rolled out remote working policies for all LoginRadius team members. Employees can work offsite as they would on-premises, guaranteeing no disruption to business operations, including our customer-facing sales, customer success, support, and account management teams.
\nWe place the highest value on the partnerships that we've established with our customers and stakeholders. Rest assured, we are committed to ensuring uninterrupted success, even in times of hardship and challenges.
\nIn the end, we wish our customers health, security, and good fortune.
\n![](\"/d98399eb71bd29d9efc50cedf469c114/CTA-Graphics-for-Blogs-V03.01-05-3-1024x310.webp\")
The hospitality industry has always been about luxury, pleasure, and excellent customer services. Modern guests travel for both business and pleasure. Therefore, they expect business owners to interact better and understand them well.
\nThey love it when hotel owners engage and empower them. They want to be delighted by personalized experiences, and when that happens, they are likely to come back for more stays.
\nIf your company isn’t doing it yet, you are already behind. Your competitors may have reinvented their digital transformation plan and offering customer-centric hospitality experience with comfort features and better customer service.
\nSo, how do you catch up with the latest trends? Here are a few of the latest customer-centric innovations in the hospitality industry.
\nAI has been a game-changer for the hospitality industry. One of the most popular reasons behind its popularity is its ability to work like humans (minus the error).
\nCompared to the traditional setup, AI treats businesses with a host of advantages including:
\nMoving on, let’s find out how deep is the impact of AI in the hospitality industry. Here are a few:
\nCompetitive analysis - When it comes to reviewing customer feedback, competitive analysis plays an important role. The advantages are three-fold. It helps hotel owners understand their guests, figure out their expectations, and what they liked or disliked about their stay.
\nAI can capture such information with 100% accuracy – something human eyes aren’t capable of analyzing.
\nFrictionless authentication - Facial recognition is one of the most delightful self-servicing technology that delights guests in the hospitality industry. Everybody would love the opportunity to skip queues at the front desk while checking-in. Well, AI-infused facial recognition is your solution.
\nIoT solutions for hotels will add extra oomph to customer experience in 2020.
\nAt the core of the hospitality industry lies the ultimate guest experience. People love to feel special – a reason why the concept of customization went mainstream. Blending hospitality with IoT will do wonders for hotel operators.
\n![\"IOT](\"/2692f9c758cb2756e33900cdb7cf13bb/image2-1.webp\")
Wondering how? Let’s find out.
\nWhat more?
\nThe hospitality industry can also automate room services. Hotels can ask guests to fill out their preferences through a centralized app and customize their stays accordingly.
\nFor example, they can install motion sensors to switch on the lights when they wake up with the coffee machine brewing their favorite cup of coffee.
\nThey can install sensors to detect occupancy and switch off lights automatically as the guests leave.
\nThey can install sensors to detect faulty appliances (like leaky taps, broken AC, heater, geyser, etc.) inside the hotel room and notify the maintenance team before check-in.
\nAnother example of creating personalized experiences in the hospitality industry is virtual reality. VR offers the ability to transport a person from one space to another within the digital ecosystem.
\nIn the hotel business, VR can allow guests to enjoy a 360-degree view of the hotel and find out what their rooms will look like booking the property.
\nOn a different note, VR’s virtually simulated environment can be used as a source of entertainment too, by offering their guests a tour of the local attractions right from the hotel premises.
\nAugmented Reality, on the other hand, simulates real-world surroundings with digitally enhanced overlays. The concept is almost similar to VR, where the entire surrounding is changed.
\nThe hospitality industry can use it to its advantage in a number of ways. Imagine the walls of your room are infused with AR-powered technology. At the tap of a button, it can transform into any surrounding (beach, forest, cloud, city heights) you like and let you enjoy the experience without actually being physically present.
\n![\"augmented](\"/82d4869c9d112be4e71e7159be790641/image3-1.webp\")
The hospitality and tourism industry is largely responsible for the emission of CO2 in the atmosphere. 2020 will be the year of sustainability. Hotel owners will limit the use of traditional forms by introducing digital check-in and check-out processes.
\nGuests can use a check-in terminal or conduct advanced check-in through an app to make the process as seamless as possible.
\nAlso, hospitality companies witness a huge influx of data every day. In the quest to offer personalized services with unique experiences, they need to understand customer behavior.
\nData can make or break a business. Some of the popular data metrics include name, length of stay, number of guests, property type (urban, suburban), geographics (region, country, city), reservation source (travel agent, corporate online site, direct call, meeting), number of repeat stays, etc.
\nNo wonder the hospitality industry requires a reliable identity management platform that prioritizes data security from unauthorized access, being tampered or destroyed.
\nSimply put, data security is a crucial metric for hotel owners. Guests should never feel insecure about their data, and that’s rule 1.
\nHenceforth, advanced identity management policies, coupled with frictionless verification should make security seem effortless.
\n![](\"/7b58b99d5a1aef29104a17998e11cda4/image4-1.webp\")
When your business revolves around accommodating customer preferences, the need for identity verification becomes crucial. LoginRadius is a customer identity and access management (CIAM) platform that helps hotel owners to roll out strict security policies while offering excellent customer experiences.
\nWith LoginRadius, here’s what you can offer your customers:
\nThe hospitality industry is a booming market at the moment. With intense competition happening at the backdrop, taking charge of internal processes and increasing security within the hotel staff has become more crucial than ever.
\n![\"seamless](\"/4f2c69527539c9aaa8d129f40253841b/image5-1.webp\")
Looking ahead, LoginRadius’ biometric technology will help you:
\nThe hospitality industry runs a high risk of data theft, and when that happens, it leads to severe repercussions, extending far beyond reputations damage.
\nTherefore, you need to understand the nature of the data you collect from your guests to protect it. Generally, it falls under three categories.
\nCybercriminals are mostly fond of personal and transaction data. A lot of such data is collected, stored, and processed daily. As hotel operators, it is your responsibility to ensure that all data remains protected.
\nLoginRadius abides by industry-approved security compliances like EU’s GDPR and California’s CCPA to keep guests’ data safe and protected at all times.
\nMost businesses in the hospitality sector offer complex ownership structures. Hence, it is only feasible to shift your data protection responsibilities to an ideal customer identity and access management platform that commits to securely managing your guests’ data.
\nAfter all, the hospitality industry is all about customer experiences and keeping up with their changing expectations.
\n
Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.
\nWe’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.
\nThe goal? Having them spend less time searching and more time building.
\nLoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.
\nHere’s a closer look at what’s new and why it’s important:
\n![\"This](\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\")
Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.
\nThe new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.
\nSo, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.
\n![\"This](\"/e5358b82be414940f3fb146013845933/capabilities.webp\")
We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:
\nThis structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.
\n![\"This](\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\")
We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.
\nThe new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.
\n![\"This](\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\")
Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.
\nOur platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.
\nCheck out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.
\nDo not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!
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