![](\"/5fbc5db428266aae3bd875cc5a332e23/LoginRadius-Dashboard-Consent-Management.webp\")
When the foundation of the General Data Protection Regulation (GDPR) was officially laid out, it prompted a rising need for organizations running on Customer Identity & Access Management (CIAM) solutions to re-consider their security arrangements.
\nTo complement, LoginRadius introduces its Consent Management feature that offers a secure platform to support the European Union's GDPR compliance capabilities.
\nCustomer data is at the epicenter of brand engagements today. With customer expectations dramatically shifting over the last couple of years, individuals demand customization and more control while interacting with brands online.
\nGDPR exposed the world to a whole lot of data security concerns ranging from how to collect, store, get consent, and use personal information. The aim was to provide mutual benefits for companies and end-users by building stronger trust relationships.
\nLoginRadius Consent Management will help companies and their security professionals understand the core mechanism of GDPR requirements and improve customer experience in the process.
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It allows the flexibility to perform every action of the consent lifecycle with ease, including:
\n![\"Loginraidus](\"/9c5ce3cacefd773e3410a21290c579f3/DS-Consent-Management-1024x310.webp\")
LoginRadius Consent Management is an effort from the cloud-based CIAM solution provider to accelerate the path to compliance. Rest assured, companies can steer clear of GDPR-related fines that can otherwise be devastating even for the world's biggest companies.
\nIn addition to the GDPR, the LoginRadius Platform is also compliant with other international data privacy standards like the CCPA, NIST, and HIPPA.
\n![\"book-free-demo-loginradius\"](\"/8fce571f703a5970dbb1359a2fe0e51a/book-a-demo-loginradius.webp\")
If a couple of years ago, streaming apps were the future, then the future is here.
\nAs social isolation continues to be the new normal amidst work-from-home and social distancing measures, the popularity of over-the-top (OTT) streaming apps – both video and audio has jumped exponentially to meet the growing entertainment demands of viewers.
\nA recent study by Animoto suggests, 70% of businesses are investing in videos compared to the same time last year.
\nWith no new content for channels to run (because they are unable to shoot due to the pandemic), viewers are gravitating towards OTT streaming apps like Netflix, Disney Hotstar, Amazon Prime to watch fresh content.
\nBut what about data security amidst the volatile digital identity theft environment?
\nWith the boom in streaming applications, OTT services are a hotbed for sensitive credit card data and personally identifiable information.
\nBut sadly, it is not an uncommon occurrence that people share passwords on-the-go or use the same passwords across the plethora of streaming app premium subscriptions they own.
\nCybercriminals can easily monetize such mistakes and sell access credentials for data theft and identity fraud.
\nIt has become imperative for content streaming players to fight back. In fact, using automated bot detection and low-friction authentication like social and passwordless login can go a long way in securing digital identities.
\nWhen it comes to entertainment-based streaming applications, security often takes the backseat. For customers, keeping Netflix or Amazon Prime's account credentials secure isn't much of a concern. They won't treat them the same way as they would their bank accounts.
\nThe lack of awareness is what hackers take advantage of. Some of the common ways attackers gain access to customer account include:
\nPhishing is a kind of social engineering attack where imposters dupe victims into opening an email link, instant message, or genuine looking sites to steal login credentials and credit card numbers.
\nAs the worldwide lockdown is forcing people to rely a lot more on streaming applications like Netflix, Disney+, Hulu, YouTube TV, fraudsters are seeing this as an opportunity to pose threats to users.
\nAccording to a report by The Guardian, more than 700 lookalike websites resembling Netflix and Disney+ signup pages have been created by hackers to take advantage of the pandemic streaming boom.
\nThese fake websites entice users with their free subscriptions to steal names, IDs, personal and financial information.
\nCredential stuffing is a kind of cyberattack where hackers use large databases of stolen credentials via automated bots to gain access to user accounts.
\nOne of the biggest loopholes that result in a credential stuffing attack include consumers using the same login and password for multiple applications services.
\nStreaming apps are the perfect victim of such attacks. Often, hackers know when there is a worldwide demand for a particular service, for example, during the premiere of a popular series. They know users will be sharing login credentials with others. That's precisely the kind of opportunity hackers look for.
\nA brute force attack is a kind of hacking attempt that hackers use to target login pages through trial and error. The bad actors use automated bots to attempt as many guesses as possible until they are able to crack open an account with the right combination.
\nOne of the biggest examples of brute force attacks on streaming apps is that they are relatively simple to perform. Also, the lack of mitigation strategy in the systems' security level makes it a popular form of cyberattack.
\nIt seems like account takeover attacks are the new normal for content streaming applications today. Fraudsters have an intensive criminal ecosystem that often leverages a large database of previously stolen credentials to hack into OTT delivery models.
\nThey use bot infrastructure to attempt logging in with the hope that at least 1%-2% of these account owners will re-use their credentials. And when consumers do that, bam! Hackers take over those accounts and exploit them for financial gain.
\nConsider MitM attacks as cyber eavesdropping where attackers secretly place them between communication end-points and tamper data through a compromised, yet trusted system.
\nMan-in-the-middle attacks can be easily automated, and hence, repercussions can be quite severe. Its negative brand publicity can cost businesses in millions, and customers can be ripped off money.
\nDetecting MitM attacks is difficult, but they can be prevented through cybersecurity measures like multi-factor authentication and maximizing network control.
\n![\"OTT](\"/3e72a8b8b5f32022055b935324bc1789/OTT-Over-The-Top-Streaming-Services-and-Apps-1024x703.webp\")
Streaming entertainment giants are completely aware of the cyber threats - a reason why the media landscape is rapidly evolving to accommodate the growing security concerns.
\nSome of the OTT (over-the-top) video streaming services and apps that stand out in the volatile environment include:
\nContent is king, and catalog is everything when it comes to a video streaming service's success. Netflix ticks both the checkboxes. With over 182.8 million subscribers, it is one of the biggest video-distribution networks in the world today.
\nTo accommodate the security of the vast customer base, Netflix takes a risk-based approach to content security.
\nSome of the measures include regular risk assessment, strong authentication protections via MFA, security training and awareness program, business continuity plan, and ensuring that only persons working on client projects can access the content.
\nAnother streaming giant, Amazon Prime, handles cybersecurity by following the best possible practices.
\nSome of them include the use of SSL to encrypt web traffic, use of secure cookies to prevent client malware from hacking customers and email and DNS protection to verify the authenticity of the email and web addresses. They also have their headers obscured.
\nOne of the world's largest independent media conglomerates, the Walt Disney Company, or simply Disney+ offers enhanced security measures to keep the data of its millions of subscribers safe.
\nWho does it do it? Disney uses a robust SSL algorithm for data encryption. Furthermore, it also ensures that the ASP.NET version header is not exposed, so it is harder for hackers to hack into their systems.
\nVoot is Viacom18's Premium video on demand (SVOD) service for the Indian audience. It's the latest offering, Voot Select is launched with an extensive digital portfolio.
\nThe platform offers 32 original shows with edgy and disruptive stories, four international channels, and the best network content 24 hours before the episodes air on TV.
\nAlt Balaji, one of the leading OTT players, is a homegrown streaming platform for Indian consumers. With a variety of new options in the original web-series category, it lets you stream Indian content at a minimal cost.
\nSpeaking of its cybersecurity adjustments, they undertake robust internal control measures to limit the access of information and also offer strong security policies against phishing to protect consumer data from identity theft.
\nBritBox is a UK-based digital video subscription service, which is a joint venture between ITV and the BBC. It serves the consumers in the United Kingdom, the United States, and Canada.
\nThe platform offers an ensemble of the massively popular British TV content along with fresh series of a mixture of genres. BritBox has chosen LoginRadius as the sole provider of its managed identity platform.
\nHulu is a very popular American video streaming application co-owned by The Walt Disney Company and Comcast. It streams newer TV shows in the US and Japan.
\nWith an extensive library, Hulu majorly focuses on original content, documentaries, blockbuster, and independent films and other popular shows from popular network broadcasters across the globe.
\nZee 5 is another popular video streaming app for Indian consumers from entertainment network Zee Entertainment Enterprises Limited (ZEEL). The online OTT platform offers entertainment through hyper-personalization in their content developing strategies.
\nZee 5 offers Live TV, TV shows, originals, international shows, and premium movies in 11 navigational and 12 featured languages to cater to the ever-evolving viewership pattern of users.
\nHBO GO is a streaming service that is offered for free along with an existing HBO subscription. Consumers can enjoy unlimited access to the best HBO shows, movies, sports, and documentaries.
\nSonyLIV is another popular OTT service that streams quality content by Sony Pictures Networks India Private Limited (SPN) for Indian users. Launched in 2013, it is the first premium video-on-demand service that offers multi-screen engagement, a massively popular concept these days.
\nWith secured digitization taking over the streaming platform, consumers are swamped with choices – FuboTV, Tubi, Philo, Youtube TV, Sling TV, Crunchyroll, Apple TV Plus, Sony Crackle, Hotstar, Erosnow, Viu, Jio Cinema, Zengatv and more.
\nApple Music is one of the most loved music streaming apps that features more than 30 million songs and a 24/7 live radio. Music lovers can enjoy both commercial and local hits and options to upload their own music and stream to their devices.
\nDeezer is another popular music streaming app for music fanatics in the United States. It claims to offer the best quality music streaming service with an infinite collection of songs with automated recommendations.
\niHeartRadio is one of the personal favorites of listeners who love to enjoy music from curated playlists. The premium on-demand music service houses millions of tracks, and there are radio stations that are offered for free.
\nFor music lovers looking for the most reliable online radio station, Pandora is the first choice. While there's a lot to enjoy in the free plan, listeners can enjoy unlimited skips with the premium account, along with a diverse collection of personalized radio stations.
\nSoundCloud is a community-driven music streaming app and a popular choice for global indie creators. Listeners are exposed to millions of popular tracks, and they can also upload their own music.
\nGoogle Play Music is undoubtedly one of the most popular audio streaming sites among music lovers. It is a perfect choice for on-demand music access with a tidy interface compared to other popular streaming sites.
\nSpotify has it all - from millions of songs, curated radio stations, playlists, podcasts, and even some video content. It is one of the most recognizable streaming music apps after Google Play Music.
\nTidal is unquestionably a popular music streaming site that supports High Fidelity music. It offers a collection of over 50 million soundtracks and is available to dozens of countries worldwide. Tidal recommends users to access through Google Chrome to enjoy a HiFi music experience.
\nAmong its popular features include Android TV support, over 130,000 high definition music videos, expertly curated playlists, and a music blog.
\nYouTube Music is the video service's most popular and recognizable music streaming offering. Like other music apps, users can enjoy millions of songs on the platform with the unique differentiation that it sources the YouTube channel.
\nGaana is an incredibly popular music streaming app among Indian audiences, mostly because of its selection of curated playlists and lively looking interface.
\nWith other popular options like TuneIn Radio, Wynk, JioSaavn, Amazon Prime Music, IDAGIO, PrimePhonic, and the likes, there is no shortage of music apps.
\nNow, think of it this way. If nearly all of the population is attached to at least one streaming service (be it audio or video), we are a lucrative target for hackers to get their hands on sensitive data.
\n![\"Video](\"/16101773583e02a6ee4bff2f6c183710/Video-and-Audio-Streaming-Industry-1024x703.webp\")
Identity is the most important entity in the digital ecosystem. Streaming applications should know how to associate the required restrictions with the right users and secure customer experiences. Here are five other ways to enhance customer security.
\nPopular streaming sites like Netflix, Amazon Prime, Disney + already do that. They offer curated recommendations on their home screen based on viewers' most binge-watched genre. This is where the use of AI for seamless customer experience comes into play.
\nMake sure the UX complement aspects such as targeted retention strategies, quick onboarding, and secure payment gateways.
\nBut then, let's not forget that hackers are skilled engineers that develop faulty algorithms to redirect consumers to different payment sites. Make sure you are authenticating users with a robust security system on your OTT platform.
\nSecuring customer data in the digital space is a big deal for any industry. As consumers continue to subscribe, and your community grows, the growing database becomes more and more vulnerable to security risks.
\nHenceforth, if any brand fails to prioritize security and privacy, it may be a significant blow to reputation.
\nConversely, practicing the right cybersecurity measures and investing in the right identity management solution will gain a competitive edge over others.
\nA vast majority of credential stuffing attacks happen due to botnets. Hackers usually program botnets to devise account takeovers of consumer data that are most vulnerable to attacks.
\nUsing multi-factor authentication can help a great deal in reducing such risks. Users trying to authenticate should first confirm the human use of a web browser.
\nFor example, the clicking pattern or movement of a mouse during Recaptcha evaluation can determine the difference between a bot and a human.
\nIf remembering complex passwords is a problem for consumers, introduce passwordless authentication into your system where you can confirm a user's identity through OTP, magic link, or biometrics in a more efficient, and secure way.
\nIt will keep customer data safe without creating any inconvenience to user experience — a win-win for both parties.
\nPiracy sites are quite popular in the industry because they allow users to stream content for free. The lack of a monthly subscription business model seems more appealing than premium streaming services where users cannot move past thumbnails unless they are subscribers.
\nOther benefits like live streaming of premium TV content make piracy sites more popular among general users. Sometimes, they resemble popular streaming applications to make hacking even easier.
\nEducate your customers about different hacking practices and make sure they can distinguish between you and your pirated version.
\nSecuring content and safeguarding customer information is crucial to the functioning of streaming apps. Any loophole in the security system may lead to compromised service and put your OTT brand at risk.
\nA cloud-based identity management solution like LoginRadius sits between streaming services and general users to safeguard data embedded in backend and frontend systems.
\nToday, streaming subscribers want things to be effortless and easy-to-operate. An identity management platform ticks all the boxes here.
\nWondering how? Let's find out.
\nSingle Sign-On: SSO or Single Sign-on allows a unified login system where a single set of login credentials can be used to access multiple partners.
\nVideo broadcasting company BroadcastMed's successful implementation of SSO by LoginRadius is a good example.
\n![\"BroadcastMed](\"/126ce2cb537b24d68bc6b52a7f7def91/CS-BroadcstMed-1024x310.webp\")
The identity provider offered a centralized login system where users can seamlessly navigate to third-party sites and other syndication partners without the need to log in and out every time.
\nPasswordless Login: The general users love it if they can log in or register without a password. In the streaming industry, passwordless login can act as a catalyst for customer retention and loyalty.
\nWith advanced authentication features like one-touch login and smart login, subscribers can simply login by entering the OTP or email ID.
\nFrictionless user experience and optimal security drive the transformation of the audio and video streaming industry. A common reason why most people do not favor multi-factor authentication or like to create unique passwords is because the process adds on to their effort.
\nEven then data security remains a crucial aspect. You need to balance both the worlds. An identity management platform can help you achieve that.
\n![\"book-a-free-demo-loginradius\"](\"/788a6a84e389edac18728007099fdc1d/Book-a-free-demo-request-1024x310.webp\")
Cyber threat for businesses has always been a big deal. With the world population self-quarantined at home and the stock market succumbing to the ill-fated Covid-19, cybercriminals are making the most of the on-going crisis and adding on to the cyberthreat landscape.
\nIn April 2020 alone, WHO reported that some 450 active official email addresses and passwords were leaked online along with thousands of other credentials – all linked with people working to mitigate the coronavirus impact.
\nFor cybercriminals, it has become easier than ever to conduct social engineering campaigns where they use fake emails to exploit the fear around the COVID-19 pandemic.
\nBefore going through the protection module, let's find out a few more creative examples of cyber threat for businesses.
\nAmidst IT facing the heat to mitigate the Covid-19 data breach challenges, certain techniques like phishing attack remain constant.
\nIt is time for businesses to pull the chord on attackers exploiting accounts and gaining access to high-profile resources.
\nWith the majority of companies working on the \"work from home\" module, cyber threats for businesses have increased multi-fold – which is irrespective of any industry. The most notable ones include:
\nThe media and entertainment industry is rapidly becoming a new favorite for cyber hackers as they find creative ways to exploit revenue-driven assets like intellectual property or commercially sensitive data in the industry's security infrastructure.
\nMoreover, with the shooting popularity of streaming sites due to the pandemic, hackers are turning these services into a new hotspot for exploitation.
\nAccording to the cybersecurity firm Mimecast, more than 700 fake websites resembling Netflix and Disney+ signup pages were identified between 6th April 2020 and 12 April 2020.
\nIt seems like with the world population obliged to stay at home, hackers are redirecting their attention to streaming services for understandably obvious reasons – i.e. to pose cyber threat for businesses.
\nHospitality is one of the hardest-hit industries during this time of the pandemic. It witnessed a sharp decline in the first quarter of 2020. But, just because the industry isn't in its best shape at the moment, it doesn't mean they aren't a target for bad actors anymore.
\nHackers are getting increasingly sophisticated and finding new ways to steal guests' information from systems, servers, and even the front desks.
\nMarriott data breach at the end of February 2020 made headlines for the second time. More than 5.2 million guest data including names, birth-dates, phone numbers, language preferences, and loyalty account numbers were exposed as a result of the breach.
\nA data breach in this sector can lead to severe cyber threat for businesses like damage to reputation, loss of customer trust, and cost thousands of dollars in fines and penalties.
\nThe financial industry is no alien to cyberattacks during the novel coronavirus pandemic. The U.S. Secret Service and the FBI even declared that North Korea's hacking activities are threatening the country's financial system and the stability of the global community at large.
\nAs governments across the globe are sanctioning millions of dollars to mitigate the economic crisis, financial institutions play the primary role in distributing the funds to companies and citizens. Therefore, this industry is a juicy target, not just for North Korea but for the bad actors at large.
\nWith people working remotely on less secure networks, they are easy targets for hackers to exploit sensitive systems and even bring down national economies.
\nMimecast observed more than 60,000 COVID-19-related fake domains were created since January 2020 to steal from unsuspecting panic-buyers through lookalike domains during the time of crisis.
\nThe retail industry has a lot to do with payment and transactions. Retailers are loaded with customers' personally identifiable information, and if hacked, millions of data are exposed.
\nNo doubt, attackers have become more opportunist and automated with time. In response to the increasing impersonation attack campaigns and cyber threat for businesses, organizations need to review their cybersecurity strategies and add multiple layers of security as their first line of defense.
\n![\"Datasheet-How-Retail-Consumer-Goods-Companies-Use-the-LoginRadius\"](\"/c95f0155d52f8dea65efe90f3ec7c41a/How-Retail-Consumer-Goods-Companies-Use-the-LoginRadius.webp\")
Gamers are taking advantage of social distancing to boost gaming skills while the newbies are using games to relieve their boredom or alleviate their anxiety.
\nNo doubt, the gaming industry is gradually becoming a lucrative target for hackers to make money - mostly in exchange for in-game items for profit.
\nAlso, gamers fall under elite demographics who do not mind spending money. So, their financial status is also a big turn-on for hackers.
\nThe pandemic has reformed the online learning landscape (for good). E-learning is quickly shaping up as the new normal for the global education industry.
\nWith schools and colleges temporarily shut, the impact of the crisis is reshaping application processes and taking active care of crisis management strategies.
\nThat was the good part. Now, speaking of what went wrong, criminals are in no mood to spare this industry too. Recently, the popular online learning platform Unacademy was hacked online.
\nThe breach exposed details of 22 million users and listed 21,909,707 records for sale at $2,000 on darknet forums. Most of the compromised data included usernames, hashed passwords, email addresses, profile details, account status, date of joining, and last login date.
\n![](\"/8a429cdab46eb634d4e7382988c72f09/Best-Practices-for-Companies-to-Deal-With-Cyber-Threats.webp\")
As companies across the globe are adapting to new working environments to remain socially distant, it seems like cybercriminals are competing within themselves to come up with innovative ways to devise new cyber threat for businesses and exploit new vulnerabilities.
\nIt is high time for enterprises to understand the severity of cyberattacks and work in advance to mitigate those threats. Following are a few best practices:
\nNo matter how hard you try, remote working can never be like working from the office. There is a huge difference in attitude between the two. But when we at a more comfortable space, it is much easier to make mistakes.
\nBear in mind that cybercriminals are always on the lookout to leverage every vulnerability in their favor to pose cyber threat for businesses. Therefore, companies should remain composed during this global crisis and plan every counteractive move.
\nClose to half a million Zoom (a video conferencing app) accounts were sold on the dark web. Get the severity? Businesses need to be extra cautious while conducting meetings in a remote environment. Top recommendations include:
\nBecause employees are working in their network environments, it has become imperative to secure confidential organizational data. Here are some instructions businesses would want to send out:
\n![\"Industries](\"/dd27c3c0adce088c05a1d17e2dc2389d/Industries-at-Risk-During-COVID-19.webp\")
The coronavirus outbreak has pushed more people to go digital. A customer identity and access management (CIAM) solution like the cloud-based LoginRadius can help businesses deal with scalability and offer a secure environment to sustain the newfound digital identities.
\nFew of the advantages for business and its customers include:
\nThe digital space is all about identity, where cyber threat for businesses is at an all-time high. With the world on a standstill due to the pandemic, the idea of secure data governance and scalable identity management in the volatile environment should make the cut.
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LoginRadius has been simplifying identity management to help businesses build stronger relationships with their customers.
\nWith our LoginRadius China CIAM platform, we aim to help businesses securely manage digital identities within the restrictive borders of mainland China.
\nThe Chinese online market is a lucrative hotspot for businesses with over 900 million active internet users, as of March 2020. From a digital business standpoint, it is critical for enterprises that want to expand their customer base by collecting and storing citizen's data, to understand China's cyber regime.
\nWe ensure that our LoginRadius China customer identity and access management platform meets the changing privacy regulations imposed by China, and businesses are able to streamline a hassle-free customer experience in the nation’s digital ecosystem.
\nData Center: To meet the data localization regulation requirements of the Chinese government, LoginRadius owns a primary data center in China. We offer a mature operating model where data accessibility and data protection are completely transparent. Our cloud solution is highly scalable and provides up to a 99.99% service level agreement guarantee with perfect deployment capabilities.
\nChinese Social Providers: On the LoginRadius China CIAM platform, businesses can integrate APIs with native social networks like Sina Weibo, Kaixin, QQ Tencent, Renren, WeChat, along with approximately 40 other social providers. There are provisions for mobile native support for WeChat too along with the flexibility to add custom social providers.
\nQQ Tencent Captcha: Captcha can be applied as a lockout method for brute force attacks. Because China does not support Google reCAPTCHA, LoginRadius serves QQ Tencent Captcha to ensure that the end-user is a human and not bots.
\nMultilingual Support: The LoginRadius China CIAM solution provides local language support through simplified and traditional Chinese. Businesses can easily configure language settings too.
\n![\"Loginradius](\"/75daf4f44ad3b6733b6c8b006d6fbfe6/DS-Product-Chinese-CIAM-1024x310.webp\")
Privacy and security rule everything in China. With the LoginRadius China customer identity and access management solution, we aim to offer a mainstream business capability for businesses that drive (or aims to drive) revenue growth by leveraging the identity data of Chinese citizens.
\nFrom social integration, strong authentication, local language support to meeting the standard regional regulatory compliances, they are the key areas no clients should worry about.
\n![\"Book-a-demo-loginradius\"](\"/dc606ee34e1fd846630cfcbae3647780/BD-Developers2-1024x310.webp\")
As we try to adjust our lives around the coronavirus pandemic, customer experience in the retail industry witnesses a drastic change.
\nThe ongoing apocalypse is altering the way brands sell their products. The retail industry is adjusting according to the shifting technology to earn new customers and maintain their existing customer base.
\nWell, it seems like an exciting phase has already begun in the retail market. More and more companies are leveraging excellent customer experiences to attract maximum profit.
\nAfter all, it is only through happy customers that retailers can establish a competitive advantage over others. Now, the question is, how can businesses drive customer experience in the retail industry?
\nLet's find out.
\nA perfect customer experience strategy not only depends on the product, store, and shoppers, but also on how businesses align the mentioned entities smartly. They need to incorporate customer experience across different retail genres.
\nLet's explore the popular genres one-by-one.
\nCompeting for customer loyalty is a tough job for food and grocery retailers. After all, most of them offer the same product.
\nFor example, if customers are looking for readymade pizza dough, they will have multiple brands to choose from.
\nSo, how do retailers sustain in the competition?
\nFor starters, they need to understand the fact that shoppers aren't loyal to the products but the overall shopping experience. In this case, pizza dough – because they are basically all the same. If you can offer a \"feel-good\" experience at your retail store, people will keep coming back for more.
\nHold on! There's a hiccup, though.
\nThe buying preferences, behaviors, and expectations in the food and grocery industry vary from person to person. Brands that are looking to sustain and flourish amid the competition need to meet the growing demand of this dynamic environment.
\nPeople still perceive local stores as the best value provider for their time and money. Hence, making some tempting changes can go a long way and create a big impact.
\nHowever, there is no need to revolutionize how local stores work entirely. Making shoppers a fan of in-store experiences is enough to get them coming back.
\nAnother way to enhance the customer experience in the local retail industry is by surprising shoppers with a gift. When you give people something for free, they are naturally obligated to do something in return — simple philosophy.
\nAlso, try to give your customers the luxury of personalized experiences. In the homogenous world that we live in, if you can personally interact with them on how to use your product and explain the distinction between similar products –that's a win!
\nDo departmental stores and supermarkets have any scope of competing with the e-commerce market? The answer is yes, provided they can show what sets them apart.
\nThey need to win customers with the best possible customer-centric approach. In practice, this could mean if a customer asks for greek yogurt, they should be led to the yogurt aisle, instead of just informing them about where it is.
\nAlso, stores should focus on quality over quantity. From the quality of the products to the \"Thanks for shopping. See us again soon!\" customer farewell card, all touchpoints must meet the required set of standards.
\nAll-in-all, give your customers emotional shopping experience. Make them eager to come back soon.
\nMoving on, let's find out a few ways how brands can enhance customer experiences and benefit from them.
\n![\"Retail](\"/b199bc0d1f789e5c57df4cc250dc2dd7/customer-exp-retail.webp\")
The retail industry is brutally competitive. It takes more than offering the right product at the right price to deliver amazing customer experiences. As already discussed, brands also need to treat customers with respect and trigger them on an emotional level.
\nWhat more does it take to amplify customer experience in the retail industry? Here are a few ways of how retail companies benefit from customer experiences.
\nHeard of the Just Walk Out by Amazon? Yes, the technology that allows shoppers to enter a store, pick whatever they want, and leave without going through the checkout process.
\nNow, that's an excellent example of how frictionless retail can boost customer engagement.
\nWork is already in progress. Retailers are leveraging RFID scanning to their advantage to offer fast and error-free billing, together with AI.
\nWhen it comes to customer experience in the retail industry, compared to brick-and-mortar stores, the online shopping environment has a lot to offer.
\nThere is one downside, though - and it is the inability to touch and feel the products before making a decision. Retailers need to break even to rebuild customer loyalty. They need to bring the convenience of online shopping to brick and mortar stores and make in-store experiences as smooth and easy as possible.
\n![\"Datasheet-How-Retail-Consumer-Goods-Companies-Use-the-LoginRadius\"](\"/c95f0155d52f8dea65efe90f3ec7c41a/DS-How-Retail-Consumer-Goods-Companies-Use-the-LoginRadius.webp\")
The good news is that initiatives like smaller format stores, auto-checkout, online ordering (while inside the store), and mobile app offers are in action to lure shoppers back into physical stores.
\nThe ease of personalization helps a great deal in increasing the lifetime of a customer with your brand. Therefore, come up with easier ways for your shoppers to locate their favorite products. Make them feel like you understand their pain points, and it is your responsibility to solve their issues.
\nSpeaking of the online format, it will involve features like showcasing product recommendations based on previous purchases, or curating a personalized homepage altogether.
\nIn a brick-and-mortar store, personalization will mean installing digital fitting rooms and creating recreational areas to sit down and rest for a while. In a way, it will also add up to the amount of time customers spend with your brand.
\nOne major aspect of driving a seamless online experience is curating a customer-focused journey for your shoppers. The first thing that comes to mind during online sales is allowing customers to check-in and checkout gracefully.
\nCreating a frictionless experience with single sign-on (SSO) registration will allow customers to interact with your brand with a single set of credentials, eliminating the need to create multiple accounts.
\nFurthermore, it will be easier for brands to consolidate all customer data (purchase history, shipping, and billing data) into a single database.
\n![\"protect](\"/245b89bab98d0a7d39d8b2601ab4807a/customer-exp-retail-industry-1.webp\")
LoginRadius is a customer identity and access management tool that offers a seamless and secure way to access customer information - in your case, shoppers' data.
\nFrom the online retail point of view, LoginRadius offers a number of perks like simplifying the customer registration process, creating unified customer profiles and larger databases, reducing application-related complexities, streamlining customer purchase and interaction data, and ensuring security compliances.
\nLet's dig further into the identity platform to find out more about how it helps retailers protect shoppers' data.
\nPasswordless login: In the retail industry, registering or logging in without a password calls for customer retention and loyalty. By enabling the one-touch login feature, customers can log in with a magic link or OTP sent to their mobile number or email id.
\nProgressive profiling: Through progressive profiling, retailers can collect information about customers with the help of dynamic web forms at different stages during the purchase journey.
\n360-degree view: Retailers can enjoy a complete view of their customer demographics. It will help them understand customer behavior and build better relationships by tweaking their approaches accordingly.
\nSocial sign-on: This form of one-click authentication via the customer's social media accounts reduces the associated hassles of remembering user ids and complex passwords.
\nSecurity and compliance: LoginRadius adds additional layers of protection with two-factor or multi-factor authentication. Not to forget, real-time fraud analysis and data management to prevent hacking attempts. The platform is also compliant with international security standards like the GDPR and CCPA.
\nRivalry in the retail industry has always been a big deal. Amidst online players and physical stores competing with one another to keep shoppers on the hook, the line between the two entities is gradually blurring.
\nIt is only a matter of time that customer experience in the retail industry will win the war, and nothing else will matter.
\n![\"Book](\"/1bebf239d110701b9b534d7eb481a5ac/BD-Plexicon1-1024x310.webp\")
The financial industry has a deep-rooted relationship with its customers. After all, handling mortgages, retirement savings, home, and personal loans require the highest level of trust. It comes from ensuring that the right people have access to the right information.
\nLikewise, a robust identity management system helps financial organizations remain compliant and conduct business in a secure environment.
\nThe COVID-19 outbreak has led to fresh strings of phishing and real-time identity thefts. As countries across the globe are rolling out financial iterations in response to the pandemic like tax due-date extension and new direct stimulus payments, fraudsters are using this as an outright theft opportunity.
\nGet the severity now?
\nSo, how do banking and online financial industries safeguard identities in the consumer-centered market?
\nThe answer lies in implementing a modern identity management system that is good at data protection.
\nBut before exploring the growing need for identity management in the online finance sector, let's understand the security challenges in the finance sector first.
\nFinancial institutions feel the most burn from cyberattacks. After all, that's where all the money is. Attackers can take many forms and spread across a wide range of channels. The widespread ones include:
\n1. Bot Attacks
\nBots are a series of automated online programs designed to conduct repetitive tasks. The majority of modern businesses in the financial sector use bots to enhance customer service.
\nBut, on the downside, if the bad guys operate them, bots can breach cybersecurity defenses and steal customer data.
\nFor example, they can be used to launch brute force attacks and result in corporate account takeover fraud.
\nYou need to implement the right fraud detection solution to stop bot attacks. Also, having a robust device authentication system can keep your customers safe.
\n2. Ransomware Attacks
\nIt is no secret why ransomware hackers are after financial institutions. That includes banks, insurance companies, and any other organization where data is a basic entity for survival.
\nCybercriminals take advantage of this vulnerability because they know companies have both the means and the incentive to pay the ransom and have their data decrypted.
\nThe first line of defense against ransomware attacks is having a secure data backup system. Next, you need to implement disaster recovery solutions and conduct cybersecurity training for employees.
\n3. Phishing Attacks
\nIn the financial service industry, phishing scams are also as common as ransomware attacks. Attackers employ social engineering tricks to break into networks.
\nMost of the time, they are standard email links and attachments. But phishing attacks are also executed via pop-ups, chatbots, media feeds, search engines, and browser extensions.
\nTo counter, get your financial institute advanced endpoint protections and strengthen its payment system. Above all, prepare for how you'll limit damage and recover if you are at the receiving end.
\nAn identity management system can improve the security and productivity of a financial institute. It offers numerous benefits to keep customers' sensitive data safe and unharmed from attackers.
\n![\"Identity](\"/2423cb7414e30692bff77840a75bf0c8/Identity-management-in-online-finance-sector.webp\")
Integrating a reliable CIAM platform into your institution can build cyber defenses against criminals that are both comprehensive and resilient. Furthermore, it is equipped with unique advantages where you can:
\nLoginRadius is a leading cloud-based customer identity and access management solution that makes managing identities of financial institutions smooth and seamless. It provides the finance sector with real-time customer insights and makes sure that only the authorized person has access to confidential data and assets.
\nWith the LoginRadius identity platform, online finance companies can enjoy the following benefits:
\nTo enhance customer experience, LoginRadius offers the ease to access across multiple devices, platforms, and applications. The identity platform also allows companies to configure login methods via a plethora of options like standard login, phone login, passwordless login.
\nThey can leverage single sign-on capabilities to login to multiple domains using a single set of credentials. LoginRadius also supports federated SSO for third-party domains.
\n![\"customer](\"/7aaded92db2148fba7dbb85e3eeaf3ff/customer-insights-data-loginraidus.webp\")
Furthermore, companies can improve security, usability, and user experiences with consumer identity data and new-age reporting tools. There is provision for data segmentation too.
\nProtecting the confidentiality and integrity of customer data is a crucial aspect of financial institutions. LoginRadius offers layered security by restricting and monitoring access to customers' data.
\nThe CIAM solution ensures that limited people have access to customer data, and they are the only ones who can view and manage them. This further cuts down the possibility of unintentional data leaks.
\nOther security enhancement features include:
\nIn the fight against high-profile data breaches, the identity management system supports global regulatory compliances that are critical to delivering frictionless customer experience. A few of the popular ones include:
\nOne of the best examples of meeting international regulations comes from Juhll. This growth-driven digital marketing service acquired Banks.com to provide financial institutions with a trusted source for financial assistance. LoginRadius has helped Juhll to comply with new regulations in terms of where and how customer data is stored.
\n![\"Juhll](\"/70a36ce1751bdd0079d79a8677628bb3/CS-Juhll-Online-Marketing-and-Banks-1024x310.webp\")
Juhll Case Study
\nLoginRadius adheres to the best practices relating to authentication and access control. With features like multi-factor authentication and role-based data management, the identity management system reduces the risk of financial data theft. The end goal is to keep up with the changing trends and improve customer experience in the financial industry.
\n
Identity is evolving, and developers are at the forefront of this transformation. Every day brings a new learning—adapting to new standards and refining approaches to building secure, seamless experiences.
\nWe’re here to support developers on that journey. We know how important simplicity, efficiency, and well-structured documentation are when working with identity and access management solutions. That’s why we’ve redesigned the LoginRadius website—to be faster, more intuitive, and developer-first in every way.
\nThe goal? Having them spend less time searching and more time building.
\nLoginRadius’ vision is to give developers a product that simplifies identity management so they can focus on building, deploying, and scaling their applications. To enhance this experience, we’ve spent the last few months redesigning our interface— making navigation more intuitive and reassuring that essential resources are easily accessible.
\nHere’s a closer look at what’s new and why it’s important:
\n![\"This](\"/f46881583c7518a93bb24e94c32320de/a-developer-friendly-dark-theme.webp\")
Developers spend long hours working in dark-themed IDEs and terminals, so we’ve designed the LoginRadius experience to be developer-friendly and align with that preference.
\nThe new dark mode reduces eye strain, enhances readability, and provides a seamless transition between a coding environment and our platform. Our new design features a clean, modern aesthetic with a consistent color scheme and Barlow typography, ensuring better readability. High-quality graphics and icons are thoughtfully placed to enhance the content without adding visual clutter.
\nSo, whether you’re navigating our API docs or configuring authentication into your system, our improved interface will make those extended development hours more comfortable and efficient.
\n![\"This](\"/e5358b82be414940f3fb146013845933/capabilities.webp\")
We’ve restructured our website to provide a straightforward breakdown of our customer identity and access management platform capabilities, helping you quickly find what you need:
\nThis structured layout ensures you can quickly understand each capability and how it integrates into your identity ecosystem.
\n![\"This](\"/a8c155c2b6faf3d5f4b4de4e2b14d763/developers-menu.webp\")
We’ve been analyzing developer workflows to identify how you access key resources. That’s why we redesigned our navigation with one goal in mind: to reduce clicks and make essential resources readily available.
\nThe new LoginRadius structure puts APIs, SDKs, and integration guides right at the menu bar under the Developers dropdown so you can get started faster. Our Products, Solutions, and Customer Services are also clearly categorized, helping development teams quickly find the right tools and make informed decisions.
\n![\"This](\"/b2f9a964a2da0ea83e2f8596b833bba7/we-support-your-tech-stack.webp\")
Developers now have a clear view of the tech stack available with LoginRadius, designed to support diverse business needs.
\nOur platform offers pre-built SDKs for Node.js, Python, Java, and more, making CIAM integration seamless across popular programming languages and frameworks.
\nCheck out our revamped LoginRadius website and see how the improved experience makes it easier to build, scale, and secure your applications.
\nDo not forget to explore the improved navigation and API documentation, and get started with our free trial today. We’re excited to see what you’ll build with LoginRadius!
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